half moon bay magazine july 2012

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J UlY 2012 h A L F M O O n B A y R E v I E W M A G A z I n E a whale-sized fan base Real business, ficticious names Berry Business faces of Business swim school a successful model Picked right from the legal pages Making farming pay who’s who around town Half Moon Bay Half Moon Bay Half Moon Bay FOCUS On: COMMUNITY COMMERCE PluS wavecrest, half Moon bay

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Our local commerce edition features businesses from around the Coastside and beyond.

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Page 1: Half Moon Bay Magazine July 2012

J U l Y 2 0 1 2

h A L F M O O n B A y R E v I E W M A G A z I n E

a whale-sized fan base

Real business, fi cticious names

Berry Business

faces of Business

swim school a successful model Picked right from the legal pagesMaking farming pay who’s who around town

Half Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon BayHalf Moon Bay

FOCUS On: COMMUNITY COMMERCE PluS

wavecrest, half Moon bay

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Page 2: Half Moon Bay Magazine July 2012

Enroll

Online

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the bUsiness end of the coastside

�oments after we posted online that the doors of Cunha’s Country Grocery and Second Floor Emporium were finally locked and the lights turned off, we received dozens of heartfelt, grief-laden comments. “so sad. a part of hMb history is gone.” and

“the building that stands today is a monument built with the love and support of an entire community. i believe that it can and will evolve into another valued coastside business.” and “Many great memories in cunha’s.” I certainly felt a bit sad — as if an old friend has moved away. ¶ Some businesses, like Cunha’s market, serve as landmarks in our lives. We spend so much time at certain places that they become a backdrop for family memories. For several years, Picasso Preschool seemed to be my family’s second home. Then, for years, we spent an inordinate amount of time at La Petite Baleen Swim School, always followed by tacos at the old Tres Amigos (pre-remodel). After learning to swim, our kids became regulars at Gymtowne Gymnastics. Recently, the combination of the Smith Field snack shack and Cameron’s restaurant fill many of our spring and summer evenings. On the surface, they are just businesses — they exist to make a profit and provide employment — but they are also the places where we raise our children and create friendships. The Coastside is lucky to have many such establishments that help define our community. If you take a look at page 10, you’ll find a directory of many of these businesses. Some have been around for many years, like Main Street Goldworks, others are brand new, like Oddyssea (set to open later this month). Take a look at who is behind these storefronts, say hello to your friends, and, of course, give them the business.

— bill Murray, Publisher

PubliSher bill Murray editor clay Lambert WriterS sara hayden, Mark noack,

stacy trevenon CoPY editor Julie Gerth PhotograPher charles Russo deSign bill Murray, Mark Restani buSineSS offiCe barbara anderson CirCulation sonia Myers advertiSing SaleS Linda Pettengill,

Louise strutner, susan Verlander, barbara dinnsen

find uS 714 Kelly avenue, half Moon bay, ca, 94019, (650) 726-4424, www.hmbreview.com

half Moon baY is published the first week of every month and inserted in the half Moon bay Review. the entire contents of the magazine are also available online at hmbreview.com. ©2012, half Moon bay Review

Half Moon BayHalf Moon BayHalf Moon Bay

PUbLisheR’s noteon the coVeR

h A L F M O O n B A y R E v I E W M A G A z I n E

Windblown Cypress, Brian Bloodoil on canvasFrom Theron KaBrich aT The Garden Gallery: Molded by the wind, this cypress tree is surrounded by regal color. the rich colors of the california coast are perfectly captured by brian blood in this striking composition. blood has conveyed a micro-cosm of some of the characteristics of the northern california coast that everyone remembers indelibly after visiting: the sea, the sand, and the cypress trees that follow the coastline; a combination of features unique to california and inspiring to painters for decades. this painting, along with others by the artist, can be found at the Ritz-carlton, half Moon bay, and the Garden Gallery on Main street, half Moon bay.

Enroll

Online

the faces behind the half Moon bay Review.

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PreViewPreViewPreView jUly.2012tHinGS to do

PatRiotic PUPPiesJuly 4 half Moon Bay’s Fourth of July includes an old-fashioned parade at noon and picnics at American Le-gion Post 474, the Coastside Adult Day health Center and with the Coastside Rainbow Women. Four-legged Coast-siders get patriotic fun too, in the fourth annual Pooches on Parade with a raffl e, contests for Best Canine Couture, Best Look-A-Like, Best Float and Most humorous. Afterward, there’s the Bark-B-q at Cam-eron’s Restaurant and Inn. Register at www.poochesonpa-rade.org.

binGo fRoM anotheR cULtUReJuly 5 From 3:30 to 4 p.m. every Thursday through Aug. 2, kindergartners through fi fth-graders can experience and enjoy Loteria, the Mexi-can version of bingo, at the half Moon Bay Library. Free. The library is located at 620 Correas St. in half Moon Bay. 726-2316.

Get a Good VibeJuly 8 Critically called “the most arresting piano/vibe team since Chick Corea and Gary Burton,” Joe Locke and Geoff rey Keezer, after having been around for a handful of years, will make a stop at the Bach Dancing and Dynamite Society at 4:30 p.m., along with an all-star band. “They’re the best straight-ahead stuff you can get,” raved Bach owner Pete Douglas. Tickets are $40. 726-4143.

show Kids what’s on the faRMJuly 9 Another weeklong day camp begins at Elkus Ranch, where kids learn to feed and care for farm animals like the Elkus chickens, sheep or more. They harvest, cook and enjoy vegetables from the Elkus gardens, and work on a nature-based craft. Geared for ages 6 to 11, the Elkus Ranch Environmental Education Center Summer Discovery Day Camps began June 11 and will run through Aug. 10. The cost is $55 per day per child. Register by calling 712-3151 or visit www.ucanr.org/sites/elkus_ranch/.

caLLinG aLL YoUnG booKwoRMs July 9 Starting at 4 p.m. on every Monday through the fi rst week of August, kids from second- through fourth-grade can discuss favorite books at the half Moon Bay Library, at 620 Correas St. in half Moon Bay. It’s something new at the library! Free. 726-2316.

the biG one?July 15 The half Moon Bay Library presents USGS Earth-quake Science Center Director Tom Brocher, talking about “The next Big Earthquake in the Bay Area” at 2 p.m. at the library, at 620 Correas St. in half Moon Bay. Free. 726-2316.

MURdeR and MaYheM taKe the staGeJuly 20 Revenge, obsession and horror in victorian times is the stuff of the stage when Coastal Repertory Theatre presents “Sweeney Todd: The Demon Barber of Fleet Street,” through Aug. 18. When Benjamin Barker (aka Sweeney Todd) escapes from jail, he teams up with widow nellie Lovett to take revolting revenge in this macabre musi-cal critically dubbed a Stephen Sondheim masterpiece. It runs at 8 p.m. Fridays and Satur-day and 2 p.m. Sundays, with tickets ranging from $20 to $35. 569-3266.

the scooP on “2012”July 21 you’ve heard the sometimes dour scuttlebutt on the signifi cance of 2012 ac-cording to the ancient Mayan calendar, but at 7 p.m. the half Moon Bay Library will give the scoop in “The Great 2012 Scare: Fact or Fantasy,” with astrophysicist and nASA consultant Kevin Manning, in a program for adults. It’s at 620 Correas St. in half Moon Bay. Free. 726-2316.

sMeLL the Roses and caRnations and dahLias July 21 Get your fi ll of the varied, color-ful, fragrant bounty of Coastside fl owers at the 21st annual Tour des Fleurs, pre-sented by the half Moon Bay Coastside Chamber of Commerce and visitors’ Bureau throughout the day on July 21. Enjoy a behind-the-scenes visits with Coastside fl ower growers and nursery owners who will share information about what they grow, keys to their effi cient operations, tips for plant care around pruning or fertilizing, or their own equally colorful family histories. As always, the tours will be divided into “packages” of three nurseries each, at 10 a.m., 1 p.m. and 3 p.m. Participants drive themselves to each destination for each one-hour guided tour. The growers include: third-generation family-owned Bay City Flower Company, the Coastside Farmers Market with 2002 Farmer of the year John Muller, working organic farm Green Oaks Creek Farm & Retreat, and harley Farms Goat Dairy with its 300 Alpine goats, among many others. The fee is $20 per person. For reservations, call the chamber at 726-8380.

h A L F M O O n B A y R E v I E W M A G A z I n E

ContentSContentSContentS

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ContentSContentSContentSJ U L y 2 0 1 2

GettinG leGalthere is nothing fi ctitious about these business dreams Page 35

triBUte to a ranGera unique coastside event honors an ocean (and life) lover.Page 42

a wHale-SiZed fan BaSehMb swim school expands business across PeninsulaPage 4

PUttinG a faCe on BUSineSSa who’s who of coastside businessesPage 10

orGaniC CoMeS of aGeLocal farms are at vanguard of an ag-business movement

Page 30

LocaL coMMeRce

in MeMoRY

BurlingameOpen Mon - Sat1410 Broadway

Burlingame 94010650-401-3500

www.DolanLumber.com

Also in Concord, Pinole, Benicia and Walnut Creek.

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We feature more energy-saving Andersen and a wider price rangeoffering you the best selection including the affordable Andersen 100Series made for the West and especially durable in coastal areas.

You may prefer the 200 Series, sleek, slim and impressive, or the enviable400 Series. We also feature Eagle® by Andersen, the ultimate made-inAmerica style and quality.

Visit our Burlingame Showroom. Get acquainted. Talk to our window and door specialists. See a wide range of Andersen and benefit fromlower prices on the best selection of windows and doors in the Bay Area.

Proud to feature Eagle Windows & Doors by Andersen.

100 Series 200 Series 400 Series

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Page 6: Half Moon Bay Magazine July 2012

swim instructor Liesl taner waits for one of her students at the bottom of the pool’s slide.

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bUsiness

� iesl Kolbisen Taner earned the nickname “Lethal Weapon” for her muscular swimming that powered her to win three nation-al and two world championships. But on a recent day, Taner was singing about being a whale.

Wading in the shallow end of the pool, the elite swimmer was crooning children’s songs for her class at the half Moon Bay swim school, La Petite Baleen. A band of cherubic 3-year-olds stood on the pool edge warily eyeing her and the water below.

“I’m a little whale, short and stout. here are my fins and here is my spout,” she sang with a honeyed charm to the tune of “I’m a Little Teapot.”

The kids knew the song and its final cue — they each hopped into the water and paddled their limbs like cra-zy to the delight of their parents. After this, they might play with the “magic carpet,” “motorboat” or “tunnel,” names for the various floatable toys used in each class. If they did well, they might get a ribbon for paddling, submerging or even going down the slide.

The songs, toys and awards are all designed to teach them how to swim at an age when it can become second nature. La honda parent Aidan Wing watched his 3-year-old son slapping the water surface.

“he was watching me surfing and said he wanted to do that,” he said. “I told him if you want to surf some-day, you’ve got to learn how to swim.”

Every week about 8,500 children don their goggles and floaties for a swim lesson at La Petite Baleen, the chain of aquatics schools headquartered in half Moon Bay. Based out of a victorian house on Main Street, the deceptively humble, small-town swim school has cultivated a whale of a reputation among parents and aquatics professionals.

Today it has grown to be the most successful swim program for children on the Peninsula.

Things were very different back in the late 1970s when founders John Kolbisen and Irene Madrid first dreamed of offering swim lessons on the Coastside to pay the bills. Fresh out of college, the young married couple landed in half Moon Bay to start their first pro-

by Mark noack | Photos by charles Russo

a whaLe-sized fan basehMb swim school expands business across Peninsula

La Petite baleen’s “baby and Me” class puts parents in the water with their young swimmers.

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fessional jobs as teachers at the local school district. They were just embarking on the rigors of build-

ing a family and owning a home and decided they should moonlight to make a little extra cash. Madrid, who was teaching P.E., wanted a new job that would allow her to be with her children. On the side, she began teaching a disabled child how to swim. Soon she began thinking about branching out and starting a private swim program.

She told her husband they could do it if they took the plunge to build a swimming pool in the backyard of their Alsace Lorraine home. Convincing him took a lot of nagging, she said.

“Really, the reason I started La Petite Baleen was because I wanted more time with our babies,” she recalled. “I was adamant that we needed to start a swim school.”

She contacted 40 families she knew and persuaded them to sign up for the first round of classes. The swim school slowly gained a Coastside following,

with Madrid teaching during the day and Kolbisen rushing home after teaching at the local elementary school to lead an evening swim class.

Both had worked since their teenage years as swim instructors, but they each came from different back-grounds in the sport.

Growing up in Berkeley, Kolbisen took swimming lessons every summer, and he recalls forgetting every-thing he learned over the other nine months. he was 10 by the time he felt he could adequately swim a lap.

As a teenager, he started working at a swim school owned by Erwin zador, an Olympic gold medalist who played on the hungary water polo team. In his day, zador was known as one of the hardiest swim-mers in the world after leading his team through a brutal semifinals match against the Russians. The 1956 match became known as “Blood in the Wa-ter” after zador emerged from the pool with blood streaming down his face after being punched by a Russian player.

La Petite baleen co-founder John Kolbisen began the swim

school in half Moon bay in 1979.

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After defecting to the U.S., zador opened an East Bay swim school and became an inspi-ration to a group of up-and-coming teenage swimmers.

“(zador) observed something in me. he saw a capability of reaching young people,” Kolbisen said. “So he started me on coaching. When I was in college, I was still working teaching swimming, and lifeguarding.”

A business major in college, Kolbisen decided one year before graduating that he wanted a childhood education degree and to make a career out of teaching kids.

By comparison, Madrid basically grew up with her own set of fins and gills. her father, a World War II Marine, implemented a Spartan exercise regimen for his children, disciplining them to swim every day — one lap for every year of age.

By her teenage years, Madrid was profi-cient enough in the water to manage the local swimming club and teach classes. During those years, Madrid says, she was already developing her own pedagogy for running an “aquatics classroom,” which would later become the basis for instruction at La Petite Baleen.

“I find it fascinating how to reach a child. It’s really the most interesting thing,” she said. “And swimming is like the last frontier of knowledge for kids.”

She has developed certain rules for getting kids excited about the water. Recalling plenty of frigid mornings swimming as a child, she now insists that her pools must be heated, especially if toddlers are dipping their toes in for the first time. She also masterminded the songs and awards that help encourage chil-dren.

Bringing toys into the curriculum is some-thing she attributes to her daughter Liesl, who in her younger days tossed a trampoline, chair and a tricycle into the backyard pool.

La Petite Baleen has had enviable growth since its days in the backyard of the Alsace Lorraine home. After a few years, the school was forced to find a new location when neighbors complained about the traffic and commotion. Kolbisen and Madrid purchased a victorian house on Main Street and built an indoor pool. Since then, La Petite Baleen has

co-founder irene Madrid pictured at La Petite baleen in half Moon bay.

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SUMMER IS HERE!Don’t let it pass by without

a HotSpring Spa!

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“”

expanded about every 10 years. In the ‘90s the business purchased its second facility at an old San Bruno hardware store.

The school’s biggest move happened in 2008, when La Petite Baleen leased an old military site at Crissy Field from the U.S. government. Today, the San Francisco location generates more than half the company’s business.

La Petite Baleen is currently planning to open a new location south of San Mateo.

The company has more than 200 employees, many of whom are teenagers holding down their first job. The school remains, at its core, a family business. Along with Kolbisen and Madrid, two daughters and sons-in-law also help manage the schools.

La Petite Baleen does face some challenges. Like many other businesses, it has seen some drop-off in customers since the reces-sion hit in 2008. The company has also struggled with maintain-ing its Internet presence, particularly on social review websites like yelp.

One glitch the school has always encountered is its name. Kol-bisen and Madrid anglicized the French word for whale, “baleine.”

“Every French person who comes in here always gives us a cor-rection on that,” Kolbisen said.

“WE’RE An AqUATIC InCUBATOR. WE TEACh hOW TO LOvE WATER AnD hOW TO GET OvER FEARS.”

— John Kolbisen, La Petite baleen co-owner

La Petite baleen swim instructor Liesl taner, top center, leads parents through a “baby and Me” class, seeking to acclimate young children to the water.

SUMMER IS HERE!Don’t let it pass by without

a HotSpring Spa!

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it’s likely that those who provide your insurance, or do your dry cleaning, or provide your vegetables, or figure your

taxes are friends and neighbors as well as business owners and employees. in this special section of business profiles, you can take a look at the faces behind the storefronts, learn about what these businesses offer and discover how they got their start. these businesses help shape the coastside and surrounding communities by providing services and employment for our citizens — support them!

PUttinG a face on bUsiness

bUsiness PRofiLes

Meet YoUR LocaL bUsinessMen and woMen

The sTaFF oF The halF moon Bay review Top row, From leFT: editor Clay lambert, arts writer Stacy trevenon, news writer Sara hayden, Publisher bill Murray, administrative assistant Sonia Myers, advertising Representative louise Strutner, designer Mark restani, advertising Representative Susan verlanderBoTTom row: business Manager barb anderson, copy editor Julie gerth, advertising Manager linda Pettengill, sports writer Mark foyer, news writer Mark noack, Photographer Charles russo, administrative assistant barbara dinnsen.

accent homesalborzi orthodonticsalifano technologiesall animal Mobile

Veterinary clinicandroc business servicesangelini & associatesauto Medicsbalancenterbay world travelcabrillo family dentalcafé capistranoPamela carrington, d.o. coast transmissionscoastside eye carecoastside healing artscoastside hopecoastside netcottage industriesdudley Perkinselizabeth’s Yarn shopfloors to GoGherkins sandwicheshMb building & GardenhMb brewing co.hMb chamber of commerce

and Visitors bureauhome consignment boutiqueKlaws Paws & hoovesLa Petite baleenMain street Goldworksdr. John c. Moon, dds, inc.new Leaf community Marketoddysseaold Princeton LandingPalladino PaintingParsons andersen cPas and

Parsons financial advisorsaudrey Perry, cKdPrinceton PantryReal estate fundingRice truckingchris Ridgway, architectsenior coastsidersshamrock Ranchc. Ray sheppard, dMdspanishtownsterling courtstrawflower electronicsstudio 4 Pilatessusan hayward school of dancethe Posh Moonthe UPs storethree bellstokenztortellini originaliweller o’brien insurance services

they are proud to be part of the coastside!

in the following 18 pages, you will find profiles of these local businesses.

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Accent Homes SINCE 1971 Accent Homes has been offer-ing affordable coastal living since 1971. Accent Homes is located in Cañada Cove, a tranquil 55+ community, and specializes in the sale of new and pre-owned manufactured homes. At Accent Homes, we’re here to serve all of your manufactured housing needs to help in pro-viding you with an incredible lifestyle where you can be as active or relaxed as you desire, right here on Northern California’s gorgeous coast. Accent Homes invites any interested parties to call for more information, or to visit and tour our brand new, state of the art, model home.

Hwy. 1 & Miramontes Point Road • Half Moon Bay • www.theaccenthome.com • (650)726-5503

Vance Verderame, Susan Casey, Fred Adames, Kristen Verderame and Betty Strobel

R E A L E S T A T E

Alifano Technologies Inc SINCE 2000 Alifano Technologies Inc is a computer sales and ser-vice business. It is family owned and operated by Mike, Cortney and Allan Alifano. Visit them at 225 Main Street, which combines a retail store with their service operations. They provide installa-tion and service from home wireless networks to business class solutions including networking and servers. They are authorized sellers for Apple, Dell, HP, Cisco and others. Dell computers, laptops, servers and peripherals are always in stock. They also specialize in Data Recovery, Home Theater, Phone and Security Camera Systems. Save yourself a trip over the hill and check out their one stop tech shop.

225 Main Street • Half Moon Bay • www.alifano.com • (650)560-0000

Mike, Cortney and Allan Alifano

C O M P U T E R S A L E S A N D S E R V I C E

Alborzi Orthodontics SINCE 1990 The fantastic, confi dent smile that you’ve always dreamed of awaits you at Dr. Alborzi’s offi ce. Patients will fi nd several types of comfortable and almost undetectable braces. Custom, computer-gener-ated designs make it possible to complete precision treatment in less time. Using the latest technology through Damon Braces and Invisalign, visits are signifi cantly fewer, more comfortable, with superior results. The friendly Alborzi Smiles staff is specially trained to assist patients and answer many questions they may have about their orthodontic treatment. The fun- loving atmosphere gives patients and their families a feeling of comfort and confi dence every time they visit. In addition to practicing orthodontics, Dr. Alborzi also volunteers at Sonrisas Clinic and does pro bono work for the needy.

705 Purissima Street • Half Moon Bay • www.GotToSmile.com • (650)726-6321

Dr. Alexa Alborzi

O R T H O D O N T I C S

B U S I n E S S P R O F I L E S

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All Animal Mobile Veterinary Clinic SINCE 1998 All Animal Mobile Veterinary Clinic makes house calls for dogs, cats, exotics and large animals. Procedures, surgeries and dentistry are performed at your home for your convenience. Overnight hospital-ization is also available. Dr. Susan MacInnes has been practicing on the Coastside for 19 years. Now offering: laser therapy for anti-infl amatory and pain treatment.

Half Moon Bay • (650)726-3445

Sue McInnes

A N I M A L C A R E

Angelini & Associates SINCE 1970 Angelini &Associates (Farmers Insurance) has been serving the Coastside for more than 42 years. It was estab- lished in 1970 by the late Tulio Angelini. Our promise has always been fast, fair, professional services and our offi ce staff is as com- mitted as ever to offering the very best in customer service. We offer a complete line of insurance: Auto, Home, Fire, Commercial, Life and Health Insurance. We also offer a complete line of bonds and a full line of fi nancial services. Series 6 & 63 licensed. Call for an appointment today to review your insurance needs with one of our sales associates. Monday-Friday 8 a.m. to 5 p.m.

435 Johnston Street • Half Moon Bay • [email protected] • (650)726-4818

Brianne Angelini and Joe Angelini

I N S U R A N C E

ANDROC Business Services SINCE 1988 Androc Business Services is celebrating its 24th year! Mary “Rocky” Law, CFP® and Andre Franco work with small businesses to provide full-service off-site bookkeeping, in-cluding fi nancial statements and payroll preparation, business consulting, fi nancial planning, tax preparation, and accounting software setup and training. Additionally, they are Checkmark and QuickBooks Consultants. Both Rocky and Andre are Tax Preparers, while Rocky is also a CERTIFIED FINANCIAL PLAN-NER� Professional. Andre is a past President of the HMB Chamber and past Treasurer of the Rotary Club of HMB. They also sponsor and coordinate the “Friday Night Social Hour,” and received the Lifetime Volunteer Award from the HMB Coastside Chamber in January 2012.

[email protected] • www.androc.net • (650)726-2359

Mary “Rocky” Law and Andre Franco

B U S I N E S S S E R V I C E S

B U S I n E S S P R O F I L E S

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Auto Medics SINCE 1987 At Auto Medics we’ve been providing quality auto repair & service to San Mateo County residents since 1987. Our family-owned shop is conveniently located in downtown San Mateo, close to CalTrain, Highway 101 and the Century movie theater. We offer detailed invoices, shuttle rides, loaner cars, and appointments while you wait. Whether you drive a Honda, Acura, Toyota, Scion, Lexus, Nis-san, Infi niti, Subaru, Mazda, Hyundai, Kia, Mitsubishi, Isuzu or any Hybrid, you can trust that our ASE certifi ed technicians have the expertise and training to repair your vehicle correctly the fi rst time. And our mainte-nance programs are sure to keep your new car warranty in effect. The quality of our work at an affordable cost has kept our loyal customers coming back for over 25 years. We pride ourselves on having one of the cleanest auto repair facilities in the San Mateo area. Check our reviews on Yelp or Angie’s List, or the Google certifi ed reviews on our website at www.automedics.com. At Auto Medics, we maintain your peace of mind.

330 S. Claremont Street • San Mateo • www.automedics.com • (650)342-8480

Back row: Kyin, Mike, Jose & Robert Front row: Tatsuko, Amy, Kris, Rocco & Buddy

A U T O R E P A I R

Bay World Travel SINCE 1980 We have been assisting Coastsiders with their vaca-tion and travel needs for over 30 years. We specialize in adven-ture travel, honeymoons, family and group travel, cruises, and customized independent travel planning. We have been to the places where you want to go and we are here for you before, during and after your travel! Ginger, Toni, Chris, Susan, and Mary look forward to your call, or come visit our office in Shore-line Station — right behind the bear!CST#2034794-10

210 Main Street • Half Moon Bay • www.bayworldtravel.com • (650)726-7345

Back: Chris, Susan, Toni, Daniel; Front: Ginger, Geena, Mary

T R A V E L

Balancenter Bodywork & Massage SINCE 1988 It’s hard to explain what I do… mostly I see how you move, how you stand, see where your motion is restricted and hear what pain symptoms you are experiencing; then we know which muscles to release, stretch or strengthen to facilitate greater range of motion. I use a combination of Massage styles, but also exercise training principles, myofascial & trig-gerpoint release and deep tissue. My work tends to be pretty intense with a focus on long-term effectiveness but with sensitivity to your comfort level. Headaches are often quickly relieved, as are neck and back spasms and tingling in the limbs. I invite you to come in for a $30 half-hour session (50% off) to see how I might help you reduce pain, improve posture or increase sports performance.

785 Main Street (at Filbert) • Half Moon Bay • www.balancenter.com • (650)333-1433

Leighanna Murphy

A D V A N C E D B O D Y W O R K T H E R A P I E S

B U S I n E S S P R O F I L E S

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Cabrillo Family Dental Care SINCE 1964 Dr. Ryan Henspetter has been practicing dentistry in Pacifi ca since July, 2001. Joining Dr. William Kirkham in practice on Crespi Drive, Ryan met several genera-tions of Coastside families from grandparents to three year olds on their fi rst offi ce visit to have their ‘teeth counted’. Dr. Henspetter graduated from Boston University Magnum Cum Laude and completed a one year residency at the Veterans Hospital in Palo Alto. In 2008, Doctors Henspet-ter and Kirkham partnered and changed the practice name to Cabrillo Family Dental Care. In his off-time, Dr. Henspetter enjoys playing in a rock band, spending time with his wife and two children and practicing Muay Thai, a martial art. Gentle, friendly care with state-of-the-art techniques have kept families coming to 669 Crespi Drive for over forty years. From cosmetic dentistry to simple restorations and sealants, we take pride and care in all phases of dentistry. A skilled, friendly staff will be happy to care for you and your smile. Convenient appoint-ment times include evenings and Saturdays. We’d love to see your SMILE soon!

669 Crespi Drive • Pacifi ca • pacifi cadentist.com • (650)359-1646

We Care AboutYour Healthy Smile!

WILLIAM R. KIRKHAM, D.D.S.RYAN A. HENSPETTER, D.M.D.

669 CRESPI DR., SUITE FPACIFICA, CA 94044

PHONE (650) 359-1646PACIFICADENTIST.COM

– We Welcome New Patients

– State of the Art Equipment & Techniques

– Cosmetic Dentistry

– Gentle & Friendly Care

– Evening & Saturday Appointments Available

– We're glad to help with your insurance

– Convenient Location (Right Off Of Hwy 1)

Dr. Ryan Henspetter

D E N T I S T R Y

Pamela Carrington, D.OSINCE 1990 Dr. Carrington has 21 years of practice experience in family medicine. She treats patients of all ages for a wide variety of medical conditions. Encouraging preven-tive health is an important part of her practice. She takes a holisitic view of her patients, listening to what’s important to them as well as informing them on their medical issues. In addition to standard medicine, she is open to alternative treatments. She holds an un-dergraduate degree from Loyola Marymount University and attended Western University of Health Sciences, Osteopathic Medical School. Dr. Carrington is board certifi ed by the American Board of Family Medicine.

725 Main Street • Half Moon Bay • (650)726-1200

Dr. Pamela Carrington

F A M I L Y M E D I C I N E

Café Capistrano SINCE 2001 Café Capistrano serves Mexican cuisine with a Mayan fl are. Chef and owner, Artruo Mul, reigns from the Yucatán Peninsula in Mexico. When opening his restaurant, he wanted to introduce the fl avors and food from his hometown. Mul brought in family recipes to help create the menu and specialty items. One of the most distinctive fl avors found in Mayan cooking is achiote. Achiote is a paste made from seeds of the annatto tree and is used in the preparation of house specialties such as cochinita pibil, which is a slow cooked pork that has been marinated in an achiote sauce with lime juice. Other specialties of the house include the fi sh taco plate, panuchos, salbutes, poc chuc, and enchiladas. Traditional American fare is also available in the way of hot and cold sandwiches including hamburgers, cheeseburgers, veggie burgers and much more.

M-F 11am-8pm, Sa-Su 8am-8pm • 523 Church Street • Half Moon Bay • (650)726-7699

M A Y A N C U I S I N E

B U S I n E S S P R O F I L E S

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Coast Transmissions SINCE 1983 For 28 years, Coast Transmissions has been a vital part of the vibrant local community. Located in Bel Moon Park, (behind Ocean Shore Hardware) Coast Transmissions prides itself on quality transmission repair; thorough electronic and computer- controlled diagnostics by ATSG and ATRA trained and certifi ed technicians. Whether a simple fi x on a commuter car or a transmission rebuild on a vintage vehicle, Coast Transmissions’ trustworthy and well-trained technicians provide quality labor and a solid work ethic that puts clients at ease. The character of the shop is evident when entering the ‘busy’ but organized locale. You’ll often fi nd owner Candelario Ruiz, busily working on a transmission, speaking with clients while songs and sounds of his native Mexico play in the background. For all your transmission needs, visit Coast Transmissions; they’ll greet you with a smile. Proud member of the Half Moon Bay Chamber of Commerce.

141 Main Street • Half Moon Bay • (650)726-7507

Cande, Rigo, Eladio

A U T O R E P A I R

Coastside Healing Arts SINCE 2007 Lisa Mandelbaum, M.S., L.Ac, Dipl. O.M., is a California licensed acupunc-turist and a nationally certifi ed Diplomate in Oriental Medicine. Lisa’s mission is to provide a caring environment where acupuncture and Chinese herbal therapy are used to treat a wide range of medical conditions including fertility and pregnancy care. Specializing in women’s general health and wellness, she offers a myriad of services: acupuncture, massage, heat therapy, cupping, and nutritional coaching. Patients not only receive out-standing holistic medical care, but they also learn ways to empower their lives and play an active role in their health and well-being.

625-D Purissima Street • Half Moon Bay • www.coastsidehealingarts.com • (650)726-2900

Lisa Mandelbaum

A C U P U N C T U R E & H E R B A L M E D I C I N E

Coastside Eye Care Optometry SINCE 1983 Come visit our full service optometric practice spe-cializing in contact lenses and visual training. As primary eye care practitioners, we provide eye examinations for all ages with our state-of-the-art equipment. We also provide a wide variety of frames and lenses and are willing to help you with all of your eye care needs. We currently accept the following insurances: VSP, Medical Eye Services (often part of Blue Shield) and EyeMed. We look forward to seeing you soon and giving you our Expert and Personal Service.

210 Main Street • Half Moon Bay • www.coastsideeyecare.com • (650)712-1234

Top from left: Michael, Linda, Krissy, Bianca, EmmaBottom from left: Dr. Lam, Dr. Gould, Dr. Yee

E Y E C A R E

B U S I n E S S P R O F I L E S

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Coastside Hope SINCE 1976 neighbors like you have helped our low-income neighbors by donating time, money, skills, and food to Coastside Hope. You help more than 10% of all Coastsid-ers – more than 3,000 people – every year. In 2011 we distributed more than 345,000 pounds of food with your help. Thanks to you, we provide: food; emergency rental and utility assistance; free tax preparation; immigration assistance; citizenship classes; Christ-mas adopt-a-family program; and much more. Our client base consists mostly of the working poor. We also help low-income seniors, the homeless, and other neighbors in need. We couldn’t do it without the kindness of you, our neighbors.

Thank You.“Never worry about numbers. Help one person at a time, and always start with the person nearest you.”

– Mother Teresa

99 Ave. Alhambra • PO Box 1089 • El Granada • www.coastsidehope.org • (650)726-9071

Top, L to R: Claudia, Fatima, Lorena, VioletaBottom, L to R: Judith, Keith, Julie.

C O M M U N I T Y A S S I S T A N C E C E N T E R

Cottage Industries SINCE 1996 At Cottage Industries you will fi nd furniture made by hand in small American workshops using traditional methods of construction. Woods include sustainably-harvested North American Cherry, Maple, Walnut and Oak. Custom requests are welcome for those wanting that special made-to-measure piece. Founded and run by a local family who believe that there is no substitute for the fundamental principles of good design, the fi nest materials and expert craftsmanship. Enduring quality in an age of change.

Cottage Industries is currently undergoing expansion of their showrooms which will be complete in late Summer 2012.

621 Main Street • Half Moon Bay • www.myhandmadehome.com • (650)712-8078

F U R N I T U R E

Coastside Net, Inc. SINCE 1995 The only locally owned and operated ISP on the coast, Coastside.Net has been providing the coast with Internet services since 1995. Our customers enjoy the benefi ts of big-busi-ness high tech services coupled with local service and support. Coastside.Net offers a wide range of technical services including broadband Internet con-nections and Website hosting. Come visit us at our downtown offi ce located at 345 Main St., Half Moon Bay.

345 Main Street • Half Moon Bay • www.coastside.net • (650)712-5900

Charlie Teall, Rob Genovesi, Susan Schabinger, Steve Dennis

I N T E R N E T S E R V I C E S

B U S I n E S S P R O F I L E S

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Dudley Perkins Co. Harley-Davidson® SINCE 1914 Dudley Perkins Company has been selling and servicing Harley-Davidson® motorcycles in San Francisco for over ninety-fi ve years. Now in our third and fourth generations of family owner-ship, we strive to give our customers “the family touch” when it comes to doing business with us. Our aim is total customer satisfaction with your Harley-Davidson® motorcycle, and our staff is well equipped to provide the utmost in customer satisfaction. We want you on the road, on a Harley®, with a smile on your face!

333 Corey Way • South San Francisco • www.dpchd.com • (650)737-5467

Dudley Perkins Co. Harley-Davidson® Dealership

M O T O R C Y C L E D E A L E R S H I P

Floors To Go/Premier Termite SINCE 1989 Tired of running from one store to another to get your remodel jobs accomplished? Most of us are short on time and not too thrilled with unnecessary gas consumption. Let’s keep things easy. Kitchen or bath remodel? Talk with Kevin and let him help you with the design. Then walk next door and select your fl oor covering. Dry rotrepairs involved? We fi x those problems. Water damage repairs? We’re your team for that. Getting ready to sell your house? Order an inspection. Is your deck becoming a hazard? Our crew does beautiful decks and landscaping projects. Check out our slate for a natural look for walkways. Whether indoors or outdoors, we’ve got you covered.

116 N. Cabrillo Hwy. • Half Moon Bay • www.halfmoonbay.fl oorstogo.com • (650)726-6386 • (650)726-7756

Kevin Palmer

F L O O R I N G / P E S T C O N T R O L

Elizabeth’s Yarn Shop SINCE 2012 Elizabeth’s Yarn Shop is a family owned business. Dennis and Atheline Deveney are originally from the East Coast. Retired empty nesters, they moved to the warm, beautiful coastal community of Half Moon Bay three years ago. As a retired R.N., and Dennis retired from business, this would provide an outlet to meet and interact with others that have a love affair with fi ber. Anything and everything that anyone uses fi ber for can be found in Elizabeth’s yarn shop. Elizabeth is Atheline’s mother and it is from her that this affair with fi ber began. In the shop is some of Elizabeth’s work ranging from crochet to needlepoint; also you will fi nd needlework from Atheline and her daughter Grace. Grace is a student and on her breaks from Northwestern University she can be found in the shop. I love Half Moon Bay. I love the quiet, the fun, the diversity, we’ve lived lots of places, this place is unique.

Strawfl ower Village Mall, 80 Cabrillo Highway, N. Suite O • Half Moon Bay • (650)712-YARN

Atheline and Grace Deveney

N E E D L E W O R K S U P P L Y

B U S I n E S S P R O F I L E S

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Gherkin’s Sandwich ShopSINCE 2011 Hungry for a great sandwich? Gherkins offers hot and cold gourmet sandwiches, hamburgers and salads made to order at our Montara Restaurant. Anytime of day, we’ve got you covered: breakfast, lunch and dinner. We even have a kid’s menu offering fun, healthy food for those 12 and under. We are a happy, friendly group of guys who love working and living on the coast, and are always pleased to have you enjoy our great food.

Go to our website www.eatgherkins.com to see our menu, and order online, or give us a call to place your order. Nobody leaves hungry!

“Excellent selection of quality sandwiches. Innovative and fun.”

171 - 7th Street, Montara • eatgherkins.com • (650)728-2211

Elias, Carlo, Zach, Aaron, Jose

R E S T A U R A N T

Half Moon Bay Brewing Company SINCE 2000 A pillar in the community. In July 2000, several Half Moon Bay families envisioned a family friendly restaurant and brewery with drop-dead ocean views, great food, live music and dancing, and of course fresh beer brewed onsite. Since its inception, the Brewing Company has served the re-gion’s fi nest California Coastal Cuisine and hand crafted beers to more than one million customers. On top of ensuring a fun dining experience for locals and tourists, the Brewing Company is giving back to the coastal town that helped them become established. We are a business that is dedicated to giving back to the community, supporting education and maintaining a pro-active environmentally-friendly stance. Since our inception, The Brewing Company has donated beer, food, event sponsorships, gift certifi cates and products. Starting in 2005 the Brewing Company has given out $10,000 dollars each year in scholarships to graduating students at Half Moon Bay High School.

390 Capistrano Road • Princeton-by-the-Sea • www.hmbbrewingco.com • (650)728-2739

Half Moon Bay Brewing Company staff

R E S T A U R A N T

Half Moon Bay Building & Garden SINCE 1972 Founded in 1972 by the Andreini Family, our fi rst yard was where First National Bank now stands on Main Street. In 1976 we moved to our current location at the end of North Main Street in Bel Moon Indus-trial Park. Still a family owned business, we serve the entire bay area. We offer special concrete mixes and colors as well as “green” concrete! Other products include: bagged products, ready mix, masonry, erosion control, stone, steel and epoxy/sealers. We also offer landscape supplies such as tools, pavers, brick and sod. We are pleased to offer home and business delivery. We have a recycling facility for broken concrete, asphalt, wood products such as tree limbs and construction debris. Bring us your recyclables! Come in and talk to our friendly and knowledgeable staff about any project — no job is too small or too large — from a bag of concrete to the Ritz Carlton at Ocean Colony, we can serve your building and garden needs.

119 Main Street • Half Moon Bay • (650)726-6696

Half Moon Bay Building & Garden staff

L A N D S C A P I N G S U P P L Y

B U S I n E S S P R O F I L E S

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HMB Coastside Chamber & Visitors Bureau SINCE 1963 Did you know 3 out of 4 successful Coastside businesses are members of the Chamber? That’s because the Chamber works daily to get its members more business! The Chamber serves more than 600 local businesses from Mon-tara to Pescadero by increasing their exposure through vari-ous publications, referrals, and public outreach to get them more clients and increase their bottom line. Our website gets over 20,000 visits a month, 80% of which are fi rst time visitors! Is your listing on the Chamber website? The Chamber invites you to become part of their team and start taking advantage of numerous membership benefi ts to increase your business revenues.

235 Main Street • Half Moon Bay • www.hmbchamber.com • (650) 726-8380

Melissa Robinson, Cindy Lopez, Georgie Yerby, Martha Drendell, Charise McHugh, Bob Myren. Not pictured: Ann Ritter, Susan Shapira

B U S I N E S S P R O M O T I O N

Klaws Paws & Hooves SINCE 1994 Klaws Paws and Hooves has been giving our four-legged and two-legged clients peace of mind since 1994. Attentive supervision ensures fun and safety at our Kamp K9 Doggie Day Care facility. We offer underfoot boarding or drop-in visits for your vacation, holiday or workweek needs. We’re available for behavior consultations for dogs of all ages. Find out how we’re Making Tails Wag from Montara to San Gregorio!

www.klawspawsandhooves.com • (650)728-8070

Katheryn Weaver with Diva and Tyson

P E T C A R E

Home ConsignmentBoutique SINCE 2009 Living on the Coastside for over 40 years has given me an appreciation for the natural beauty, the sense of community and the many diverse business establishments. Anxious to be a part of that, in 2009 I opened an upscale consignment shop with many different selections and really great prices. Home Consignment Boutique offers an assortment of nearly new, high-end furnishings and accessories in antique, collectible, shabby-chic and contemporary styles. The shop is truly a fun and unique experience! Consignors make money for unwanted items and shoppers leave with newly found treasures. Always a discount! Always a sale! COME IN NOW! PRICES ARE SLASHED 15% TO 50%!

Open Friday, Saturday, Sunday and by appointment. Call 650-465-1551 for more information. See you soon! Meredith

455 Ave. Alhambra #3 • El Granada • [email protected] • (650)726-1551 • (650)465-1551

Meredith Monica

H O M E C O N S I G N M E N T

B U S I n E S S P R O F I L E S

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La Petite Baleen SINCE 1979 La Petite Baleen Swim School is the Bay Area’s premiere learn to swim program since 1979. Our unique child development curriculum was developed by owners John Kolbisen and Irene Madrid. With a background in elementary education combined with Olympic experience, the family owned and operated program offers year-round, in-door lessons in a warm and clean 90 degree swimming environment. Students beginning as young as 2 months through adults enjoy lessons once a week in private, semi-private or small group lessons. In addition to regularly scheduled lessons, members enjoy complimentary open swim times each week with their families.

Call today 866.896.3603 or use our live online chat feature atwww.swimlpb.com to sign up for your free trial lesson.

775 Main Street • Half Moon Bay • www.swimlpb.com • (866)896-3603

Names?

S W I M L E S S O N S

Dr. John C. Moon, DDS, Inc. SINCE 2003 Dr. John Moon practices cosmetic and general dentistry with an emphasis in comprehensive and preventative dentistry. He enjoys prac-ticing all phases of dentistry for both children and adults. Dr. Moon and his highly trained dental team’s mission is to “provide the highest quality dental care with compassion and joy.” He also volunteers for the Oral Cancer Foundation by providing free oral cancer screenings in his offi ce. Dr. Moon’s dental practice includes Dr. Bonnie Murphy and dental hygienists, Chelsea Hanson and Kathleen O’Connor. They welcome all new patients who would like to join their dental family today!

611 Church Street • Half Moon Bay • (650)726-7597

Alma Castellanos RDA, Alejandra Acosta, Chelsea Hanson RDH, Dr. John Moon, Kathleen O’Connor RDH, Sandy Del Sarto RDA, Nancy Ruiz, Dr. Bonnie Murphy

D E N T I S T R Y

Main Street Goldworks SINCE 1987 “We Enjoy Making You Happy” is their motto. For 25 years Main Street Goldworks has been combining craftsmanship and creativity by designing special one-of-a-kind pieces for “one-of-a-kind” people and repairing sentimental mementos. This year two of their designs received awards from the worlds’ largest jeweler’s organization, Master IJO.

Their wedding rings have been at many weddings and gifts of jewelry at even more anniversaries. The little gold box has made hearts beat faster on Valentine’s Day, and even helped a lot of guys get out of trouble – or go fi shing, hunting and golfi ng. Jay & Patti started the business in 1987 and Jesse represents the next generation as they serve generations of satisfi ed customers. For the Warshauer’s, the sentiment of jewelry is really what it’s all about. It’s great to get older and have so many friends and memories to look back on.

542 Main Street • Half Moon Bay • www.mainstreetgoldworks.com • (650)726-2546

Jesse Warshauer, Patti Warshauer and Jay Warshauer

J E W E L R Y

B U S I n E S S P R O F I L E S

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New Leaf Community Market SINCE 2008 New Leaf Community Markets, has been serving the Half Moon Bay Community with the best and freshest food the coastside has to offer. Managed by Miguel Lucatero and supported by a great staff, New Leaf is committed to offering customers choices that have the most benefi cial impact on their health, and the health of the environment. Founded in 1985 by Scott Roseman, New Leaf’s mission, to nourish and sustain our community, is refl ected in the 10% of profi ts given annually to support local non-profi t groups and organizations working to improve the quality of life.

Corner of Hwy 1 and 92 • Half Moon Bay • www.newleaf.com • (650)726-3110

New Leaf staff

G R O C E R Y

Old Princeton Landing SINCE 1992 With a major overhaul of the bar, the restaurant, and the clientele Pete and Brian Overfelt take their bar and entertainment knowledge deep into El Granada. “Weve been hanging around here a long time and we felt a change would be the best thing.” Brian has been working in the bar/music/nightclub business for over 21 years. His fi rst job at a bar he was 16 dumping ice and barbacking at The Miramar back when it was an amazing music venue. “Seeing those musicians on stage playing their hearts out is a memory I will never forget and one that I’m using to my advantage.” The music scene at the Old Princeton Landing is coming together and there have already been 18 months of amazing shows. If you notice the schedule on www.the-oldprincetonlanding.com the Overfelt Bros. are bringing in everything from Blues to Rock to Reggae to Soul to Metal to Hip Hop to Country to Folk and everything in between. Aside from the music, the OPL is a great place to watch sports on the big screens, have a drink, and enjoy food from the Silver Star Grill.

460 Capistrano Road, Princeton-By-The-Sea • [email protected] • (650)728-7096

Brian and Pete Overfelt, 1973 and 2011

B A R & M U S I C H O U S E

Oddyssea SINCE 2012 Oddyssea is a curated and interactive experience for people interested in science, art, technology, and nature prod-ucts and projects. The word odyssey means “epic journey” and we would like you to experience the spirit of exploration, creation, and discovery at our store. We offer many different products, kits, and raw materials to help you “get your geek on” — ranging from agates to Z-fl ags. Oddyssea is the only place in town you’ll fi nd a sea-rrarium, a narwhal horn, a trebuchet, a praxinoscope, or a gentleman’s walking stick outfi tted with a telescope.We invite you to come have some fun with us at 617 Main Street in Half Moon Bay.

617 Main Street • Half Moon Bay • www.oddyssea.com • (650)440-4555

Ellen Harding and Mike Harding

I N T E R A C T I V E A R T S & S C I E N C E S

B U S I n E S S P R O F I L E S

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Palladino Painting Inc SINCE 1989 Palladino Painting Inc believes in the value of customer service. Our consultations, crafts-manship, and ability to meet deadlines are the foun-dation on which we build our company. All of our em-ployees are full-time, professional painters and have been trained to produce quality, detailed and durable work in both interior and exterior residential and commercial environments. Our goal is to respectfully and profession-ally implement our work to create a fi nal result that will exceed your expectations. We specialize in residential interior and exterior painting, cabinet fi nishing, natural wood staining and varnishing and detailed surface preparations. From small to large residen-tial and commercial projects, we are committed to your satisfaction.

P.O. Box 3126 • Half Moon Bay • [email protected] • (650)728-4000

Palladino Painting staff

P A I N T I N G

Audrey Perry, CKD SINCE 1997 You can save money, time and reduce the stress involved in remodeling a kitch-en, bath or any other special room in your home when you hire a professional designer. I am a National Kitchen and Bath Association certifi ed designer with 20 years of experience creating that beautiful AND functional room that is perfect for your family’s lifestyle. The key is having a plan! I will assist you every step of the way, clarifying the process, assessing your needs and establishing a budget. I’ll help in fi nding other professionals that can build our creation. I provide construction drawings ( good for permits ) fl oor plans, elevations and perspectives. Cabinets are my specialty. Lighting is so important. There are lots of technical details to work out but I can make it simple and fun. Call me for a complimentary “in home” consultation. It’s time to take the ideas you’ve been collecting and turn them from a dream into a reality.

[email protected] • audreyperrykitchendesign.com • (650)728-8015

Audrey Perry

K I T C H E N & B A T H D E S I G N S O L U T I O N S

Parsons Andersen CPAs & Parsons Financial Advisors SINCE 1983 A fi xture in Half Moon Bay for over 25 years, Parsons Andersen CPAs & Parsons Financial Advisors are committed to assisting clients with all of their fi -nancial needs. Our staff provides a professional and relaxed atmosphere to help clients feel welcomed and secure. We use a holistic approach to implement fi nancial and tax planning strategies to bring both peace of mind and clarity to our clients’ fi nancial lives. Parsons Andersen CPAs specializes in tax and accounting services for individuals and businesses while Parsons Financial Advisors specializes in compre-hensive fi nancial, retirement and investment planning.Securities offered through Foothill Securities, Inc., Member FINRA/SIPC. Investment advisory services including fee-based asset management accounts are offered through Foothill Securities, Inc. All other fi nancial planning services are offered through Parsons Financial Advisors. Parsons Financial Advisors and Foothill Securities are not affi liated companies.

721 Purissima St., Ste C • Half Moon Bay • parsonsandersencpa.com • parsonsfi nancialadvisors.com • (650)726-0640

Parsons Andersen CPAs & Parsons Financial Advisors Staff

C P A S & F I N A N C I A L A D V I S O R S

B U S I n E S S P R O F I L E S

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Princeton Pantry SINCE 2012 The Princeton Pantry is a small market cafe located in beautiful Pillar Point Harbor. We serve gourmet Roast Co. coffee and espresso drinks, and carry a variety of unique and local items for sale, including Harley Farms cheese, Trojak Knier, La Honda and Ledgewood Creek wines, Guittard Chocolates, and freshly baked cupcakes and treats by local bakers Li’l Bites of Heaven. We have fresh baked pastries every morning starting at 5:00 am and our coffee is served with organic milk.

Our sportfi shing business, Bait & Switch, books boats for salmon, rockfi sh, crab, eco-tours, birdwatching and Mavericks. Our fl eet includes the Connie O, Got Fish, Mooch Better, New Captain Pete, New Gravy and Tigerfi sh. Please call or come down to enjoy our local fare and fl are!

15 Johnson Pier • Half Moon Bay • (650)726-0110 (650)726-7133

Liz Knier

M A R K E T & O C E A N S U P P L Y

Rice Trucking-Soil Farm SINCE 1975 Rice Trucking-Soil Farm LLC is operated by Jim Rice and his family and employees. The Yard at 2119 S. Hwy. 1 is open to contractors and individuals, Monday through Friday from 7 a.m. to 5 p.m. and Saturday from 7 a.m. to 4 p.m. We specialize in cus-tom soil mixes, “awesome” boulders, water feature kits, retaining wall systems, pavers, sod, and many other landscape and construction materials. Come in and see our display areas for inspiration! We deliver and run a variety of trucks to handle all of your hauling requirements.

2119 S. Cabrillo Hwy. • Half Moon Bay • (650)726-4354 or (650)726-0100

L A N D S C A P E & B U I L D I N G M A T E R I A L S

Real Estate Funding Service SINCE 1981 Real Estate Funding Service has been arranging fi nancing for residential and commercial properties and has recently opened an offi ce in San Diego. Approved with over 20 lenders they can fi nd the most competitive rates for purchase, refi nance and home improvement depending on your specifi c needs. “Repeat clients and personal referrals have been the core of our business for over 30 years,” says president Dick Charnock. “We are extremely proud of our reputation for responsible lending, professional integrity and fast personal service. We are always avail-able for personal consultation without any obligation.”Located in the historic Debenedetti building.

700 Mill Street • Half Moon Bay • www.refsi.com • (650)726-2179

R E A L E S T A T E F I N A N C I N G

Dick CharnockPresident

Brian McNamara

Deborah “DJ” Johnson

Patrick Charnock

Lori Wisner

Call now!

726-2179700 Mill StreetHalf Moon Bay

email: [email protected]

HO

ME LO

AN

S

i

s

• Refinancing

• Purchase

• F xed Rates

• ARM’

• Jumbo’s

• Responsible Lending

Record Low Rates!Lowest in 60 years.Refi now and treat yourselfto lower payments

Dick CharnockPresident

Brian McNamara

Deborah “DJ” Johnson

Patrick Charnock

Lori Wisner

Call now!

726-2179700 Mill StreetHalf Moon Bay

email: [email protected]

HO

ME LO

AN

S

i

s

• Refinancing

• Purchase

• F xed Rates

• ARM’

• Jumbo’s

• Responsible Lending

Record Low Rates!Lowest in 60 years.Refi now and treat yourselfto lower payments

Dick CharnockPresident

Brian McNamara

Deborah “DJ” Johnson

Patrick Charnock

Lori Wisner

Call now!

726-2179700 Mill StreetHalf Moon Bay

email: [email protected]

HO

ME LO

AN

S

i

s

• Refinancing

• Purchase

• F xed Rates

• ARM’

• Jumbo’s

• Responsible Lending

Record Low Rates!Lowest in 60 years.Refi now and treat yourselfto lower payments

Dick Charnock, President

Dick CharnockPresident

Brian McNamara

Deborah “DJ” Johnson

Patrick Charnock

Lori Wisner

Call now!

726-2179700 Mill StreetHalf Moon Bay

email: [email protected]

HO

ME LO

AN

S

i

s

• Refinancing

• Purchase

• F xed Rates

• ARM’

• Jumbo’s

• Responsible Lending

Record Low Rates!Lowest in 60 years.Refi now and treat yourselfto lower payments

Brian McNamera

Patrick Charnock

Lori Wisner

Deborah “DJ”Johnson

Dick CharnockPresident

Brian McNamara

Deborah “DJ” Johnson

Patrick Charnock

Lori Wisner

Call now!

726-2179700 Mill StreetHalf Moon Bay

email: [email protected]

HO

ME LO

AN

S

i

s

• Refinancing

• Purchase

• F xed Rates

• ARM’

• Jumbo’s

• Responsible Lending

Record Low Rates!Lowest in 60 years.Refi now and treat yourselfto lower payments

B U S I n E S S P R O F I L E S

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Page 27: Half Moon Bay Magazine July 2012

J U L Y 2 0 1 2 � H a l f M o o n B a y � 2 5

Chris Ridgway, Architect SINCE 1985 Each building embodies a dream. It starts with a vision of a perfect place in which to live, work or play. As an Architect, it is my role to take your ideas and mold them into reality. I custom tailor each design to meet functional needs, aesthetic tastes, while working within monetary constraints. Established in 1985, I have completed over 200 projects consisting of new custom homes, remodels and commercial projects.

670 Poplar Street • Half Moon Bay • www.crarchitect.net • (650)712-1234

Chris Ridgway

A R C H I T E C T U R E

Shamrock Ranch SINCE 1943 Run by a family of true animal lovers, Shamrock Ranch has been a part of the Bay Area community since 1943. Fondly remembered by some Pacifi ca residents as a dairy farm, Shamrock has long since evolved into the perfect doggie home away from home. Taking advantage of the spacious property, Sham- rock provides dog boarding, grooming and training in a refreshing rural setting—no big indoor warehouses or cramped kennels here! This summer, Shamrock offers a breath of fresh air for you and your pets. Dogs can enjoy services like walks around the scenic property, one-on-one playtime with their favorite attendant and a selection of toys, bones and treats to help pass the time and, as always, the level of care that comes from a staff who loves your pet as much as you do. Don’t forget to ask us about our grooming and training services, too!

100 Shamrock Ranch Road • Pacifi ca • (650)359-1627

“Roger welcomes you to Shamrock”

P E T S E R V I C E S

Senior Coastsiders SINCE 1977 Senior Coastsiders has been offering opportunities to support successful aging since 1977. A case manager is avail-able on staff to consult and advise Coastside seniors and loved ones. A wide variety of classes are available including exercise, writing and oil painting. Hot lunch is served Monday through Friday at noon. Hot meals are delivered to homebound clients. We provide transportation to our center for senior residents from Half Moon Bay to Montara. A minor home repair program is available for eligible cli-ents. A wide array of exciting volunteer opportunities are available.

535 Kelly Ave. • Half Moon Bay • www.seniorcoastsiders.org • (650) 726-9056

Sharon Maggert, Cara Schmaljohn, Tracey Gould, John Yengich Molly Duff, Carla-Ruth Morgan, Kathy Perlongo, Vicki Cormack

S E N I O R S E R V I C E S

B U S I n E S S P R O F I L E S

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C. Ray Sheppard, D.M.D. SINCE 1978 Cutting edge tech-nology is delivered in a warm, friendly manner. Your comfort is our fi rst concern. From preven-tative treatment to the smile of your dreams, our goal is to give you exceptional care.

890 Main Street, Suite A • Half Moon Bay • www.halfmoonbaysmiledesign.com • (650)726-3355

Donna Murphey, Chris Granahan, Sandy Genochio, Carol Sheppard, Ileana Lopez,Brian Sheppard, DDS, C. Ray Sheppard, DMD

D E N T I S T R Y

C. RAY SHEPPARD, DMD

A PROFESSIONAL CORPORATION

Sterling Court SINCE 1990 Sterling Court is a full service active independent and assisted-living retirement community located just two blocks from downtown Bur-lingame and only a short drive from Half Moon Bay. We offer apartment rentals with a rare combination of independence, security and comfort. All apartments are available on a monthly basis which makes moving in easy. We also offer a furnished rental apartment — on a space available basis, if you would like to sample fi ne living among an active and friendly community of seniors. No purchase, buy-in or long term contracts are ever required. Spacious relaxing common rooms, twice-weekly social hours, a rich and varied activity program offers much to do. Our chef-prepared gourmet meals, peaceful courtyard with friendly and professional staff create a warm and personal environ-ment. One visit and you will see the Sterling Court difference! We invite you to drop in for a brief tour, to join us for lunch, dinner or our next exciting event.

850 N. El Camino Real • San Mateo • www.sterlingcourt.com • (650)344-8200

R E T I R E M E N T C O M M U N I T Y

Spanishtown Mexican Restaurant SINCE 1987 Spanishtown Mexican Restaurant has been serving home-style Mexican dishes here in Half Moon Bay since 1987. Own-ers Nancy Foord and Eduardo Magana both worked in restaurants in their teens and have each been in the business 40 years. Spanishtown’s menu features Mexican dishes including beef, chicken, and seafood fajitas, kebobs, burritos, chili rellenos, chili verde, and a number of specialty dishes. All dinners are served with chips, salsa, refried or black beans, tortillas and butter. They also serve margaritas made with tequila wine and have sangria, beer and wine. The restaurant has a charming and colorful ambiance. The dining area can seat families and parties of 10-50 people. There is an outdoor patio available for parties and weddings up to 50 people. Spanishtown also offers catering and can deliver and serve food for up to 800 people. Enjoy the sun on the patio. Open for your convenience seven days a week from 11 a.m. to 9:30 p.m. When you’re hungry for Mexican, come to Spanishtown.

515 Church Street • Half Moon Bay • (650)726-7357

Spanishtown Mexican RestaurantHOMESTYLE MEXICAN FOOD

Families Welcome - Food Available To GoBanquet Catering for up to 1000 People515 Church Street, Half Moon Bay 726-7357

Open Daily 11 a.m. to 9 p.m.

Spanishtown Mexican Restaurant Staff

R E S T A U R A N T

B U S I n E S S P R O F I L E S

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J U L Y 2 0 1 2 � H a l f M o o n B a y � 2 7

Strawfl ower Electronics SINCE 1980 Strawfl ower Electronics, Inc. is your full-service electronics store, owned and operated since 1980 by siblings Ben Tyson and Jane Mackintosh along with Ben’s wife, Kathee, and Jane’s husband Doug. Along with a full array of electronics you will fi nd guitars and ink cartridges. We specialize in home and business instal- lations of computer products, telephone systems, home theater and struc-tured wiring. We are your local authorized DIRECTV installer for the Coastside. We are also a State certifi ed E-waste collector. Items accepted include TVs, VCR’s, stereo equip-ment, computer monitors and components, cell phones, fax machines, toner cartridges, electronics and most batteries.

160-E San Mateo Road, • Half Moon Bay • www.strawfl owerelectronics.com • (650)726-8181

Ben, “Belle,” “Luke” and Doug

E L E C T R O N I C S E R V I C E & R E T A I L

Susan Hayward School of Dance SINCE 1979 Susan Hayward School of Danceis located in the small coastal town of Montara, in the former Montara Schoolhouse. Susan and her daughter, Heidi Patterson, are co-directors. Susan heads the ballet program and Heidi heads the tap program. The school’s mission is to bring the highest quality of dance in-struction to the Coastside community. All teachers are qualifi ed by the Royal Academy of Dance, London. The Royal Academy of Dance is one of the world’s largest dance examination boards. The exams are designed to motivate and encourage students of all ages and levels of ability through a systematic measurement of progress and attainment. We believe that the creative, musical and performance aspect of dance is important and we nurture our students to express themselves. We work together with students and parents to promote a positive environment. Our hope is that our students learn to love the arts, and also to strive - wherever life takes them. Pre-Fall Registration starts August 1st. Fall 2011 classes start Tuesday, September 4th. Please call the school for more information or visit the school’s website.

496 6th Street • Montara • www.shaywarddance.com • (650)728-7519

Heidi Patterson & Susan Hayward

D A N C E S T U D I O

Studio 4 Pilates SINCE 2004 Catherine Anderson and Amy Hoffmann, both certifi ed Pilates teachers and former professional dancers, joined forces in 2004 to open Studio 4 Pilates, which now boasts eleven teachers with more than 80 years of combined teaching experience. The studio’s focus is Fletcher Pilates®, but of-ferings include yoga, Feldenkrais®, the Franklin Method, pre- and post-natal Pilates, Z-Health, and workshops featuring other movement modalities. Studio 4 Pilates is proud to serve students from ages 10 to 85 at every level of fi tness.

213 San Mateo Road • Half Moon Bay • www.studio4pilates.com • (650)726-7200

Catherine Anderson and Amy Hoffmann

P I L A T E S

Photo courtesy of the Half Moon Bay Review

B U S I n E S S P R O F I L E S

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2 8 � H a l f M o o n B a y � J U L Y 2 0 1 2

The Posh Moon SINCE 2001 In this lovely boutique mother and daughter team Carol and Monica celebrate their French heritage and love of all things romantic. They have put together an en-chanting collection of stylish yet sensibly priced clothing, daz-zling jewelry, delectable soaps and lotions, fabulous hats and wonderful décor; enhanced by friendly, never pushy, service. Because of their close relationship with many local and several French designers, the vast majority of The Posh Moon’s delights are made in the USA or fabriqué en France. Come see why locals and visitors alike keep returning to this exquisite shop.

519 MAIN STREET, HALF MOON BAY | (650) 726-3821

Carol Patin-Gipe and Monica Eblovi with Posh greeters Deaglán and Junuh

SINCE 2001

The Posh Moon In this lovely boutique, mother and daughter team Carol and Monica celebrate their French heritage and love of all things romantic. They have put together an enchanting collection which includes fashionable yet sensibly priced clothing, dazzling crystal jewelry hand-made in France, delightful soaps and lotions, and hats, hats, hats. They have developed a close relationship with several lo-cal designers so that they are able to bring you stylish clothing made right here in California. Come see why the locals keep coming back to this exquisite shop.

519 Main Street • Half Moon Bay • (650)726-3821

Carol Patin-Gipe and Monica Eblovi with Posh greeters Deaglán and Junuh

P A R I S I A N B O U T I Q U E

Three Bells of Montara SINCE 1993 Three Bells of Montara is a locally owned and operated assisted liv-ing facility located in the beautiful and serene coastal town of Montara. The facil-ity features spacious and decorative private and semi-private rooms with bath-rooms. Most rooms have views overlooking one of four gardens, many with patio access. A full range of services is offered including three delicious meals plus a snack served in the sky-lit dining room, daily maid and laundry services for eachresident, planning and scheduling of transportation services, beauty shop and barber shop on site, activity and exercise programs, as well as a wellness nurse on staff. The facility is approved by the De-partment of Social Services for the care of residents with Alzheimer’s disease and other dementias, and to provide hospice care. Three Bells of Montara has a dedicated and caring staff whose major concern is to provide support and assistance in a professional, compassionate manner. If you are looking for a facility that will care for you or your parents as you would, Three Bells of Montara is the place.

1185 Acacia Street • Montara • www.threebellsofmontara.com • (650)728-5483

The staff of Three Bells of Montara

A S S I S T E D L I V I N G

The UPS Store SINCE 2000 Come to the UPS Store for our services, and you’ll come back because of our people. Our friend-ly and knowledgeable staff can help you with a multi-tude of projects. Yes, we pack and ship via UPS and the US Postal Service — but we also do so much more! Send us your printing job via email, we’ll get it done and let you know when it’s ready. Presentations, Brochures, Flyers and Menus are just some of the items we’ve printed. Have a big poster project? Want a favorite photo enlarged and printed on high quality paper? We’ve got some beautiful samples to show you. We bind proposals, make blueprints, provide color copy services and make rubber stamps. Need something notarized or a private mailbox with a street address or to use a quality fax machine? Bring us your project, we look forward to serving you. Locally owned and operated by Carlos Garcia (& family).

Strawfl ower Shopping Center • Half Moon Bay • [email protected] • (650)726-3091

Carlos and Gabriel Garcia

M A I L & P R I N T S E R V I C E S

B U S I n E S S P R O F I L E S

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J U L Y 2 0 1 2 � H a l f M o o n B a y � 2 9

Tokenz SINCE 1982 Tokenz is a unique oasis of beautiful, useful and spiritual things. We are known for our lovely jewelry and work with many designers all over the world as well as manufac-ture our own designs. The introduction six years ago of Tokenz Worldwear made available an affordable and comfortable line of clothing which has been very popular. Our container just arrived with our new collection as well as a plethora of artifacts from the archipelago of Indonesia. We continue to provide beads and jewelry making fi ndings. These and an ar-ray of basic crafting supplies have become a valued resource for home crafters and school projects. Whether you need a quick gift of simple elegance (check out the blown glass plan-ets in the front window) or a tiny component to fi x a broken necklace we are here for you. Children, adults and dogs are all welcome!

524 Main Street • Half Moon Bay • Open 10-6 daily • [email protected] • (650)712-8457

Sheila Edwards-May

G I F T S

Weller/O’Brien Insurance ServicesSINCE 1961 Weller/O’Brien Insurance Services is a full-service independent agency, offering insurance products to Coastside clients. Our specialty is family and small business programs, including auto, home, rental dwelling, umbrella liability, businessowners and workers compensation. We also provide coverage for farms and ranches, mobile homes, motorcycles and boats. Kevin O’Brien, Adam Underwood, Barbara Guaraglia and Rachel DeSantis are long time residents of Half Moon Bay, committed to serving the needs of our customers with quality products and competitive prices. Thank you to all of our customers!

720 Kelly Avenue, Half Moon Bay • www.wellerobrien.com • (650) 726-6328

Barbara Guaraglia, Adam Underwood, Rachel DeSantis and Kevin O’Brien

I N S U R A N C E

Contact us today to start saving on your personal and business insurance.

Kevin O’Brien, Adam Underwood &

Barbara GuaragliaLicense # 0C17330

I chose Weller/O’Brien because …

“they have great customer service and great rates. I speak to a true, live person any time I have a question. Thank you so much Weller/O’Brien!”

– Dr. Angela Bolton, D.C. Newbold Chiropractic

720 Kelly Avenue, Half Moon Bay 726-6328 | [email protected]

We’ve Moved!

Tortellini Originali SINCE 2011 The Cicornio family has been in the food business for over 100 years. Tortel-lini Originali was created by my father, Ronald Louis Cicornio in San Francisco in 1988. With a restaurant in North Beach, you would think he’d be tired of cooking, yet on the one day he had off, he would cook for our family. As a girl, I remember walking down the street in the city and every couple of steps someone would say hello to my father. I was 24 when I started working side by side with my father, learning the recipes that were never written down. My father also worked with his father in North Beach, running the Columbus Pastry where he made the cake for Joe Dimaggio and Marilyn Monroe’s wedding. With all this family history, Tortellini Originali now offers Half Moon Bay a little taste of Italy — from a family who defi nitely knows good food. Thank you to all our local supporters, we appreciate all of you! — Annalisa Cicornio

225 S. Cabrillo Hwy 102C (in Shoreline Station) • Half Moon Bay • (650)712-1378

Names

I T A L I A N M A R K E T

B U S I n E S S P R O F I L E S

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Page 32: Half Moon Bay Magazine July 2012

3 0 � H a l f M o o n B a y � J U L Y 2 0 1 2BILL MURRAy / REvIEW

Half Moon Bay Magazine: What sort of farm-ing and business does Jacobs farm/del Cabo engage in?

Rawlings: Well, it’s like there are two sides to the same company. Jacobs Farm started almost 35 years ago. The main ranch they started from is here in Pescadero, and the founders Larry Jacobs and Sandra Belin did very well with it. And then they went down to Mexico and saw how family farmers down there weren’t doing well and were really struggling to find markets for their crops. So Larry and Sandy started Del Cabo, which gives those family farmers the packaging and transportation they need, (as well as) marketing and sales help. (Then they bought those) products from them and sold it here. At this point, Del Cabo is probably even better known than Jacobs Farm, even though they are the same company.

So, there is that side of the business that helps family farms in Mexico, which is a cooperative of sorts, working with almost 400 family farmers down there. And then Jacobs Farm has four ranches here in Pescadero, two ranches down toward Santa Cruz and three greenhouses in Watsonville. And the main focus for Jacobs Farm in the last few years has been in culinary herbs, carried in places like Whole Foods and Trader Joe’s.

So what’s the reality of organic farming as a business today and how hard is it to be successful?

It is very difficult. A few decades ago when Jacobs Farm and Swanton and Full Belly were first starting, there was really no market for organics. nobody bought organic, because no one really even knew what organic meant. And now it’s mature, so you

�RGanic coMes of aGe

LOCAL FARMS WERE AT vAnGUARD OF An AG-BUSInESS MOvEMEnT

interview and photographs by charles Russo

� reg Rawlings knows his way around a strawberry patch. Sizing up the many ripe red fruits in the

lush field that he manages, Rawlings

homes in on a particu-larly attractive strawberry

with palpable zeal. “Ah,” he says, “here’s a really good one!”

As the local farm manager for Jacobs Farm/Del Cabo, Rawlings is an authority on or-ganic Coastside produce, from artichokes to zucchini, snap peas and sorrel. The thriving crop of strawberries located behind the Jacobs Farm/Del Cabo Farm Stand in Pescadero is just one of the many crops rooted in his expertise.

As demand for organic produce continues to rise among American consumers, the products of Jacobs Farm/Del Cabo are increasingly visible in markets throughout the region. Once an obscure aspect of the agriculture industry, organic farming has quickly become a way for modern small farms compete on the world market.

With huge flats of strawberries being filled in the background, Rawlings took time to fill us in on some particulars of the business of Coastside organic farm-ing.

bUsiness

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J U L Y 2 0 1 2 � H a l f M o o n B a y � 3 1

farmworker delfino arellano acosta of Jacobs farm/del cabo prepares a new flat for strawberry harvesting.

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3 2 � H a l f M o o n B a y � J U L Y 2 0 1 2

Jacobs farm del cabo farm Manager Greg Rawlings pictured outside the company’s farmstand in Pescadero.

farmworker delfino arellano acosta, of Jacobs farm/del cabo in Pescadero, picks his way through an organic strawberry patch.

Jacobs farm/del cabo farm Manager Greg Rawlings looks through the rows of ripening fruit at the Level Lea strawberry field in Pescadero.

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J U L Y 2 0 1 2 � H a l f M o o n B a y � 3 3

have these founding small farms that have been at it for a long time and are now medium to large farms. But now big, conventional farmers are coming to it as well, because they see where the market is going and the money you can get for certain kinds of crops. So now pretty much every big, con-ventional farm that’s a big conglomer-ate is transitioning 10 to 20 percent of their crops into organic because they see where the market is going.

how viable are strawberries as a commercial crop?

They are high revenue but high input. So, as a crop, they are a bit more of a gamble. Tomatoes, for in-stance, you only take care of for four months and then you have a crop to ship. Strawberries, on the other hand, you plant in the fall and then have to take care of all winter long. Weeding them is difficult, and for months they sit there with two or three leaves, because it’s cold in winter. And then, in spring, you have all sorts of labor costs and then you need to wait to get paid. So, you need to have deep pock-ets to do it well because you need money up front. Again, the payoffs can be huge, but it’s a big risk com-pared to a lot of other crops because you have so much time and energy invested into it. A lot of farmers get into it and then get out just as quick.

What other crops are you over-seeing?

We are doing a lot of herbs on the ranches that I manage. So, rosemary, thyme, oregano, marjoram, dill, cilan-tro, spearmint, peppermint, sorrel. Also, we’re doing strawberries this year, (as well as) zucchinis, pumpkins.

is there a certain crop you prefer to grow and oversee?

I’ve always enjoyed growing straw-berries and I think we might start growing blueberries here. There are a lot of new varieties now. It used to be that you couldn’t plant blueber-ries below Oregon, but in the last 10 or 15 years they’ve been planting blueberries all over — even in places like Florida and Southern California. They’ve really bred them out to get more climates for them.

Mindful of these crops, how would you assess the Coastside’s land and climate?

It’s a particular space, because of the fog and cool daytime tempera-tures. For instance, I’ve been recom-mending that we grow more lettuce, because it grows incredibly well out here. And there’s times when the rest of the state gets so hot that all the lettuce dies and then the price spikes. So, we have a competitive advantage on lettuce and on crops like broccoli and cauliflower, Brussels sprouts and artichokes. And sugar snap peas are another good one. Strawberries actu-ally don’t like 100-degree tempera-tures either. But you can’t do peppers or melons or tomatoes, because none of those things really grow out here at all.

But, really, we have a competitive advantage on cool weather crops, whereas everyone else has a com-petitive advantage on warm weather crops … so we just shouldn’t plant those. you need to look at what you’re growing and what your climate is.

Grow your ownhere are Greg Rawlings tips for growing strawberries at home.

Police your crop: Slugs, snails and raccoons all like strawberries as much as you, so be wary. Rawlings sometimes puts out organic lettuce as bait for slugs and then rounds them up all at once.

fertilize heavily and early: Strawberries can require up to four to five times more fertilizer than other fruits and vegetables, but pre-plant them in the ground early in the season. Rawlings asserts that he can taste fertilizers in strawberries for three weeks after application.

Mind your berries: Anytime a berry hits the dirt, it is rotting. Put down mulch or plastic to keep your strawberries pristine.

deploy your insect army: Spi-ders and ladybugs are a gardener’s friend; use them to police pesky spider mites and aphids.

WE hAvE A COMPETITIvE ADvAnTAGE On LETTUCE AnD On CROPS LIKE BROCCOLI AnD CAULIFLOWER, BRUSSELS SPROUTS AnD ARTIChOKES.

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3 4 � H a l f M o o n B a y � J U L Y 2 0 1 2

naMe that

bUsinessthere is nothing fictitious about

these business dreams

� hat’s in a name? For many businesses, the name is in-separable from the product itself. Coca-Cola, Apple, General Motors – these are

iconic American enterprises that began with a dream … and a name.

While the name can be whimsical or inspiring, busi-ness owners in California have to follow the letter of the law – in this case the provisions outlined in Busi-ness and Professions Code, Section 17900-17930. And that leads many Bay Area entrepreneurs to the half Moon Bay Review. new business owners (and those who have to renew their paperwork) have to publish a “Fictitious Business name Statement” in an adjudi-cated newspaper. The Review is one of several such publications on the peninsula.

The following are a few of the new business dreams of your neighbors, as told to Review staff writer Sara hayden.

entRePReneURs

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Page 37: Half Moon Bay Magazine July 2012

THE naME:Hula Hoop for life

THE PEOPlE: Sally Ka’uhane started the fun and funny fi tness program hula hoop for Life when she realized her unique talent could be her ticket out of the corporate world.

FUn FaCT: As the youngest of seven, Ka’uhane stood out as a Los Angeles hula hooping champ as a kid.

nET rESUlTS: Ka’uhane says it’s more than a busi-ness for clients she calls “her gals.” “Their fi gures are coming back,” she said. “Their libidos are higher. They’re happier!”

SARA hAyDEn

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3 6 � H a l f M o o n B a y � J U L Y 2 0 1 2

THE naME: Zumacrae

WHaT: Freelance writer Chris Johnson

off ers content development and editorial services to big companies like Apple, which allows him to work pro-bono or help small local businesses – even graphic novelists and screenwriters.

FUn FaCT: he and his wife love the Coast-

side so much their 4-year-old son is named Maverick for the famed surf break.

On BEInG CrEaTIVE: “It allows me to help people. I

can’t hammer a nail. I can’t fi x a car, but there’s one thing I can do.”“I CAn’T FIX A CAR, BUT ThERE’S

OnE ThInG I CAn DO.”

Ara Croce, C.R.S.Ara Croce, C.R.S.Ara Croce, C.R.S.Ara Croce, C.R.S.Ara Croce, C.R.S.Ara Croce, C.R.S.

Ara’s your advocate! Since 1974 she has represented her client’s best interests in real estate matters. Ara’s a CRS (Certifi ed Residential Specialist), and has achieved numerous awards while helping clients achieve their real estate goals. For prompt, professional results, call Ara and let her skill and creativity work for you.

Kay BurnsKay BurnsKay BurnsKay BurnsKay BurnsKay Burns

Quality Service withspecial attention to details.

Great service. Great knowledge. Excellent Realtors.

SARA hAyDEn

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Page 39: Half Moon Bay Magazine July 2012

THE naME: DRW Motorsport

THE PEOPlE: David Wimsett likes his business

name because it’s a bit of a play on words – or at least letters. DRW are his initials, and his import au-tomotive repair shop specializes in serving BMW vehicles.

WHY dId HE GO InTO BUSInESS FOr HIMSElF?

“I think there’s a niche for a guy like me.”

WOrKInG On THE COaST: “I’ve sort of embraced the idea

of working for the people of half Moon Bay. If you do a good job at a fair price, they’ll embrace your work.”

SAR

A hAy

DEn

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Page 40: Half Moon Bay Magazine July 2012

THE naME: Daddy-o’s

THE PEOPlE: Marylouise Cosenza and her partner, Robert

Cicornio, always dreamed of having their own place so they could create something together that would not only put food on their table, but please the people.

THE VISIOn: The caboose on highway 1, at Shoreline

Station, will soon be a kitchen with a pick-up counter, serving fresh gourmet stuff ed burgers, homemade bratwursts and deluxe grilled cheese sandwiches from scratch.

WHY FOOd? Simple, says Cosenza: “We’re both Italian.”

fanciful yard art colorful glass wind chimes metal sunshine recycled handmade mosaic garden pots maritime related items. enjoy!

NEST Gallery • 131 California, Half Moon [email protected] • 650-563-9139Open daily 12-5 or by appointment

IS YOUR PERSONAL TO-DO LISTOVERLOADING YOU?

TACKLING YOUR TO-DO LIST

Cecily Hatchitt650 823-2377

STALLED HOUSEHOLD PROJECTS?

SNOWBALLING MUST-DO TASKS?

HECTIC, 24/7 SCHEDULE WITH NO DOWNTIME AT HOME?

When you find yourself overwhelmed by your to-do list,just give me a call.

www.cecilyhatchitt.com [email protected]

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J U L Y 2 0 1 2 � H a l f M o o n B a y � 3 9

THE naME: Massage on the Coast

THE PEOPlE: Irma Morawietz brings together her medical and psychological

training at her massage practice, helping customers to release ten-sion in both body and mind.

WHY dOES SHE dO IT? “People aren’t touched enough.”

On THE JOB: “It’s sort of been a journey I keep adding on to. … I’ve always

liked working with people.”

THE naME: liane’s lens

THE PEOPlE: videographer Liane Brookhart has been

capturing local live performances on video for years. These days, her business also includes fi lming weddings and even alterna-tive healing classes for release on DvD.

SPECIal SKIll: Framing the perfect shot by getting

up close and personal to the guitarist, for example, without getting in the audience’s way … and doing it all while maneuvering from a monopod.

On GETTInG STarTEd: “When my mom and dad got married,

their wedding was recorded with a fi lm camera, and he asked to borrow it. … (So,) as kids, all our little milestones got record-ed. Then he started to hand the camera to me when I was a teenager.”

Why DOES ShE DO IT?

“PEOPLE AREn’T TOUChED EnOUGh.”

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Harbor Pizza | 65 Avenue Alhambra, El Granada | 650.726.3501

Great restaurants found nearby!

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THE naME: Half Moon Honey and Coastside Honey

THE PEOPlE: Teri Butler and her husband want

to sweeten the area with locally pro-duced honey perfect for that peanut butter sandwich, but also because bees are benefi cial to the ecosystem.

TaKInG OUT THE STInG: “I was scared to death of bees in

the beginning, but now I really en-joy them. (honey’s) a great product and it’s great for the environment,” she said.

ChARLES RUSSO

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down to eartHdown to eartHdown to eartH

join indo you have a question for the pros? contact Jennifer segale, wildflower farms, 726-5883 and carla Lazzarini, earth’s Laughter, (650) 996-5168. {

a Hillside Primer

e ven though hillsides can add a bit of difficulty for a homeowner, they offer a nice challenge for a landscaper. Differ-

ent terrain allows us to plant in a more natural way, to fit the existing landscape. you instantly get a good deal of texture and height varia-tion, without having to install trellises, arbors, or hanging baskets for interesting effects.

here is a brief list of tips on planting your hillside garden:

☞ don’t add soil. I would suggest not adding much, if any, soil or compost. I know it sounds crazy, since I love compost. But if you have a steep hill, your amendments will most likely run off the surface anyway. If the soil is terrible, you can add a half-inch of compost or bark to the top after planting. Instead of adjusting the soil, simply add fertilizer twice a year (for the first two years) to help with plant growth.

☞ a proper dig. Make sure to dig the hole twice as wide and the same depth as the container. Once planted, back fill with the na-tive soil and create a berm around the edge for water/rain catchment.

☞ Plant in larger sizes. Simple as that! I would buy larger sizes rather than smaller. Buy five- or 15-gallon shrubs instead of one gallon.

Buy a one- or five-gallon grass or perennial in-stead of a four-inch. Since you are planting on a difficult site, you may as well give the plants a fighting chance. A larger plant can tolerate more than a smaller one.

☞ Water perfectly! I can’t stress enough how important it is to have your watering system complete after you have planted. Don’t wait to install a drip system, set it up immediately. you want to make sure your plants have ample and consistent water for the first couple years until they are more estab-lished. your system will need to be adjusted several times a year, depending on the rain.

— JLS

Planting tomatoes this year? after the first few weeks, only water once a week. so, plant them, water every couple days for about two weeks or so, then let the soil dry out for a week between watering. although tomatoes like consistent water and well-draining soil for their roots, they do not produce well — or at all — if they are watered too much. this goes for potted tomatoes too. — JLS

“i just bought a home in the hills of el Granada, and the whole garden is on a significant slope. can you suggest some plants that will not only hold the slope back but also look nice?”

JacK s. , El Granada

q&A:

Plant list for a hillside:

Shrubs: Echium Purple hop bush Smoke bush Ceanothus grasses: Phormium Miscanthus Fescue Carex

Succulents: Aeonium Agave Ice plant

Perennials: Spanish lavender Mexican sage Thyme - Elfin

GaRden adVice

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the kayakers gathered on an uncharacter-istically sun-filled Sunday in Miramar. Gentle waves blurred the shoreline as Middle Eastern drumbeats mingled with crowd anticipation and bright colors flut-tering in an intricate flag display. nearly 30 oceanbound men and women stood on the beach with their boats, ready to race in the 27th annual Reef Madness.

The event was a production of the famed Tsunami Rangers. The group formed nearly three decades ago over a love of great kayaking and the great outdoors. Members patrolled craggy ocean coastline along California and Oregon with adventure in mind. At the center of it all was a tsunami of a man named Eric Soares.

While the Coastside race’s name and location have changed a few times over the years, Soares was a constant. his warm, playful presence was missing this time around, and, for many on hand on that sunny Sunday in May, his absence was palpable.

“Eric was a large piece of the puzzle,” said Dave Whalen, a member of the kayaking troupe Soares helped create. Whalen stood on the beach keeping score as the kayakers pushed themselves into the waves, where they eventually became orange and

yellow specks out at sea.“he’s a unique character we cannot replace,”

Whalen said. In 1985, along with good friend and fellow kay-

aker Jim Kakuk, Soares co-founded the extreme-conditions kayaking group. Soares died in February from a cardiac event that followed years of living with an aortic dissection. On May 19, family, fellow

Rangers and other admirers hon-ored Soares in one of his favorite places on the coast. Kayakers scat-tered his ashes in the harbor waters just off the Pillar Point bluffs and then, forming a horizontal line in the water, the group of more than 20 kayakers raised its paddles in a cheer. A similar life celebration took place in February, but this time, as Soares’ ashes mingled with the Pacific Ocean, the waterman was reunited with his beloved sea.

The day after Reef Madness, a few racers said they felt Soares’

presence while on the course from Miramar to Ross’s Cove and back.

“Even dead, we could feel his spirit out there pushing us along,” Kakuk told the crowd that Sunday.

Family and friends remember Soares, who was 58 when he died, as adventuresome and full of energy. his youngest brother, John, said he was always the

in MeMoRY

by carina woudenberg | Photos by Lars howlett

remembering an ocean ranger

“ F O R E R I C , L I F E WA S T h E AT E R . ”Michael Powers, tsunami Rangers

S O A R E S ’ A S h E S A R E n O W P A R T O F T h E S E A h E L O v E D

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Racers assemble on the beach in Miramar on May 20.

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life of the party and known for his “spontaneous one-liners.”

Eric Soares grew up with his two brothers and his sister Camille near the town of Anderson. Brother Marc was just a year younger and shared in many of his older brother’s earliest water ad-ventures, including a potentially life-threatening air-mattress ride down a canal near their home.

The younger generations remember Soares’ influence when it came to outdoor adventures.

“he inspired me to love the ocean,” said Soares’ stepson, nick Wantz. Wantz, who is now 25, says he enjoys surfing and swimming and remembers his stepfather treating him like a best friend and pushing him in outdoor adventures he wouldn’t normally try.

Wantz recalled shimmying around steep-sloped ocean rock north of Santa Cruz. he never regret-ted such opportunities. “Instead of it being a tragic experience, it ended up being an awesome experience,” Wantz added.

Similarly, Soares’ daughter Micaila Walton remembers feeling some hesitation when her dad got her in a kayak for the first time, however she says she has some fond memories of taking day hikes with her father in the Sacramento area. “Life with him was always active,” Walton said.

Walton and her husband have a 19-month-old daughter of their own, and Walton says her father instantly became a doting grandfather.

Eric’s wife, nancy, who went on many kayaking adventures with her husband, described him as

the tsunami Rangers paid tribute to a founding

member at this year’s Reef Madness.

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above, friends and family gathered after the race to say a

boisterous goodbye. Right, the race is still the

exhausting event it has always been.

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“gentle, kind and sincere.” “he was the most perfect husband,”

she said. “I used to tell him that all the time.”

nancy says she and Eric used to talk a lot about “living a good life and dying a good death.” The pair were very inter-ested in romantic tales and heroic deeds that inspired Soares’ life.

“For Eric, life was theater,” said Mi-chael Powers, a fellow Tsunami Ranger whose viking-inspired home in Miramar serves at the Tsunami Rangers’ unofficial headquarters. “he never hesitated when there was an opportunity to jump into a wild situation. Especially if there was a camera there to record it.”

Soares taught business communica-tion and marketing at California State

University, East Bay. he was a beloved teacher and received many awards, including Teacher of the year. Soares wrote many articles for sea-kayaking publications. he co-wrote a book with Powers titled, “Extreme Kayaking,” and one of his own he titled, “Confessions of a Wave Warrior.”

Soares lived in Moss Beach during most of his teaching career, but moved up to Ashland, Ore., when he retired in 2008. While Soares’ health had been deteriorating, he was still able to handle some kayaking and swimming but just took things a little easier.

Fellow kayaker Paul Mchugh re-members being impressed with Soares’ enthusiasm during a race following one of his heart operations. Mchugh said

Soares always had “the same gleam in his eye and cackle in his laugh.”

At the post-race celebration at Pow-ers’ house on Sunday, some of Soares’ prized belongings — fancy knives, a shark tooth, a flask — were given away as prizes, along with copies of Eric’s lat-est book. Dressed in viking and pirate garb, kayakers joked that the prizes were actually good this year as opposed to the notoriously gag-gift level items they’re used to.

Rangers say the group will continue with the annual races and retreats but that it won’t ever be quite the same without their leader. “he was such a driving force,” Kakuk said.

“We have a hard act to follow,” added Powers.

tsunami Rangers are, first and foremost, friends with a passion for the sea.

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down to eartHdown to eartHdown to eartH

join indo you have a question for the pros? contact Jennifer segale, wildflower farms, 726-5883 and carla Lazzarini, earth’s Laughter, (650) 996-5168. {

�here I was, walking a lovely lady through my garden, giving her a tour of my roses (my precious roses, and no, I’m not ob-

sessed with them. Really I’m not…) when she asked me a question.

“What is this part of the bud called?”To which I replied, “umm…..I forget.” I was,

once again, faced with my appalling lack of knowledge about botany. Sure, I know all about the care and tending of plants, and I have a firm grasp on design principles, but the science of plants? Botany? I’ve always been embarrassed by the gaps in my knowledge in that area.

But here’s what I (re)learned recently: The particular part of the bud that my friend asked me about was a sepal

that collectively are called the calyx. It’s the green part that encloses the rest of

the flower in the bud stage. The rose in question (Madam hardy) happens to have unusual sepals, like the ones in photo on the far left.

More commonly, sepals (for example, on Buff Beauty) look like the image on the near left.

I’m guessing that sepals evolved to protect the petals of the bud, similar to the way that eyelids and eyelashes protect the eye, so I like to imagine that Madam hardy -- of the fancy sepals -- originated some-where where she needed extra protection against marauding insect attacks or other dangerous foreign objects flying about. The reality is more likely that some rose breeder saw a rose that had a little extra on its sepals and decided to breed a rose to accentuate that feature.

In either case, (or maybe there is a third, more correct theory) I think Madam hardy’s sepals (and all her other parts!) are lovely and I’m glad to have her in my garden. She is easy on the eyes and she’s a pretty good botany teacher!

— CML

ReLeaRninG botanY

Graham thomas

crown Princess Margareta

Pat austin

Just Joeycollett

eUnknown (any guesses

?)

tamora buff beauty

what a PeachThese are some of the roses blooming in my garden currently. I’m loving the yellow/peachy/orange theme. — CML

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LooKinG hiGh and Low

�he term “point-and-shoot” is a bit of a dirty

word, well … words, when it comes to photojournalism. not only does it refer to leaving all the technical decisions to the auto-mated functioning of the camera, but it also alludes to a status quo perspective, of an eye-level rendering of what is right in front of you.

Photojournalism seeks the inverse of this, looking out onto the world through a unique vantage point; through the lens but outside the box. The most immediate way of doing this is to simply get above or below eye level, like this tippy-toe glimpse of the swim team’s pre-match cheer (below) or a worm’s eye view of the new dance class at Farallone view Elementary (above).

So stop relying on hipstamatic to make your photo more inter-esting. A better photo is as simple as remember-ing to crouch or climb before you point-and-shoot.

— charles russo

PhotoGRaPhY

cRoUch oR cLiMb befoRe YoU Point-and-shoot

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Page 52: Half Moon Bay Magazine July 2012

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