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THE BIOGRAPHY OF OUR AGE

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Page 1: THE BIOGRAPHY OF OUR AGE - Amazon Web Servicesdigital-assets.condenast.co.uk.s3.amazonaws.com/static/mediapack/... · From entertainment to world affairs, business to style, design

THE BIOGRAPHY OF OUR AGE

Page 2: THE BIOGRAPHY OF OUR AGE - Amazon Web Servicesdigital-assets.condenast.co.uk.s3.amazonaws.com/static/mediapack/... · From entertainment to world affairs, business to style, design

From entertainment to world affairs, business to style, design to society, VANITY FAIR is a cultural catalyst.

VANITY FAIR provokes and drives intelligent dialogue and debate.

VANITY FAIR brings big ideas and unforgettable images to thousands of modern, sophisticated consumers.

VANITY FAIR

Radhika Jones EDITOR-IN-CHIEF

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MOROCCO

UK

ICELANDSWEDEN, FINLAND, NORWAY

LEBANONRUSSIA KOREA

JAPAN

TAIWANHONG KONG

PHILIPPINES

MALAYSIA

NEW ZEALAND

AUSTRALIA

CHINA

THAILAND

SRI LANKA

INDIA

PAKISTAN

NIGERIA

KENYA

SOUTH AFRICA

CANADA

USA

SAUDI ARABIA

KUWAIT

CARIBBEAN

GUYANA

BRAZIL

ARGENTINACHILE URAGUAY

PERU

VENEZUELA

MEXICO

COSTA RICA, PANAMA, NICARAGUA,HONDURAS, GUATEMALA

PARAGUAY

COLOMBIA

ECUADOR

BELIZETURKEY

CENTRAL & EASTERN EUROPE

ISRAEL

JORDANBAHRAIN,

DUBAI

US EDITION OF VANITY FAIR

UK EDITION OF VANITY FAIR

VANITY FAIR’S GLOBAL AUDIENCE

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GRIT GLAMOUR HOLLYWOOD POLITICS CULTURE TECH CURRENT AFFAIRS FINANCE ART

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+ +

247K

AUDIENCE (EXC. SOCIAL)

1.4M+

1.2M 11K+

=

BRAND FOOTPRINT: PRINT + WEB + LIVE

Source: NRS Jul 16 – Jun 17; Omniture Site Catalyst Nov 17 - Jan 18 (UK only); VF A-List Newsletter subscribers (delivered emails Oct 2017)

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TOTAL SOCIAL FOLLOWERS

14,797,880

3M

564K

4.8M

3.4M

88.7K

2.9M

BRAND FAME: TOTAL SOCIAL

FIGURES ARE FOR VANITY FAIR US SOCIAL PAGES; AS OF 01.02.18

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PRINT AUDIENCE 247K Average HHI £153,521 Female 80% (197,000) ABC1 70% AB 40% Average Age 38 London/SE 65%

WEB AUDIENCE 1.2M Average HHI £109,179 Female 62% ABC1 75% AB 48% Average Age 36 London/SE 47%

AUDIENCE

Source: ABC Jul - Dec 2017; NRS Jul 16 – Jun 17 *now includes East of England, Vanity Fair Reader Survey 2014 Omniture Site Catalyst Oct – Dec 17 UK data only, ComScore 6 month average

Mar-Aug 17 – UK data only, Premier - The Upmarket TGI Clickstream 2016/2017 Doublebase

LATEST ABC

72,012

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PAGE IMPRESSIONS:3,451,475

UNIQUE USERS1,164,978

‘Online ads play a part in influencing the brands I buy’

Source: Omniture Site Catalyst Nov 17 - Jan 18 UK traffic only , TGI Clickstream GB 2017 Q1 (Oct 2015 - Sep 2016)

‘ADVERTISING ON THE INTERNET IS MORE RELEVANT TO ME THAN OTHER ADVERTISING’

Index 212

Index 191

VF.COM

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FASHION£1.1billion spent on fashion in the past year 94% of VF readers and95% of VF.com users own designer fashion 78% of VF readers and 77% of VF.com users own designer shoes & accessories

“I often buy fashion products after seeing things advertised in magazines.” 61% agree

1,410 FASHION EDITORIAL CREDITS EVERY YEAR*

Source: Condé Nast Luxury Survey 2015 (spend figure based on current readership); Vogue Business Report 2017; *DMR 2016

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WATCHES & JEWELLERY

£236.5million spent on watches & jewellery in the past year 73% own high end watches or jewellery (index 130) 57% have bought watches/jewellery in the past year

“I often buy watches or jewellery soon after seeing it advertised in magazines” index 164

541 WATCHES & JEWELLERY EDITORIAL CREDITS EVERY YEAR*

Source: Condé Nast Luxury Survey 2015 (spend figure based on current readership); Vogue Business Report 2017; *DMR 2016

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BEAUTY

£208million on beauty products in the past year 94% of VF readers and 92% of VF.com users own premium beauty ‘I Am Prepared To Pay More For Luxury Toiletries And Cosmetics’ (index 215) Two and a half times more likely to have had cosmetic surgery (index 258)

“It is important to keep young looking” 74% agree

349 BEAUTY EDITORIAL CREDITS EVERY YEAR*

Source: Condé Nast Health & Beauty Survey 2014 (spend figure based on current readership); Vogue Business Report 2017; *DMR 2016

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TRAVEL

£1.7 billion on holidays and short breaks in the last 12 months* On average they take 7 trips in the UK and 7 trips abroad each year Three times more likely to usually travel first or business class on any last three trips (index 309) 96% consider themselves luxury travellers

“I have sought out further information about a hotel/destination after seeing it in a magazine” 84% agree116 TRAVEL EDITORIAL PAGES EVERY YEAR** Source: Conde Nast Travel Survey 2017 *travel spend based on current readership, TGI GB 2017 Q3 (April 2016 – March 2017); **NIELSEN 2016

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HOLIDAY

HOLLYWOOD MARCH AUGUST

OCTOBER NOVEMBER

ANNUAL GUIDES & SPECIAL EDITIONS

Vanity Fair Holiday Issue

Vanity Fair Hollywood Issue Vanity Fair On Travel Vanity Fair Style Spring Vanity Fair On Time Spring

APRILVanity Fair Summer Issue

SUMMERVanity Fair On Jewellery

Vanity Fair Style Autumn

SEPTEMBERVanity Fair On Time Autumn

ON SALE 30 NOV

ON SALE 2 FEB ON SALE 2 MAR ON SALE 30 MAR ON SALE 1 JUN ON SALE 6 JUL

ON SALE 3 AUG ON SALE 7 SEP ON SALE 5 OCT

Vanity Fair On ArtVanity Fair New Establishment IssueVanity Fair En Route Vanity Fair Best Dressed List

+ + +

+

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2018 ISSUE ON SALE PROMO SIGN OFF PRINT & TABLET INSERTS DUE THEMED ISSUES & SPECIAL EDITIONS (S.E.)& SPECIAL EDITIONS (S.E.)

FEBRUARY 5 JAN 29 NOV 6 DEC 20 DEC

HOLLYWOOD 2 FEB 22 DEC 5 JAN 19 JAN HOLLYWOOD ISSUE + ON TRAVEL S.E.

MARCH 2 MAR 26 JAN 2 FEB 16 FEB STYLE SPRING

APRIL 30 MAR 23 FEB 2 MAR 16 MAR ON TIME SPRING WATCH S.E.

MAY 27 APR 23 MAR 29 MAR 13 APR

SUMMER 1 JUN 27 APR 4 MAY 18 MAY

AUGUST 6 JUL 1 JUN 8 JUN 22 JUN ON JEWELLERY S.E.

SEPTEMBER 3 AUG 29 JUN 6 JUL 20 JUL STYLE AUTUMN + LUXURY SPAS

OCTOBER 7 SEP 3 AUG 10 AUG 24 AUG BEST DRESSED + ON TIME AUTUMN WATCH S.E.

NOVEMBER 5 OCT 31 AUG 7 SEP 21 SEP NEW ESTABLISHMENT + TRAVEL + ON ART S.E.

DECEMBER 2 NOV 28 SEP 5 OCT 19 OCT

2019 ISSUE

HOLIDAY 30 NOV 26 OCT 2 NOV 16 NOV

2018 ON-SALE / COPY DUE DATES

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2018 MEDIA RATESCOLOUR RUN OF MAG FACING MATTER SPECIFIED POSITION

SINGLE PAGE N/A 17,600 20,500DOUBLE-PAGE SPREAD £28,530 N/A £35,067 1ST DOUBLE-PAGE SPREAD N/A N/A 41,868INSIDE FRONT COVER GATEFOLD N/A N/A £98,570 INSIDE BACK COVER N/A N/A 21,150OUTSIDE BACK COVER N/A N/A £26,676 BOOKMARK (SUPPLIED) £31,080 + PAGE OR DPS AD SPACE RATE INSERTS, PROMOS, SPECIALS POA CLASSIFIED Cost per single-column centimetre (min. 5cm) 120MECHANICAL DATA BLEED (DxW) TRIM (DxW) TYPE (DxW)

FULL PAGE 282MM x 209MM 276MM x 203MM 256MM x 183MM DOUBLE-PAGE SPREAD 282MM x 412MM 276MM x 406MM 256MM x 386MM

IPAD

IPAD HYPERLINK £1,000 FIXED RATE. EMBEDDED VIDEOS £3,000 PER 30 SECONDS FOR ANY OTHER OPPORTUNITIES - SLIDESHOWS, 360s, BESPOKE - POA

ALL BLEED ADVERTISEMENTS 10% EXTRASCENT STRIPS, BOUND-IN INSERTS AND OTHER FORMATS: PRICE ON APPLICATION LOOSE INSERTS: FROM £142 PER ‘000 FOR A SINGLE SHEET

TO DISCUSS USING THE EDITORIAL STYLE OF VANITY FAIR TO PRODUCE A BESPOKE PROMOTION CONTACT OUR PROMOTIONS TEAM ON 020 7152 3850

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SPONSORSHIP RATE

HOMEPAGE & A LIST £2,500

DOUBLE-PAGE SPREAD £7,500

1ST DOUBLE-PAGE SPREAD £12,000

INSIDE FRONT COVER GATEFOLD £5,000

DIGITAL ADVERTISING RATES BLEED (DxW)

MPU £25-£29

DOUBLESKY £44-£50

BILLBOARD £44-£50

NATIVE AD UNIT £60

2018 DIGITAL MEDIA RATES

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FOR FURTHER INFORMATION CONTACT:

VANITY FAIR ADVERTISING DEPARTMENT The Condé Nast Publications Ltd Vogue House, Hanover Square London W1S 1JU Tel: 020 7152 3129

PRESS ENQUIRIES please contact Annabel Davidson on 020 7152 3259 or email [email protected]

ADVERTISING COPY REQUIREMENTS

Please note that as from 1 July 2014, print, tablet and mobile advertising copy must be submitted to us, free of charge, via our new adportal.condenast.co.uk - it’s live now.

Full Technical Information and Insert Specifications can also be found here under the Tech Specs tab.

Digital proofs should be sent to the Production Department (Vanity Fair), Vogue House, Hanover Square, London, W1S 1JU.

If you need any further assistance please call the Condé Nast Production Department on 0207 152 3826. Please note that the file content remains the responsibility of the sender. If a final PDF and digital proof are not supplied to our specifications NO responsibility will be accepted by Condé Nast Publications for any problems with the published result. * CANCELLATIONS: TWO MONTHS PRIOR TO THE ON-SALE DATE *

T&C’s can be found at http://tinyurl.com/CondeTC

CONTACTS

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SOURCE: NRS Jul 16 - Jun 17

READERSHIP INFO

ALL ADULTS WOMEN MEN

AB 98,000 (40%) 78,000 (40%) 20,000 (40%)

ABC1 173,000 (70%) 143,000 (73%) 30,000 (60%)

C2DE 74,000 (30%) 54,000 (27%) 20,000 (40%)

AGED 15-24 79,000 (32%) 63,000 (32%) 16,000 (32%)

AGED 25-34 53,000 (21%) 40,000 (20%) 13,000 (26%)

AGED 35-44 32,000 (13%) 25,000 (13%) 6,000 (12%)

AGED 45+ 83,000 (34%) 68,000 (35%) 15,000 (30%)

MEDIAN AGE 33 34 33

AVERAGE AGE 38 38 37