clash mediapack

C l a s h M u s i C G r o u p

MEDIAKIT2010

ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / [email protected] / www.ClashMusic.comCLASHMusiC GROUP MEDIAPACK 2010

CONTENTS

02 CLASh MUSIC GROUP03 CLASh MAGAzInE CLASh MUSIC CLASh FAShIOn CLASh FILM09 CLAShMUSIC.COM11 CLASh LIvE13 CLASh CREATIvE PROjECTS17 ThE CLASh AUDIEnCE18 ThE CLASh CUSTOMER19 TESTIMOnIALS20 COnTACT InFORMATIOn

02

CLASH MUSIC GROUP

Clash Music Group is a dynamic independent new

media business with award winning platforms in both

print and digital media, a stunning calendar live of live

music events, and a creative solutions arm which con-

sults, conceptualises and executes innovative marketing

projects for some of the worlds leading brands.

CLASHMUSIC GROUP IS.

CLASHMaGazine CLASHMusiC.CoM CLASHlive CLASHCreativeprojeCts

Clash MusiC


Clash are also often chosen as the

exclusive magazine partner by artists

with the highest profile, particularly

where the artist is looking to gain

credibility within the most discerning

audience in the music and fashion

marketplace.

Clash cover features have included

Jay Z, Dizzee Rascal, Daft Punk,

Oasis, Paul McCartney, The Killers,

Kasabian and Kanye West.

CLASH MAGAzInE

Clash Magazine has a circulation of 47,235 socially active

and hugely passionate fans of Music, Fashion, Film and

Technology, and in its 5 years of growth has recently

won Best Magazine awards from the PPA (Periodical

Publishers Association) and respected music industry

publication Record of the Day.

Clash Magazine is the UK’s leading source for unearthing

the best in established and emerging talents and styles in

today’s more vital than ever music industry. No other mag-

azine covers such a diverse range of music with as much

depth and passion.

Clash is seen as THE title for breaking new music to an

opinion forming audience in the early stages of an artist or

bands career.

Clash MaGazine

03


Clash has featured the The Horrors,

The Noisettes, Paloma Faith, Little

Boots, Master Shortie, Alison Moss-

hart, Carl Barat, Mark Ronson, Lis-

sy Trullie, Loverman, Adam Green

and Peaches, showing the profile

and range of artists of a huge variety

of musical and fashion styles who

are willing to be shot in styled shoots

for Clash.

CLASH FAShIOn

Clash fashion brings another dimension to the music

magazine. The section features artists, a mixture of prolific

and emerging that are known for their style as well as their

music. Clash identifies those musicians who are tastemakers

in terms of style and our fashion stories have a real music

sensibility - the images are cool and iconic, capture the

personality of the musician in the shoot, and are not over

stylised, therefore cannot be dated. Stylists are directed to

include a mixture of aspirational designer pieces, brands

and high-street names.

Clash has recently introduced new features to the fashion

section: the Clash Muse, a street style section that spots

trends surrounding new music scenes and the Fashion

Profile which looks at those figures and brands that have

merge fashion and music in a way that should be celebrated.

Clash Fashion

04


FASHION PROjECTS

Clash often work on agreed creative brand partnered

fashion shoot projects. Examples of which are:

Clash & TIGI RoCkaholIC - 2 shoots produced in

2009. 1 reportage crowd shoot at the Clash Revue live

event and 1 shoot with The Fangs to promote the TIGI

Rockaholic tour 2009

Clash & DIesel U MUsIC - 6 page fashion shoot and

page mounted CD to promote Diesel U Music tour in

2007. Clash was also on the judging panel for the activity.

Clash BRanD & BanDs - shoots styled uniquely for

partner brands matching bands styled solely in their prod-

uct have included Bench/Twisted Wheel, Firetrap/Wild

Beasts, HL Jeans/Paddingtons, Nixon/Broken Hearts

DJs, Lambretta/Kid British, One True Saxon/Underground

Heroes & Merc/Official Secrets Act.

Clash & ConveRse - 4 page backstage shoot at

Converse Somerset House series of gigs 2008 including

band interview and front of house reporting.

Clash Fashion

“I love Clash. I thInk It’s my favourIte magazIne. I thInk all the others are bullshIt!”Adele, 2008

“I love Clash. I thInk It’s my favourIte magazIne. I thInk all the others are bullshIt!”Adele, 2008

05


The Glasgow Film and Music Festival

Metrodome, Optronica and See Films

First. In addition, Artificial Eye, Diffu-

sion, High Fliers, Optimum, Revolver,

Tartan and Verve have all quoted

Clash reviews in their marketing

campaigns.

CLASH FILM

Focusing on the hottest new talent in independent cinema

and the best new music documentaries and biopic, Clash

is the sole youth-orientated music publication to examine

film in depth. As a result, it offers an ideal outlet for films

targeted at a young and culturally aware audience.

Covering talent features, reviews and events, the six-

page film section offers a knowledgeable compliment to

the main magazine’s in-depth look at music and fashion.

As well as celebrating exciting new filmmakers, the section

has also delivered interviews with leading stars including

Terry Gilliam, Elijah Wood, Jeremy Piven, Noel Clarke,

Paddy Considine and Vincent Cassel.

The film industry has shown its support of the magazine’s

coverage with partnerships, promotions and advertising

from the likes of 20th Century Fox, Aspiration / Miracle,

Eagle Vision, The Edinburgh International Film Festival,

06

Clash FilM


ADVERTISING RATESDOUBLE PAGE SPREAD ............................. £5000DOUBLE PAGE SPREAD (1st 33%) .............. £6000

OUTSIDE BACK COVER ............................ £6500INSIDE FRONT COVER ............................. £5250INSIDE BACK COVER ............................... £3000

FULL PAGE (site guarantee) ........................ £3300FULL PAGE .............................................. £2800

HALF PAGE (site guarantee) ....................... £1900HALF PAGE ............................................ £1540

QUARTER PAGE (site guarantee) ................ £1100QUARTER PAGE ...................................... £1200

LOOSE INSERTS ........................ £50 per 1000BOUND INSERTS ....................... £60 per 1000

DISCOUnTSx4 CONSECUITIVE ISSUES ....................... 5%x8 CONSECUTIVE ISSUES ........................ 10%x10 CONSECUTIVE ISSUES ...................... 15%

aDvertisinG rates & DeaDlines

07

DEADLINES

2010ISSUE....COVER DATE ......................ON SALE DATE ...........................DEADLINE

45 January ............03/12/09 ............19/11/0946 Febuary ............07/01/10 ............17/12/0947 March ..............04/02/10 ............21/01/1048 April ................04/03/10 ............18/02/1049 May .................01/04/10 ............18/03/1050 June .................06/05/10 ............15/04/1051 July ..................03/06/10 ............20/05/1052 August .............01/07/10 ............17/06/1053 September ........05/08/10 ............15/07/1054 October ...........02/09/10 ............19/08/1055 November ........07/10/10 ............16/09/1056 December .........04/11/10 ............21/10/10

2011ISSUE....COVER DATE ......................ON SALE DATE ...........................DEADLINE

57 January ............02/12/10 ............18/11/1058 February ..........06/01/11 ............16/12/10

The Glasgow Film and Music Festival

Metrodome, Optronica and See Films

First. In addition, Artificial Eye, Diffu-

sion, High Fliers, Optimum, Revolver,

Tartan and Verve have all quoted

Clash reviews in their marketing

campaigns.

Notes:

Glasgow film partnership TBC

Tartan now closed – worth including?


ADVERT SIzESAll sizes are width x height

Double Page SPreaD (DPS)Bleed 466mm x 306mmTrim 460mm x 300mmType 420mm x 280mm

Full Page (FP)Bleed 236mm x 306mmTrim 230mm x 300mmType 210mm x 280mm

1/2 Horizontal (HH)Trim 200mm x 135mm (no bleed)

1/2 Vertical (HV)Trim 95mm x 280mm (no bleed)

1/4 box (Qb)Trim 95mm x 135mm (no bleed)

1/4 Horizonal StriP (QS)Trim 200mm x 65mm (no bleed)

A 0.5pt black line border surrounds all non-FP or DPS adverts in the magazine.

aDvertisinG speCs.FILE FORMATSacrobat PDF: PDFs should be Press Optimised or better.

Distiller job options should include...Compatibility: Acrobat 4.0 or lowest possible.Resolution: 2400 dpi.Images: Bicubic Downsampling at 300dpi ZIP 8-bit.Monochrome: bitmap 1200dpi.Compression: CCITT 4. Copress Text and Line Art.all fonts embedded.all images CMYk prior to distilling.

Please note that Clash cannot amend PDF files once supplied.

We will accept the following if the above PDF cannot be generated.• QuarkXPress (6.5) or In-Design (CS3): For all open file formats fonts and pictures should be supplied complete.• Adobe Illustrator (CS3): EPS file. Outline fonts

• Adobe Photoshop (CS3) or other bitmap based format: TIFF, EPS, High Quality JPEG.All bitmap files used should be 300dpi minimum resolution for 100% scale use.

Colour proofs: A cromalin, laser or digital proof or colour printout must be supplied.if a colour match is required.

overprint: Clash cannot take responsibility for any overprint mistakes already contained in the supplied artwork.

FILE DELIvERyFiles can be supplied on CD or DVD

or emailed to [email protected]

Please reference all copy with:

issue number/client name/advert

size (example: 48/Diesel/FP)

08


ClashMusic.com also sends a

weekly newsletter to over 35k regis-

tered users who have requested a

weekly dose of all things.

Having upgraded the design of the

site in 2009, ClashMusic.com’s po-

sition in 2010 as a major force in the

online music world is indisputable.

CLASHMUSIC.COM

ClashMusic.com launched in 2007 as the new online

hub for Clash Music Group, replacing the popular

ClashMagazine.com and has rapidly grown into THE

most successful online independent music magazine

portal in the UK.

ClashMusic.com regularly attracts exclusive content,

free streams & downloads, podcasts, fashion galleries

and video footage of the best artists, events and brands

in the world. With quality features, up-to-the-minute news

and a new Track of the Day every 24 hours, returning to

the site every morning has become second nature for

those who bookmark and browse music coverage on the

‘net daily.

ClashMusiC.CoM

09

540,000 monthly Page ImPressIons220,000 monthly unIque users


CREATIVESPOnSORShIP

Sponsorship opportunities and

content-led partnerships on Clash-

Music.com allow you to align your

brand with the Clash audience in

innovative and creative deployment

to deliver excellent brand awareness

and value. Opportunities can be

discussed on request.

SPECIFICATIOnS

• All web adverts and tags should

be sent via email to...

[email protected]

• Full specs available upon request.

BANNER RATES

AD FORMAT ............................. SIZES ....................CPM. LEADERBOARD .................... 728x90 ............. £18 WIDE SKYSCRAPER .............160x600 ............ £18 MPU ..................................300x250 ............ £20

PROMO BOxES

Highly visible promo boxes are available across the site,

linking to your brand website or straight to point-of-sale.

Clashmusic.com can also sell your tickets through our

channel partners. AD FORMAT ............................. SIZES .....................CPW. PROMO BOX ......................300x90 .............. £500

ClashMusic.com’s weekly newsletter reaches 35,000

active registered users. a prominent leaderboard adver-

tising position is available within the newsletter.

Cost: £500/ week

10

ClashMusiC.CoM

Clash live


CLASH LIvE

Clash Live has a vibrant calendar of live events of all

descriptions across the UK. From 500 capacity indie gigs

and club nights in the nations capital to huge summer

festival productions.

Clash Live reaches out to gig lovers and club goers of all

ages and styles. In 2009, Clash Live reached a live music

audience of over 500,000.

Clash Live can act as media partner offering print &

online coverage and media support for your brand

event.

Clash Live has also amassed the experience, the rela-

tionships and the resources to book festival stages, live

tours and can host, produce and promote one-off brand

themed events of almost any size or description.

11


Clash live

12

FESTIVALS

From our 15,000 capacity arena at Rockness in Scotland,

down through stages held at London based festivals like

Lovebox and Get Loaded in the Park, to international

stages and showcases at events like Benicassim in

Spain, SXSW in Texas USA, CMJ in New York, Iceland

Airwaves, Oya in Norway and Snowbombing in Austria,

Clash are uniquely placed to help you access the audi-

ences attending the best festivals in the UK and beyond.

We can not only help plan and consult on your festival

strategy, and then bolster these plans with media part-

nership value across Clash platforms, but we can also

deliver every element required to execute a successful

activity from booking artists and liaising with festival owners

to production, staffing and promotion before during and

after the event.

REGIONAL TOURS & GIGS

U LIVE University Tour, In The City Manchester, Liverpool

Sound City, The Great Escape Brighton.

LONDON EVENTS

Clash live - Clash’s flagship monthly

indie gigs at Hoxton Bar & Grill

London.

sunday sessions - bi-monthly ex-

clusive acoustic and DJ perfor-

mances from legendary bands ap-

pearing often secretly in north

London’s most famous bar venue,

The Lock Tavern.

Clash Club - Clash’s late night of-

fering of the best in electronic and

alternative club music.

The Clash Revue - Clash’s one-off

flagship annual event looking back

on the year that was, offering an ex-

plosive live and visual representation

of a year of content generation and

the best live music unearthed by

our team.


CLASH CREATIvE PROjECTS

The fastest growing area of Clash’s business is the cre-

ation of bespoke solutions to deliver our brand partner’s

marketing needs. In today’s marketplace we are finding

more than ever that the client requires an integrated ap-

proach to their marketing brief, resulting in projects that

deliver on more than one level; be it cross-platform print

& digital solutions or bespoke ideas created to deliver re-

sults outwith those catered for by standard advertising.

Whether your aim is to drive traffic in-store or online, or

you’d like your brand associated with a particular artist or

style of music, or you may want to create your own music

related products or use our expertise to help create

something owned and branded wholly by you, Clash can

discuss and deliver a huge range of solutions and fresh

ideas created by our excellent creative team.

Creative projeCts

13

PROJECTS INCLUDE

• Creative Editorial/Advertorial

• Branded Music Product give-a-ways (CD/Download card creation & manufacture)

• Brand exclusive fashion shoots and in store launches

• Print & Online content syndication

• Contract publishing

• Online consultancy

• Web design, build and hosting

• Online & viral marketing campaigns


NIkE CREATIVERUNNING PROJECTCASE STUDy

Clash and Nike created a 6 page magazine shoot

designed to place running in the minds of the discerning

fan of music, fashion and youth culture as something that

could go hand in hand with music and style, and as a

pastime taken seriously by people the Clash reader would

look up to.

We shot 6 people all from credible walks of life who run

both seriously and for fun, and shot them in there own

environment with elements of their own style or job captured

in each shot to create interesting and different shots that

readers would engage with and relate to immediately.

14

Creative projeCts CLIENT TESTIMONIAL

“We love collaborating with partners

who want to create something that

is even better and more inspiring than

the sum of its two parts. We are in-

spired by projects & partners that

challenge us and stretch and ques-

tion us. Clash have done all of this.

The piece of work that was produced

at the end of this is the measure of

the partnership. To me it was abso-

lutely quality; it was personal, it was

distinctive. This was achieved be-

cause Clash as a team sunk them-

selves headfirst into this project –

with head and heart.”

JO TAyLOR, PR MANAGER, NIKE UK


OAkLEySUNGLASSES AT NIGHTCASE STUDy

Oakley wanted to embark on a new one-off event project

focused around a key festival weekend in London and

create an event that would engage the after-party crowd

and offer not only a great night out, with a fun feel, but

one that would also deliver key messages on the popular

Oakley Frogskins sunglasses range and provide quality

content for all parties to use on print & digital platforms.

We created a very distinctly designed and produced

event celebrating the culture of Sunglasses at Night, the

neon culture of recent years, and the best music of sum-

mer 2009. We also invited VIPs to a pre event rooftop

BBQ to create content before the event and to generate

a real buzz for proceedings later. As a result the venue

was packed, the crowd got involved in wearing glow in

the dark glasses, the content from the night looked amaz-

ing and everyone left the event delighted. So much so

that this one-off activity may well be continued in 2010.

CLIENT TESTIMONIAL

“I’ve been working with Brian and

Clash Magazine for years but our

2009 summer event has been a real

highlight. From the outset, Clash

has really understood Oakley as

both a sport & lifestyle brand. They

respect our need to stay true to our

heritage while connecting with a

wider audience.

Our events together have been killer

and much talked about but retained

some subtlety, something I think is

vital when talking to new consumers.

Their promotion of this event has

been second to none, their calm

under duress has been thoroughly

appreciated and the final output

from the night has been perfectly

positioned. A great success and a

very fun time.”

HeATHeR PIGOTT, MEDIA & COMMU-NICATIONS MANAGER, OAKLEY UK

15

Creative projeCts


the Clash auDienCe

16

CLASHREADER hABITS

Clash readers are hungry music consumers

89% buy music every month, 41% every week

78% buy physical music products

58% buy music digitally

64% buy both

Clash readers are fashion conscious individuals

91% purchase clothing & accessories every month, 38%

every week

72% feel music and fashion go hand in hand

69% are influenced by design & art

Clash readers love film

66% go to the cinema at least once per month,

71% buy or rent DVDs every month

Clash readers are socially active

74% eat out at least once a week

93% go to a bar or club at least once a week

92% purchase alcohol every week

Clash readers are tech savvy

96% own a mobile phone

95% use the internet & e-mail daily

45% shop online at least once per month

17% own a Mac

77% own a PC

79% own an MP3 player, 76% of these are ipod owners

63% own a video game console

77% use a digital camera

a strong proportion of Clash readers are still in

education

University 56%

Secondary Education 38%

Clash readers are loyal consumers

67% collect issues of Clash after reading it

71% say the in-depth coverage, quality of writing and

intelligent choice of subject matter separates it from it‘s

rivals.

67% say the design quality of Clash is one of its greatest

strengths

45% pick up every issue

76% who pick up an issue of Clash read it more than once

4.8 readers per-copy on average

SOURCEClash demographic survey

Q3 2009


aDvertisers

MUSIC

MAJOR LABELS Universal (Island, Mercury, Polydor),

SonyBMG, EMI, Virgin.

LEADING INDEPENDENTS Domino, XL, Rough

Trade, Bella Union, Wichita, V2, Warp, Mute, City Slang,

Sub Pop, Fabric, Kitsune, Ed Banger.

MUSIC DISTRIBUTORS PIAS, ADA Global.

LIVE MUSIC/FESTIVALS Live Nation, Bestival,

Sonar, Benicassim, Rockness.

BRANDS

FASHION Levis, Diesel, Ben Sherman, Camper, Fred

Perry, Lacoste, Firetrap, Converse, Bench, HL Jeans.

HAIRCARE TIGI, Loreal.

COSMETICS Nivea.

TECHNOLOGy Apple, Orange, Nokia, Sony Ericsson,

Sony Walkman, Intel, Microsoft X Box.

AUTOMOTIVE Volkswagen.

DRINkS Jack Daniels, Bulleit Bourbon, Absolut Vodka,

Smirnoff, Stella, Red Stripe, Tuborg.

CLASH LIvE

Oakley, Topman, Relentless Energy Drink, Red Stripe,

Firetrap, Fly 53, TIGI, Microsoft X Box, Activision/Gui-

tar Hero, Budweiser, Tuborg & HL Jeans have all been

involved in successful LIVE music projects with Clash,

some at Clash’s own gigs, some created for the brand.

CLASH CREATIvE SOLUTIOnS

Brands like:

55 DSL, Tuborg, Audi Red Stripe, Nudie Jeans, Diesel,

Bench, Converse and Levis have all enlisted Clash to

work on creative solutions created to deliver their mar-

keting needs.

17


ContaCt inForMationMAIN OFFICESLONDON OFFICE 143C Nethergate, Dundee DD1 4DP 01382 808 808 / [email protected]

DUNDEE OFFICE29 D’Arblay Street, London, W1F 8EP (0207) 734 9351 / [email protected]

ADVERTISINGEnquiries to (0207) 734 9351

AD MANAGER: Alan Thomas(0207) 292 0561 / [email protected]

ACCOUNT MANAGER: Matt Goodwin(0207) 292 0562 / [email protected]

CREATIVE BUSINESS DIRECTOR: Brian Murnin(0207) 292 0560 / [email protected]

CREATIVE BUSINESS MANAGER: Ian Richardson(0207) 292 0560 / [email protected]

CLASH MAGAzInEEDITOR: Simon Harper(0207) 292 0564 / [email protected]

EDITORIAL ASSISTANT: April Welsh(0207) 734 9351 / [email protected]

FASHION EDITOR: Rose Forde(0207) 734 9351 / [email protected]

NEWS EDITOR: Si Hawkins(0207) 734 9351 / [email protected]

CONTRIBUTING NEWS EDITOR: Laura Foster(0207) 734 9351 / [email protected]

REVIEWS EDITOR: Nick Annan(01382) 808 808 / [email protected]

FILM EDITOR: Ben Hopkins(0790) 820 6079 / [email protected]

LIVE EDITOR: Mark Millar(0779) 683 4673 / [email protected]

ARTISTIC DIRECTION & DESIGN: 16K Design(0131) 661 3737 / [email protected]

LAYOUT & DESIGN: Paul Sethi (0207) 734 9351 / [email protected]

PUBLISHING DIRECTOR: Jon-Paul Kitching(01382) 808 808 / [email protected]

PUBLISHER: John O’Rourke(01382) 808 808 / [email protected]

CLASHMUSIC.COMCLASHMUSIC.COM EDITOR: Matthew Bennett(0207) 292 0565 / [email protected]

CLASHMUSIC.COM NEWS EDITOR: Robin Murray(01382) 808 808 / [email protected]

CLASH LIvEEnquiries to (0207) 734 9351

18

MEDIAKIT2010

Clash Music Group, 29 D’Arblay Street, London W1F 8EP

Tel: (0207) 734 9351

Email: [email protected]

www.ClashMusic.com

clash mediapack

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breaking new music

diverse range of music