greenpeace - nova tuna
DESCRIPTION
How to make eating tuna more sustainable and reduce the by-catch. Student project at Hyper Island.TRANSCRIPT
THE �RULE BREAKERS
I’VE GOT 99 PROBLEMS, BUT TUNA AIN’T ONE
CHALLENGE 1: MAKE THE TUNA ISSUE TO PEOPLES BUSINESS
CHALLENGE 2: CREATE AN ENGAGING AND IMPACTFUL EXPERIENCE
CHALLENGE 3: MAKE PEOPLE TALK ABOUT IT
THE BEST.�FOR YOU & THE OCEAN.
THE BEST.�FOR YOU & THE OCEAN.
MISSION:�RAISE AWARENESS, EMOTIONAL INVOLVEMENT, CALL TO ACTION
THE BEST.�FOR YOU AND THE OCEAN.
FREE TUNA PARTY!DISTRIBUTE TUNA CANS IN MAJOR US CITIES
NO TUNA. ONLY A MESSAGE:!
VISIT NOVATUNA.COM
NOVATUNA.COM
NOVATUNA.COM
NOVATUNA.COM
NOVATUNA.COM
NOVATUNA.COM
NOVATUNA.COM
NOVATUNA.COM
NOVATUNA.COM
NOVATUNA.COM
PROTOTYPING: HOW DO PEOPLE LIKE THE IDEA?
« WHERE’S YOUR TUNA » �GOES DIGITAL, GOES VIRAL
THANK YOU