Online Marketing 101: Everything You Need to Know to

Run a Successful Website

Sonalie Figueiras & Tracy TuroCo-Founders

Overview

What is online marketing?

Why does it matter to my business?

How can I improve my traffic?

How can Google help me?

What mistakes should I avoid?

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What is Online Marketing

•Website•Social Media•SEO•SEM•Blog

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What is SEO vs SEM?

•SEO (Search Engine Optimization) AKA organic/natural search

•Content•Keyword Strategy•Social Media

•SEM (Search Engine Marketing) AKA paid search

•Display Advertising (Banners)•Sponsored Listings (Paid Links)

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What is SEO vs SEM?

SEMPaid Search

SEOOrganic/Natural Search

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Benefits of SEO

•Free To Cheap•Higher Search Rankings•Traffic Generator•Branding

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Content

•Consistency•Quality (Graphics, Writing)•Originality•Useful•Platform Specific

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Keywords: Where & Why?

•Titles•Product Description•Blog Post•URLs•Alt Tags

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The Google Algorithm

•Relevance: Does this answer the question?•Authority: Is this a reputable site?•Geography: Is this the right geographical location?

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Overview of the Google Universe

Your Users

GoogleYour Site

Google Analytics

Search Console (Formerly Webmaster Tools)

AdWords

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SEO Mistakes

•Black Hat•Keyword Stuffing/Spamming•Link Farms•Irrelevant Content

•Inconsistency•Poor UI/UX, Design

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QUESTIONS

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