we are

we are { quick facts – gipl }

• we are 11 years young• we are small enough to be quick… but experienced enough to think big• we aim to provide 360 degree communication

we are{ the core team GIPL }

arjundirector-gipl - creative head

ex - rk swamy bbdo (bangalore)

hemaldigital consultant - online head

ex – thinkwhynot (mumbai)

juhipr and media relation specialist - pr head

ex - turnkey software projects pvt .ltd. (delhi)

meghastrategy, planning, marketing - account head

ex - euro rscg (delhi)

chandandesign specialist, art head

moddus communication (delhi)

we think{ our motto}

…to make effective marketing communication.

we nest{ company presence }

have exclusively been in new delhi till now

coming soon… in bangalore!

we don’t{ things that you should know about us }

we don’t believe in hierarchy.

we don’t have grey hair but grey matter.

we don’t take very long to deliver.

we don’t like complicated processes.

we don’t believe in a free lunch.

we believe{ 3 things about going digital }

• the context has changed, ‘on digital

media your brand is not what you say, it is

now what they say’

• it is the era of experiences & not just ads

• going digital is no more a question

we know{ our digital philosophy }

934 mn mobile users137 mn internet users

87 mn mobile internet users63 mn users on social media

27 mn people using smart phones3 mn people having tablets in India

the way people consume information, the way people buy, the way they collaborate is changing & they are changing at a rapid speed.

it’s the digital age. if you fail to adapt to the new marketing climate, you are at great risk of going extinct sooner or later.

people will talk about you anyway, so why not join the conversation? being where your audience is good for you and your viewers.

we do{ our services }

{website design and development - ui and ux design - cms based dev. - web application dev. - open source dev. - responsive websites {search engine optimization

- pre optimization seo analysis - keyword research and analysis - competitive analysis - on page optimization - off page optimization

{search engine marketing - keyword research - competitive analysis - search engine campaign mgmt - search & display network ads - web & mobile banners: static, animated- plp /micro site dev. - analytics & optimization

{social media marketing - social media advertisement - managing business pages - social media content development - social media fan engagement - app creation and integration - insights and analysis

we did{ case studies}

created: - websites

- emailers

- virals

- banners

- plp

- posts

- infographics

- social media apps

websites

- static- cms

- ecommerce - responsive websites

- mobile enabled websites

sri balaji action medical institute ( case study)

objective: to design an interactive website and increase the footfall.

approach: The website was designed from scratch. The idea was to make an “online hospital”, therefore cutting the hassle and making anything and everything available online. Following are some of the navigations that were embedded on the home page of the website: • book an appointment, • find a specialist, • query and feedback, • medical tourismThe patients can view the available slots and book an appointment accordingly.

query & feedback form

book an appointment & find a specialist navigation

a special tab was designed where patients can book an appointment. the idea was to make the process of booking an appointment easier and simpler. once the patient books an appointment, she immediately receives a confirmation call.

medical tourism navigation to make things easier for international patients

Patients can collect & store all their reports online.

blogs & articles

results: increase in the website trafiic by 2000 visits per month followed by 70-80 appointment booking through the website that resulted in increased revenue for the hospital. it also increased in the queries and positive feedback for the hospital

OTHER WEBSITE DESIGNS

Client: Punj Lloyd Squash Masters

Idea: as per the target audience defined by the client, this event based website was given a full picture effect. the idea was to give the website a very clean design where in the audience could find all the necessary information with the links upon scrolling to the bottom of the page.

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Client: dr. c.v. raman university

Idea: this website was

designed keeping in mind

the target audience (rural

and semi urban), therefore, the

interface is kept simple. All the

information that a parent or

student would look for is

provided on the homepage.

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Client: idiscoveri

Idea: the client wanted to

showcase their various business verticals on the homepage. so,

we created widgets for the

same while keeping the

layout wholesome,

informative yet clutter free

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client: india shoes and

accessories show

Idea: to make the website in sync

with client’s offline campaign.

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Client: India fashion forum

Idea: the website was high on cms

and the design was integrated with the offline

campaign

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client: cac connect

Idea: it was to be a

members only

website. The registered members

had an option to

login & get all the

importantInformation

plus they also had

their own user

dashboard.

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VIRAL CAMPAIGN

( case study )

client: world phone

objective: to promote “free ISD calls from world phone” plan

approach: a surd character was designed and the entire story revolved around him.

result: the campaign generated heavy sales for the plan.

approach: it was a series of 5-6 emailers that were used from introducing the campaign, to refer a friend, registeration, account activation to account renewal facilities. Each carrying the story forward with the central character.

EMAILER CAMPAIGNS

( case study )

client: care india

campaign: help the Uttrakhand flood victims

approach: we designed emailers which were sent across to people asking them to generously donate and help the flood victims and share the same with friends and family. a strong call to action made it an impactful campaign.

result: massive donations from all across india

SOCIAL MEDIA MARKETING

social media marketing ( the scope )

• online brand audit• online brand planning and strategy • content curation• facebook applications• campaign planning & execution• online reputation management

social media marketing{ case study I }

client: action hospital

campaign: heart makeover initiative (world heart day)

objective: to establish SBAMI and its doctors as the leaders in cardiac care, increase awareness towards healthy

living and to create a buzz around the brand by engaging people

approach: phase 1: informative content including tips, facts, exercises and recipes was shared prior to the

quiz. a mnemonic was designed for the same phase 2: an informative, heart knowledge based quiz was conducted phase 3: a live chat session was organized one day prior to the event phase 4: announcement of results and audience gratification

Phase 1

Phase 2 & 3

Phase 3

phase 4

result: the posts engaged an average of 8373 people every day and the total number of page likes increased by 300.

social media marketing{ case study I }

social media marketing(case study II)

client: aisect

campaign: aisect-nsdc rojgar mela

objective: to generate awareness about the melas and invite registrations for the same

approach: for 20 melas, 20 unique designs based on the bollywood theme. As per the schedule, the design was posted 2 days prior to every mela.

result:the campaign engaged 14,569 users and reached was 12,3987 users organically.

social media marketing(case study II)

social media marketing{ some effective creatives }

a snapshot…

Infographics for UNICEF

Infographics for UNICEF

Infographics for UNICEF

twitter campaign{ case study I }

client: Gingr

campaign: #holimoments

approach: build an interactive community to celebrate the spirit to holi & make it a mirthful experience. In order for an entry to be qualified, 2 conditions were mandatory- use of #holimoments & @_gingr

result: trended on number one in india. 1800 tweets generated 100600 impressions in 9 hours.204 new followers

twitter campaign{ case study II}

client: fortis mamma mia

campaign: #mymamyteacher

approach: the brain wave was to engage the online audience emotionally. “mothers are the first educators who instill faith, values & confidence” the audience was asked to tweet.

result: trended on number two in delhi. 500+ tweets in less than 6 hours

SEARCH ENGINE MARKETING

search engine marketing{ case study }

client: dr. c v raman university

campaign: invite applications for “open & distance learning education”

objective: to attract admissions and applicants for distance learning courses and promote cvru as a leading university in the targeted states

approach: with a budget of Rs. 4 lac., using google and facebook for promotions we categorized our ads into four categories and ran display and text ads on google and facebook

result: our ads received approximately 10.5 lac impressions and 11,335 clicks.

we managed to retain the top 2 ad slots in google and display network for our ads

457 total conversions (unique leads) were received during the campaign run time.

apart from the branding and promotion, we also provided valuable lead data and

market insights of what programs are being searched the most by the target audience.

search engine marketing{ case study }

SEARCH ENGINE OPTIMIZATION

search engine optimization{ case study }

client: dr. c v raman university

objective: to improve branding and increase organic traffic to website.

approach: seo implementation: keyword analysis was done for the client and their competitors. a list of keywords to be targeted was prepared. webpages were optimized with right keywords and with right placement & density. content for entire website was rewritten from scratch. the issue of duplicate pages was resolved by using proper canonical tags throughout the website. the social signals of the website were improved by cross promoting the brand across different social media channels.

results: a massive increase in organic search traffic (average 2000 page views per day)top SERP ranking for brand based keywordsexposure to new long-tail search queries

we have{ our clientele }

care india

idiscoveri

action group of hospitals

university of southampton

images group

aisect group of institutions

world phone

Ipas india

punj lloyd squash masters

apollo tyres

j9 mobile - jagran group

shell lubricants

..you online!

we see