REVISED 10/29/13

Half Moon BayM A G A Z I N EHalf Moon BayHalf Moon BayHalf Moon BayMEDIA KIT

PUBLISHED BY THE HALF MOON BAY REVIEW

REVISED 10/29/13

ABOUT/

Half Moon Bay

Half Moon Bay is

San Francisco

Montara

Pacifica

Palo Alto

Los Altos

Los Gatos

BelmontSan Mateo

Burlingame

Hillsborough

Pescadero

Moss Beach El Granada

San Jose

HALF MOON BAY

San Carlos

Half Moon Bay is situated just 25 miles from downtown San Francisco and 10 miles from Silicon Valley but is in a world of its own. The ridge of the

Santa Cruz mountains creates a physical and mental barrier from the bustle of bay area, providing a

retreat from the fast paced San Francisco penin-sula. Locals and visitors from around the bay area and beyond make frequent trips to its wide open

beaches, towering redwoods, active harbor and thriving downtown.

Half Moon Bay and surrounding communites are among the most affluent and active populations in

the country. Readers of Half Moon Bay magazine are overwhelmingly home-owners with children,

have a household income exceeding $150K and are interested in active lifestyles that the mid-pen-

insula can provide.

8 miles to Highway 280

13 miles to downtown san Mateo

25 miles to Palo alto and stanford

25 miles to san francisco

REVISED 10/29/13

EDITORIAL CALENDAR/THE HALF MOON BAY REVIEW WON

FIRST PLACE IN GENERAL EXCELLENCE FROM THE CALIFORNIA NEWSPAPER PUBLISHERS

ASSOCIATION .THE SAME CARE AND ATTENTION TO DETAIL GOES INTO HALF MOON BAY MAGAZINE.

Half Moon Bay

onGoInG ConTEnT

FEATURES:Covering the most interesting people and events on the Coastside. Our writers keep their eyes and ears open for timely and topical story ideas that have potential for great art.

Q&A:Prominent member of the community weighs in with responses on various off-beat questions.

DAY TRIPPPER:Suggestion for local and visitor spending the day on the Coastside. A place to go and a place to eat.

BACK IN TIME:The Coastside has a rich history. We feature a vintage photo and explore its historical significance.

WORDS ON A WORD:Columns from locals who are asked to write short essays on a particular word.

HOME FRONT:Highlighting a specific home project from beach houses to mountain retreats.

PERFECT PETS:Highlighting the eclectic assortment of beloved pets and their owners on the Coastside.

IN STORE:Unique gifts and creative finds from bou-tiques around the area.

BEFORE/AFTER:Time lapse photography. A graphic depiction from before and after a particu-lar event.

REAL ESTATE:A wrap up of monthly home sales on the Coastside and a featured property.

Issue Editorial Highlights* Special Directories ad Close

January Healthy New Year Medical profiles Dec. 15

February Senior LivingValentines Day ideas

Jan. 17

March Spring Home Summer Camps/Programs Feb. 14

April Summer activites Mar. 14

May Focus on Food Senior Living April 18

June Outdoor Adventures May 16

July Community commerce Business directory June 20

August School focus July 18

September Fall Home Aug. 15

October Pumpkin festival Sept. 19

November Volunteering and non profits

A guide to nonprofits Oct. 17

December Holiday season Nov. 14

Half Moon BayT h E h A L F M o o n B A Y R E V I E w M A G A Z I n E

s P E C I A L s E C T I o n : B U s I n E s s P R o F I L E s

whAT’s In A nAME?

FULL CIRCLE

some business names just speak for themselves. others have more creative monikers. we searched for some that were a little unusual and learned a little about their origins.

Clothing company has roots on the Coastside P.26

ALL In ThE FAMILY

J U L Y 2 0 1 3

Local ag business looks for sustainable loop between plants

and fish P.33

Trevor Bridge from Costanoa

Half Moon Bay_July13.indd 1 6/24/13 4:13 PM

WEll WRiTTEn anD inTEREsTinG ConTEnT in

EVERy issUE of Half Moon Bay

*The editorial highlights are ideas about seasonal content. Magazines will usually include a feature related to the highlight, but these are subject to change in an effort to have the most interesting and timely content possible.

REVISED 10/29/13

CIRCULATION & DISTRIBUTION/

Half Moon Bay

pEnInSula

SAN MATEO

BURLINGAME

SAN CARLOS

BELMONT

SAN MATEO

HILLSBOROUGH

WOODSIDE

FOSTER CITY

CoaSTSIDE

HALF MOON BAY

EL GRANADA

MOSS BEACH

MONTARA

PESCADERO

PACIFICA

The magazine is distributed to dozens of locations on the Coastside and on the Peninsula with an interested

and active readership that fit within our target deomographics.

The magazine is also availbalbe by mailed subscription and is included in the Half Moon Bay Review newspaper.

If you would like to request copies be distributed at your business or have suggestions of distribution points,

please contact the Half Moon Bay magazine office.

Our distribution area covers the Coastside and the Mid-Peninsula

We distribute the magazine through a professional distribution agency to many locations in the following cities:

MonTHly REaDERs12,500+

MaGazinEs DisTRiBUTED5,000

THE Half Moon Bay MaGazinE is foR PEoPlE inTEREsTED in THE CoasTsiDE BUT Don’T nECEssaRily liVE THERE

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DEMOGRAPHICS /

Half Moon Bay

Half Moon Bay magazine readers are a mix of San Mateo County Coastside locals and residents of peninsula cities from San Francisco to San Jose and beyond. Their home towns may vary, but they all

share a common interest in the Coastside.

While the Half Moon Bay magazine is read by many ages and groups, we tailor our content and

distribution to specifically appeal to a target audience.

Who is our target audience?

FOCUSED ON: College educated, married couples aged 30-55 with children and pets

TYPE OF RESIDENCE: Single family home

READERS: Coastside residents interested in their community, Mid-Peninsula readers that enjoy learning visiting,

and anyone that aspires to the Calfiornia Coastal lifestyle!

BUYING HABITS: Focused on improving their homes and way of life.

LIFESTYLE: Active adults that enjoy travel, eating out, family

activities, entertainment and are involved in civic events.

INCOME RANGE: Household income of $150,000+

REaCH PoTEnTial, loCal CUsToMERs THaT aRE aCTiVEly sEEKinG THE GooDs anD sERViCEs THaT yoUR BUsinEss PRoViDEs

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OUR ADVERTISERS/

Half Moon Bay

PaRTial lisT of aDVERTisERs

DININGCafé ClassiqueCafé CapistranoCafé LuccaCameron’s InnDaddy-O’sDuarte’s TavernFlavor RestaurantHappy Taco Harbor PizzaHalf Moon Bay Brewing Co.Half Moon Bay Joe’sIt’s ItaliaMezza Luna RestaurantMullins Bar and GrillNavio - Ritz CarltonPrinceton Seafood Sam’s Chowder HouseSpanishtown Mexican Restaurant

ENTERTAINMENTCoastal Repertory TheatreOld Princeton Landing

GALLERIESBorsini-BurrCottage IndustriesEllen Joseph GalleryPersonal FXSpring Mountain Gallery

HOME AND GARDENAbsolute FlooringBlue Sky DesignCB ShowersCoastside Technical ServicesCreative EnergyDolan’s LumberFloors To GoGaffigan Company

Half Moon Bay Building & GardenKapriz FlooringMeyer Plumbing SuppliesPalladino PaintingRebarts InteriorsRice Trucking and Soil FarmSherwin Williams Paint Co.

MEDICAL/DENTALAlborzi OrthodonticsCabrillo Family DentalCoastside Eye CareMain Street MedicalSheppard Family DentalImmediate CareSequoia HospitalSeton Medical CenterHealth Plan of San Mateo Co.

REAL ESTATEAccent HomesAlain Pinel RealtorsColdwell BankerIntero Real Estate Services -Ara Croce

PET CAREAll Animal MobileAnimal Care UnlimitedCoastside PetsCompanions in WaitingHalf Moon Bay Veterinary HospitalKibbles Pet CarePosh Paws

RETAILA Runners MindArrowhead FramingElizabeth’s Yarn ShopLight and ArtHillsdale Shopping CenterMain Street GoldworksGeneve JewelersSquash BlossomTalbot’s Toyland

The Posh MoonTokenzToque BlancheUnique Clothing

INSURANCEFarmers Insurance-Angelini & Assocs.Weller O’Brien Insurance Services

SENIOR LIFESTYLESCedar Lane Care HomeSterling CourtSan Carlos ElmsThree Bells of Montara

AUTO SERVICESAngelo’s MufflerAuto MedicsPhil’s Tire and Auto CareBK MotorsBob’s Car WashDRW Motor SportsDudley Perkins Co- Harley DavidsonHalf Moon Bay Auto Repair

EDUCATIONCabrillo Education FoundationCollege of San MateoMercy High SchoolMid Peninsula High SchoolNotre Dame High SchoolSea Crest SchoolSerra High SchoolSt. Ignatius CollegeWilkinson School

GROCERIESArcangeli GroceryCunha Country StoreNew Leaf Community Market

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TESTIMONIALS/

Half Moon Bay

Our office continually has new patients tell us “I saw you in the magazine.” As any dentist will tell you, having new patients each month is a necessity. The expert, helpful staff helped us design a great ad! They also keep us on top of opportunities available to improve our presence on the Coastside. RAY SHEPPARDSHEPPARD FAMILY DENTISTRY

We love when people come into Main Street Goldworks asking to see a piece they saw in an advertisement in Half Moon Bay magazine.

JESSE WARSHAUERMAIN STREET GOLDWORKS

“Since I started advertising in the Half Moon Bay Review I have seen my business expand in Half Moon Bay and on the Coastside. It’s money well spent!”

GEORGE SALETGEORGE SALET PLUMBING, SAN BRUNO

They are helpful in putting together my ads which are always presented so well. I’ve gotten good feedback from customers! Many thanks to the great staff and all the wonderful readers.

CAROL PATIN-GIPETHE POSH MOON

The Review has been a long time valued resource for our company and agents. The exposure to our coastal listings continues to satisfy the needs of our sellers as well as providing customers information on our offered properties and organization”.

RON GABLEVICE PRESIDENT, MANAGERALAIN PINEL REALTORSSAN MATEO, HALF MOON BAY

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CoasTsiDE anD PEninsUla BUsinEssEs, BoTH BiG anD sMall, Will finD GooD ValUE in UsinG THE Half Moon Bay MaGazinE as PaRT of THEiR MaRKETinG EffoRTs

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Photo

Day trip

Onscene

Q&A

Calendar

Shopping

Opendoor

Inside back cover

Back cover

Inside front cover

Publisher note

Feature

Feature

Feature

Here is how a typical Half Moon Bay Magazine

will be created.

Readers will find 3 or 4 features about the most

interesting people and places on the San Mateo

County Coastside.

In addition, the Magazine will inlcude a number of

monthly departments on home and garden design,

day trips, Q&A, pets, food and more.

Some will be consistent and in every month,

others will vary with the seasons.

The magazine will be full

of award winning photography and writing combined with attractive

graphic design.

Our target size of the magazine is 52 pages

giving plenty of room for art and editorial.

Advertising density will generally be around

30-35% but will never exceed 50%.

TOCStaff box

From the readers(letters, photos)

12

34

56

78

910

1112

1314

1516

1718

1920

2122

2324

2526

2728

2930

3132

3334

3536

3738

3940

4142

4344

4546

4748

SAMPLE ISSUE/

Half Moon Bay

HoW DoEs THE MaGazinE sTaCK UP?

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ADVERTISING sizes/

Half Moon Bay

MaGazinE sizE:9” wide by 10.875” tall

aD sizEs*

2 page full spread width heighth

Bleed size 18.25” 11.125”

Trim size 18” 10.875”

full page (covers and interior)

Trim size 9” 10.875”

Bleed size (.125”) 9.25” 11.125”

fractional sizes width heighth

1/2 horizontal 8.5” 5”

1/2 vertical 4.125” 10.1875”

1/3 vertical 2.625” 10.1875”

1/3 square 5.5” 5”

1/4 vertical 4.125” 5”

1/6 vertical 2.625” 5”

full page

Bleed

1/2 V

1/4 V

1/6 V

1/3 V

1/3 SQ.

SpecificationsCamera-ready artwork can be delivered via email, portable storage or via a shared dropbox (email for invite to share). Emailed files should not exceed 8MB.

All ads need to be delivered in PDF format.

Photos need to be in CMYK and 300 dpi or higher. Do not use RGB or spot color in ads.

A .5 point rule will be added to ads without borders.

Avoid very small or very thin reversed typography.

Double check correct ad size.

Accommodate .125” bleed on full page ads. Full page ads without bleed will be floated with a .25” white border.

1/2 H

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ADVERTISING pricing/

Half Moon Bay

We offer many levels of pricing to accomodate every budget.

We truly believe that consistent presence is the hallmark of effective advertising

and, because of this, we offer significant discounts on multiple runs.

There is great value in being a part of the Half Moon Bay Magazine. Coastside and Peninsula businesses will both benefit greatly from

getting exposure through this attractive and well read publication.

We have had many people tell us they’ve seen us in the Half Moon Bay Magazine. The investment has been worthwhile. I’ve had people come

up and say “didn’t I see you in the magazine?”

25% off single issue 15% off single issue 10% off single issue

10-12x 6-9x 3-5x single issue

Back cover $1299

Inside front cover $675 $765 $809 $899

page 1 $675 $765 $809 $899

2 page full Spread $824 $934 $989 $1099

full page $525 $595 $630 $699

fractional sizes

1/2 horizontal $390 $442 $468 $520

1/2 vertical $390 $442 $468 $520

1/3 vertical $325 $366 $385 $429

1/3 square $325 $366 $385 $429

1/4 vertical $285 $325 $342 $380

1/6 vertical $190 $215 $225 $249

CONSISTENT, WELL-DESIGNED ADVERTISING SHOULD BE A PART OF ANY SUCCESSFUL MARKETING PROGRAM.

REVISED 10/29/13

Half Moon BayM A G A Z I N EHalf Moon BayHalf Moon BayHalf Moon Bay