grew up here in ringwood
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Staying Ahead of the Competition Using Social Networking and Internet Marketing Four Necessary Steps. Grew up Here in Ringwood. Who Is Susan Merlo?. Live in Beautiful New Fairfield, Connecticut. Who Is Susan Merlo?. Worked in the Corporate World for About 20 Years. Who Is Susan Merlo?. - PowerPoint PPT PresentationTRANSCRIPT
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Staying Ahead of the Staying Ahead of the Competition Competition
Using Social NetworkingUsing Social Networking and Internet Marketing and Internet Marketing
Four Necessary StepsFour Necessary Steps
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Grew up Here in RingwoodGrew up Here in Ringwood
Who Is Susan Merlo?Who Is Susan Merlo?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Live in Beautiful New Fairfield, ConnecticutLive in Beautiful New Fairfield, Connecticut
Who Is Susan Merlo?Who Is Susan Merlo?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Worked in the Corporate World for About 20 YearsWorked in the Corporate World for About 20 Years
Who Is Susan Merlo?Who Is Susan Merlo?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Started My First Internet-based Company in 2002Started My First Internet-based Company in 2002
Who Is Susan Merlo?Who Is Susan Merlo?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Now Focused on Teaching Small Businesses How Now Focused on Teaching Small Businesses How To To IncreaseIncrease RevenueRevenue Using Using StrategicStrategic Marketing Marketing
Who Is Susan Merlo?Who Is Susan Merlo?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Text your Name and Email Addressto (xxx) xxx-xxxx and I’ll send youa copy of my notes, plus some freetools that will help you grow yourbottom line through marketing
YourName [email protected]
No Need to Take NotesNo Need to Take Notes
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
What Is Your Business’sWhat Is Your Business’s
Number OneNumber One
Marketing Challenge?Marketing Challenge?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
No 1No 1: Getting Found -- Having Customers Find You: Getting Found -- Having Customers Find You
No 2No 2: Keeping Folks Engaged Until They’re Ready to Buy: Keeping Folks Engaged Until They’re Ready to Buy
No 3No 3: Knowing What to Do vs Marketing Dollars’ ROI: Knowing What to Do vs Marketing Dollars’ ROI
No 4No 4: Following-Up - Actually : Following-Up - Actually #1#1 Business Challenge Business Challenge
Top 4 Marketing ChallengesTop 4 Marketing Challenges
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Step 1Step 1:: Be Easy to Find on the Internet
Step 2Step 2:: Engage Your Ideal Prospects & Existing Clients
Step 3Step 3:: Take Action and Remain Active
Step 4Step 4: Have an Easy Way to Communicate Over Time
Four Steps That Are Necessary To Stay Ahead of Four Steps That Are Necessary To Stay Ahead of (or at least keep up with)(or at least keep up with)
Your CompetitionYour Competition
YOU & YOUR BUSINESS MUSTYOU & YOUR BUSINESS MUST: :
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Step 1Step 1:: Your Business Must Be
Easy to Find on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Marketing Online isn’t an Option Anymore, Marketing Online isn’t an Option Anymore, IT’S A REQUIREMENT!IT’S A REQUIREMENT!
24 of the 25 Largest 24 of the 25 Largest Newspapers are ExperiencingNewspapers are Experiencing Record Record DeclinesDeclines in Circulation in Circulation
Are you Still Spending Money on Are you Still Spending Money on Yellow PagesYellow Pages, , Newspaper Newspaper InsertsInserts & Other & Other Old-School MediaOld-School Media? ?
Step 1Step 1: Your Business Must Be Easy to Find on the Internet: Your Business Must Be Easy to Find on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
97%97% of of ConsumersConsumers use Online Searches when use Online Searches when Researching Researching Products or ServicesProducts or Services
According to According to Yahoo!Yahoo!, , 92%92% of all of all Business Searches Business Searches Begin Begin Online, either in the Office, at Home or Online, either in the Office, at Home or on a Mobile Phoneon a Mobile Phone
Your Website is Still Important, As Your Website is Still Important, As Long as It’s Optimized and Can Be Long as It’s Optimized and Can Be
Easily Found and ReadEasily Found and Read
Step 1Step 1: Your Business Must Be Easy to Find on the Internet: Your Business Must Be Easy to Find on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Your Website is Still Important, As Long as It’s Optimized Your Website is Still Important, As Long as It’s Optimized and Can Be Easily Found and Read: EXAMPLESand Can Be Easily Found and Read: EXAMPLES
Melissa Griegel Photography- If you Google “Photographer in Ringwood NJ” 1 Competitor Stands Out- Add Keywords to Your Website- Build Out Your Facebook Page or Take It Down- Add a Lead Capture Box
BixlersMarine.com- Add Keywords to EVERY page- Add a Lead Capture Box
SAFramesFrames.com- Too Many Keywords – Keyword Stuffing- Build Out Your Facebook Page (I know you’re trying!) - Add a Lead Capture Box
WilliamsAlexander.com- NO Keywords at all- Add a Lead Capture Box
Step 1Step 1: Your Business Must Be Easy to Find on the Internet: Your Business Must Be Easy to Find on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Separately, in Addition to Your Website, Separately, in Addition to Your Website, There areThere are Key Key PlacesPlaces Where Your Business Needs to Create a Presence Where Your Business Needs to Create a Presence. . Why?Why?
Because Because 1) Being there gets your 1) Being there gets your Website OptimizedWebsite Optimized,, andand2) It’s where your 2) It’s where your Clients and ProspectsClients and Prospects are Spending Time. are Spending Time.
So, Marketing Online is No Longer About Just So, Marketing Online is No Longer About Just Having a Website. Having a Website.
You Need to Do More!You Need to Do More!
Step 1Step 1: Your Business Must Be Easy to Find on the Internet: Your Business Must Be Easy to Find on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
For Example . . .For Example . . .
On-lineOn-line Directories Directories –There are –There are Proven AdvantagesProven Advantages to Those to Those BusinessesBusinesses who get Listed in Them who get Listed in Them ProperlyProperly; Doing so Results ; Doing so Results in in YOU GETTING FOUNDYOU GETTING FOUND!!
Which Directories Should You Be In? I’ll Send You a list, and in Which Directories Should You Be In? I’ll Send You a list, and in the meantime, Google:the meantime, Google:
Your Industry and the Area You ServeYour Industry and the Area You Serve
Step 1Step 1: Your Business Must Be Easy to Find on the Internet: Your Business Must Be Easy to Find on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
+ =
For Example . . . YouTube - Now the Second Largest Search Engine
People go there to look for Videos to Answer Their Questions, Show or Learn How to do Something or About Something, and to Review Products and Businesses
AND – GOOGLE LOVES VIDEO – so Linking Correctly to YouTube is Excellent for Search Engine Optimization and Your Business!
Step 1Step 1: Your Business Must Be Easy to Find on the Internet: Your Business Must Be Easy to Find on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
For Example . . .For Example . . .
Social NetworkingSocial Networking - There’s No Avoiding - There’s No Avoiding the Fact That People Are There AND the Fact That People Are There AND They’re Surfing They’re Surfing AND AND They’re TalkingThey’re Talking
Step 1Step 1: Your Business Must Be Easy to Find on the Internet: Your Business Must Be Easy to Find on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
In Fact . . .In Fact . . .
Marketing has Shifted from a One-Way Broadcast to a Marketing has Shifted from a One-Way Broadcast to a Multi-Point ConversationMulti-Point Conversation
Internet Search Engines, Directories & Social Media are Internet Search Engines, Directories & Social Media are like Bulletin Boards like Bulletin Boards Holding Tons of InformationHolding Tons of Information
The New The New “Word of Mouth” aka “Referrals” “Word of Mouth” aka “Referrals” Come From Come From Online Social MediaOnline Social Media – Especially – Especially FacebookFacebook and and TwitterTwitter
PeoplePeople SeekSeek and and Make Recommendations for Products, Make Recommendations for Products, Services & ExperiencesServices & Experiences
Step 1Step 1: Your Business Must Be Easy to Find on the Internet: Your Business Must Be Easy to Find on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Step 2Step 2: : You Must Engage Your IdealYou Must Engage Your Ideal
Prospects and Existing Prospects and Existing CustomersCustomers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Statistics . . .
There are now over 2.8 billion Social Media Profiles, There are now over 2.8 billion Social Media Profiles, representing about half of all internet users worldwide.representing about half of all internet users worldwide.
36% of Social Media users post brand-related content.36% of Social Media users post brand-related content.
50% of people follow brands in Social Media.50% of people follow brands in Social Media.
75% of companies now use Twitter as a marketing channel.75% of companies now use Twitter as a marketing channel.
38% of CEOs label Social Media a high priority, and 57% of businesses plan to hike their social media spend in 2012.
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Statistics . . .Statistics . . .
89% of Agencies said they would use Facebook to advertise for 89% of Agencies said they would use Facebook to advertise for their clients in 2012 – either by purchasing ads, creating their clients in 2012 – either by purchasing ads, creating pages, or other methods of engagementpages, or other methods of engagement
39% of Agencies said they would focus on Twitter39% of Agencies said they would focus on Twitter
36% of Agencies said they would focus on YouTube36% of Agencies said they would focus on YouTube
21% of Agencies said they would focus on LinkedIn21% of Agencies said they would focus on LinkedIn
18% of Agencies said they would focus on Google+18% of Agencies said they would focus on Google+
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Statistics . . . Statistics . . .
There are over 1 Billion Facebook posts per dayThere are over 1 Billion Facebook posts per day
The average lifetime for a Facebook Page Post is only 3 hoursThe average lifetime for a Facebook Page Post is only 3 hours
Facebook has 845 million ACTIVE usersFacebook has 845 million ACTIVE users
There are 2.7 Billion Likes/Comments per dayThere are 2.7 Billion Likes/Comments per day
Facebook has reached 100 Billion FriendshipsFacebook has reached 100 Billion Friendships
There are 250 Million Photos Uploaded EACH DAYThere are 250 Million Photos Uploaded EACH DAY
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Statistics . . .Statistics . . .
78% 78% of Consumers Trust of Consumers Trust Peer RecommendationsPeer Recommendations
Only Only 14%14% Trust Advertisements Trust Advertisements
The The Fastest Growing DemographicFastest Growing Demographic among among FacebookFacebook Users is: Users is: 35 to 65 Year-old Women35 to 65 Year-old Women
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Social MediaSocial Media Sites are Where Sites are Where YourYour ProspectsProspects & & Your Customers Your Customers are are Spending a Great Amount of Time. Spending a Great Amount of Time. They Often Use it to Search for They Often Use it to Search for BusinessesBusinesses they can they can Trust Trust to to Buy Buy ProductsProducts or or ServicesServices or Get their or Get their Problems Solved.Problems Solved.
So Let’s Talk About So Let’s Talk About What Social Networking What Social Networking Means To Means To YourYour Business Business ……
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
So Let’s Talk About So Let’s Talk About What Social Networking What Social Networking MeansTo Your Business MeansTo Your Business ……
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
In Order to In Order to Stay Competitive, You Stay Competitive, You Must Be PresentMust Be Present Where Your Clients Where Your Clients & Prospective Clients Are.& Prospective Clients Are.
The Business that Don’t, May Be The Business that Don’t, May Be Pushed AsidePushed Aside By the Businesses that By the Businesses that Do.Do.
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
It’s Not Too Late! It’s Not Too Late!
There is Still Time To Get Established!There is Still Time To Get Established!
The Good News is . . .The Good News is . . .
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
So What Do You Do? So What Do You Do? Get in the Mix! Get in the Mix!
And, Do It Right!And, Do It Right!
It’s It’s NOTNOT “Set and Forget.” To Engage Properly, Your Business “Set and Forget.” To Engage Properly, Your Business Must Share Content that’s Must Share Content that’s Fresh Fresh and and InterestingInteresting / / UsefulUseful / / HelpfulHelpful! !
If If Your BusinessYour Business is not Delivering Something is not Delivering Something NewNew and and InterestingInteresting or or EngagingEngaging on a Regular Basis, People will on a Regular Basis, People will NOTNOT Connect with You.Connect with You.
Social Networking is, well, Social Networking is, well, SocialSocial! And It Takes a ! And It Takes a StrongStrong EffortEffort!!
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Get FoundGet Found and and EngageEngage with Your Prospects with Your Prospects on on Their TermsTheir Terms. .
They They WILL Follow YouWILL Follow You on on TwitterTwitter, , Friend YouFriend You on on FacebookFacebook, , and will and will Subscribe toSubscribe to Your Your YouTubeYouTube Channel, IF... Channel, IF...
You Offer You Offer Insightful InformationInsightful Information, , Expert PerspectiveExpert Perspective, , RecommendationsRecommendations, , NewsNews, , CouponsCoupons, , Membership PrivilegesMembership Privileges … Whatever You Think will Appeal to … Whatever You Think will Appeal to Your Ideal ClientYour Ideal Client! ! Let’s Look at Some Examples:Let’s Look at Some Examples:
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Offer Offer Insightful InformationInsightful Information
- Local businesses can discuss local issuesLocal businesses can discuss local issues- How-to Tips / Do It Yourself InfoHow-to Tips / Do It Yourself Info- Public Service AnnouncementsPublic Service Announcements
Offer Offer Expert PerspExpert Perspective- You Are an Expert – reflect this everywhere!You Are an Expert – reflect this everywhere!- Talk About What You’ve Been Working On LatelyTalk About What You’ve Been Working On Lately- Common Pitfalls and How to Avoid ThemCommon Pitfalls and How to Avoid Them
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Offer Offer RecommendationsRecommendations
- As an expert, what do you value or recommend? As an expert, what do you value or recommend? - Chamber Members can give each other testimonialsChamber Members can give each other testimonials- Make Referrals / Linked InMake Referrals / Linked In
Offer Offer NewsNews
- What’s going on in your industry?What’s going on in your industry?- What’s going on in your Ideal Clients’ world?What’s going on in your Ideal Clients’ world?- What’s going in town/state/country/world?What’s going in town/state/country/world?
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Offer Offer CouponsCoupons
- People are always looking for a bargainPeople are always looking for a bargain- Groupon / Living Social / Daily Deals / FB DealsGroupon / Living Social / Daily Deals / FB Deals- Use them to grow your customer listUse them to grow your customer list
Offer Offer Membership PrivilegesMembership Privileges
- Membership has its Privileges for sure!Membership has its Privileges for sure!- Special events / Special Offers / Special AccessSpecial events / Special Offers / Special Access
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
It’s All About . . .It’s All About . . .
Building RelationshipsBuilding Relationships
Earning Their TrustEarning Their Trust
Earning Their BusinessEarning Their Business
Step 2Step 2: You Must Engage Your Prospects & Existing Customers: You Must Engage Your Prospects & Existing Customers
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Step 3: Take Action and Remain Active
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
First Things First . . .First Things First . . .
- You’ve Got to - You’ve Got to Get Out ThereGet Out There and and Get FoundGet Found
- You’ve Got to - You’ve Got to Create the Create the NecessaryNecessary Web Presence Web Presence
- You’ve Got to - You’ve Got to Start Monitoring Your BrandStart Monitoring Your Brand
Step 3Step 3: You Must Take Action AND Remain Active: You Must Take Action AND Remain Active
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Create a Create a Long-term Marketing PlanLong-term Marketing Plan
Build a Marketing Program Build a Marketing Program IncrementallyIncrementally to to Control CostsControl Costs
Over Time, you Can Over Time, you Can Integrate all the Necessary ElementsIntegrate all the Necessary Elements so so They Amplify Each Other— They Amplify Each Other— Search EnginesSearch Engines, , VideoVideo, , Social Social MediaMedia, , Mobile MarketingMobile Marketing
Step 3Step 3: You Must Take Action AND Remain Active: You Must Take Action AND Remain Active
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Identify WHO Your Ideal Client Is and Where They Are Identify WHO Your Ideal Client Is and Where They Are Spending Time Looking For YouSpending Time Looking For You
Next, set up a presence for yourself wherever they areNext, set up a presence for yourself wherever they are
Last, engage them and keep on communicating with themLast, engage them and keep on communicating with them
Step 3Step 3: You Must Take Action AND Remain Active: You Must Take Action AND Remain Active
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
SoSoLet’s Recap:Let’s Recap:
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Step 3: Take Action and Remain Active
Step 2: Engage Your Target Customers &
Existing Clients
Step 1: Your Business Must be Easy to Find
on the Internet
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Step 4Step 4:: Have An Easy Way To
Communicate Over Time
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Continue to Engage & Follow up
Continue to Stay in Front of Your Prospects & Clients
Continue to Provide Valuable Information
Continue to Make Offers
Continue to SELL!
Continue to Engage & Follow up
Continue to Stay in Front of Your Prospects & Clients
Continue to Provide Valuable Information
Continue to Make Offers
Continue to SELL!
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
Monetize All The Work You Do!Monetize All The Work You Do!
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Capture Capture New Leads?New Leads?
CommunicateCommunicate with Existing Clients? with Existing Clients?
What What ToolsTools Do You Use? Do You Use?
What Are Your What Are Your StrategiesStrategies? ?
What Are Your What Are Your TacticsTactics? ?
Capture Capture New Leads?New Leads?
CommunicateCommunicate with Existing Clients? with Existing Clients?
What What ToolsTools Do You Use? Do You Use?
What Are Your What Are Your StrategiesStrategies? ?
What Are Your What Are Your TacticsTactics? ?
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
What Are You Doing to …What Are You Doing to …
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
You You NeedNeed to to Follow UpFollow Up
You You NeedNeed to to Communicate and Follow ThroughCommunicate and Follow Through
You You NeedNeed to to Have LeadsHave Leads and Follow Up on Those Leads and Follow Up on Those Leads
You You NeedNeed to to Make SalesMake Sales in Order to in Order to Make MoneyMake Money
Consider Your Cost of Sale! It Costs Consider Your Cost of Sale! It Costs 6 to 7 Times More6 to 7 Times More to to get a New Customer to Buy than it does to get an Existing get a New Customer to Buy than it does to get an Existing Customer to RepurchaseCustomer to Repurchase
You You NeedNeed to to Follow UpFollow Up
You You NeedNeed to to Communicate and Follow ThroughCommunicate and Follow Through
You You NeedNeed to to Have LeadsHave Leads and Follow Up on Those Leads and Follow Up on Those Leads
You You NeedNeed to to Make SalesMake Sales in Order to in Order to Make MoneyMake Money
Consider Your Cost of Sale! It Costs Consider Your Cost of Sale! It Costs 6 to 7 Times More6 to 7 Times More to to get a New Customer to Buy than it does to get an Existing get a New Customer to Buy than it does to get an Existing Customer to RepurchaseCustomer to Repurchase
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
If You’re Going to Stay In Business…If You’re Going to Stay In Business…
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
- Write Copy - Write Copy
- Capture Leads- Capture Leads
- Follow Up- Follow Up
- Make Offers- Make Offers
- Make Sales- Make Sales
- Write Copy - Write Copy
- Capture Leads- Capture Leads
- Follow Up- Follow Up
- Make Offers- Make Offers
- Make Sales- Make Sales
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
It’s Difficult to:It’s Difficult to:
Without An Automated System!Without An Automated System!
ANDANDRUN RUN YOURYOUR
BUSINESSBUSINESSSUCCESSFULLYSUCCESSFULLY
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
A Phonecall or a Visit will Always be the Best Way to Keep in Touch vis-à-vis Customer Service
A Combination of eMail Marketing, Social Media Marketing and Mobile/Text Message Marketing is Very Effective (Called “Cross-Channel Marketing”)
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
The Most Effective Way to Communicate and Follow Up:The Most Effective Way to Communicate and Follow Up:
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Consider Where Your Ideal Client Spends All Their Time Consider Where Your Ideal Client Spends All Their Time (besides Social Media)? (besides Social Media)?
91%91% of Americans have of Americans have Mobile PhonesMobile Phones
20%20% of them (about of them (about 45 Million45 Million PeoplePeople) have Phones with ) have Phones with Internet CapabilityInternet Capability
Your Your Prospects and CustomersProspects and Customers areare using using Social MediaSocial Media – On – On their Computers their Computers ANDAND on their on their Mobile PhonesMobile Phones
If You’re Business is Not in the Mix, If You’re Business is Not in the Mix, CommunicationCommunication is Basically is Basically Taking Place Taking Place Without You!Without You!
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Let’s Talk About Where You’re Let’s Talk About Where You’re FindingFinding Leads Leads
- Networking / Events- Networking / Events- Telephone Book / DirectoriesTelephone Book / Directories- ReferralsReferrals- Advertising / MarketingAdvertising / Marketing- Your WebsiteYour Website- Your Social Media SitesYour Social Media Sites- Local SignageLocal Signage- Search EnginesSearch Engines- Television / Radio / Other MediaTelevision / Radio / Other Media
How Are You Measuring The Success of Your System?
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
AdvertisingAdvertising
Affiliate Programs / Joint VenturesAffiliate Programs / Joint Ventures
Affinity Marketing (Bundling)Affinity Marketing (Bundling) CatalogsCatalogs
Continuity ProgramsContinuity Programs
Database MarketingDatabase Marketing
Direct MailDirect Mail Internet MarketingInternet Marketing
Customer LoyaltyCustomer Loyalty
Outdoor MediaOutdoor Media
PromotionsPromotions
Public RelationsPublic Relations
Barter
Mailing Lists
Pay-per-Click
Auctions
Auto-responders
eBooks
Endorsements
Public Radio
Banner AdsBlogging
Business Cards
Contests
Ebay
EzinesFollow-up Marketing
FreebiesGuarantees
Interviews List Building
Membership Sites
Network Marketing
Newsletters
Price Reduction
Private Label
Internet Radio
Sales Letters
Postcards
SignageSweepstakes
Thank You Notes
Up-sellsViral Marketing
Website
Welcome Message
Occasions
Pre-selling
Special Pricing
Public Speaking
SEO
Testimonials
Tips & Tricks Surveys
VideosVoicemail
Newspaper
Social Media
Yellow Pages
Events
Directories
Let’s Talk About Where You’re Let’s Talk About Where You’re FindingFinding Leads Leads
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Your Sales Funnel Should Look Like This!Your Sales Funnel Should Look Like This!
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
You Should Have At Least5 Channels To Capture Leads and Communicate
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Let’s Talk About Ways You Communicate/Follow Up
- EmailEmail- Video Email / Audio EmailVideo Email / Audio Email- Phone Call / Voice MailPhone Call / Voice Mail- PostcardPostcard- LetterLetter- Text MessageText Message- Webinar / SeminarWebinar / Seminar- TeleseminarTeleseminar
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
How Are You Measuring The Success of Your System?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
Let’s Talk About Ways You Communicate/Follow Up
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
You’ve Got to Communicate – Both Talk AND Listen!You’ve Got to Communicate – Both Talk AND Listen!
Communications Must be TargetedCommunications Must be TargetedNot “Spray and Pray”Not “Spray and Pray”
Communications Must Be MeasurableCommunications Must Be Measurable
You WILL Increase Your Sales Rate You WILL Increase Your Sales Rate by Up to 5x With Multiple Channels of Communicationby Up to 5x With Multiple Channels of Communication
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Cross-Channel Marketing:Cross-Channel Marketing:
Starts With Capturing Leads and Building a ListStarts With Capturing Leads and Building a List
The Truth Is You Can Have 2,000 to 3,000 FollowersThe Truth Is You Can Have 2,000 to 3,000 Followerson Facebook or Twitter, but If You Put anon Facebook or Twitter, but If You Put an
Offer on Either, You’re Lucky If You Get 10-20 People Offer on Either, You’re Lucky If You Get 10-20 People InterestedInterested
You Need to Have Lead Capture ChannelsYou Need to Have Lead Capture Channels
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Right Now, Text Message Marketing is HOT!Right Now, Text Message Marketing is HOT!
152 Billion152 Billion Mobile Text Messages are Sent Mobile Text Messages are Sent Each MonthEach Month
Most People Have their Most People Have their Social Media MessagesSocial Media Messages Delivered via Delivered via Text MessageText Message or or EmailEmail or Both! or Both!
90%90% of of Text MessagesText Messages are are Read Within One MinuteRead Within One Minute of Receipt of Receipt
Step 4Step 4: You Must Have An Easy Way To Communicate Over : You Must Have An Easy Way To Communicate Over TimeTime
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Think About What Would Be The Key Think About What Would Be The Key
to a Successful Marketing Program to a Successful Marketing Program
for YOUR Businessfor YOUR Business
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
How We Can Help:How We Can Help:
Conduct a Conduct a Marketing AssessmentMarketing Assessment (of (of YouYou AND AND Your Your CompetitorsCompetitors) to Determine Which Elements are the Most ) to Determine Which Elements are the Most Important for You Right NowImportant for You Right Now
Create Create Strategic Local Directory ProfilesStrategic Local Directory Profiles
Create a Create a Full PresenceFull Presence on the on the Top Social Media ChannelsTop Social Media Channels
Thorough Thorough Keyword Research Keyword Research Incorporated Into Your WebsiteIncorporated Into Your Website
Would You Like to Apply These Strategies to Your Business?Would You Like to Apply These Strategies to Your Business?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
How We Can Help:How We Can Help:
Set up Your Cross-Channel Marketing SystemSet up Your Cross-Channel Marketing System
TeachTeach You How and Where to Start You How and Where to Start
How To How To Build IncrementallyBuild Incrementally
How To How To Measure ResultsMeasure Results
How To Do it with How To Do it with Zero Extra WorkZero Extra Work on Your Parton Your Part
Would You Like to Apply These Strategies to Your Business?Would You Like to Apply These Strategies to Your Business?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Basically, Basically,
We Create Your BlueprintWe Create Your Blueprint
Would You Like to Apply These Strategies to Your Business?Would You Like to Apply These Strategies to Your Business?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
We’ll We’ll put a plan togetherput a plan together for you based on our for you based on our assessment.assessment.
We’ll We’ll Set Up Your Social Media AccountsSet Up Your Social Media Accounts and and CustomizeCustomize them for them for Optimal ConversionOptimal Conversion..
We’ll We’ll Teach You What You Need to KnowTeach You What You Need to Know In Order to In Order to Get You Going and Keep You Moving Forward.Get You Going and Keep You Moving Forward.
It will be It will be Your PlanYour Plan to Keep and to Keep and Execute However Execute However You WishYou Wish..
Would You Like to Apply These Strategies to Your Business?Would You Like to Apply These Strategies to Your Business?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
One time cost of $1,499
One time cost of $2,499
XX
Would You Like to Apply These Strategies to Your Business?Would You Like to Apply These Strategies to Your Business?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
AND, We can continue to do it all for youAND, We can continue to do it all for you -- with -- with zerozero extra work on your part extra work on your part
Would You Like to Apply These Strategies to Your Business?Would You Like to Apply These Strategies to Your Business?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
We’ll Expand Your Directory Presence Monthly, Making Ongoing Recommendations and Changes
We’ll Create Awareness Campaigns in order to Solicit Positive Feedback from Your Customers (Huge Traffic Booster)
We’ll Conduct Your Brand Monitoring and Manage Your Reputation
We’ll Assist with Your Automated Communication Campaigns
We’ll Issue You a Monthly Analytics Report So That You Can Measure Your Success
Would You Like to Apply These Strategies to Your Business?Would You Like to Apply These Strategies to Your Business?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Monthly Fees Start at $300
Would You Like to Apply These Strategies to Your Business?Would You Like to Apply These Strategies to Your Business?
Marketing that Puts You Everywhere You Need to BeMarketing that Puts You Everywhere You Need to Be
Let’s get Let’s get started started right now byright now by
Answering YourAnswering YourQuestions!Questions!