Product CampMelbourne 2014

Using Lean Canvas as a Communication Tool

Humphrey Laubscher• GM of Innovation @Loud&Clear

(LoudClear.com.au)

• Product Strategy Manager and Lean Startup Innovation Consultant

• Newcastle Slingshot Accelerator / Lean Startup Sydney

• Ex Corporate IT Architect (BHP, Coles, NAB, CBA)

@HumphreyPL

Session Plan• Intro Content (10mins)

• What is Lean Startup?

• Business Model Vs Lean Canvas

• Is it really a communication tool?

• Lets Build a Lean Canvas (20 mins)

• Pitch your Canvas (5 mins / 5 mins)

• Questions (5 mins)

What is Lean Startup?Steven Blank!

steveblank.com!Eric Reis!

StartupLessonsLearned.com!Ash Maurya!

ashmaurya.com!

Why we are here?Entrepreneur: • 21 years , 8 Tech Companies

including a workstation, semiconductor, 3d graphics, supercomputer, military intelligence systems supplier, and a video games company.

Lecturer: • U.C. Berkeley, Stanford University,

Columbia University, Caltech and the Joint Berkeley/Columbia Executive MBA program

Steve Blank steveblank.com

More than likely..

Student • Steven Blank Stanford

Entrepreneurship Class Entrepreneur • CTO IMVU – 3D Virtual World • Founder Startup Lesson

Learned Conference • Founder of Lean Startup • Author of The Lean

Eric Reis startuplessonslearned.com

Less likely…Entrepreneur: • Founder and CEO – Spark 59

– Startup Software • Founder and CEO –

WiredReach – File and Media Sharing

• First Speaker at Startup Lesson Learned Conference

Author • Running Lean

Ash Maurya ashmaurya.com

Even less likely…Entrepreneur: • Co-founded strategyzer.com Author: • Invented the Business Model

Canvas • Lead Authored Business

Model Generation

Alex Osterwalder businessmodelgeneration.com

Where do we start..

24 Months!$800 Million! $5 Billion

What’s wrong with this picture?

• Where are the customers?

• Too much Focus on First Ship Date!

• Emphasis on Execution instead of Learning and Discovery

• Lack of meaningful metrics

• Premature scaling

Greatest Risk for a Startup

• Is not in the development of the new product but in the development of the its customers and markets.

• Startups don’t fail because they lack a product; they fail because they lack customer and a proven financial model

- Steven Blank

Customer DevelopmentSearch Execution

New Product LifecycleProblem/

Solution FitProblem/ Market Fit Scale

Do I have Problem

worth Solving?

Have I built

something they want?

Can I repeat the process

profitably?Validate Learning Growth

Pivots Optimisations

Business Model Canvas

Lean Canvas

Validate Problem / Solution Fit

Product / Market Fit

Scale

Is it really a communication tool?• Executives / Stakeholders

• Product Manager

• Developers

• Sales

• Marketing

• User Experience Designers

Workout

1.Complete your own Lean Canvas in 20 Minutes

2.Pitch your Canvas for 10mins?

3.Questions?bit.ly/LeanStartupCanvas

Start with what matters!

Tackle Riskiest Part

Time to Pitch Your Canvas

5 Mins Per Person

Interview Script

Questions?

Humphrey Laubscher

@HumphreyPL