In the Name of Allah

BUS 101 Presentation

1.Nazrul

Islam

2.Omar

Faruq

3.Ashraf

Ali

Parvez

4. Md Ekram

Islam

Group Members

Session-1

• Introducing Google

• History

• Mission and Vision

Session-2

• Formation of business

• Google products

• Source of revenue

Session-3

• Industry Overview

• Competitors

• Swot analysis

Session-4

• Product designing

• Appropriate pricing

• Promotional strategies for customers

• Conclusion

Contents:

Introduction to Google

Google is a search engine company which was founded in 1998 by Sergey Brin and Larry page.Over than 75 percent of worldwide online search requests are handled by google.Itsheadquarters address are in Mountain view,California.

The History of Google

Sergey Brin and Larry Page at first met asgraduate students at Stanford Univesity.They were Phd students at StanfordUniversity.Google starded as a research project by LarryPage and Sergey Brin.In their research project they figured out a plan to create a search engine that ranked websites that linked tothat site(and at last came up with the googlewe accept today).

Google’s first web page

Larry Page

Sergey Brin

Mission of Google

Google’s mission is very short and sweet. Many peopledefine their mission as vision statement.

Google’s mission: 1. Focusing on the user and 2. To do the best thing 3. Not to be slow,to be fast.4. Democracy on the web works.

Session-2

Google was registered as a corporation on September in 1997.Earlier in 1996 Google was just research project lead by Larry page and Sergey brinThen they decided to make it a compnay.Back then it was a Private company. At this moment Google is a public multinational corporation specializing in internet related services and products.

The form of business

• Research Project1996

• Partnership Business96-97

• Multinational Corporation1997

The latest Google earning calls might have disappointed investors there no reason to pity Google.The generated $37.9 billion largely due to advertising, which continues to grow. Main Sources of revenue are:AdvertisingGoogle Play storeMotorola Mobility

Moreover, the top industries contributing to Google’s earning are: Finance and insurance--$4.0 billion Retailers and General merchandise --$2.8 billion Travel and tourism --$2.4 billion Jobs and education -- $2.2 billion Home and garden -- $ 2.1 billion Computer and consumer electronics --$2.0 billion Vehicles --$ 2.0 billion Internate and telecommunications -- $ 1.7 billion Business and industrial --$ 1.6 billion Occasions and gifts--$1.2 billion

Sources of Revenue:

Session-3

Industry Overview:

Telecom

And robot

equipment

Internet

And

Computer

software

Public Multinational Corporation

Google ----Vs---- Competitors

Google vs Yahoo Bing facebook Amazon Apple

Comparison Google Yahoo! bing Facebook Amazon.com Apple

1.Industry *Internet

*Computer

Software

*Telecoms

*Internet

*Computer

Software

*Web search

engine

Owned by

Microsoft

Internet internet *Computer

hardware

*computer

software

*consumer

electronics

*Digital

distribution

2.Employees 55,030*(2014

)

12,200

(2013)

N/A 8,348 (2014) 132,600(2014

)

98,000(2014

)

3.Sources of

revenue

*Google websites

*Ads

*Motorola

mobility

*Google play store

*Display

Advertising

*Search

advertising

*Yahoo mail Pro

*Flickr Pro

N/A *Advertising

*Mobile

Advertising

*Facebook

Games

*Facebook gift

shops

*Facebook

credits

*Amazon Kindle

*Media

*Electronics

*iphone

*ipad

*Mac

*ipd

*itunes and app

store

*Accessories

4.Revenue

per annum

US $ 59.825 billion

(2013)

US $ 4.68 billion

(2013)N/A US $ 7.87 billion

(2013)

US $ 74.45 billion

(2013)

US $ 182.795

billion (2013)

Google77%

Yahoo!6%

bing3% Others

14%

Number of users in terms of Search engine

68%

17%

5%

1%

7%

2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Android ios Apple BlackBerry Symbian Windows Phone Others

Mobile Market Share

Mobile Market Share

SWOT

Strength

1.Search engine leader

2.Management system

3.Effective advertising system

4.Innovations

5.Best Working environment

6.Brand image Weakness

1.Few sources of income

2.Providing too many free productsOpportunities

1.Advertising system

2.New innovative products

3.Useful apps

Threats

1.Strong Competitors

2.Hacking and security issue

3.Privacy issue

4.Easy access to Obscene sites

Session-4

Marketing Strategies :

1. Product designing.

2. Appropriate pricing.

3. Promotional strategies for reaching

customers.

4. Conclusion.