profile augustus communications pvt ltd
DESCRIPTION
we are a team of people having over 18 years experience, of working with top Indian Corporate and MNC we have been on “both the sides” of business and hence we realized the need for a team that understands a corporate /brand’s requirement and arrives at an executable strategy with unmatched ideas which leads us to constant innovations to translate ‘their’ marketing strategy into executable activities, which is well executed, monitored and delivered on objectives & ROI. We provide BTL solutions across South Asia. Contact: +91-9899117435/ 9818123111TRANSCRIPT
.………….AUGUSTUS COMMUNICATIONS PVT. LTD.
Great Communication Through Small Initiatives: D E L I V E R E D !
PROFILE
A BTL Company
Great Communication Through Small Initiatives: D E L I V E R E D !
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
we are a team of people having over 18 years experience, of working with top Indian Corporate and MNC
we have been on “both the sides” of business and hence
we realized the need for a team that understands a corporate /brand’s requirement and arrives at an executable strategy with unmatched ideas
which leads us to constant innovations to translate ‘their’ marketing strategy into executable activities, which is well executed, monitored and delivered on objectives & ROI.
who are we?
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
our achievements
Created world’s largest working mobile Launched over 600 successful BTL marketing
campaigns Worked on more than 56 brands and services Covered 2600 villages, towns and cities of India 3rd successful year of association with IPL Successful record of 1200 people visiting and
getting experience for kaya Skin Clinic in single day
5000 people experienced our activation for UTV Action in single day across 3 cities
Within 4 years our revenue grew by 300 % 15 people working in our idea factory division for
last 3 years without a single attrition
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
our objectives – why we exist ? basis market
achieving objectives associates
how we deliver snapshots
accelerate growth geographical control
expertise roles contact us
scan through to success
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
why we exist?
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
AWARENESS
FAMILIARITY
TRIAL
REPEAT
find
win
keep
more consum
ers – larger share
how we deliver
Loyalty
Familiarity
Awareness
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
by defining and executing
what role to play in each of the
element that triggers growth
and accelerate growth
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
Awareness innovative below the line communications
Familiarity USP association activities
Trial trial inducement customized programs
Repeat short and long term repeat usage programs
Strategic tie ups bringing two associates/ clients with identical objective on the
same platform for better ROI.
what we deliver
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
btl/ strategy, planning and execution
product launch /activation / lead Generation
sports event and marketing
cost effective artist/ celeb. management
display merchandise print and production
outdoor planning and execution
ambient media planning and execution
retail visibility & activation
expert role
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
annual property Ideas / planning & execution
digital & social marketing
rural out reach programs
POSM execution, tracking and AMC
trade & consumer loyalty activation
meetings/ incentives/ conferences/ exhibitions
multicity large format campaign rollouts
expert role
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
• All BTL planning, budgeting, execution
• Interactive localized communication
• Brand activation at high foot fall locations
• Awareness penetration in low media reach cities, towns and villages
• Trade/Customer activation
• New/ Non performing geography activation
• Customized events & promotions
• DELIVER ON LOC. PRODUCTIVITY AND PROFITABILITY
events & activation
• Location and activity based customized merchandising
• Low cost printing, dispatch and installation solutions
• Seasonal business, spike based merchandising solutions
• Need based regular and premium merchandising
• Innovative mailers• Customized gift solutions• Retail tie – ups• DELIVER ON SPOT
AWARENESS AND SALES INDUCEMENT
merchandising
• Low/ Best cost activations at the metro, town, village, and tehsils levels
• ROI based models of urban and rural awareness
• Strong database for BTL awareness planning across 15 states
• Innovate every day• DELIVER BETTER
ROI
@ augustusvisibility
• Outdoor planning hiring and implementation
• Retail visibility – external, transition and transacting areas
• Low cost new media and long term visibility
• In film placements• Web media• Innovative visibility at
low cost model• Interactive outdoor• Designing, exhibitions,
stall and fabrication etc.• TO DELIVER MORE IN
YOUR BRAND TRACKS
awareness – find them
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
• Product sampling inbuilt into activation programs
• Demos and education based activities
• Retailers’ WOM & push programs
• Customer engagement• Customer – Customer
referral• Retail footfall programs• Thematic activities
• ATTRACT AND INDUCE THE EXPERIENCE OF YOUR PRODUCT AND SERVICES
new & existing users
familiarity
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
• Promise delivery at every touch points – your packaging can say “Thanks” to a customer
• Retail engagement• Ever said – Thank you
to your customers ?• Extended customer
care
• KEEP INNOVATING ON WINNING CUSTOMERS
• CRM• Localized time bound
customer engagement programs for retention and repeat usage
• Sharing moments of truth• Induce strong customers
WOM• Reward customers• Redemption cards
• THIS TASK NEEDS SMALL, LOCAL, SUSTAINED EFFORTS TO DELIVER LONG TERM ROI
winning keeping
winning and keeping
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
• Media – Advertisers• Media – Barter Partner• Event - Sponsors• Event -Venues• Brand - TG owners• Innovative tie ups
• CREATE A WIN – WIN FOR BOTH PARTNERS ON A SINGLE PLATFORM
strategic tie ups
strategic tie ups
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
*DTC – direct to customers
situation strong weak
Distribution Drive Footfall DTC*
Urban Market Be Visible Large Format Activities
Rural Give More Value Involve Haats / Panchyats
Large Towns Create Multiple Touch Points Multiple Small Activities
Small Towns Big Activities Sustained Activities
High Clutter Market
One To One One Spreading To Many
Low Clutter Market Big Activities Sustained Activities
basis markets
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
for the first time in the world we created:
a giant mobile that works exactly like your handheld mobile set.
you can execute all function that are available on a small mobile.
some innovations
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
ipl
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
grohe outdoor – pan India
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
LAKME ‘VIVAHA’ BRIDAL EXHEBITION DELHI
LAUNCH OF LAKME ABSOLUTE SALON
some recent work
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
some recent work
SIGNATURE FASHION PARTIES TOUR – North India 10 Cities
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
vogue fashion night out - retail activation Diesel
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
An
tiqu
ity clu
b fu
sion
2
01
2
some recent work
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
LAUNCH OF KAYA AQUA RADIANCE
LAUNCH OF KINGFISHER ULTRA
some recent work
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
some recent work
BMW club experience activation IPL
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
Retail D
isplay for Dalm
ore
some recent work
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
LAUNCH OF UTV BINDASS D4
LAUNCH OF NOKIA MMS
some recent work
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
UTV ACTION ACTIVATION
UTH ACTIVATION – CLOUD 9
some recent work
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
some past works
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
Customer Activation, Trade Activations, Consumer Promotions, Retail Branding, Retail Audits, Mystery Shopping, POS & POP Checks, Dealer Meets, Retailer Meets, Rural Low Media Reach Promotions, Canter Activity, Video Mobile Vans, Mobile / Talking Hoarding, Gramin Mela, Gram Sabha, Chaupal Activity, Krishi Sabhas, Distribution Drives, Sales Meets Press Conferences, Dealer Conferences, Retailer Meets, Conference Management, Achievement Award Ceremonies, Incentive Trips, Motivational Events, Training Sessions, Team Building Activities, Market Sweep, School / Parent Contact, In-Shop Demos, Newspaper Inserts, Customer Contact Programs, RWA Activities, Pub / Kiosk / Mall / Cinema/ SMS Promotions, Digital Branding, Window Display, Shop Branding, Sampling / Free Trials, Contests / Sweepstakes, Product Demonstrations, Inland And Oversea Events / Concerts, Exhibition Stall Designing / Stall Fabrication Stall Management / Manpower & FOS, Product Launches, Press Meets, Public Concerts, Social Educational & Awareness Programs, Seminars, Annual Meet, Sales Meet, Trade Meet, Web Events, Paper / Flex / Fabric Printing, Branding Installation, Social Media Activations…
laundry list – yes we do these too
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
snapshots
Please click link to take a tour of all our assignments - ttp://www.facebook.com/media/albums/?id=100000678751227
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
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geographical control
with an enriched experience of over a decade of working with Media, Telecom, IT FMCG and Financial service industries across the nation:
this strong team has developed control over execution of communication elements in 18 states of India and Nepal.
shorter timelines for execution. full accountability, reporting and
analytics.
# we have added Nepal & North East in October ’09.
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This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
contact us
we deliver because:
our team is passionate, focused and disciplined we have shorter lists of priority we posses a sense of urgency; and therefore we are empowered to deliver.
request: make us understand your requirement and your strategy and we will make your communication “moments of truth” every time so it touches the customers.
M : +91-9899117435 / +91-9818123111/ +91-9899817435
Fax : +91-11-40578219
Web : www.augustuscommunications.com
Facebook : http://www.facebook.com/media/albums/?id=100000678751227
Email : [email protected], [email protected]
Add : F-633,IInd Floor, 3rd avenue, Behind IGNOU Palam Ext., Sector 7, Dwarka, New Delhi 75.
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.
Trivia: Augustus (Latin: IMPERATOR·CAESAR·DIVI·FILIVS·AVGVSTVS. Augustus came to be the first emperor of the Roman Empire. Augustus was declared a god by the Senate, to be worshipped by the Romans. Such was his influence that his names Augustus and Caesar were adopted by every subsequent emperor, and the month was officially renamed August in his honor.Where August signifies grand, majestic, always increasing.
Thank you