golfbic 2014 - social media and golf clubs
TRANSCRIPT
Social Media – Get it Right
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
Social Media – Get it Right
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2
Noah Kalina
A photo a day
http://www.youtube.com/watch?v=6B26asyGKDo
Social Media – Get it Right
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3
Noah Kalina
29.8m views on YouTube
Now that’s the magic of web
marketing
Social Media – Get it Right
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4
Social Media – Get it Right
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5
• Why use Social Media
• Social Media Myths
• Social Media and your Marketing
• Case Study
Social Media – Get it Right
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6
Why use Social Media?
The Evolving Internet
Social Media – Get it Right
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7
Why use Social Media?
Social Media – Get it Right
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8
http://www.youtube.com/watch?v=QUCfFcchw1w
Social Media – Get it Right
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9
Social Media – Get it Right
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10
Social Media is Rocket Science
Social Media – Get it Right
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11
Social Media is for kids
Social Media – Get it Right
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12
Average age distribution across social network sites
0-
17
18-
2425-
34
35-
44
45-
54
55-
64
65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner
Social Media – Get it Right
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13
Sales Channel
Social Media is a Sales Channel
Social Media – Get it Right
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14
Social Media can be done by everybody
Social Media – Get it Right
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15
platform that allows businesses to
• Raise Awareness
• Build Credibility
• Publish News and Updates
• Share Ideas
• Engage in Communication2 way
Social Media is a
Social Media – Get it Right
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16
platform that allows customers to
• Engage in Communication
• Share Information
• Communicate with other
customers
• Share Ideas
2 way
Social Media is a
Social Media – Get it Right
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Communicate with 10s, 100s, 1,000s, millions
• Better understand related markets
Social Media helps business to…
Social Media – Get it Right
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18
If Facebook was a country it would be
1/ China – 1.35bn
2/ India – 1.24bn
3/ Facebook – 1.2bn
4/ USA – 314m
Social Media – Get it Right
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19
Over 270 million
registered professional
users in more than
200 countries
Social Media – Get it Right
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20
Over 300 million
active accounts
Social Media – Get it Right
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21
1bn
visitors per
month
Social Media – Get it Right
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22
4bn
videos
watched
every day
Social Media – Get it Right
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23
Social Media – Get it Right
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24
Social Media – Get it Right
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25
Social Media – Get it Right
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26
6
second
videos
Social Media – Get it Right
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27
http://vine-videos.com/vines/vine-video-golf-cart-fail/
Social Media – Get it Right
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28
350 d
iffere
nt site
s
Social Media – Get it Right
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29
Go where your
clients are!
So, where are
they?
Social Media – Get it Right
30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30
Social Media – Get it Right
31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31
Know your customers
Social Media – Get it Right
32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32
Use a tool
Social Media – Get it Right
33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33
Social Media – Get it Right
34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34
Social Media – Get it Right
35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35
Social Media – Get it Right
36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36
Social Media – Get it Right
37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37
Lots of tools are available
Social Media – Get it Right
38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38
Silo Marketing
Social Media – Get it Right
39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39
Social Media – Get it Right
40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40
4 Ps of Marketing
Product
Place
Price
Promotion
-----------------
People
Process
Physical Environment
7 Ps of Marketing
Social Media – Get it Right
41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41
P
P
P
P
P
P
More Ps
Proper
Planning
Prevents
Pretty
Poor
Performance
Social Media – Get it Right
42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42
Who
Why
When
Where
What
How
Social Media – Get it Right
43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43
Case Study……..
Social Media – Get it Right
44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44
• + £100,000 T/O in 12
months
• 4 reviews in national media
• 2 x interviews on BBC national radio
• 6+ interviews on local radio
• 6+ times in local media
• 4+ new staff recruited
Twitter Benefits
Case Study……..
Social Media – Get it Right
45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45
What’s Next……..• Understand WHERE Social Media fits in your Marketing Mix
• Research WHICH Social Media sites are used by your market
• Find out WHO in your business is the best person
• SET UP business accounts and profiles
• RESEARCH how the competition are using Social Media
• FIND people/businesses to Like/Follow/Connect
• GET POSTING
• KEEP AT IT
Social Media – Get it Right
46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46
Find mewww.enterprise-oms.co.uk
Follow me Twitter @andypoulton
Linkedin AndyPoulton
Phone me01793 23 80 20
07966 54 71 46