Very Important Plants that is!In an all-new Wednesday, Thursday, Friday format, FNGLA is putting the final touches on TPIE 2011.

In a world of increased competition and changing customer demands, there is a new revolution of change occurring in many of today’s business strategies. Are you ready? Industry creativity, innovation and keen insight to market trends are all critical in keeping an edge in the changing marketplace. It is also a time to seek out and find new ideas to showcase the industry’s product mixes.

The Tropical Plant Industry Exhibition (TPIE) is kicking off 2011 by showcasing the latest trends in tropicals. TPIE, known as the most unique trade show in the horticulture industry, is “Setting the Trends.”

As the nation’s only event for tropical plants, TPIE 2011 promises to get you ready for a great year. TPIE 2011 features a new weekday format (Wednesday–Friday) and runs January 19-21, at the Broward County Convention Center in Fort Lauderdale, Florida.

TPIE’s trade show floor is filled with bright, eye-catching displays where you’ll find over 500 vendors all in one building who specialize in tropical plants and related products. Exhibitors go all out with their displays to create inspiration and excitement. This is one show your eyes will love and you’ll leave with plenty of new ideas.

In addition to the extensive trade show, a must-see event is the TPIE Tropical Trends Forecast presented as the Opening Session on Wednesday morning. This complimentary session will offer a look at the broader market trends and will focus on

See V.I.P.’s at 2011 TPIEA b i - m o n t h l y p u b l i c A t i o n f o r f n G l A m e m b e r s . f u l l m o n t h l y i s s u e l o c A t e d A t h t t p : / / G r e e n l i n e . f n G l A . o r G

Winter ‘10- ‘11 Volume 31, Issue 5

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Dear Members,

I wish to remind all of our members that TPIE is just around the corner in an all-new Wednesday/Thursday/Friday format. Mark your calendars for January 19, 20 and 21, 2011. This is a show you do not want to miss! The TPIE committee has been hard at work making this show even better with top-notch Opening Session speakers; an Opening Night reception sponsored by Sun Parasol, Suntory Collection. Not to mention all of the spectacular booths we always see at this show. Hope to see you there!

I wish each member, your family and staff a Happy, Healthy and Prosperous 2011!

Carolan MahrFNGLA 2010-2011 PresidentPRESIDENT’S LETTER

View More on Greenline OnlineThis publication highlights the latest FNGLA news. The full

Greenline publication can be found at

http://greenline.fngla.org There, you’ll find additional articles,

industry news and more.

Free Listings on the FNGLA Plant and Product LocatorFNGLA Members can list their plants, products and services

for Free in the FNGLA Online Plant and Product Locator

through June 30, 2011. This member benefit is extended

by FNGLA to help our members navigate through the

tough economy. Don’t have time to input your inventory?

FNGLA staff can input the information for you for a small

administrative fee (contact Amy DiBella at adibella@fngla.

org or call 407-295-7994. Visit www.fnglalocator.com today

to start populating your listings!

Continued from page 1

www.treestaking.com

Arborbrace has been creating innovative labor saving products for

Landscape Professionals since 1998.

concepts, colors, textures and styles which connect to tropicals. The TPIE Tropical Trends Forecast will feature the creative skills of Kim Morrill AIFD and René van Rems AIFD, both award-winning designers who are two of AIFD’s most popular and respected presenters.

Don’t miss the TPIE Happy Hour, an exciting event happening on the show floor from 5:00 – 6:00 p.m. on opening night. Take advantage of this hour to network with attendees and exhibitors while enjoying light entertainment, drinks and hors d’oeuvres. This ticketless event, sponsored by Sun Parasol, Suntory Collection, is open to everyone with a show badge.

TPIE’s educational program, the TPIE Short Course, will focus on interiorscapes and will also offer topics on key business marketing skills and more. In addition, TPIE will offer a variety of complimentary demonstrations providing tips and how-to’s on tropical plants and related services.

Online registration closes soon, but on-site registration will be available. Visit www.tpie.org to view more information about the show, hotels and more. TPIE is the place to connect with industry professionals who have the inside track on what’s hot, what’s happening and what’s out as it relates to tropical plants. We hope to see you in warm, sunny Fort Lauderdale!

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Pubs: GM Pro, Florida Nursery, Greenhouse & Landscape Assoc. (“Greenlite Lite”), Georgia Green Industry Assoc.

(“The Journal”), Illinois Green Industry Assoc. (“Growing Trends”), Massachusetts Nursery & Landscape Assoc.

(“ProGro News”), New York Nursery & Landscape Assoc. (“Nursery Lines”), North Carolina Nursery & Landscape

Assoc. (“Nursery Notes”), Ohio Nursery & Landscape Assoc. (“The Buckeye”)

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Every decision is a business decision.

YOU’RE NOT JUST GROWING PLANTS, YOU’RE GROWING A BUSINESS. Consult with your Scotts® Territory Manager. Put a pencil to the possibility of incorporating Osmocote® Plus into your plant nutrition program. Once you factor in the effi ciencies and economics of Scotts Patterned Nutrient Release Technology™, you’ll likely recognize this is one of the best business decisions you can make to optimize your return on investment.

© 2010 The Scotts Company LLC, Worldwide Rights Reserved.

Osmocote Plus is the only patterned release fertilizer. This 3rd Generation technology features three patterns of release—hi, lo, and standard—which not only feed plants what they need, when they need it, but for as long as they need it, from 3 to 14 months.

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FNGLA Floriculture Field Days & Performance Trials at Epcot® International Flower and Garden Festival

FNGLA HAPPENINGSFNGLA Announces New Member BenefitFNGLA’s Board of Directors and

Membership Committee are

proud to announce a new benefit

for our member firms.

Isuzu Commercial Truck of

America, Inc. will provide all

FNGLA members a special dis-

count on the purchase of any new

Isuzu commercial vehicle from

any Florida Isuzu dealership. The

member benefit will provide an

additional $800 discount above

any published retail assistance

that may be in effect at the time

of purchase. The discount will be

off the selling price of the vehicle

before applicable taxes.

The discount is immediate, and

no rebate coupons are needed.

FNGLA members should show

their membership card to the

dealership, or brand-new mem-

bers can show their FNGLA mem-

bership application and proof of

payment to qualify.

FNGLA is excited to offer this

opportunity to our members and

look forward to continuing to

bring more value to your mem-

bership. Check out all the bene-

fits available to FNGLA members

on our web site at www.fngla.org/

membership/benefits

It’s time to tell the story of how plants get their start and the Epcot® International Flower and Garden Festival is the right place to do just that. FNGLA’s Floriculture Field Days committee is busy planning a great educa-tional conference for May 12-13, 2011, incor-porating performance trials back into the mix. This conference marks a new opportunity to showcase Florida’s next floriculture field trials. The call for breeder participation is out and beds are filling up fast!

In 2010, the committee made a commitment to take a year off and re-evaluate the program. They stepped to the plate and identified an experienced partner to assist in the performance trials; identified a new location; and determined the logistical aspects of not only an educational program, but how to incorporate the develop-ment of the field trials.

FNGLA and Disney’s Horticulture team have now teamed up to showcase the newest flower-ing plant releases and the greatest innovations in the Floriculture Industry. Hosted during the Epcot® International Flower and Garden Festival, FNGLA will broaden its successful partnership with Walt Disney World and host industry field

trials for annuals, perennials and vegetative crops in conjunction with a cutting-edge industry edu-cational conference.

FNGLA knows Walt Disney World’s Horticulture team has the experience and the ideal location to not only tell the awesome story of how plants get their start, but also has the ability to showcase them to approximately 2.4 million guests at Epcot’s International Flower and Garden Festival. Visit the Floriculture Section of FNGLA’s web site to access important breeder information and make the commitment to support this new program. Questions? Please contact Linda Reindl at the FNGLA office, (800) 375-3642.

Governor-Elect Visits FNGLA Member CompanyFocusing on his campaign promise to “get Floridians back to work” and promoting his “7 steps to 700,000 jobs plan,” Governor-elect Rick Scott embarked on a five-day tour of the state. Florida’s agricultural industry took center-stage as Scott visited Delray Plants Co. on Day 2 of the tour.

Florida Governor-elect Rick Scott toured Delray Plants Co., one of the nation’s largest foliage growers and longtime FNGLA member, as one of his stops on his week-long “jobs” tour. On December 7, Scott met with a group of Highlands

County agriculture and community leaders. The meeting focused on Florida’s agricultural industry and the challenges which impede the growth and expansion of Florida’s agricultural engine. The roundtable discussion, which lasted more than one hour, covered a broad array of issues including duplicative regulations, labor, growth management and property rights, science and technology, and business tax ideas.

Following the roundtable meeting, Governor-elect Scott joined co-owner Randy Gilde, on a tour of Delray Plants’ Venus location. Governor-elect Scott saw first-hand many dynamic aspects of a nursery operation including stops at several of the packing houses where workers and a potting machine transplanted small plants from a 10-pot environmentally friendly tray into individual 8-inch pots.

Rick Scott visits with Randy Gilde of Delray Plants Co.

THE JACKSONVILLE LANDSCAPE SHOWFEBRUARY 10-11, 2011AT THE JACKSONVILLE FAIRGROUNDS

SEE THE TRENDS.BUILD RELATIONSHIPS.GROW YOUR BUSINESS.

BOOTHS ARE STILL AVAILABLE. CALL FOR MORE INFORMATION.

Business is blooming.

Leading Florida’s Green Industry

FNGLAFLORIDA NURSERY, GROWERS AND LANDSCAPE ASSOCIATION

®

Northeast Chapter FNGLA - Florida Nursery, Growers and Landscape Association 904.292.1117 • www.nefngla.org

NE_FNGLA_AD 8.5 x 11:Final 11/5/10 8:49 AM Page 1

THE JACKSONVILLE LANDSCAPE SHOWFEBRUARY 10-11, 2011AT THE JACKSONVILLE FAIRGROUNDS

SEE THE TRENDS.BUILD RELATIONSHIPS.GROW YOUR BUSINESS.

BOOTHS ARE STILL AVAILABLE. CALL FOR MORE INFORMATION.

Business is blooming.

Leading Florida’s Green Industry

FNGLAFLORIDA NURSERY, GROWERS AND LANDSCAPE ASSOCIATION

®

Northeast Chapter FNGLA - Florida Nursery, Growers and Landscape Association 904.292.1117 • www.nefngla.org

NE_FNGLA_AD 8.5 x 11:Final 11/5/10 8:49 AM Page 1

NEWS/CERTIFICATION

Applications will be accepted through February 5 for the upcoming FNGLA Certified Landscape Technician (FCLT) field exam at Pinellas Technical Education Center (pTEC) in St. Petersburg on March 5.

To register for the FCLT exam, and to receive study materials, contact Merry Mott at FNGLA at 800-375-3642. FCLT is a hands-on field exam where applicants demonstrate their skills in landscape installation through the completion of field exams. They include plant identification, irrigation repair, equipment operation, tree installation, and more.

A training class begins January 25 at pTEC – a combination hands-on and classroom instruction directly prepares applicants for success on the FCLT exam. It will take place each Tuesday and Thursday until the exam date.

For more information or to pre-register for the training class, contact Bonnie Desmond at 727-893-2500 x1101 or desmondb@pcsb.org or Greg Charles at drhort@tampabay.rr.com

Still Time for Landscape Installation Technician Training and Testing

Proper landform and grading techniques are measured through Instrument Operation and Grading & Drainage field stations.

FNGLA Links Certification with FFA StudentsPast President Passes AwayFNGLA is saddened by the death of

FNGLA Past President Joe Welker, 93,

of Jacksonville, FL, on December 23. Joe

was FNGLA president in 1971-72 and

inducted into FNGLA’s Hall of Fame in

2002. One of the dreams of his youth

was to be an “international plant

explorer.” Upon his return from the South

Pacific in World War II, Joe founded

Duval Landscape Company which he

operated for over 50 years. Joe is sur-

vived by his three children: John Welker,

Martha “Marty” Welker Clark and

Joseph “Jody” Welker and 7

grandchildren.

When more than 350 students show their horticultural skills at the Florida FFA Career Development Events (CDEs) in Floriculture and Nursery/Landscape, they will also be preparing for FNGLA’s Certified Horticulture Professional (FCHP) exam.

FNGLA has worked with Florida’s Department of Education, industry members and FFA to assure a link among the principles taught and tested for horticulture students – whether on the high school level or for those new to the industry.

FNGLA’s Pinellas Chapter will once again host the FFA CDEs in St. Petersburg on Saturday, February 5, 2011. These events present real-life situations that could be found in the work place, including plant disorders, plant identification, landscape planning and equipment maintenance. They test problem-solving skills and horticultural knowledge.

Be a part of these exciting events. There are many opportunities:• Be a sponsor (sponsorships start at just $100)

• Exhibit at the event (meet students, parents & teachers)• Volunteer to help (proctor exams or lead groups of students)

Help us encourage the best and brightest to become part of our industry by providing for an outstanding CDE experience. For information on FNGLA’s participation in Florida FFA, contact Merry Mott at FNGLA, call 800-375-3642.

Many of the Career Development Events for FFA link directly with FNGLA’s Certified Horticulture Professional (FCHP) exam, including Plant ID.

NEW MEMBERS

ACTIONCaJon OrnamentalsC.A. Vossberg15824 CR 450 WUmatilla, FL 32784-2349352-406-1351

Corporate Profit Solutions, LLCRobert L. Blackburn115 Timberlachen Cir. Ste 2015Lake Mary, FL 32746-3336407-328-5444Referred by: Carolan Mahr, Ted Mahr Supply, Inc.

Heintzmans Truck CenterSonny Russell2424 John Young ParkwayOrlando, FL 32804352-516-4020

Packaging Corporation Of America (PCA)Donn Maggart2325 Post Oak CtOcoee, FL 34761-5609407-341-5365

Susan M Pfeil, Supportive509 S Chickasaw Tr, #257Orlando, FL 32825-7801407-719-4069

University of FloridaRosanna Freyre, Supportive2551 Fifield HallGainesville, FL 32611352-273-4575

BIG BeNDFlint Equipment CompanyTommy Slay7566 W. Tennessee St.Tallahassee, FL 32304850-575-5600Referred by: Gale Albritton, Magnolia Grex & Associates

BrOWArDPan American LandscapingJulie Safdie15751 Sheridan St #157Davie, FL 33331-3486954-434-1915

CeNTrAL eAST COASTAgrium Advanced TechnologiesGary S. Morgan6496 Cypress Springs PkwyPort Orange, FL 32128-7017386-527-0682

Richard A Kesselring, Sr., Supportive482 Woodford DrDebary, FL 32713-2145407-304-0597

Volusia County Extension- CentralBrent Jeansonne, Supportive3100 E. New York AveDeLand, FL 32724386-822-5778

COASTAL SPrINGSPay it Forward FarmChristine Collins, Supportive16625 Laura Lee DriveSpring Hill, FL 34610-7776813-966-7448

FrONTrUNNerSYour Florida Garden, Inc.Kelly Perez3725 NW 7th PlaceGainesville, FL 32607-2425352-328-7569

HIGHLANDS HeArTLAND7 L Brands, LLCMike Waldron, AFF7 Lykes RdLake Placid, FL 33852-9582863-441-0790 C

MANASOTAX-caliberAdam Wright, Affiliate Firm6737 Roxbury DrSarasota, FL 34231-8119941-993-6218

MIAMI-DADeA1A TropicalsDavid WadsworthPO Box 901463Homestead, FL 33090-1463305-245-0567

Kreative GardensRenee Molina4730 SW 72nd AveMiami, FL 33155305-666-2531

NOrTHeASTCecil W. Powell & Co.Brian Sivillo219 N Newman StJacksonville, FL 32202-3227904-353-3181Referred by: Williams’ Plant Nursery, Tom Williams

Gateway Cmty Svcs DBA Cutting Edge GroundskeepingRon Jarvis555 Stockton StJacksonville, FL 32204-2534904-354-2687

Jamstar Services DBA Goverline LogisticsTom Ryan4820 Executive Park Ct Ste 107Jacksonville, FL 32216904-405-1208

PALM BeACH A One Stop Garden Shop, Inc.Raina Adams1950 A RdLoxahatchee, FL 33470-4201561-784-7222

Brett Drouin, Inc.15139 75th Ave NPalm Beach Gardens, FL 33418-1947561-281-2980

Diamond Cut Lawnscapes by DeBeerDavid DeBeer3591 Lone Pine RdDelray Beach, FL 33445-7655561-302-4824

PINeLLASCarlisle, Fields & CompanyLauren Fields600 Cleveland StClearwater, FL 33755-4151727-797-0441Referred by: Commercial Lawn Care Services Inc, Raylena Cather

Pinellas County, Vegetation ManagementMatt Laverdure, Supportive5415 45th Ave N.St. Petersburg, FL 33709727-525-3031

rOYAL PALMAg-Tronix, Inc.Sam Carns1304 N 15th StImmokalee, FL 34142-2817239-657-5519Referred by: Forrest Taylor, Silver Strand Tree Farm

C L A LandscapingEd Broderick5685 Youngquist Rd.Fort Myers, FL 33912239-454-3577

Brady Vogt, Supportive15800 Caloosa Creek CircleFt. Myers, FL 33908-6740239-961-7545

TAMPA BAYC H Robinson Worldwide IncChris Seman5701 E Hillsborough Ave Ste 2409Tampa, FL 33610-5437772-321-8895

Florida Sprayers, Inc.Justine Carter8808 Venture Cove #101Tampa, FL 33637-6802813-989-0500

Hillsborough County Extension - South CentralSusan R. Haddock, Supportive5339 S County Road 579Seffner, FL 33584-3334813-744-5519

Holloway Nursery and Garden CenterSusan Dangelmaier4201 Holloway RdPlant City, FL 33567-2025813-737-6043

SoHo LandscapeJack Scholl, Associate Member3407 W Alline AveTampa, FL 33611813-503-9020

TruGreen LandCareMark Bodkin9822 Anderson RdTampa, FL 33623-5914813-963-2602

TreASUre COAST Meg Whitmer Landscape Architect LLC202 SE Monterey AveStuart, FL 34996-1307772-708-7056Referred by: Cherry Lake Tree Farm, Veronique Sallin

StudentsLinda R. Cunningham, Largo, FLTiffany Custer, Clearwater, FLSueAnn Corrigan, St. Petersburg, FL Sara DeCoeur, Holiday, FLFranisco DeLaCruz, Clearwater, FLRobert Foppe, Seminole, FLAlan Freeman, Clearwater, FLMichael Gilstrap, Iowa City, IALorne Mathers, Eustis, FL Heidi Sherman, Jupiter, FLJesse Suarez, Lutz, FLKaty Wadkins, St. Petersburg, FLJonathan Woods, Clearwater, FL

OUTSIDe FLOrIDAAutograph ChristmasHolly Acklin3631 Perkins Ave., 4th floorCleveland, OH 44114216-426-6151

Bloomaker USA, Inc.Joep Paternostre566 Kindig RdWaynesboro, VA 22980540-946-6529

CompassCo DBA PP-Plastic-ProductsMartin LeendersPO Box 68755Virginia Beach, VA 23471757-961-0961

FlopakLloyd Bedik110 Central Industrial DrGranite City, IL 62040618-219-4900

Mid-American GrowersBret Sulaver14240 Green House AveGranville, IL 61326800-892-6888

Pindstrup, Inc.Soeren Nielsen37965 Palo Verde DrCathedral City, CA 92234760-845-2336

The Pinery, LLCChris Robinson13701 Highland Valley RdEscondido, CA 92025858-675-3575 x11

Plantaflor USA - Amereq, Inc.Fernando Erazo19 Squadron BlvdNew City, NY 10956

Pride Garden ProductsCourtney Schilgen480 Shoemaker Rd Ste 101King of Prussia, PA 19406610-265-3977

Woolly PocketStephanie Barton1411 N BroadwayLos Angeles, CA 90012323-229-5697

OUT OF COUNTrYTaiwan Floriculture Exports AssociationJanice Nian13F-4, No. 41, Sec. 1, Jhongsiao W. Rd.Taipei, 10041+866-2-2331-3146

Welcome New FNGLA MembersThe following are new FNGLA members from October 5 - December 31, 2010

Calendar of Events

January8: Winter 2011 Turf & Ornamental Pest Management Workshop, Orlando12: Florida Water Star Landscape Design Workshop, Ocala 13: Florida ISA: Trees and The Law - Fort Lauderdale 20: Nutritional Aspects of Water Quality, WEBINAR19-21: Tropical Plant Industry Exhibition, Broward County Convention Center, Fort Lauderdale29: AGRItunity 2011 Conference and Trade Show, IFAS - Sumter County

February2- 4: 2011 Irrigation Association Point of Connection Conference Lake Buena Vista 3- 5: South Carolina Horticulture Industry (SCHI) Trade Show, Myrtle Beach8: Florida Agricultural Hall of Fame Dinner, Florida State Fairgrounds 10-11: The Jacksonville Landscape Show, Jacksonville Fairgrounds

March17: Second Annual Landscape Challenge, Southwest Florida Water

Management District, Brooksville

FNGLAPhone: (407) 295-7994Toll-free: (800) 375-3642Fax: (407) 295-1619E-mail: info@fngla.orgWeb: www.fngla.org

CeO/exec. Vice PresidentBen Bolusky

Greenline editorJaclyn Rhoadsjrhoads@fngla.org

PresidentCarolan MahrTed Mahr Supply, Inc.407A SW 2nd StCape Coral, FL 33991(239) 574-2214

Past President Monty KnoxKnox Nursery, Inc.940 Avalon RdWinter Garden, FL 34787(407) 293-3721

President-elect Halsey Beshears2191 S Jefferson StP.O. Box 697Monticello, FL 32345(850) 997-5054

Secretary/Treasurer Wes ParrishParrish Nursery5900 SW 185th WayFt. Lauderdale, FL 33332(954) 680-3544

Contact Us2010 – 2011 FNGLA STATe OFFICerS

See all event information at http://greenline.fngla.org/calendar

This publication is produced by the Florida Nursery, Growers and Landscape Association (FNGLA) as a service to its members. The statements and opinions expressed herein do not necessarily represent the views of the Association, its staff, Board of Directors, Greenline or its editors. Likewise, the appearance of advertisers or their identification as members does not constitute an endorsement of the products or featured services.

The mission of the Florida Nursery, Growers & Landscape Association is to promote and protect the success and professionalism of our members.

About FNGLA

Connect with us:

1533 Park Center DriveOrlando, FL 32835-5705

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Read the latest FNGLA news inside & visit Greenline online at http://greenline.fngla.org

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