Business Model Generation

CANVAS

Canvas

Patterns for BMG

• Unbundling Business Models• The Long Tail• Multi-Sided Platforms• FREE as a Business Model• Open Business Models

revenue streams

Asset sale

Usage fee

Subscription fee

Lending/Renting/Leasing

Licensing

Brokerage fees

Advertising

cost structure

Cost-driven

Value-driven

Fixed costs

Variable costs

Economies of scale

Economies of scope

How to - canvas

Epicenters of Business Model Innovation

Quantity

• Ignore the status quo• Forget the past• Stop focusing on competitors• Challenge orthodoxies

Process: Brainstorming Rules

• Stay focused (facilitators)• Enforce rules (defer judgment, one

conversations at a time, be visual …)• Think visually (Post-it, Paper, Tables)• Prepare (Research)

Workshop: canvas

Extra slide

questionsFor whom are you creating value? Who are your most important customers?

What value do you deliver? Which problems are you helping to solve/which needs are you satisfying?

What type of relationship do your segments expect to establish with them? Which ones have you established?

Through which channels do your customer segments want to be reached? How are you reaching them now?

What key activities does your value proposition require?

What key resources does your value proposition require?

Who are your key partners/suppliers?

For what value are your customers really willing to pay? How are they currently paying?

What are your most important costs? Which key resources/activities are most expensive?