guidance supporting europe’s aspiring entrepreneurs

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Guidance supporting Europe’s aspiring entrepreneurs. Policy, practice and harnessing future potential Anne-Mari Nevala and Pat Irving, GHK Consulting Ltd. Study context – entrepreneurship and guidance. Contribution to economic growth - PowerPoint PPT Presentation


  • Policy, practice and harnessing future potential

    Anne-Mari Nevala and Pat Irving, GHK Consulting Ltd

  • Study context entrepreneurship and guidanceContribution to economic growthEconomic climate and the need for more entrepreneurial thinking in public, private and third sector spheresNeed for new entrepreneurs and improve success rate of existing onesConcept of entrepreneurship educationOne of the eight key competencesActivities of DG EnterpriseCouncil resolution on guidance

  • Guidance in the context of the study

    - Broad framework for support - any assistance to make occupational, training and education choices and to manage careers

    TypeEntrepreneurship agendaFormal Trained professionals working in chambers of commerce, PES, education and training institutions, etc.Non-formal Mentoring and coaching Practical teaching methods, incl real life assignments for companies and mini-companies Online business services such as career assessment tests for entrepreneurs Business incubators (guidance and other soft support) Holistic business start up support (esp disadvantaged groups) Engaging with entrepreneurs through lectures, work placements and visits Entrepreneurship centres Awareness raising activities Private sector interventionsInformalNetworks of entrepreneurs and other peer learning opportunities

  • FocusBroad topic: 3 sectorsGoal to provide practical illustrations of the role of guidanceNot a formal evaluationThe role of recommendations

    MethodLiterature reviewTwo surveysTelephone survey: entrepreneurship education experts (IVET, HE and associations of entrepreneurs)Online survey: policy makers and practitioners with a guidance remit26 case studies: in-depth and composite cases

  • Higher educationDiversity between and within countries in EuropeSome of the most innovative and successful guidance based interventions found from the HE sectorThe potential role of guidance in the entrepreneurship agenda of HEIs is four-fold:Using guidance to engage students in entrepreneurship educationGuidance embedded in entrepreneurship educationExtra-curricular activities to encourage entrepreneurial activity in studentsStart up support


    1. Using guidance to engage students in entrepreneurship educationMainstream information-dissemination channels still used (i.e. prospectuses, open days, etc.)However, more innovative, student centred approaches showing significant signs of success. For exampleIntegrating enterprise and careers services under one roof (e.g. in Newcastle university increased the number of student numbers taking part in entrepreneurship education)Student ambassadors (e.g. former participants of the Norwegian Entrepreneurship programme involve up to 70-80% of new participants) Student led entrepreneur clubs (e.g. Entrepreneurs club at the University of Navarra, ES, successfully utilises a range of new media channels to involve HE students)


    2. Guidance embedded in entrepreneurship education

    Practical learning opps and the involvement of real entrepreneurs in the entrepreneurship education process allow students to become active participants in an entrepreneurial career exploration processFor examplePractical assignments for companies increasingly common (e.g. Hec-Ulg Entrepreneurs programme, BE, involves existing entrepreneurs in a systematic manner as mentors and assessors and for placements)Internships particularly successful in start up companies (e.g. Norwegian Entrepreneurship programmes involves a compulsory placement in a new start up company)Fully entrepreneurial delivery model (e.g. Laurea university of applied sciences, FI, requires students to work in teams to run assignments for local entrepreneurs)


    3. Extra-curricular activities to encourage entrepreneurial activity in students

    The goal of demystify the start-up world, raise awareness of entrepreneurship as a career choice and build entrepreneurial confidenceFor exampleBusiness plan / idea competitions increasingly commonBuilding self-confidence (e.g. The Enterprisers programme at the Cambridge University seeks to build self-efficacy of students)Networks of student entrepreneurs provide an opportunity to share experiences and build economies of scale for the provision of training (e.g. Alumni Entrepreneur Club at the Stockholm School of Economics in Riga and Entrepreneur club at University of Navarra)


    4. Start up support

    Universities are breeding grounds for high tech and high growth businessesGuidance orientated start up support provided, for example, by:Start up advisors employed by universities (e.g. the careers service of Newcastle Univ employs start up advisers to help with initial enquiries, experienced business advisors and Entrepreneurs in Residence successful entrepreneurs)Business incubators (practical, scientific and soft support)Mentoring and business coaching relatively rare still but good examples for example at the Stockholm School of Economics in Latvia


    Overall assessment

    Many innovative examples of entrepreneurial activities in which guidance is embeddedGuidance can support entrepreneurial goals of HEIs during various stages of students life in HE, from recruitment to the delivery of enterprise education and start up supportParticularly successful when careers services and enterprise support services are integrated (Newcastle model)Also need to move towards interdisciplinary approach to enterprise education Queens University Belfast excellent example of an entrepreneurial approach enterprise education embedded in the curriculum for all studentsFinancial shortcomings hindering entrepreneurial aspirations of HEIs esp in many Eastern European MS, but with the budget cuts affecting HEIs in most countries



    When compared to the HE sector:Fewer innovative approaches were identified (greater focus on mini and virtual companies)Formal guidance services play a less visible role in the entrepreneurship agenda non-formal guidance methods utilised moreHowever, guidance orientated enterprise activities in IVETHelp to engage young people in creative thinkingFamiliarise with enterprising attitudes and behaviorStart equipping young people with core entrepreneurial skills and to the career exploration process


    Examples of good practice Involvement of entrepreneurs

    Involving SMEs in work placement schemes (e.g. Enterprise Encounter programme in Ireland organises placements in collaboration with an orgnaisation representing micro businesses)Role model programmes successful, esp with lower attaining groups of students (e.g. Dynamo Role model programme in Wales recruits entrepreneurs to give lectures to students are paid a modest fee for the service)Entrepreneurs involved in career guidance events (e.g. Guidance night organised in France by the chambers of commerce provide opportunity for student take part intrade dating with entrepreneurs)


    Examples of good practice Enterprise familiarisation activities

    Guidance embedded in these practical activitiesInnovation camps 24hr business workshop involving assignments for companies are proving success across EuropeCompanies keen get involved as long as assignments are practical (not too theoretical)Business simulation activities (mini and virtual companies)Evaluation suggest that mini company alumni twice more likely to set up their own business than non-alumni



    Entrepreneurship agenda particularly pertinent for VET schools (many fields have high proportions of self-employed)Guidance practitioners in IVET lack experience and training in dealing with entrepreneurshipConsequently the role of formal careers services in IVET is fairly marginal (ad hoc and mainly supportive)Non-formal methods more widely usedRole model approaches underpin many successful guidance based interventionsInnovation camps and other high profile activities are great for raising awareness but should not replace the in depth experience association with mini-company approachesImportant to capitalise on young peoples interest in blue and green entrepreneurship


    Each entrepreneurs has skills, competences, strengths and weaknesses that are unique to themCareer management skills can help to survive and succeed in business world, e.g.Help to identify strengths and weaknesses and how to address weaknessesImprove ability to take charge of their own careerTools to improve career management skills of entrepreneurs:MentoringInformation, advice and coaching, including TV and other awareness raising channels and networksOnline tools such as career assessment testsSpecific measures for under-represented and disadvantaged groups (presentation in working group 2)


    Between experienced and novice/aspiring entrepreneurVery positive feedbackHowever, the only, significant national programme in Europe can be found in Sweden involving 1000 mentors and mentees each year (see presentation in working group 2)Important to tap into the willingness of experience and retired entrepreneurs to volunteer their time as mentors (demonstrated by the Swedish example)Erasmus for Young Entrepreneurs at European level Online mentoring services help many but do not replace the human element associated with other mentoring programmes


    Not everyone needs to become an entre


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