Features and Benefits Presentation1

HIGH ATTENDANCE

Captix Event Registration Overview

Features and Benefits Presentation2

SUPPORTING DELL

• High Attendance is a company founded in Texas with over 25 enterprise customers in 8 countries.

• We provide two core products:

– Captix – Designed and funded by Dell in 2015• Primarily Landing Pages for event registration.

– High Attendance – Designed designed on Dell and built as a supplement to Captix• On-site registration, lead capture, digital signage, mobile applications, microsites, complex surveys,

gamification, speaker and session directories, sponsor portals, documents, proof of performance and more.

• We provides 24/7 support for all products with a typical response time of 60 min.

• We support over 1200+ events each year and have over 2500+ named users of the platform.

Features and Benefits Presentation3 01

Event ManagementSoftware as a Service

Custom Software Engineering

EventConsultancy

CommunicationMarketing Services

HOW WE DO IT

Features and Benefits Presentation4

WHAT WE DO FOR EVENTS

EVENT REGISTRATION AND MANAGEMENT•Provide a personalized registration experience.•Manage in-person, as well as virtual, events and exhibits in one place.•Track engagement throughout the lifecycle.

DIGITIAL ENGAGEMENT AND CONTENT TRACKING•Provide a consistent brand experience on touch screens.•Remove the need to print and ship collateral to events. •Make it easy for event managers to customize digital signs and event branding.

LEAD RETRIEVAL AND SALES PERFORMANCE •Provide methods for users to quickly capture identity. •Use online tools to reward and engage leads.

Attendees expect more personalized engagement.

Give event managers an easy way to track events and integrate with internal systems.

Remove the need to purchase expensive lead retrieval and event platforms.

Capture identity from most lead retrieval systems or business cards and push this data where you need it.

Features and Benefits Presentation5

CAPTIX IS DESIGNED FOROrganizations that do large volumes of events

WEBCASTSProvide attendee and

registration management for multiple webcast

systems under a unified view.

WebEx, Zoom.us, Amazon Chime, GoToMeeting

CONFERENCESProvide full lifecycle

attendee management from ideation, procurement,

approvals, ticketing, landing pages, mobile check-in and more.

USER GROUPSIncrease community and collaboration by managing multiple global user group

meetings and sharing content across

meetings.

SALES MEETINGSSales teams can request and manage meetings while providing global accountability to the

events marketing team. Sales executives can scan business cards

that are automatically transcribed to accurate

customer data.

EXEC BRIEFINGSExecutive meetings

need special attention and an elegant

registration process. Administrative

assistants can easily use the system to

coordinate briefings with VIP, senior

executives and other special events.

Features and Benefits Presentation6

CAPTIX EVENT LIFECYCLEFrom live events, to exhibits and online/virtual events

INVITATIONDirects people to the registration page.

Pre-Event Event Post-Event

CONFIRMATIONAn email confirmation with an attached ICS Calendar file.

REGISTRATIONProvides a landing page with a specific set of fields for the attendee to complete.

SURVEYQualified engagement with a complete digital footprint across events.

THANK YOUCollect detailed need and demographic data for better lead scoring.

SORRY WE MISSED YOUGive attendees a result for aattending and sales a method for deep contact.

EVENT REQUESTFor AE’s to submit requests.

Features and Benefits Presentation7

CAPTIX SIGN UP

Features and Benefits Presentation8

CAPTIX DASHBOARD

Features and Benefits Presentation9

WHAT WE NEED

• Who is the event manager and who is an event contact?

• Are you checking in attendees at your event?

• What is the reply to email for responses for your event?

• Is your image from the Dell Digital Asset Management Library?

• Do you have custom registration questions you need to add to the invitation?

• Do you have content that needs to be sent to the attendees after the event?

• Do you need a survey to collect additional information?

Features and Benefits Presentation10

WHO WE SERVEMaximizing lead generation and marketing performance.

We provide applications that track engagement in

face-to-face and digital.

FIELD SALES

We collect detailed metrics of marketing and content performance and push this

information where it needs to go.

EVENT MARKETING

We create unique experiences so that customers receive a personalized but trackable event experience.

EXHIBITORS

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PRICING MODELCaptix is different, it starts with features and ends with pricing.

UNLIMITEDOur pricing includes all users, events, content and storage.

We don’t put any caps on usage and we help you activate any employee or partner on our

platform.

PERPETUALYou have access to your data before,

during and after the events.

If you decide to cancel our subscription, you can still use High Attendance to mine critical data.

We never cut you off or delete your data until you ask us to.

WORLD WIDEWe provide face to face and virtual training at no cost to

customers.

This means anytime you have a new user, you’ll get a personalized training and support experience to

ensure everyone is effective no matter where they are.

Features and Benefits Presentation12

KEY TERMINOLOGY

CAMPAIGN

LANDING PAGE

REGISTRATION

SURVEY

EVENTS

High Attendance is about reuse and speed to launch events

Features and Benefits Presentation13

DELL DAMhttp://dam.dell.com

Images in emails must be approved or from the Dell DAM

If the image is not in High Attendance or Captix, one of the administrators must add it.

You cannot take images from Google and use them in email campaigns

One exception, Venue Images – these are relevant to the event and can be used unless copyright protected.

Images in emails must be approved or from the Dell DAM

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DEMO CAPTIXTraining

http://highattendance.com/features