It’s Full Sail Ahead at The Landscape Show

A B I - M O N T H L Y P U B L I C A T I O N F O R F N G L A M E M B E R S . F U L L M O N T H L Y I S S U E L O C A T E D A T H T T P : / / G R E E N L I N E . F N G L A . O R G

July - August 2011 Volume 32, Issue 3

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Mark your calendar now to attend Florida’s premier trade show for the nursery and landscape industry, September 29 – October 1

at the Orange County Convention Center, Orlando, FL.

Everyone’s business is changing and evolving in the new economy. There’s no better place than The Landscape Show to gain the resources and information to move your business Full Sail Ahead. The Landscape Show offers the most convenient, affordable venue to meet vendors, take classes, get new ideas, network with colleagues and keep up with the latest trends and forecasts.

Take advantage of The Landscape Show’s complimentary opening session to meet Florida Commissioner of Agriculture Adam Putnam and hear how this bright and dynamic state leader is working to move Florida agriculture and, consequently, Florida’s economy forward. If you’ve heard Adam Putnam speak before, you know this is a session not to miss! If you haven’t heard him speak, this is your opportunity to be engaged and encouraged by Commissioner Putnam’s real-world views and the exciting opportunities he sees for Florida agriculture, including the nursery and landscape industry.

New this year at The Landscape Show will be outdoor exhibits for equipment dealers who wish to demonstrate their machines! Here’s your chance to not only see the latest landscape equipment, but actually try it out. Located near the parking area of the convention center, a limited number of exhibitors will have equipment available to test ride. Try before you buy!

Education excels at The Landscape Show with a multi-track program available through the FNGLA Short Course, as well as product and informational demonstrations. See the newest products and meet new exhibitors who are eager to learn about your business needs.

Online registration opened July 1! Register early for best pricing and convenience. For more details visit www.TheLandscapeShow.org.

SEPT. 29 OCT. 1, 2011 ORLANDOSEPT. 29 OCT. 1, 2011 ORLANDO

LANDSCAPE SHOWTHE

Full Sail AheadC H A R T A N E W C O U R S E

FC H A R T A N E W C O U R S E

O R A N G E C O U N T Y C O N V E N T I O N C E N T E R , O R L A N D O , F L

www.FNGLA.org

Sponsored by:

W W W. T H E L A N D S C A P E S H O W. O R G

This publication highlights the latest FNGLA news. The full

Greenline publication can be found at

http://greenline.fngla.org

There, you’ll find additional articles,

industry news and more.

This publication hig

Time flies when you are having fun. It seems like yesterday that I first attended our Big Bend Chapter Meeting in Quincy at May’s Nursery. Looking back, the institutional knowledge and the people that were there amaze me. I can still see faces today: Fount May Senior and his wife, Carolyn who attended every meeting our chapter had; representatives from Imperial nursery, Clinton Nursery, Fernlea Nursery,

Wight’s Nursery, Ray Bracken, Graco, Luchenbach Nursery, and Marty Ard Landscaping. A young man named George Hackney had started a nursery in Greensboro a few years back. The owners of Skinner’s Nursery had just passed through Monticello and mention of who they were and what they were about was brought up. There were over 58 full members in our chapter then. We were still the Florida Nurserymen & Growers Association. Our members were nurseries, some allied members and some landscapers. Now today our chapter only has 30 full memberships. Out of the list mentioned above, 4 are still operating as they were then, 5 have been sold and are either consolidated or going out of business, and 2 of them no longer exist. Our landscaper members numbered over a dozen at one time are now less than 5. The reason I bring this up is to show that change is inevitable. I know, I know, this is earth shattering news and you have never heard this before. It is important though to know and understand that no one company or association is too big to fail and everyone must adapt, change and overcome their own challenges in their industry or become a part of history. Our association today is different than it was 15 years ago. It continues to see a shrinking membership due to multiple reasons: the economics of supply and demand continue to go through a correction period; housing starts continue to decline and remain unimpressive; the eminent challenge of immigration is finally coming to a head and resolutions are being attempted on a state level rather than federal. The culmination of these factors is that our members continue to migrate due to the inability to pay their dues or they are going out of business.

I wish I had better news or a more optimistic tune to hum. However, simply stated, these are difficult times and an immediate end to them is still very uncertain. These times will continue to shape our members as well as our association. It is how we react in these difficult times and also how we can be proactive that will define our association in the years to come. We all know that every one of our members has had to make sacrifices over the past three years in some shape fashion or form. Some companies had to sacrifice more than others, some made changes early, while

some made changes late. Some companies were doomed from the beginning no matter what sacrifices or changes they made. If you are reading this today, then more than likely you have learned to change, adapt and overcome. What does all of this mean to us as members today? What does this mean to our association?

It means that we will continue to fight the good fight. All of us are doing more with less. This is the nature of business today. However, it does not mean you do not work less, it just means that the quality of work we do will continue to improve as we all strive to work smarter with fewer resources. It means that as members we have to continue to rally and support each other, as well as look for new potential members. United we stand, divided we fall. It means as an association we have to get lean and mean yet never falter in our mission. This will require more sacrifice on all of our parts. We will not shy away from making the difficult decisions, but will do our best to make the best educated decision that is in the best interest of the member and the association in the long run. I am proud to be a member of FNGLA. We have a great staff and an excellent group of volunteers and officers. Our association is politically strong and fiscally sound. Past President Monty Knox, continues to give his time, energy and efforts to FNGLA. To say that Carolan Mahr represented this association as its President this past year well would be a monumental understatement. She made some extremely difficult decisions that will influence the course of FNGLA in the years to come, all in the best interest of you, the member. Wes Parrish will continue to lead and strengthen this organization during his time because of his strength, character and solid ability. His level-headed, common sense approach to problems will only benefit and strengthen the association. My fellow Wedgeworth Alumni, Mike Marshall, whom I am as proud to serve with as anyone, is a business savvy person and a natural leader. We are lucky to have him on board. I look forward to serving with these people the following year. Lastly and most importantly, do not forget the staff that does the heavy lifting. They continue to do the work and giving their best to making our association great. If you get a chance, call the office and talk with any of them. A sincere encouraging word sometimes goes a long way to those that bear the brunt and wield the stick of policy change that you the member chooses. It is my honor and pleasure to serve you the member and this association the next 12 months as your President. I sincerely look forward to seeing and meeting as many of you as possible.

Halsey BeshearsFNGLA President

Halsey BeshearsFNGLA 2011-2012 PresidentPRESIDENT’S LETTER

Every decision is a business decision.

Osmocote Plus is the only patterned release fertilizer. This 3rd Generation technology features three patterns of release—hi, lo, and standard—which not only feed plants what they need, when they need it, but for as long as they need it, from 3 to 14 months.

www.everris.us.com

© 2011 An ICL Fertilizers Company, Worldwide Rights Reserved.

YOU’RE NOT JUST GROWING PLANTS, YOU’RE GROWING A BUSINESS. Consult with your Everris™ Territory Manager. Put a pencil to the possibility of incorporating Osmocote® Plus into your plant nutrition program. Once you factor in the effi ciencies and economics of Patterned Nutrient Release Technology™, you’ll likely recognize this is one of the best business decisions you can make to optimize your return on investment.

FNGLA’s 2011 Annual Convention took place June 23 – 26 at the LaPlaya Beach and Golf Resort in Naples. Located on Florida’s beautiful gulf coast beaches, this year’s program provided FNGLA members a chance to network, take part in association business and enjoy an idyllic southwest Florida setting. Th e convention kicked off Th ursday evening with a welcome reception overlooking Vanderbilt Bay where members were able to reconnect and enjoy a relaxing evening together. Some early risers took to the LaPlaya Golf Course on Friday morning while others enjoyed the Naples Garden and Estate Tour. Th e tour encompassed a visit to Driftwood Garden Center, a behind-the-scenes look at the colorful, tropical gardens of a private estate and a guided tour of Naples Botanical Gardens.

Friday night’s Sunset Soiree celebrated the famous sunsets on Florida’s west coast! Sponsored by ProAg a large southern-style buff et dinner was enjoyed while steel drum music provided by Sun-Fire Nurseries added to the beach experience.

Members gathered Saturday morning for FNGLA’s annual business meeting where Halsey Beshears of Simpson Nurseries was installed as the 2011–2012 FNGLA President. Th ank you to Sun-Fire Nurseries for sponsoring the meeting and breakfast. During the meeting, the annual report was unveiled, new FNGLA offi cers elected and the Industry Awards were given out.

Over 100 members attended Saturday evening’s Presidents’ Gala, sponsored by Stallings Crop Insurance. During the Gala, Jim Knox and the late Joe Shaw were inducted into FNGLA’s Hall of Fame. Sylvia Gordon was awarded the prestigious Wendell Butler award. Th e evening was a success with a crowded dance fl oor, music courtesy of the Naples Jazz Syndicate. FNGLA members had a fi nal chance to mix and say good byes at a Sunday morning continental breakfast overlooking Vanderbilt Bay. Th anks to Ted Mahr Supplies for sponsoring the Farewell Breakfast.

We’re Moving Forward Together at FNGLA’s Annual Convention

Thank You Convention Sponsors

Presidents’ Gala

Sunset Soiree

Annual Business Meeting

Membership Luncheon

Useppa Level

Boca Grande Level

Captiva Level

Farm Credit

Syngenta

Sanibel Level

Action Chapter

B & L Landscape Company

Big Sky Growers

Creative Printing

Creel Tractor

Frontrunners Chapter

Isuzu Commercial Truck of America, Inc

Northeast Chapter

Simpson Nurseries

Treasure Coast Chapter

Cayo Costa

Arborbrace Staking

Atkinson Realty & Auction, Inc.

Big Bend Chapter

Cauthen & Feldman

Ferlita, Wash & Gonazalez

Florida Potting Soils

Integrity Merchant Solutions

Nurserymen’s Sure Gro

Parrish Nursery

Paul Polomsky

Pinellas Chapter

Wyld West Annuals

Photo SponsorClosson Insurance

Images from FNGLA's 2011 Annual Convention

Photo Courtesy of Ron O’Connor/Farm Credit

FNGLA HAPPENINGSFree Marketing: Maximize Your Member Experience with the FNGLA LocatorShowcasing FNGLA Members’ plants, products and services, the Online FNGLA Plant & Product Locator reaches top buyers from all regions. As an FNGLA Active Member or Affi liate Firm member, you can enjoy FREE listings for your company. GETTING STARTEDGo directly to the Locator. Look to the bottom right for access to the FNGLA Online Plant & Product Locator. Select “List in the Locator.” Follow the on-screen directions to log in or utilize the password recovery to obtain the necessary information for log in.

VERIFY OR CREATE LISTINGSOnce logged in, if you have plants, products or services already in the system they will appear on the screen. You can alter these listings here. If we have no listings for you, this area appears vacant. In both cases, use the menu to the right to provide details for your company: My Profi le, My Listings, Create New Listings, Add/Edit Logo to My Profi le, Purchase/Edit Banner Ads, My Cart. To add a new listing for your fi rm, go to “Create New Listing” from the menu. Select your listing type and search the selected items. Before you determine you need to “add” a plant or product, please be certain the item is not already included in the provided list. BE READY FOR THE PRINTED LOCATOR LITETh e production of a Locator-Lite featuring Florida Garden Select is in the works. FNGLA will publish details from your fi rm’s profi le, your GPS map location and any Florida Garden Select plants you have indicated you grow. Th e printed version will undoubtedly spark use. Be certain your fi rm’s details are up-to-date! Contact FNGLA for more information or for assistance with your listings.

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Boynton Beach: 561.533.1441 7700 High Ridge Rd

Ft. Pierce: 772.465.19663605 Oleander Ave.

Stuart: 772.287.99053066 Gran Park Way

West Palm Beach: 561.863.5580850 15th Street

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NEWS & CERTIFICATION

Get CEUs and Networking at The Landscape ChallengeTh e 3rd Annual Landscape Challenge takes place in Citrus County on September 22nd. Th e Southwest Florida Water Management District (SWFWMD) and FNGLA will once again team up to host this fun, competitive and educational demonstration of landscape management skills – that focus on Florida Friendly Best Management Practices. Th is brings a great educational and fun opportunity to industry professionals in Citrus, Hernando, Pasco, Marion and Sumter counties. Bring your team, or create one on site, and show what you know about best management practices for the proper utilization of our water resources. Th e Landscape Challenge is free and CEUs are available to FNGLA Certifi ed Industry Professionals. You can participate on a team, join the program as a spectator or be an industry sponsor. Although there is no cost to participate, registration is required. For more information, contact Merry Mott, FNGLA’s Director of Certifi cations & Career Development at mmott@fngla.org or call 800-375-3642.

The Landscape Show 80% sold out: Don’t Wait to Reserve Remaining Booths!It’s “Full Sail Ahead” at Th e 2011 Landscape Show taking place September 29 - October 1, 2011 at the Orange County Convention Center, Orlando! Business waters have been choppy the past couple of years, but the tides are changing and you can ride the new wave of business at Th e 2011 Landscape Show. Exhibit at Th e Landscape Show to make sure your customers and potential customers know your company is ready to serve them in a new eco-nomic tide. With more than 6,500 potential buyers under one roof in a three-day period, how can your business aff ord not to have this exposure?

Reach developers, home builders, landscape architects and designers, landscape contractors and management companies, garden center professionals, plant brokers and re-wholesalers, resort and facility managers, golf course superintendents, wholesale nurseries, city/municipality landscape professionals, chain store garden centers, industry educators, garden writers and more at Th e Landscape Show!

Th e Landscape Show celebrates its 28th year this September 29-October 1, 2011 in Orlando, FL at the Orange County Convention Center. Th e Landscape Show is the premier green industry show in the Southeast. Sponsored by the Florida Nursery, Growers & Landscape Association, proceeds are turned around to serve the industry. Th e Landscape Show is one of the most aff ordable trade shows and marketing opportunities you will fi nd. Don’t miss this opportunity to increase your sales and move Full Sail Ahead! Th is year’s fl oor plan is already 80 percent sold out, so don’t delay in making your decision to exhibit. Contact Sabrina Haines or Clay Archey to reserve your booth today at 800-375-3642. For details, go to www. thelandscapeshow.org to view available booths.

Teams toss beanbags into pots to determine the value of the questions asked about fertilization.

NEW MEMBERS

ACTIONAgrinos Inc.Darrell Thorpe410 S Center StEustis, FL 32726-4805352-357-5606 BASF CorporationFrank Fornari22520 Will Murphy RdUmatilla, FL 32784-7944352-669-6573www.betterplants.com

ColorBurst, Inc.Toni Turton 2317 Winter Park RdWinter Park, FL 32789-6106407-628-1825Referred by: Kathy Dubel, Valleycrest Landscape Maintenance Creative Printing & Graphic DesignRandy Pearce1009 Pine StreetOrlando, FL 32824407-855-0202

JustPerfectPlants.comJonathan Paul Squires 1910 Lewis RdPO Box 493216Leseburg, FL 34749352-504-2481Referred by: Jennifer Batson, Mount Dora Plant Company North American Office SolutionsTony Guadalupe 6314 Kingspointe Pkwy #7Orlando, FL 32819-3619407-264-0283 Rush Enterprises of FloridaBen Bennett, Affiliate Firm12475 W Colonial DrWinter Garden, FL 34787-4218407-877-3636

Sprayer DepotDan Rose7800 N Orange Blossom TrOrlando, FL 32810-2637407-409-3601Referred by: Jennifer Batson, Mount Dora Plant Company Walt Disney WorldTanya Peak Smith, Associate MemberPO Box 10000Lake Buena Vista, FL 32830-1000 BIG BENDFlorida Dept of Environmental ProtectionKenneth A Kuhl, Supportive1611 E Windwood WayTallahassee, FL 32311-8797850-245-7561

BROWARD Broward County Public SchoolsGary Hines, Supportive3200 Dockside Dr Hollywood, FL 33026-3729 954-540-6004 Tamara Bain-Stuart, Student13349 NW 47th AveOpa Locka, FL 33054-4316954-495-4571 COASTAL SPRINGSCrystal Swartzfager, Supportive5729 N CR 470Lake Panasoffkee, FL 33538-3135352-461-6798 Wildwood Middle High SchoolSusan Swartzfager, Supportive5729 N CR 470Lake Panasoffkee, FL 33538-3135352-461-6121 DADEJay Hegland, StudentMarathon, FL

Mesis Landscape Services Inc.Edward Mesis18950 SW 139 AveMiami, FL 33177305-254-5500 Siegel Gas/Metro LawnMarty Sweet7400 NW 30th AveMiami, FL 33147-5904954-444-3927 MANASOTAFlorabundance, Inc.Micky Lindberg1379 Georgetown CrSarasota, FL 34232-2053941-266-0384Referred by: Robert Albritton, Albritton’s Nursery KeyPlexJim Shuford, Associate Member4611 San Siro DrSarasota, FL 34235-3644941-350-6223 NORTHEASTClark Leishman, StudentLake City, FL

PALM BEACHBe Green Outdoor Services, LLCCraig Lewis7712 Colony Palm DrBoynton Beach, FL 33436561-248-7261

HorizonJon Kilpatrick7700 High Ridge RdBoynton Beach, FL 33426-9326480-337-6700 New Horizons of the Palm Beaches, Inc.Brenda Amerson13308 47th Ct. NRoyal Palm Beach, FL 33411-8125561-662-2733

QuinCoJames Quinn17882 35 Place NorthLoxahatchee, FL 33470-3623561-432-1234

Matthew Scott, StudentPalm Beach Gardens, FL

Vega and Sons Tree Farm, Inc.Jose A Vega1034 B RoadLoxahatchee, FL 33470-4247561-795-5977www.vegaandsons.com PANHANDLEGeorge Stone Technical CenterHarley R. Collinsworth, Supportive2400 Longleaf DrPensacola, FL 32526-8901850-941-6200 x 2178www.escambia.k12.fl.us

Gulf Coast Property ServicesPatrick Farrell209 7th StPort St. Joe, FL 32456-1785850-527-6090www.gcpsflorida.com

PINELLAS

Ball SeedJoyce Jones, Associate Member7551 Cumberland DrSeminole, FL 33777303-909-3322www.ballhort.com

Nathan Bowden, StudentSt. Petersburg, FL

MelcoArthur Abbo13200 40th St NClearwater, FL 33762-4266727-573-1822Referred by: Stephanie Finney, Temple-Inland

ROYAL PALMAnchor Tree ServiceTyson Payne905 SE 29th StCape Coral, FL 33904-2927239-354-0973

Woods and Wetlands, Inc.David J. Quinlan18731 Durrance Rd.North Ft. Myers, FL 33917-5254239-567-1857www.woodsandwetlandsinc.com

SPACE COASTClint Adams Lawn ServiceClint Adams3864 Backwoods LnMicco, FL 32976-8014772-633-1829 TAMPA BAYTampa Electric CompanyMargaret CovelloPO Box 111Tampa, FL 33601-0111813-630-7413www.tampaelectric.com

ValleyCrest Landscape MaintenanceScott R Stinson, Associate MemberPO Box 5229Sun City Center, FL 33573-5229813-641-3672www.valleycrest.com

TREASURE COASTSloan Management Corp.Jason Sloan734 SW Myakka River TracePort St Lucie, FL 34986-2059561-718-8785www.sloanmgmt.com

Stephanie L Langel, Student6006 Citrus AveFt. Pierce, FL 34982-3311772-418-1814

OUTSIDE FLORIDAExotic PlantLuc PietersKoewegstraat 49270 Laarne, Belgium329-231-7044www.exoticplant.be

Oldcastle Lawn & GardenScott M. Salmon375 Northridge Rd Ste 250Atlanta, GA 30350678-731-8010www.oldcastleapg.com

Welcome New FNGLA MembersThe following are new FNGLA members from April 25, 2011 - June 20, 2011

Mark your calendars...for December 1-2, 2011 and plan to attend the Great Southern Tree Conference at the Hilton/UF Conference Center in Gainesville, FL. FNGLA and University of Florida (UF) have enjoyed a longstanding partnership and continue to provide quality education for the nursery and landscape industry.

Calendar of EventsFNGLAPhone: (407) 295-7994Toll-free: (800) 375-3642Fax: (407) 295-1619E-mail: info@fngla.orgWeb: www.fngla.org

CEO/EXECUTIVE VICE PRESIDENTBen Bolusky

GREENLINE EDITORJennifer Nelisjnelis@fngla.org

PresidentHalsey BeshearsSimpson NurseriesP.O. Box 160Monticello, FL 32345(850) 997-2516

Past PresidentCarolan MahrTed Mahr Supply, Inc.407A SW 2nd StCape Coral, FL 33991(239) 574-2214

President-ElectWes ParrishParrish Nursery5900 SW 185th WayFt. Lauderdale, FL 33332(954) 680-3544

Secretary/TreasurerMike MarshallMarshall Tree Farm17350 SE 65th StMorriston, FL 32668-4508(352) 528-3880

Contact UsSee all event information at http://greenline.fngla.org/calendarSee

This publication is produced by the Florida Nursery, Growers and Landscape Association (FNGLA) as a service to its members. The statements and opinions expressed herein do not necessarily represent the views of the Association, its staff, Board of Directors, Greenline or its editors. Likewise, the appearance of advertisers or their identification as members does not constitute an endorsement of the products or featured services.

The mission of the Florida Nursery, Growers & Landscape Association is to promote and protect the success and professionalism of our members.

About FNGLA

Connect with us:

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Read the latest FNGLA news inside & visitGreenline online at http://greenline.fngla.org

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PAIDORLANDO, FLPERMIT #2041

2011-2012 STATE OFFICERSJuly

14-16: Florida ASLA Annual Meeting, The Breakers, Palm Beach

15-17: Florida Small Farms & Alternative Enterprises Conference, Osceola Heritage Park, Kissimmee

20: Green Industries Best Management Practices (BMPs) Training, UF St. Johns County Extension, St. Augustine

26-28: 2011 IPM Dubai, Airport Expo Dubai

August2: Osceola County Master Gardeners’ Training Class, Osceola Heritage Park, Kissimmee

16-18: IGC Show, Navy Pier, Chicago

18-21: Nursery & Landscape Expo, Dallas Convention Center, Dallas

25: Green Industies Best Management Practices (BMPs) Training, UF-IFAS Putnam County Extension Offi ce, East Palatka

26-29: Garden Writers Annual Symposium, Indianapolis