uberPOOL

Elijah JOINED JULY 2016

Oklahoma City, OK

Chance the Rapper and Kenny Chesney

Basketball, Helping Elderly Across the Street, Strategizing

3:30 PM

Briana JOINED JULY 2016

Dallas, TX

Kendrick Lamar and Chance the Rapper

Window Shopping, Baking, and Strategizing

Ben JOINED JULY 2016

Buenas Vista, VI

Alternative Rock and indie

Football, Helping Elderly Across the Street, Strategizing

3:30 PM

Kelly JOINED JULY 2016

Etna, NH

Chance the Rapper and Kenny Chesney

Basketball, Helping Elderly Across the Street, Strategizing

3:30 PM

Meet the Team.

Stephanie JOINED JULY 2016

Virginia Beach, VI

Justin Bieber and Beyonce

Eating, Washing Clothes, and Strategizing

3:30 PM

uberPOOL is looking to increase daily users from .39% to 2% of all daily transportation in NY.

Business Objective

uberPOOL is looking to increase daily users from .39% to 2% of all daily transportation in NY.

That’s roughly adding 150,000 daily rides.

Business Objective

Ages 18 - 3470% of ubers user base.

72% of this age group prefer to stay at home instead of going out.

Ages 18 - 3470% of ubers user base.

Meet Andrew and LizMid-level Young

Professionals

Ambitous Career Chasers

Netflix Binge Watchers

Comfortable being alone

Value the simplicity in life

Budget conscious

So why aren’t millenials going out?

More than 1/2

75% of Millennials report that they track their expenses

of Millenials in New York feel chronically

stressed about money.

“Nowadays 20$ won’t get you far.It’s cheaper to just stay in.”

- Kimberly Pena

Affordability

“They’re the greatest generation - of couch potatoes.”

- NY Post

“Once I’m home, I don’t want to go out. The weekend is my time to

relax.”- Brandon Gillespie, 21

“Going out is too much effort.The subway is a struggle to

navigate.”- Kimberly Pena

Effort

Cultural Trend Toward Convenience

m

Millenials aren’t going out, because they’re complacent.Insight

How can uberPOOL have a voice in this age of convenience?

Cheap Convenience

Subway UBER XuberPOOL

Hybrid Solution

Our Big Idea:

You don’t deserve New York.

What It Is. What It Isn’t.

BullyingShocking

OffensiveDisruptive

Moves to isolation

Moves to Action

So how would we bring this idea to life to accomplish our

objective?

So how would we bring this idea to life to accomplish our

objective?

By disrupting current behavior and providing a new solution.

PHASE 1Disrupting a behavior

PHASE 2Providing a Solution

Rollout

Rediscover Your City.

Streaming TV ads

Copy: “This is a better backdrop for your date than your couch”

This is a better backdrop for your date than your couch

PHASE 1

Copy:

SEO Ads

“You don’t deserve the highest rated restaurants in America”

Rediscover Your City.

PHASE 1

Copy:

Binge watching The Office for the 4th time? Really?

Rediscover Your City.

PHASE 1 Subway Ads

City HacksSponsored

by

introducing

How far does $30 go in Bed-Stuy?

20$

30$

50$

How far does $30 go in Bed-Stuy?

Culture

Food

Party

What do you want to do?

PHASE 2

PHASE 2

Today TixPartnership with

Why this works.

2.1 mm 18-34 yr olds

72% of millenials saythey prefer to stay in

We only need 9% of this market to achieve business objective

1.5 mm

http://www.baruch.cuny.edu/nycdata/population-geography/pop-demography.htm

MarketSize

Cheap Convenience

Subway UBER XuberPOOL

Where this could workEach city has its own unique experiences that are some of the

best reasons for living there.

Thanks.