group project proposal for multi-label concept store, contempo. 2011

CONTEMPO | Multi Label StorePresented byBiniJia EnJulie

Contents

Concept of Store

Mission and Vision

Unique Selling Point

Market Positioning

Target Audience

Interior Design

Tea Bar

Location

Chosen Designers

Product Range

Opening Launch

Budget Plan

CONTEMPO | Multi Label Store

Concept


Simple & Contemporary; of present time;

Modern

CONTEMPO


Name

CONTEMPO


Name

RARY

Lauren Scott F/W 2011

TEMPO;


Name

Pace of life


Name

lifestyle



Simple & Modern lifestyle



Hip & Trendy

Mission

Dedicated to the Modern, Global customer


Image from The Sartorialist

Vision

Iconic & Reputable;Contempo Singapore


Target Audience

Working professionals

Early 20s - late 30s

Stylish Smart Casual

Minimalist & Modern

CONTEMPO | Multi Label StoreLamoodeoutre.com

Target Customer Profile

Wong Yu Lan

Singaporean student in Switzerland

Tourism & Hospitality

Art & Photography

Classic, Timeless & Minimalist

Go-getter, Professional

Desires to be respected

CONTEMPO | Multi Label StoreLamoodeoutre.com

71 Surveys

50% Orchard, Somerset

10-30% of income/allowance shopping budget

Market Survey Results


Market Survey Results

Simple, Modern Styles

Black, Earthy Colours

Fashion, Sports Activities


DKNY F/W 2011

Market Positioning


Price

Quality

Raoul

Topshop

Zara

Louis Vuitton

Hermes

Contempo

Interior Design | Contemporary Simple Chic


Armani


Supermarket Yugoslavia

Interior Design | Contemporary Simple Chic


CRAVE

Window Display


WANT

Window Display


OBSESS

Window Display


Rental |

$40, 000 / month

1000 SQF@ $40/PSF

2 yr-lease

Location | Ion Orchard


Orchard MRT Station Link @ B2

Circular Layout



A good mix of tenants |

From affordable selection of

high-fashion labels to lifestyle shops



Omotesando Saryo

Tea / Expresso Bar


Tea Box, Takashimaya NYC

Tea / Expresso Bar

Intricate Japanese Tea Ceremony


Tea / Expresso Bar

‘Mochi-In-A-Box’

Gourmet Coffee by

Papa Palheta


Tea / Expresso Bar

Chosen Designers



S$30 – 400

Stripped


S$129 – 350


S$100 - 400

When technology wounds


S$ 39 – 350


S$99 - $169


S$76 - 169

Product Mix | Dark Colours


Product Mix | Light Colours


Product Mix | Cohesive


Opening Launch


Opening Launch | Press Kit


Opening Launch | Press Kit Catalogue Book


Opening Launch | Business Card & Free Gift


Opening Launch | Direct Mailer


Opening Launch | Hosting the Media

Time Media

1-1:45 PM

2-2.45 PM

3-3.45PM

4-4.45PM


Opening Launch | Invited Guests Only


Opening Launch | Tea Ceremony cum Fashion Show


Opening Launch | Staff Attire


Simple White Crisp Shirt, Black Pants & Black Apron

Opening Launch | Hotel Costes Series by Stephane Pompougnac


Marketing Strategy


Marketing Strategy | Social Media: Facebook & Twitter


Marketing Strategy | Premier Partnerships


Marketing Strategy | Privileged Memberships



Purchases over $1000

One Free Cosmopolitan

15% off at Salt Grill

Special Invitation to | ION SKY Bar

Budget Plan


Products | $60,000

Tea Bar | $1,150

Utilities | $350

Expenses | $8,120

Break-even Point | 3 months

Avg. Expense per month |

~$45,000

Target Revenue | $10,000 - $20,000 per month

Budget Plan for Contempo Multi-Label Store

Description sub Amount

Product Purchases $60,000.00 Designer Clothes $50,000.00 Accessories $10,000.00

Tea/Espresso Bar $1,150.00 15 types of Tea $500.00 Roasted Coffee (20 bags) $300.00 Japanese tea cup/Coffee mugs $350.00

Utilities $350.00

Electricity $200.00 Telephone $150.00 Internet $80.00

Expenses $8,120.00 Fixtures (Hangers/Racks etc) $600.00

Insurance - first year $1,700.00 Bank Service Charge $- Cleaning supplies $70.00 Lighting $800.00 Printing/Window Display $2,000.00 Admin/general $800.00 Office Supplies $150.00 Glossy concrete floor $1,000.00 Mannequins $600.00 Shelves $400.00

Wages $4,500.00 Store Manager $2,500.00 Part-Time Sales Person $1,500.00 Part-Time Cleaner $500.00

TOTAL $74,120.00

THANK YOU !


Fast Walker: http://img.dailymail.co.uk/i/pix/2007/04_03/FastwalkerREX_468x312.jpgApple logo: http://vhirsch.com/blog/wp-content/uploads/2010/11/apple_chrome_logo.jpgWrist watch: http://wristwatchnews.com/wp-content/uploads/2008/03/ycs410gx-windfall-1.jpgChic building: http://static.dezeen.com/uploads/2008/07/unstudio-in-japan-1_flagship-louis-vuitton_japan-lvo_070127_k02_nacht_a3.jpgBuildings: http://fineartamerica.com/images-medium/world-trade-center-in-black-and-white-danielle-scott.jpgSingapore landscape: http://merlionandthebay.com/web_images/bigstockphoto_singapore_landscape_at_night_2334321.jpgGreen dress: http://thesartorialist.sartorialist-new.typhon.net/photos/JS1Web.jpgStylish people: http://lamodeoutre.com/wp-content/uploads/2011/02/kaylii1.jpgTick: http://gedlinghealthnetwork.files.wordpress.com/2010/08/survey.jpgOrchard rd: http://upload.wikimedia.org/wikipedia/commons/0/0a/Orchard_Road_street_sign_-_Singapore_(gabbe).jpgSing dollars: http://www.visiting-singapore.com/images/singapore-dollar.jpgBlack earthy colours: http://www.mediabistro.com/agencyspy/files/2011/01/hands_soil.jpgSneaker heels: http://www.todayandtomorrow.net/wp-content/uploads/2006/10/gaultier.jpg

Image References 1


http://img.dailymail.co.uk/i/pix/2007/04_03/FastwalkerREX_468x312.jpg

http://vhirsch.com/blog/wp-content/uploads/2010/11/apple_chrome_logo.jpg

http://wristwatchnews.com/wp-content/uploads/2008/03/ycs410gx-windfall-1.jpg