the biography of our age - amazon web...
TRANSCRIPT
THE BIOGRAPHY OF OUR AGE
From entertainment to world affairs, business to style, design to society, VANITY FAIR is a cultural catalyst.
VANITY FAIR provokes and drives intelligent dialogue and debate.
VANITY FAIR brings big ideas and unforgettable images to thousands of modern, sophisticated consumers.
VANITY FAIR
Radhika Jones EDITOR-IN-CHIEF
MOROCCO
UK
ICELANDSWEDEN, FINLAND, NORWAY
LEBANONRUSSIA KOREA
JAPAN
TAIWANHONG KONG
PHILIPPINES
MALAYSIA
NEW ZEALAND
AUSTRALIA
CHINA
THAILAND
SRI LANKA
INDIA
PAKISTAN
NIGERIA
KENYA
SOUTH AFRICA
CANADA
USA
SAUDI ARABIA
KUWAIT
CARIBBEAN
GUYANA
BRAZIL
ARGENTINACHILE URAGUAY
PERU
VENEZUELA
MEXICO
COSTA RICA, PANAMA, NICARAGUA,HONDURAS, GUATEMALA
PARAGUAY
COLOMBIA
ECUADOR
BELIZETURKEY
CENTRAL & EASTERN EUROPE
ISRAEL
JORDANBAHRAIN,
DUBAI
US EDITION OF VANITY FAIR
UK EDITION OF VANITY FAIR
VANITY FAIR’S GLOBAL AUDIENCE
GRIT GLAMOUR HOLLYWOOD POLITICS CULTURE TECH CURRENT AFFAIRS FINANCE ART
+ +
247K
AUDIENCE (EXC. SOCIAL)
1.4M+
1.2M 11K+
=
BRAND FOOTPRINT: PRINT + WEB + LIVE
Source: NRS Jul 16 – Jun 17; Omniture Site Catalyst Nov 17 - Jan 18 (UK only); VF A-List Newsletter subscribers (delivered emails Oct 2017)
TOTAL SOCIAL FOLLOWERS
14,797,880
3M
564K
4.8M
3.4M
88.7K
2.9M
BRAND FAME: TOTAL SOCIAL
FIGURES ARE FOR VANITY FAIR US SOCIAL PAGES; AS OF 01.02.18
PRINT AUDIENCE 247K Average HHI £153,521 Female 80% (197,000) ABC1 70% AB 40% Average Age 38 London/SE 65%
WEB AUDIENCE 1.2M Average HHI £109,179 Female 62% ABC1 75% AB 48% Average Age 36 London/SE 47%
AUDIENCE
Source: ABC Jul - Dec 2017; NRS Jul 16 – Jun 17 *now includes East of England, Vanity Fair Reader Survey 2014 Omniture Site Catalyst Oct – Dec 17 UK data only, ComScore 6 month average
Mar-Aug 17 – UK data only, Premier - The Upmarket TGI Clickstream 2016/2017 Doublebase
LATEST ABC
72,012
PAGE IMPRESSIONS:3,451,475
UNIQUE USERS1,164,978
‘Online ads play a part in influencing the brands I buy’
Source: Omniture Site Catalyst Nov 17 - Jan 18 UK traffic only , TGI Clickstream GB 2017 Q1 (Oct 2015 - Sep 2016)
‘ADVERTISING ON THE INTERNET IS MORE RELEVANT TO ME THAN OTHER ADVERTISING’
Index 212
Index 191
VF.COM
FASHION£1.1billion spent on fashion in the past year 94% of VF readers and95% of VF.com users own designer fashion 78% of VF readers and 77% of VF.com users own designer shoes & accessories
“I often buy fashion products after seeing things advertised in magazines.” 61% agree
1,410 FASHION EDITORIAL CREDITS EVERY YEAR*
Source: Condé Nast Luxury Survey 2015 (spend figure based on current readership); Vogue Business Report 2017; *DMR 2016
WATCHES & JEWELLERY
£236.5million spent on watches & jewellery in the past year 73% own high end watches or jewellery (index 130) 57% have bought watches/jewellery in the past year
“I often buy watches or jewellery soon after seeing it advertised in magazines” index 164
541 WATCHES & JEWELLERY EDITORIAL CREDITS EVERY YEAR*
Source: Condé Nast Luxury Survey 2015 (spend figure based on current readership); Vogue Business Report 2017; *DMR 2016
BEAUTY
£208million on beauty products in the past year 94% of VF readers and 92% of VF.com users own premium beauty ‘I Am Prepared To Pay More For Luxury Toiletries And Cosmetics’ (index 215) Two and a half times more likely to have had cosmetic surgery (index 258)
“It is important to keep young looking” 74% agree
349 BEAUTY EDITORIAL CREDITS EVERY YEAR*
Source: Condé Nast Health & Beauty Survey 2014 (spend figure based on current readership); Vogue Business Report 2017; *DMR 2016
TRAVEL
£1.7 billion on holidays and short breaks in the last 12 months* On average they take 7 trips in the UK and 7 trips abroad each year Three times more likely to usually travel first or business class on any last three trips (index 309) 96% consider themselves luxury travellers
“I have sought out further information about a hotel/destination after seeing it in a magazine” 84% agree116 TRAVEL EDITORIAL PAGES EVERY YEAR** Source: Conde Nast Travel Survey 2017 *travel spend based on current readership, TGI GB 2017 Q3 (April 2016 – March 2017); **NIELSEN 2016
HOLIDAY
HOLLYWOOD MARCH AUGUST
OCTOBER NOVEMBER
ANNUAL GUIDES & SPECIAL EDITIONS
Vanity Fair Holiday Issue
Vanity Fair Hollywood Issue Vanity Fair On Travel Vanity Fair Style Spring Vanity Fair On Time Spring
APRILVanity Fair Summer Issue
SUMMERVanity Fair On Jewellery
Vanity Fair Style Autumn
SEPTEMBERVanity Fair On Time Autumn
ON SALE 30 NOV
ON SALE 2 FEB ON SALE 2 MAR ON SALE 30 MAR ON SALE 1 JUN ON SALE 6 JUL
ON SALE 3 AUG ON SALE 7 SEP ON SALE 5 OCT
Vanity Fair On ArtVanity Fair New Establishment IssueVanity Fair En Route Vanity Fair Best Dressed List
+ + +
+
2018 ISSUE ON SALE PROMO SIGN OFF PRINT & TABLET INSERTS DUE THEMED ISSUES & SPECIAL EDITIONS (S.E.)& SPECIAL EDITIONS (S.E.)
FEBRUARY 5 JAN 29 NOV 6 DEC 20 DEC
HOLLYWOOD 2 FEB 22 DEC 5 JAN 19 JAN HOLLYWOOD ISSUE + ON TRAVEL S.E.
MARCH 2 MAR 26 JAN 2 FEB 16 FEB STYLE SPRING
APRIL 30 MAR 23 FEB 2 MAR 16 MAR ON TIME SPRING WATCH S.E.
MAY 27 APR 23 MAR 29 MAR 13 APR
SUMMER 1 JUN 27 APR 4 MAY 18 MAY
AUGUST 6 JUL 1 JUN 8 JUN 22 JUN ON JEWELLERY S.E.
SEPTEMBER 3 AUG 29 JUN 6 JUL 20 JUL STYLE AUTUMN + LUXURY SPAS
OCTOBER 7 SEP 3 AUG 10 AUG 24 AUG BEST DRESSED + ON TIME AUTUMN WATCH S.E.
NOVEMBER 5 OCT 31 AUG 7 SEP 21 SEP NEW ESTABLISHMENT + TRAVEL + ON ART S.E.
DECEMBER 2 NOV 28 SEP 5 OCT 19 OCT
2019 ISSUE
HOLIDAY 30 NOV 26 OCT 2 NOV 16 NOV
2018 ON-SALE / COPY DUE DATES
2018 MEDIA RATESCOLOUR RUN OF MAG FACING MATTER SPECIFIED POSITION
SINGLE PAGE N/A 17,600 20,500DOUBLE-PAGE SPREAD £28,530 N/A £35,067 1ST DOUBLE-PAGE SPREAD N/A N/A 41,868INSIDE FRONT COVER GATEFOLD N/A N/A £98,570 INSIDE BACK COVER N/A N/A 21,150OUTSIDE BACK COVER N/A N/A £26,676 BOOKMARK (SUPPLIED) £31,080 + PAGE OR DPS AD SPACE RATE INSERTS, PROMOS, SPECIALS POA CLASSIFIED Cost per single-column centimetre (min. 5cm) 120MECHANICAL DATA BLEED (DxW) TRIM (DxW) TYPE (DxW)
FULL PAGE 282MM x 209MM 276MM x 203MM 256MM x 183MM DOUBLE-PAGE SPREAD 282MM x 412MM 276MM x 406MM 256MM x 386MM
IPAD
IPAD HYPERLINK £1,000 FIXED RATE. EMBEDDED VIDEOS £3,000 PER 30 SECONDS FOR ANY OTHER OPPORTUNITIES - SLIDESHOWS, 360s, BESPOKE - POA
ALL BLEED ADVERTISEMENTS 10% EXTRASCENT STRIPS, BOUND-IN INSERTS AND OTHER FORMATS: PRICE ON APPLICATION LOOSE INSERTS: FROM £142 PER ‘000 FOR A SINGLE SHEET
TO DISCUSS USING THE EDITORIAL STYLE OF VANITY FAIR TO PRODUCE A BESPOKE PROMOTION CONTACT OUR PROMOTIONS TEAM ON 020 7152 3850
SPONSORSHIP RATE
HOMEPAGE & A LIST £2,500
DOUBLE-PAGE SPREAD £7,500
1ST DOUBLE-PAGE SPREAD £12,000
INSIDE FRONT COVER GATEFOLD £5,000
DIGITAL ADVERTISING RATES BLEED (DxW)
MPU £25-£29
DOUBLESKY £44-£50
BILLBOARD £44-£50
NATIVE AD UNIT £60
2018 DIGITAL MEDIA RATES
FOR FURTHER INFORMATION CONTACT:
VANITY FAIR ADVERTISING DEPARTMENT The Condé Nast Publications Ltd Vogue House, Hanover Square London W1S 1JU Tel: 020 7152 3129
PRESS ENQUIRIES please contact Annabel Davidson on 020 7152 3259 or email [email protected]
ADVERTISING COPY REQUIREMENTS
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Full Technical Information and Insert Specifications can also be found here under the Tech Specs tab.
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CONTACTS
SOURCE: NRS Jul 16 - Jun 17
READERSHIP INFO
ALL ADULTS WOMEN MEN
AB 98,000 (40%) 78,000 (40%) 20,000 (40%)
ABC1 173,000 (70%) 143,000 (73%) 30,000 (60%)
C2DE 74,000 (30%) 54,000 (27%) 20,000 (40%)
AGED 15-24 79,000 (32%) 63,000 (32%) 16,000 (32%)
AGED 25-34 53,000 (21%) 40,000 (20%) 13,000 (26%)
AGED 35-44 32,000 (13%) 25,000 (13%) 6,000 (12%)
AGED 45+ 83,000 (34%) 68,000 (35%) 15,000 (30%)
MEDIAN AGE 33 34 33
AVERAGE AGE 38 38 37