Media Pack 2015

THE BEST IN INTERNATIONAL DESIGN AND DECORATION

May

201

5 |

£4.

20

Five period interiors transformedFRESH PERSPECTIVE

LANDMARK LEGACY

The team turning endangered

properties into holiday retreats

PLAY TIMEFun furniture,

whimsical wallpapers

and reversible fabrics

THE DOS AND DON’TS OF DECORATINGTHIS MONTH

Ben Pentreath

NEWCOLUMN

Introduction

House & Garden has, for 67 years, set the gold standard in design and decoration for the home. Where House & Garden leads, other home interest titles follow. !House & Garden covers “the well-lived life”. As well as covering the most beautiful homes and gardens, House & Garden extensively features travel, wine & food, lifestyle and shopping.

THE BEST IN INTERNATIONAL DESIGN AND DECORATION

May

201

5 |

£4.

20

Five period interiors transformedFRESH PERSPECTIVE

LANDMARK LEGACY

The team turning endangered

properties into holiday retreats

PLAY TIMEFun furniture,

whimsical wallpapers

and reversible fabrics

THE DOS AND DON’TS OF DECORATINGTHIS MONTH

Ben Pentreath

NEWCOLUMN

Cover to Cover

THE BEST IN INTERNATIONAL DESIGN AND DECORATION

May

201

5 |

£4.

20

Five period interiors transformedFRESH PERSPECTIVE

LANDMARK LEGACY

The team turning endangered

properties into holiday retreats

PLAY TIMEFun furniture,

whimsical wallpapers

and reversible fabrics

THE DOS AND DON’TS OF DECORATINGTHIS MONTH

Ben Pentreath

NEWCOLUMN

The FactsCirculation

Subscribers

Readership

Average household income

612,000

£141,379

AB/ABC1 34%/61%

Sources: Combined print & digital ABC: Jul - Dec 14, NRS Jul - Dec 14, House & Garden Travel Survey 2013/House & Garden Reader Survey 2014; base of regular readers/*based on 17% of current readership/0

55% of House & Garden readers don’t read any other upmarket home-interest title

Trade readership 104,040*

**

116,012

37,648

Sources: NRS Jan - Dec14, House & Garden Reader Survey 2014; base of regular readers, Premier TGI Doublebase 2013/2014

Affluent & Loyal ReadersAverage house value £930,897

Own their homes outright 51%

More AB readers than Harper’s Bazaar & Tatler combined

A genuine high-volume, affluent audience

On average, readers have been buying House & Garden for 8 years and spend almost 2.5 hours reading each issue !

Unique Audience

Homes & Gardens

Country Living

The World of Interiors

68%

84%

93%

Sources: NRS Jan - Dec 14, upmarket titles include Tatler, Harpers, Vanity Fair and Vogue

The percentage of readers who don’t read the following titles:

84% of House & Garden readers don’t read any other upmarket women’s title

Elle Decoration 98%

Vogue 98%

Tatler 99%

Vanity Fair 98%

Harper’s Bazaar 100%

Sources: House & Garden Reader Survey 2014; base of regular readers

House & Garden inspires...95% of House & Garden readers agree: “I look to House & Garden for luxury lifestyle inspiration” !95% of House & Garden readers agree:

“I trust the brands featured in House & Garden” !90% of House & Garden readers agree:

“House & Garden is the ultimate premium home interest title” !45% of House & Garden readers have bought a product or brand as a result of seeing an advert in House & Garden !50% of House & Garden readers have bought a product or brand as a result of seeing editorial content in House & Garden

THE BEST IN INTERNATIONAL DESIGN AND DECORATION

May

201

5 |

£4.

20

Five period interiors transformedFRESH PERSPECTIVE

LANDMARK LEGACY

The team turning endangered

properties into holiday retreats

PLAY TIMEFun furniture,

whimsical wallpapers

and reversible fabrics

THE DOS AND DON’TS OF DECORATINGTHIS MONTH

Ben Pentreath

NEWCOLUMN

THE BEST IN INTERNATIONAL DESIGN AND DECORATION

May

201

5 |

£4.

20

Five period interiors transformedFRESH PERSPECTIVE

LANDMARK LEGACY

The team turning endangered

properties into holiday retreats

PLAY TIMEFun furniture,

whimsical wallpapers

and reversible fabrics

THE DOS AND DON’TS OF DECORATINGTHIS MONTH

Ben Pentreath

NEWCOLUMN

Advertorials and Supplements

Newsletters and E-Shots

Social MediaHOUSE

Digital Versions

Spirit Fairs and Reader Events

1. Osborne & Little saleThursday, March 6 to Saturday, March 8, from 10am dailyThis annual sale offers discounts of up to 75 per cent on fabrics, wallpapers and cushions from Osborne & Little, Nina Campbell and Lorca. BAC, Battersea Town Hall, SW11; 020-8812 3123; www.osborneandlittle.com

2. London Design Week 2014Sunday, March 9 to Friday, March 14, 10am-6pmVisit Design Centre Chelsea Harbour to see the new collections from its 99 showrooms, plus the ‘Conversations in Design’ lecture programme. Also involved are Osborne & Little and Designers Guild on the King’s Road. For details, call 020-7225 9166, e-mail enquiries @dcch.co.uk, or visit www.dcch.co.uk

3. Catchpole & Rye’s new showroom open dayMonday, March 10, 10am-6pmHouse & Garden readers are invited to view the new Catchpole & Rye showroom. Refreshments served all day. 282–284 Fulham Road, SW10; www.catchpoleandrye.com

4. Reminder: Martyn Lawrence Bullard design lecture at Focus/14Tuesday, March 11, 3-4pmAward-winning designer Martyn Lawrence Bullard (pictured) will be in conversation with House & Garden editor Susan Crewe at Focus/14, Design Centre Chelsea Harbour. Tickets cost £15 and include tea in the Ann Sacks showroom following the talk. To book, call 020-7352 1900, e-mail enquiries @dcch.co.uk, or visit www.dcch.co.uk

5. The Rug Company design seminarThursday, March 20, 12-2pmJoin The Rug Company co-founder Christopher Sharp and designers Allegra Hicks and Neisha Crosland at The Rug Company’s flagship showroom at 555 King’s Road, SW6, for a discussion on ‘Where Fashion Meets the Home’. Tickets cost £20 and include a buffet lunch with wine. To book, send a cheque, made payable to ‘The Rug Company’, with your name, address, phone number and e-mail address, to Laura Houldsworth, The Rug Company event, House & Garden, Vogue House, Hanover Square, London W1S 1JU.

6. BADA Fair ticket offerWednesday, March 19 to Tuesday, March 25The BADA Antiques & Fine Art Fair is offering House & Garden readers two- for-one entry: present the offer page from the magazine at the entrance in Duke of York Square. 020-7589 6108; www.bada-antiques-fair.co.uk

7. An evening with Jo MaloneWednesday, April 2, 6.30-8.30pmHouse & Garden, in association with Jo Malone and Michael Angrove, is hosting a special evening at the Jo Malone flagship boutique at 150 Sloane Street. Over canapés and champagne, Michael will reveal the inspiration for the new collection. Tickets cost £40, which is redeemable against purchases on the night. To book, call 0870-192 5121.

8. Diary date: Spirit of Summer FairWednesday, May 14 to Saturday, May 17Apply for your free ticket online at www.spiritofsummerfair.co.uk, or call the box office on 0844-412 4623, quoting ‘SS01’ together with your subscriber number (to obtain this, call 0844-848 2851).

Dear Subscriber,Our letter this month has a wealth of suggestions for you to indulge your creative side, from our very first readers’ event with Jo Malone, to the Q&A with Martyn Lawrence Bullard and The Rug Company design seminar. You will also find news of the Osborne & Little sale and Catchpole & Rye’s showroom, as well as various ticket offers. See overleaf for information about Responsible Life equity release: it could provide the key to realising your ambitious home projects.

FOR MORE NEWS, VISIT HOUSEANDGARDEN.CO.UK

1. 3.

5. 6. 7. 8.Publishing Director

4.

March 2014

March 2014.indd 1 1/2/14 4:15 PM

www.houseandgarden.co.uk

Raise tax-­free capital from your home with the new equity release service from Responsible Life, in partnership with House & Garden. To find out more...

Click here >>

Great English interiors: a private tour of Badminton House Furnishing children’s rooms Incredible transformations: from pigsty to parterre Reviving a tired town house Facades get a facelift A Twenties-­style interior packed with period pieces Travel special sections: Perfect Getaways

In the March issue of House & Garden

Diary date | Martyn Lawrence BullardFocus/14, Design Centre Chelsea Harbour, Tuesday, March 11, 3-­4pm

TThe award-­winning Los Angeles-­based interior

designer, renowned for his broad range of styles and

eclectic yet sophisticated interiors, will be in

conversation with House & Garden editor Susan

Crewe at Focus/14. Tickets cost £15 and there will be

tea afterwards in the Ann Sacks showroom, with

whom Bullard has created a new tile range. To book,

cacall 020-­7352 1900 or e-­mail enquiries@dcch.co.uk

INTERIOR DESIGN LECTURE AT FOCUS/14

Homebyevitavonni.com is offering all House and Garden e-­newsletter subscribers 20 per cent off all orders placed on the new online boutique. Please quote ‘HOMEBYHOUSE14’ when placing your order at Homebyevitavonni.com. Offer is available until midnight March 2, 2014.

Exclusive offer: 20 per cent off at Homebyevitavonni.com

NEW COLLECTIONS EEvitavonni launches its Spring/Summer 2014 fabrics at London Design Week (March 9-­14). The ‘Threads’ 2014 collection features an array of textures, structured weaves and heavily embroidered, bebeaded fabric in natural fibres.

BED LINENEEvitavonni’s exquisite range of 630 thread count jacquard bed linen, finished in lustrous sateen to accentuate the patterns and textures, is now available. Signature colours include white, navy and silver grgrey with tonal decoration.

EVITAVONNI ONLINE EEvitavonni is delighted to present its new luxury online store Homebyevitavonni.com showcasing expertly selected gifts, exquisite homeware and luxurious bed and bath products from Evitavonni and other cecelebrated home brands.

Evitavonni launches an online boutique and new spring fabrics

London Design Week starts on March 9, kicking off a clutch of House & Garden events

including a lecture with designer Martyn Lawrence Bullard on March 11 (see below), a

seminar with The Rug Company co-­founder Christopher Sharp and designers Allegra

Hicks and Neisha Crossland on March 20 (tickets £20 each;; call 020-­7152 3755 for details)

and an evening with Jo Malone on April 2 (tickets £40;; see the March issue for details.)

DESIGN DATES FOR YOUR SPRING DIARY

ON SALE NOW!

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SupplementsJanuary

May

July

Gourmet Travel

Hotels by Design

Kitchen & Bathroom Living

December Gourmet

81% of House & Garden readers have kept a House & Garden supplement for future reference !57% of House & Garden readers have bought a home interest magazine specifically for a supplement relevant to a major home improvement project they’ve been planning to undertake

Sources: House & Garden Reader Survey 2014; base of regular readers

Unique Users 915,288

Page Impressions 2,841,167

Source: Google Analytics Jan - March 15, Social Media as of 09.04.15

4,026,890

48,715

55,189

Facebook

Twitter

Pinterest

We offer fully integrated digital campaigns, including online advertorials and sponsorships, branded video and homepage takeovers.

HOUSE

2015 Advertising RatesNATIONAL Page run of paper £20,466 Page, facing matter £24,329 Half page specified £13,377 Half page run of paper £12,116 Quarter page specified £7,542 Quarter page run of paper £6,473 !SPECIAL & GUARANTEED POSITIONS Inside front cover £56,028 Inside back cover £26,904 Outside back cover £32,527 DPS solus specified £46,692 DPS run of paper £40,930 !Loose and bound inserts price on application !!CLASSIFIED ADVERTISING Rates available on request, call 020 7152 3705 or email classhg@condenast.co.uk

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Editorial CreditsUsing editorial credits on brand websites: !1) Low-res PDFs of editorial credits can be provided once the issue is on sale. !2) The page/s must be used in its/their entirety - individual images cannot be used. !3) Images must be credited to House & Garden and the photographer. !4) Please also provide a link to the House & Garden website.

SummaryHouse & Garden delivers... !...an affluent, upscale audience who influence their peers !... a stylish, chic environment !...an audience who will spend substantially more than the average consumer !...a readership who are more likely to buy upmarket brands !!

THE BEST IN INTERNATIONAL DESIGN AND DECORATION

May

201

5 |

£4.

20

Five period interiors transformedFRESH PERSPECTIVE

LANDMARK LEGACY

The team turning endangered

properties into holiday retreats

PLAY TIMEFun furniture,

whimsical wallpapers

and reversible fabrics

THE DOS AND DON’TS OF DECORATINGTHIS MONTH

Ben Pentreath

NEWCOLUMN

For more information contact...

THE CONDÉ NAST PUBLICATIONS LTD., VOGUE HOUSE, HANOVER SQUARE, LONDON W1S 1JU TEL: 020 7499 9080

Lucy Walford Associate Publisher 020-7152 3460 lucy.walford@condenast.co.uk

!For all digital advertising 020-7152 3230 onlineadvertisingenqueries@condenast.co.uk

!For classified advertising 020-7152 3705 classhg@condenast.co.uk