high specialization course in international business · education and culture directorate-general...

www.RomeBusinessSchool.it [email protected]

HIGH SPECIALIZATION COURSE IN

INTERNATIONAL BUSINESS


HIGH SPECIALIZATION IN INTERNATIONAL BUSINESS

Better Managers for a Better World

2 www.RomeBusinessSchool.it [email protected]

Accreditation Italian Ministry of Education, University and Research The Rome Business School has been recognized by the MIUR (Italian Ministry of

Education, University and Research) as a research centre, and is listed in the National

Research Registry with the code 61598.

Italian Republic and Chamber of Commerce The Rome Business School is legally recognized and authorised by the Italian Republic and Chamber of Commerce to deliver:

“Management training and consultancy, marketing and communication services,

education design, editorial activities by any means, including online publishing, except in

the daily press”.

European Union The Rome Business School is officially registered as a participant organization of the

Education and Culture Directorate-General and the Education, Audiovisual and Culture

Executive Agency of the European Commission, with the Participant Identification Code

(PIC) n. 937625960.

ISO 9001:2015 The Rome Business School has obtained the ISO 9001:2015 certification, that recognizes

the top quality standards of our training activities.

The ISO 9001:2015 accreditation recognises that our organization implements the quality

systems that provide the foundation for excellent customer satisfaction, staff motivation

and continuous improvement.

ASFOR The Rome Business School is officially registered as a member of ASFOR. ASFOR is the

Italian Association for Management Training, was founded in 1971 and, since then, its

primary purpose has been to develop the Italian managerial culture and adapt it, by

improving it, to the constant global social and economic changes.

European Council of Business Education The Rome Business School is officially registered as a member of the European Council of

Business Education. ECBE is an international not-for-profit educational organisation,

committed to develop innovative programmes which will help students to develop the

skills, knowledge and experience to succeed in today’s dynamic global economy.

Project Management Institute (PMI) The Rome Business School is accredited as Registered Education Provider (R.E.P.)

at the Project Management Institute (PMI), the world's largest project

management member association.




Module 1: CROSS-CULTURAL COMMUNICATION AND MANAGEMENT Description The Cross-cultural Communication and Management course tackles one of the key topics of modern management problematic: how to handle interactions with the business stakeholders like team members, customers, personnel and organisational systems from different cultures in the global market. Nowadays, more and more organisations and companies operate on an international scale; therefore, they cannot underestimate the influence of cultural variables on consumer purchasing behaviour and on managerial, professional and communication styles. Furthermore and ever more frequently, the mergers and acquisitions of companies, joint ventures and international partnerships result in having to confront different cultural values and organisational and strategic systems that must be adequately managed, lest this kind of operation fail. Also, from a specifically operational point of view, cultural diversity has a profound effect on interpersonal communication modalities; a lack of awareness and competency in these subjects may give rise to very problematic situations. Today, all this creates the need for dedicated training in cross-cultural communication and management. Objectives of the Course: The Cross-cultural Communication and Management course is aimed at providing you with the conceptual and operational tools to enable you to function as a manager or an entrepreneur in an international environment. Learning Outcomes

On completion of the course, you will be able to:

understand the meaning of culture and the impact of cultural diversity on business and management;

evaluate and interpret cultural diversity by means of the most advanced conceptual models;

understand and manage the communication models and styles of the various cultures of the world;

understand and manage the impact of cultural influences on the organisation, the company strategy and customer and personnel relations;

operate in international teams;

understand the competencies necessary for international level management, with particular reference to cultural diversity management.

Schedule

Date Topic

CROSS CULTURAL COMMUNICATION AND MANAGEMENT

Lesson 1 I CULTURE AND BUSINESS: DOES IT REALLY MATTER Activity i: Personal introductions! Is there anything from your country’s culture which is part of your personality? Topic #1: ‘Self ’ and its interaction with the societal environments, governing values systems: universal values, cultural values and personal values Topic #2: Culture: its meaning, characteristics (acquired, shared, defined core values and resistant to change) and its elements (history, religion and systems)




Activity #3: Class discussion: Culture: is it really important for business? Topic #3: Business and management frameworks, and culture: Michael Porter’s Diamond and CAGE Distance framework for the international business settings Activity #4: Class discussion: based on the assigned readings Topic #4: Human Intelligence Frameworks for effective future global business people: IQ, EQ and CQ Activity #5: Class discussion: what is there for humans left in the technological future of humankind? How, if anyhow, we will be able to compete with AI?

Lesson 2 II UNDERSTANDING YOUR BUSINESS PARTNER: EMPIRICAL ‘SHORTCUTS’ Topic #1: Culture Interpretation models (empirical ‘shortcuts’): Geert Hofstede’s value dimensions, Richard D. Lewis’ LMR time model, Edward T.Hall’s context dimension, GLOBE study Topic #2: Relationship framework: individualism vs collectivism: characteristics and differences Topic #3: Social Framework: High Context vs Low Context, characteristics and differences, how does it relate to uncertainty avoidance value dimension? Topic #4: Power Distance: Hierarchical vs Egalitarian, characteristics and differences, how does it relate to decision making? Activity #4: Class discussion: describe your current/previous work place in the power

distance terms: how did your boss ‘exhibit’ his/her power? Who was in charge

Lesson 3 II COMMUNICATION AND ITS DIMENSIONS: VERBAL AND NONVERBAL Topic #1: Communication, its use and components ‘Culture is communication and communication is culture’ (Hall) Activity #1: Class discussion: which components of communication are most vulnerable to the cultural interferences? What are the best ways to tackle the misinterpretation issues and improve the flow of the message from the sender to the receiver? Topic #2: Verbal communication: language and its ‘clarity’: functions, variations, conversational taboos Activity #2: Class discussion: based on the resources provided and discussed in the session do you think English is a globally ‘understood’ language? What should be done to make its use more efficient? Are there any alternatives? Topic #3: Non-verbal communication: body language and gestures, importance of space and silence

Lesson 4 IV CROSS-CULTURAL COMMUNICATION IN BUSINESS SETTINGS Topic #1: Communication business contexts: formality vs informality, assertiveness vs interpersonal harmony, power distance relationships Topic #2: Culture Map: a practical business toolkit to navigate cultural differences in business settings: international teams, negotiations and conflict management Topic #3: Culture ‘clashes’: practical implications of cultural differences in the

Final Exam Information




MODULE 1: INTERNATIONAL TRADE AND LAW Description International interdependence is part of the world economy and is essential in understanding how it works. Countries are dependent on each other since trade, foreign direct investment and financial capital flows are intertwined in modern day business. Production is spread across countries and continents and we are more independent on each other then ever before. This unit covers these links and students will develop an understanding what drives foreign trade and how trade effects economic outcomes for both business and government.

Objectives of the Course: The areas of interest are:

Theories of international commerce

Principles of Trade

Impact of Policies on Trade

International exchange rate and commercial policy

Globalization

Balance of payments

Exchange rate

International economic bodies and economic integration

Barriers to effective trade

Negotiation

Learning Outcomes

Upon the successful completion of the module, students will be able to:

1. understand the role of international trade within an organisation 2. understand core concepts such as comparative advantage and absolute advantage 3. elasticity 4. understand the impact of economic supercycles 5. how to decipher globalization including dystopian effects 6. understand the differences between growth, trade and slowdown and the different global

effects 7. analyse the competing risk factors 8. understand the trends such as future demographics, environmental, technology, resources

Course Schedule

INTERNATIONAL TRADE

Lesson 1 Introduction to International Trade & Overview of World Trade

Lesson 2 International Economic Analysis

Lesson 3 International Trade Policies

Lesson 4 International Trade and Sustainability

Lesson 5 Advanced International Trade Theory

Lesson 6 Understanding Globalization

Final Exam Information




Teaching methods

Therefore, the course involves both mainly one way

teaching phases – to accurately transfer the reference

conceptual models – and practical application sessions

aimed at developing your operational and management

capabilities.

Your progress in the subjects taught will be tested and

consolidated through exercises related to actual managerial cases.

Class Format and Learning methods

The class will be combination of lectures, case analyses, discussion forums, applied research paper, journal article critiques, and final examination.

Course Requirements:

1. Attend class – take instructors notes, which can be used as a guideline.

2. Participate in class discussions. 3. Participate in case study analysis and

exercises; 4. Prepare and follow your own program for

home reading. 5. Think critically on the issues presented in the

classroom. 6. Avoid absences. 7. Impose a self – discipline regarding Rome

Business School rules and procedures.




Benefits

HIGH QUALITY LECTURES

All Rome Business School teachers are highly selected and internationally renowned trainers who come

from a multitude of operational and professional environments. They are therefore able to provide a

wealth of up to date experiences and competencies.

DOCUMENTATION

Participants will be issued with a wealth of documentation, including:

Slides,

Lecture notes,

Case studies,

Articles,

Useful links

CERTIFICATE

At the end of the course, the official Rome Business School certificate with ISO 9001:2015 will be awarded.

REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION

Participation in the course entitles to be enrolled in the Rome Business School Alumni Association, the

international Rome Business School network through which students can share ideas, experiences and

projects and take advantage of exclusive training-cultural opportunities.

POST-COURSE ASSISTANCE

The Rome Business School’s teachers and experts remain available for students for any further

explanation, clarification and assistance beyond course conclusion.

Venue ROME BUSINESS SCHOOL NIGERIA CAMPUS 10B, Abimbola Okunnuga Crescent CL, Off Harold Sodipo CR, Off Joel Ogunnaike Street, GRA Ikeja, Lagos State.




HOW TO REGISTER To register you have to: 1. Fill in the REGISTRATION FORM attached to this leaflet

2. Complete the payment via bank transfer, with your details and the title of the course. Payments must

be made to: Bank account holder: Rome Business School Nigeria Limited Bank account number: 0021007935 Bank name: Stanbic IBTC Bank Plc

3. Send both the form and the bank transfer receipt via e-mail to [email protected]




Faculty Profile

EMEKA OPARAH - VICE PRESIDENT CORPORATE COMMUNICATIONS AND CSR AT

AIRTEL

Emeka Oparah has over 25 years of consistent communications practice spanning journalism,

advertising, public relations, events, sponsorships and corporate social responsibility.

He is one of Nigeria’s leading experts in crisis communication, leadership transition and rebranding.

He is reputed for managing the ownership and management crisis, seven leadership changes and six

brand name changes in one of the leading telecommunications companies in Nigeria.

As Vice President Corporate Communications & Corporate Social Responsibility, he leads the team

that develops the strategies and executes various activities in the management of media relations,

social media communications, consumer affairs, internal communications, government relations and

social investments. He has deep, high-level knowledge of the working of the local and international

media, government and regulatory agencies and also maintains a wide network of contacts and

friends in the media, social media, various state governments and the Federal Government as well as

the Nigerian Parliament (the National Assembly).

He graduated BA (Hons.) top of his class in Mass Communications of University of Nigeria, Nsukka, in

1990 and holds a post-graduate Diploma in International Public Relations. His career covers stints in

Patine Communications (1991-1992); Candid Communications (1992-1992); Richland

Communications (1992-1994); Cadbury Nigeria (1994-2002) and Airtel Nigeria (2002-2015).

A member of the International Public Relations Association (IPRA); International Association of

Business Communicators (IABC); Nigerian Institute of Public Relations (NIPR) and Advertising

Practitioners Council of Nigeria (APCON), he has attended numerous courses locally and

internationally in Communications, Management and Leadership.

ROMANO PISCISIOTTI

Romano Pisciotti is an Industrial & Business Management Expert:

After an important experience as naval officer, He worked on behalf of important international

companies in Argentina, Brazil, Egypt, Italy and Nigeria with full responsibility in managerial position.

He has actively participated at the business start-up of new operating units both in Italy and

abroad. He has also being fully involved in the restructuring of companies and the regeneration of

business activities.

However, he was able to lead multi-ethnic work teams even in stressful environments. He has lived

for five (5) years now in Nigeria where he has had significant experiences as General Manager.




Romano presently works with IVECO NIGERIA MOTOR PARTS INDUSTRY/ ITALMOTOR (amongst

others) where he works as a responsible business development agent. He has also had major

achievement with PCN Pipe Coaters Nigeria (former socotherm Nigeria) as its General Manager

(2008-2011)

In addition, he became the General Manager of WAMS (West Africa Machinery & Services) in Nigeria

(2011-2013). One of his best experiences during this period had to deal with start-up of the company

in close cooperation with the shareholders and the major suppliers.

Romano Pisciotti is prepared for the management of a multinational team, as leader and coach, even

in harsh environments.

SAMUEL AIKHOMU – MCIPM, MILR, M.Sc, B.Sc

Samuel has over 28 years of cumulative professional experience and he is a People & Organization

and Business Advisory expert, he is experienced in organizational strategy, HR Strategy, Human

Resources- Compensation Management, Performance management, Industrial and Labour Relations,

employment solutions, Talent Management, Samuel also has experiences in Organizational

Development, Change Management, Training & Performance Improvement, Business Process

Designs, Employee Engagement, Skills & Competency Framework development, Organizational

Management and Organizational Restructuring at both organizational and professional services levels

Samuel has multi-industry professional experience (Financial Services, Oil and Gas,

Telecommunication, Manufacturing, Public Sector and Non-Governmental Agencies)

Samuel has been involved in communication management development and project management for

various organizations in the financial services, telecommunication, oil & gas, manufacturing and

public sector (MDAs)

high specialization course in international business · education and culture directorate-general...

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