goldwell shine bright with new! lightdimensions

MARCH / APRIL 2021

MODEL COURTESY OF GOLDWELL

GOLDWELLSHINE BRIGHT

WITH NEW! LIGHTDIMENSIONS

pages 10-11

SMOOTH FOR EVERY HAIR FABRIC!EACH KIT INCLUDES• 2-3 Treatment Applications • Bonus: 2 Color Care Duo Packettes

Get certified and start generating revenue now!

PURCHASE1 OF EACH TRY ME KIT

RECEIVE FREE1 It’s a Blonde Thing Keratin Lightening System 1-lb. tub1 VitalShot Bond Rebuilder 2.7 oz. - 10 packKCXK21MA3

SPRING INTO SMOOTH! MAKE $1,750 WITH JUST 1 BOTTLE!*PURCHASE1 NKST 8 oz. 1 CLARIFY Shampoo 8 oz.

RECEIVE FREE1 Infusion Keratin Replenisher 4 oz.KCXKC21MA1

REPARATIVE SMOOTHPURCHASE1 NKSTB 8 oz. 1 CLARIFY Shampoo 8 oz.

RECEIVE FREE1 Intense RX® Repair Serum 1.5 oz.KCXKC21MA2

• Blocks humidity and eliminates frizz for up to 5 months

• Instantly repairs damage• Increases manageability• Delivers luminous shine• NKSTB activates at a lower heat

temperature and is specially formulated for blonde, fine, fragile or overprocessed hair

Why We NKST & NKSTB

BEFORE/AFTER BEFORE/AFTER

Multi-Patented Formula

EARN OVER $3,000 IN REVENUE FROM A $320 INVESTMENT!

COLORADO, UTAH, NEW MEXICO AND ARIZONA SALES ONLY

FREE

MountainStar salon services2 PH 720.274.7100

COLORADO, UTAH, NEW MEXICO AND ARIZONA SALES ONLY

SAVE 20% ON YOUR FAVORITE DUOS!

CHOOSE FROMKCXK21MA5 Color Care 13.5 oz. DuoKCXK21MA9 Keratin Volume 13.5 oz. DuoKCXK21MA8 Blondeshell® 13.5 oz. DuoKCXK21MA7 Timeless Color® 13.5 oz. Duo

ECAILLE TECHNIQUE KITPURCHASE6 KeraLuminous Permanent Color Shades 3.4 oz. 2 8.3/8G 2 8.03/8NG 1 .1/A 1 .33/GG4 KeraBrillance Demi-Permanent Color Shades 3.4 oz. 2 4.0/4N 2 6.0/6N3 GraffitiGlam Intense Direct Pigments 3.4 oz. 1 Sunset Peach 1 Scarlett Red 1 Clear1 It’s a Blonde Thing Keratin Lightening System 1-lb. tub1 EBO Try-Me Kit

RECEIVE FREE1 10-Pack Vitalshot Bond Rebuilder1 20 vol. Developer1 6 vol. ActivatorKCXK21JF6

@keratincomplex @keratincomplexofficial

Promote your business with turnkey digital assets available in our Resource Center at www.keratincomplex.com/resources

HYDRATION STATIONPURCHASE6 Blondeshell® Debrass Masque 7 oz.6 Vanilla Bean Deep Conditioner 7 oz.6 PicturePerfect Hair™ Masque 4 oz.

RECEIVE FREE1 PicturePerfect Hair™ Masque 16 oz.1 Vanilla Bean Deep Conditioner 33 oz.KCXK21MA4FREE

SAVE20%

3www.MOUNTAINSTARSALON.comSOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES.

COLORADO AND NEW MEXICO SALES ONLY

To kick off the new year we could not be more excited to welcome a new mini size of one of

our most popular and versatile products, Liquid Spell. With its thermo-activated technology, it expertly repairs damaged and lackluster hair, providing instant softness, strength and shine.

The mini size is great for introductions for anyone not yet familiar - we’ve also

included a quick overview of how to use the product below! For added treatment

suggestions, you can view a complete menu within the Salon Resources section

of DavinesPro.

Think magic can’t be found in small sizes? Think againLiquid Spell is a transformative liquid-to-foam silky elixir that provides instant strength and shine to lackluster or damaged hair.

HOW TO USE1. Apply evenly to towel-dried hair

from roots to ends. Use 3-4 pumps for normal to thick hair. Use 1-2 pumps for fine hair.

2. Layer other Davines products for even more styling benefits. Blow dry to activate- this will bind the cuticle, prevent heat damage, and extend the blow out.

3. Comb through your dry hair into the style you want. Add any finishing touches to your styling and set with hairspray if needed.

MINI SIZE LIQUID SPELL

SMALL PROMOPURCHASE6 Liquid Spell Reinforcing Bodifying Fluid 50ml

RECEIVE FREE1 Liquid Spell Reinforcing Bodifying Fluid 125ml1 Liquid Spell Retail Shelf SignDAVJANFEB121AVAILABLE WHILE SUPPLIES LAST

LARGE PROMOPURCHASE12 Liquid Spell Reinforcing Bodifying Fluid 50ml

RECEIVE FREE2 Liquid Spell Reinforcing Bodifying Fluid 125ml1 Liquid Spell Retail Shelf Sign1 Liquid Spell Mirror Cling1 Liquid Spell Consumer Card 10 ct.DAVJANFEB221AVAILABLE WHILE SUPPLIES LAST



SMALL PROMOPURCHASE16 Mask with Vibrachrom (any shade)

RECEIVE FREE1 Activator of Your Choice 900ml1 Minu Shampoo Backbar 1000ml1 Retail Shelf SignDAVJANFEB321AVAILABLE WHILE SUPPLIES LAST

MEDIUM PROMOPURCHASE32 Mask with Vibrachrom (any shade)

RECEIVE FREE2 Activator of Your Choice 900ml1 Minu Shampoo Backbar 1000ml1 Minu Conditioner Backbar 1000ml2 Essential Haircare Pumps1 Retail Shelf SignDAVJANFEB421AVAILABLE WHILE SUPPLIES LAST

LARGE PROMOPURCHASE64 Mask with Vibrachrom (any shade)

RECEIVE FREE6 Activator of Your Choice 900ml2 Minu Shampoo Backbar 1000ml2 Minu Conditioner Backbar 1000ml4 Essential Haircare Pumps1 Retail Shelf SignDAVJANFEB521AVAILABLE WHILE SUPPLIES LAST

Color maintenance is an important step after a color service, and with this exciting promotional opportunity, you will have the

tools to supplement both.

Formulated with highly sustainable heirloom ingredients such as Salina caper blossoms,

Minu simultaneously helps to intensify and extend the life of clients’ color. Pairing beautifully with our Mask with Vibrachrom

coloring system, you can ensure your clients’ hair color lasts between salon visits,

remaining shiny and hydrated.

MASK WITH VIBRACHROM & MINU


HEART OF GLASS

LARGE PROMOPURCHASE6 Silkening Shampoo 250ml6 Rich Conditioner 250ml6 Intense Treatment 150ml6 Sheer Glaze 150ml3 Silkening Shampoo 90ml3 Rich Conditioner 90mlRECEIVE FREE2 Silkening Shampoo - Stickered 1000ml2 Rich Conditioner - Stickered 1000ml1 Intense Treatment - Stickered 750ml1 Sheer Glaze - Stickered 150ml2 Silkening Shampoo Sachet 12x12ml2 Rich Conditioner Sachet 12x12ml2 Intense Treatment Sachet 12x12ml2 Sheer Glaze Sachet 12x4ml2 Heart of Glass Liter Pump1 Spatula Kit for Treatment kit of 51 Salon Brochure1 Shelf Talker Set With Cards pack of 101 Consumer Card Kit pack of 12DAVMARAPR221AVAILABLE WHILE SUPPLIES LAST

SMALL PROMOPURCHASE3 Silkening Shampoo 250ml3 Rich Conditioner 250ml3 Intense Treatment 150ml3 Sheer Glaze 150mlRECEIVE FREE1 Silkening Shampoo - Stickered 1000ml1 Intense Treatment - Stickered 750ml1 Silkening Shampoo Sachet 12x12ml1 Rich Conditioner Sachet 12x12ml1 Intense Treatment Sachet 12x12ml1 Sheer Glaze Sachet 12x4ml1 Heart of Glass Liter Pump1 Spatula Kit for Treatment kit of 51 Salon Brochure1 Shelf Talker Set with Cards pack of 10DAVMARAPR121AVAILABLE WHILE SUPPLIES LAST

MEET HEART OF GLASSSILKENING SHAMPOOwith Jagua Blue Extract and Baobab ExtractWHAT IS IT?Enhancing shampoo for blondes. A blue shampoo that gently cleanses and clarifies, providing nourishment. The extract obtained from the Jagua fruit balances unwanted tones, while it enhances and illuminates blonde shades.HOW TO USEApply to scalp and damp hair, massaging gently. Rinse thoroughly and repeat if necessary.

INTENSE TREATMENTwith Biacidic Bond Complex and Baobab ExtractWHAT IS IT?A reinforcing, brightening treatment for blondes. Formulated with our proprietary Biacidic Bond Complex and Baobab Extract, this deep treatment strengthens and repairs hair fibers to prevent the breakage often experienced by blondes.HOW TO USEApply to towel-dried hair along the lengths and ends and leave on for 5-10 minutes, comb and rinse thoroughly. If needed, follow with Rich Conditioner. Use once a week, or more often if hair is very damaged.

SHEER GLAZEwith Fortifying Botanical Shield, UV Filters and Baobab ExtractWHAT IS IT?A thermal protectant formulated for blondes. This brightening glaze gives hydration and shine while protecting from damage caused by heat and UV rays. Our proprietary Fortifying Botanical Shield provides elasticity and strength to hair fibers, while helping extend the life of blow dries.HOW TO USEApply 7-15 pumps evenly on towel-dried hair, comb through and proceed with desired styling.

We are very excited to debut our new blonde haircare line, Heart of Glass! Taking inspiration from the music industry, confident women and the beauty of self-expression, Heart of Glass is the ultimate powerhouse assortment for clients looking to care for their blonde strands in the salon or at home.

Its unique formula promotes hair health, keeping strands shiny, nourished, hydrated and protected from thermal damage, while also maintaining and enhancing blonde hair color. With the help of our proprietary Biacidic Bond Complex and Baobab Extract, it also repairs damaged hair fibers while it

protects strands from future breakage. For additional marketing tools including digital assets, be sure to check out the Salon Resources section of DavinesPro!


RICH CONDITIONERwith Jagua Blue Extract, Biacidic Bond Complex, and Baobab ExtractWHAT IS IT?A fortifying, enhancing conditioner for blondes. Formulated to nourish and strengthen hair with Biacidic Bond Complex and Baobab Extract. The blue pigments from the Jagua fruit help balance blonde tones while keeping them bright and shiny.HOW TO USEApply to towel-dried hair along the lengths and ends and leave on for 5-10 minutes, then comb and rinse thoroughly. It can also be used after applying the Intense Treatment.



,1

,2

,5

,6

,7

,3,8

,4

8,27

9,32

8,18

7,21

9,78

4,56

8,23

5,65

6,66

9,4

7,35

6,74

8,74

9,73

6,44

4,44

6,71

2,11

9,22

6,62

AMET

HYST

QUAR

TZ

CHARCOALSTEEL

EXPLORE LIMITLESS

POSSIBILITIESWITH VIEW

We are so excited to kick of 2021 celebrating View, our demi-permanent color line that offers a strong toning

effect with gentle, non-irritating ingredients.

With this promotional opportunity, you can experience the line in its full glory by exploring all

that our best-selling shades have to offer! With your regular color clients or even those who are new to

color, View is the perfect way to explore, or introduce, the many possibilities.

32-BOTTLE INTROPURCHASE32 Your Choice of Best-Selling Color* 60ml1 View Clear Gloss 500ml*Shade Selection below

RECEIVE FREE1 Activator 10 Vol 900ml1 Century Of Light Progress 800g1 Century Of Light Tolerance 900mlDAVFEBMAR421AVAILABLE WHILE SUPPLIES LAST

64-BOTTLE INTROPURCHASE64 Your Choice of Best-Selling Color* 60ml2 View Clear Gloss 500ml*Shade Selection below

RECEIVE FREE6 Activator 10 Vol 900ml1 Century Of Light Progress 800g2 Century Of Light Tolerance 900mlDAVFEBMAR521AVAILABLE WHILE SUPPLIES LAST

Discover all that View has to offer with our best-selling shades

SKU ITEM60115 VIEW 9,2260163 VIEW 10,2160166 VIEW 10,3460165 VIEW 6,2360164 VIEW 10,2260106 VIEW 9,060142 VIEW 7,2160105 VIEW 8,060104 VIEW 7,060103 VIEW 6,060107 VIEW 8,160141 VIEW 9,7860149 VIEW 10,2360118 VIEW 8,2360102 VIEW 5,060120 VIEW 9,3260113 VIEW 6,1860108 VIEW 7,1160144 VIEW STEEL60136 VIEW GLOSS60114 VIEW 8,1860101 VIEW 4,060159 VIEW 6,7160155 VIEW 2,1160158 VIEW 6,62

We asked and you answered. Here’s what some talented colorists in our community have to say...

“I’ve had so much fun playing around with this line since it came in. The tones are fantastic and the shine is really next level.”-@colorbyautumn

“I am obsessed with the new demi-permanent line View. It has made refreshing old color applications so fun and satisfying. Sometimes the smallest changes are my favorite. Nothing is better than a grey coverage retouch and a demi glaze on the ends to refresh old color. It is our bread and butter after all. I try to use View on every color client!”-@marthadoeshair

Balayage with Liberty and 30vol. All over gloss with View for 10 min. 5g 5,56 5g 7,32 20g 8,74 10g 9,0 with 40g 10vol and a 5g

squirt of Mahogany Finest Pigments.

Baby lights with The Century of Light Progress and 20vol. Toned with View 5g

Charcoal, 40g Steel, 20g 9,22, and 65g 10vol.



INTRODUCING: BLOW DRY PRIMER MINI

PRIMER PROMOPURCHASE6 This is a Blow Dry Primer Mini Size 100ml

RECEIVE FREE1 This is a Blow Dry Primer Stickered 250ml1 Retail Shelf Sign A5DAVFEBMAR121AVAILABLE WHILE SUPPLIES LAST

Great styling should never be short-lived… your favorite primer is now available in a mini sizeWHAT IS IT?Much like face primers, hair primers act as a perfect base for everything that goes on top. More Inside’s Blow Dry Primer provides protection against heat and humidity, while helping styles last longer. It also works wonders to add shine and body to hair without weighting it down.

HOW TO USESpray 5 to 20 pumps on wet or towel-dried hair, from roots to lengths and ends. Do not rinse and proceed with desired styling. This is a Blow Dry Primer can be used with all hot tools.

FAST FACTS• Extends life length of blow dry • Protects against humidity• Provides heat protection • Gives body and structure• Shortens blow drying time • Adds shine

We are excited to announce that our popular hair primer is now

available in a convenient mini size!

Ideal for prepping straight and wavy strands, its versatile formula is an absolute game-changer for a wide range of clients. Providing

protection against heat and humidity while helping styles last longer, This is a Blow Dry Primer also works wonders to add shine

and body to hair without weighing it down. We can’t wait for clients

not yet acquainted with the primer to try it out, and thanks to this adorable mini size, making the

introduction has never been easier!



EVERYDAY HAIR CARE WITH EARTH MONTH NET BAG

With Earth Month around the corner, we are excited to unveil an enticing Gift With

Purchase offer for your salon clients, allowing them to take home an Italian-crafted

reusable net bag, great for the farmer’s market or everyday shopping. Containing 90% cotton fibers from recovered post-

consumption yarn, this bag utilizes textiles otherwise destined for landfill.

With the purchase of an Essential Haircare shampoo and conditioner retail duo, clients

will receive a complimentary bag, along with a small educational info card, explaining

how their purchase supports the health of the planet, sustainable living and those who

make it possible.

GWP PROMOPURCHASE*12 Essential Haircare Shampoo 250ml12 Essential Haircare Conditioner 250ml*does not include Solu Sea Salt ScrubDAVFEBMAR321AVAILABLE WHILE SUPPLIES LAST

Getting inspired & active this Earth MonthWe believe in caring for ourselves, our community and our planet year-round, and to celebrate Earth Month in 2021, we want to focus on the power of opening up new dialogues and reaching out to those around us.

Do your clients know that their investment in Essential Haircare products actively sustains the health of their hair as well as the planet?• Sulfate and paraben-free, the gentle formulas of each family

meet the needs of different hair types, while offering an immediate cosmetic treatment

• Formulated with high percentages of naturally-derived and biodegradable ingredients

• Carbon-neutral• Made using the smallest amount of food-grade plastic, which

can be easily upcycled into pots for small plants• Care-crafted in-house in Parma, Italy with 100% green energy• Support biodiversity and local communities thanks to our

collaboration with the Slow Food farms featured on the front labels

Finding Your Inner ActivistOur admiration for farmers inspired us to create the reusable cotton net bags that are part of this promotion. It’s an easy opportunity to open up a dialogue with clients about how they can support a sustainable food chain, local farmers and local economy by supporting CSA farms.Does your salon have other organizations or areas of interest? We love the idea of partnering up with other B Corps or local organizations that speak to you personally. Planning seminars or fundraising events, whether virtual or in-person, can be just as fruitful as they are rewarding.

RECEIVE FREE12 Davines Net Bag1 Net Bag Info Card pack of 121 Retail Shelf Sign A5


ARIZONA AND SOUTHERN NEVADA SALES ONLY

Experience a whole new dimension of fully customizable lightening possibilities for perfect, creative results that will delight your clients.» Powerful lifting performance

with Anti-Yellow System for the clearest and most even results.

» Superb damage protection – Integrated BondPro+ Technology protects hair from damage and supports bond stability during lightening, ensuring hair is protected and healthy.

» Fully customizable to achieve the perfect results on every client from subtle highlights to bombshell blondes.

SILKLIFT STRONGSilkLift Strong high-performance lightener boasts up to 9 levels of lift.

SILKLIFT ZERO AMMONIASilkLift Ammonia Free high-performance lightener provides up to 6 levels of lift.

SILKLIFT CONTROL PEARLGet cooler results for levels 6–8 and lift up

to 7 levels.

SILKLIFT CONTROL ASHIdeal for levels 5–7.Lifts up to 7 levels.

LIGHTDIMENSIONS BRIGHTENERSThese five-minute highlight upgrades reduce strong contrasts. Integrated BondPro+ and Cool Protect technology ensure clearer, cooler, longer-lasting results.

» LightDimensions BRIGHTENER NATURAL: Up to 1.5 levels of lift for levels 7–9

» LightDimensions BRIGHTENER SILVER: Up to 1.5 levels of lift for levels 5–7

LIGHTDIMENSIONS SILKLIFT 2IN1 SERUMIntensive conditioning and tone stabilization for healthy-looking results, excellent durability, and long-lasting shine.

LIGHTDIMENSIONS SILKLIFT CONDITIONING

CREAM DEVELOPERThis creamy new formula incorporates IntraLipid Technology and SilkProtein

Complex to protect and condition hair for gorgeous results.

AVAILABLE APRIL 1ST

INTRODUCING NEW AND IMPROVED FORMULAS

SHINE BRIGHT WITH NEW GOLDWELL

LIGHTDIMENSIONS



NEW! LIGHTDIMENSIONS INTRO OFFER Update your current lightening portfolio or try something totally new! Available April 1st.

PURCHASE OPEN STOCK2 SilkLift Strong 500g 1 SilkLift Zero Ammonia 500g 1 SilkLift Control Ash LV 5–7 500g 1 SilkLift Control Pearl LV 6–8 500g 1 Brightener Natural 60mL

RECEIVE FREE1 Brightener Silver 60mL 1 SilkLift 2IN1 Serum 75mL 1 SilkLift 3% Conditioning Cream Developer 750mL 1 SilkLift 6% Conditioning Cream Developer 750mL 1 SilkLift 9% Conditioning Cream Developer 750mL 1 Activation Guide1 Mirror Cling Set of 4GOLS8025P301

NEW! SILKLIFT CHOICE This offer features our best-selling premium lightener along with each developer for a special discounted price, plus a free SilkLift 2IN1 Serum. Available April 1st.

PURCHASE OPEN STOCKChoice of 2: SilkLift Strong or SilkLift Zero Ammonia 1 SilkLift 3% Conditioning Cream Developer 750mL 1 SilkLift 6% Conditioning Cream Developer 750mL 1 SilkLift 9% Conditioning Cream Developer 750mL

RECEIVE FREE1 SilkLift 2IN1 Serum 75mL 1 Activation Guide1 Mirror Cling Set of 4GOLS8025P302A

KERASILK SMOOTHING OFFERKerasilk Smoothing Services deliver long-lasting frizz-free results clients absolutely love. To make it easy to get started with this stand-out service, we’ve put together everything you need into one special offer. Now is your chance to see what a game-changer Kerasilk Smoothing can be!

PURCHASE OPEN STOCK1 Kerasilk Control Shape (Medium or Intense) 500mL1 Kerasilk Control Smooth (Medium or Intense) 500mL1 Kerasilk Control Shampoo 1000mL 1 Kerasilk Control Conditioner 1000mL 1 Kerasilk Control Purifying Shampoo 1000mL 1 Kerasilk Control Finishing Cream Serum 12x22mL 1 Kerasilk Activation GuideGOL28022P208 MediumGOLS8022P207 Intense

LIGHTDIMENSIONS

LIGHTENING UNLIMITEDWith its unsurpassed technologies and highest quality standards, Goldwell has

created a whole new dimension of lightening opportunities just for you.

Powerful lifting performance with Anti-Yellow-System for the clearest and most even results.

Incredibly hair friendly due to the integrated BondPro+ Technology

protecting and strengthening the hair fibers.1

Fully customizable to achieve the perfect result on every canvas, no matter how creative you get.

1 If used in combination with BondPro+ step 2.

KNOW

IT |

Pro

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t



VARIS DRYER WITH STYLING SETFOR HERE OR TO-GOBehind the chair or for clients at home, VARIS dryers deliver professional results. For your salon or as a take-home offer for your clients, this deal pairs premium VARIS finishing tools with top-selling StyleSign finishing products.

PURCHASE CHOICE OFGOLS8029P201 VARIS Dryer OR GOL8029P202 VARIS Dryer SB2

RECEIVE FREE1 StyleSign Perfect Hold

Big Finish Volumizing Hairspray 300mL1 StyleSign Just Smooth Sleek Perfection Thermal Spray Serum 100mL

30% OFF KMS HAIRSPRAY SALECHOOSE FROMKMS142062 HAIRSTAY Working Hairspray 300mL KMS142071 HAIRSTAY Firm Finishing Hairspray 300mL KMS132065 THERMASHAPE 2-in-1 Spray 200mL KMS137055 HAIRPLAY Playable Texture 200mL KMS142025 HAIRSTAY Anti-Humidity Seal 150mL

30% OFF STYLESIGN HAIRSPRAY SALECHOOSE FROMGOL227506 Big Finish Volumizing Hairspray 300mL GOL227514 Magic Finish Lustrous Hairspray 300mL GOL227540 Magic Finish Non-Aerosol Hairspray 200mL GOL227511 Naturally Full Blow-Dry Finish Bodifying Spray 200mL GOL227534 Sprayer Powerful Hair Lacquer 300mL

BOOST SPRINGTIME SALES WITH LUXURIOUS KERASILK GIFT SETSKerasilk gift sets are the perfect way to pamper the caregivers in your life! Available in all four Kerasilk varieties, each lavish set features a shampoo, conditioner and travel-sized texture spray. Available April 1st.

PURCHASE PACKAGE1 Kerasilk Shampoo 250mL 1 Kerasilk Conditioner/Foam Conditioner 200mL 1 Kerasilk Style Texture Finish Spray 40mL

AVAILABLE INGOL327711 Color GOL327712 Control GOL327713 Reconstruct GOL327714 Repower (Foam Conditioner)



NEW THERMASHAPE STRAIGHTENING CONDITIONERFor the first time, a conditioner that offers semi-permanent straightening.

What to know about the product:» Heat-activated, self-adjusting conditioner» Gradually straightens hair with regular use

in combination with hot tools» Improves manageability during blow drying» Deeply nourishes and calms coarse and unruly hair» Protects hair from thermal damage, humidity and frizz

NEW MOISTREPAIR HYDRATING OIL This lightweight oil leaves hair and skin smooth and soft. Made with natural oils, you can use it...

» On hair, skin and beard» As a finisher on dry hair to tame fly-aways» As a second-day style refresher» As a styler on damp hair for control» In combination with any KMS START product for extra hydration

Did you know that 30% of people in the US have coarse or curly hair textures? Frizz and unmanageability are cited as the most common obstacle in achieving their perfect style.

Now with NEW KMS Take Control your clients with unruly locks will love being able to finally create soft, manageable hair that is ready to be styled!

NEW! KMS TAKE CONTROL

NEW KMS TAKE CONTROL TRIAL OFFER Experience NEW KMS Take Control with 25% savings off our two new products.

PURCHASE1 THERMASHAPE Straightening Conditioner 300mL 1 MOISTREPAIR Hydrating Oil 100mLKMSTCTRIAL21

NEW KMS TAKE CONTROL SAMPLE OFFER KMS products combine perfectly with each other to create individualized style equations customized to each client’s hair. Right now, when you purchase KMS bestsellers, you’ll get one NEW THERMASHAPE Straightening Conditioner and one NEW MOISTREPAIR Hydrating Oil for free, so you can create a soft, smooth new equation for any client.

PURCHASE1 HAIRPLAY Molding Paste 150mL 1 HAIRPLAY Dry Wax 50mL 1 HAIRSTAY Anti-Humidity Seal 150mL1 HAIRPLAY Playable Texture 200mL 1 THERMASHAPE Quick Blow Dry 200mL 1 ADDVOLUME Styling Foam 300mL

RECEIVE FREE1 THERMASHAPE Straightening Conditioner 300mL 1 MOISTREPAIR Hydrating Oil 100mLKMSTCSAM21



MINI MEGREAT HAIR IS AT HAND…PURCHASE1 full size product

RECEIVE FREE1 travel size product (of the same)

CHOOSE FROMEVO199332 happy campers wearable treatment 200ml with FREE happy campers wearable treatment 50ml

EVO199333 root canal volumising spray 200ml with FREE root canal volumising spray 50ml

EVO199334 liquid rollers curl balm 200ml with FREE liquid rollers curl balm 50ml

EVO199331 casual act moulding paste 90g with FREE casual act moulding paste 15g

SAVEUP TO

25%

THE FULL FABWHERE HAIR DREAMS ARE BORN… AND BOOSTED.PURCHASE6 fabuloso boosting treatment 220ml tubes

CHOOSE FROMplatinum blonde colour boosting treatmentlight beige colour boosting treatmentcaramel colour boosting treatmentpurple red colour boosting treatmentmahogany colour boosting treatmentchestnut colour boosting treatmentcopper colour boosting treatmentcool brown colour boosting treatment

RECEIVE FREE1 fabuloso boosting treatment 30ml 24-pc. display

fabuloso is a colour intensifying conditioner that provides an instant

hair colour boost, combined with a

nourishing treatment to condition, repair, add shine,

instantly tone and intensify hair colour

all in 3 minutes.



evo fabuloso™ platinum blonde

a super-strength shampoo and treatment to stop brassy hair in its tracks.

BRASS BE GONE DUOTHOSE BRASSY DAYS ARE OVER…PURCHASE1 platinum blonde colour boosting treatment 220ml

GET HALF PRICE1 platinum blonde toning shampoo 250ml EVOBRSBGD

PLATINUM BLONDE COLOUR BOOSTING TREATMENTCONCEPT. a platinum blonde treatment that conditions while neutralising unwanted brassy, yellow tones in colour-treated blonde and lightened hair to leave it toned, refreshed and revived with added shine.

BENEFITS. • instantly refreshes and tones to extend the life of

colour-treated blonde and lightened hair• nourishing treatment softens and conditions hair• restores and maintains moisture balance to reduce

frizz and give brilliant shine

PLATINUM BLONDE TONING SHAMPOOCONCEPT.a strong purple shampoo that gently cleanses while neutralising unwanted brassy, yellow tones in colour-treated blonde and lightened hair to leave it evenly toned, cleansed and revived.

BENEFITS.• brighten and extend the life of colour-treated blonde

and lightened hair• sulfate-free cleansers gently cleanse to protect against

colour-fading• nourishing ingredients soften and strengthen for

improved manageability SAVE23%


CALIFORNIA, COLORADO AND NEW MEXICO SALES ONLY

STYLING PROMOFor a limited time, purchase any four (4) select Moroccanoil styling products

for A SPECIAL PRICE!This is the best time of year to stock-up on these styling-favorites!

MIX AND MATCH

ROOT BOOST 8.5 OZ.

VOLUMIZING MOUSSE 8.5 OZ.

DRY TEXTURE SPRAY 5.4 OZ.

BEACH WAVE MOUSSE 5.8 OZ.

PERFECT DEFENSE

6 OZ.

INTENSE HYDRATING MASK 8.5 OZ.BUY 5, GET 1 FREE!

MORIHM8

WEIGHTLESS HYDRATING MASK 8.5 OZ.BUY 5, GET 1 FREE!

MORWHM8

RESTORATIVE HAIR MASK 8.5 OZ.

BUY 5, GET 1 FREE!MORRHM8

SMOOTHING MASK 8.5 OZ.

BUY 5, GET 1 FREE!MORSM8

BUY 5, GET 1 FREE!MASK PROMO SAVE

17%

SAVE28%


CALIFORNIA, COLORADO AND NEW MEXICO SALES ONLY

ON-THE-GO FAVORITES

Try Moroccanoil on-the-go favorites, handpicked for every type of hair.

Discover a complete argan oil-infused regimen in convenient mini sizes,

including a keepsake cosmetics bag.

HYDRATION ON THE GOMoroccanoil Treatment 0.85 oz.Hydrating Shampoo 2.4 oz.Hydrating Conditioner 2.4 oz.All in One Leave-in Conditioner 1.7 oz.FREE BagMORPRO2105US

REPAIR ON THE GOMoroccanoil Treatment 0.85 oz.Moisture Repair Shampoo 2.4 oz.Moisture Repair Conditioner 2.4 oz.Perfect Defense 2 oz.FREE BagMORPRO2107US

VOLUME ON THE GOMoroccanoil Treatment Light 0.85 oz.Extra Volume Shampoo 2.4 oz.Extra Volume Conditioner 2.4 oz.Volumizing Mist 1.7 oz.FREE BagMORPRO2106US

BLONDE ON THE GOMoroccanoil Treatment Light 0.85 oz.Blonde Perfecting Purple Shampoo 2.4 oz.Weightless Hydrating Mask 2.53 oz.Dry Shampoo Light Tones 1.7 oz.FREE BagMORPRO2108US

TRAVEL SIZE DISPLAYINTRO PACKAGE

MORTRVDSP21

INCLUDES4 Moroccanoil Treatment 0.85 oz.4 Moroccanoil Treatment Light 0.85 oz.4 Hydrating Shampoo 2.4 oz.4 Hydrating Conditioner 2.4 oz.4 Intense Hydrating Mask 2.53 oz.4 Hydrating Styling Cream 2.53 oz.4 All in One Leave-in Conditioner 1.7 oz.4 Moisture Repair Shampoo 2.4 oz.4 Moisture Repair Conditioner 2.4 oz.4 Extra Volume Shampoo 2.4 oz.4 Extra Volume Conditioner 2.4 oz.4 Volumizing Mist 1.7 oz.4 Root Boost 2.55 oz.4 Dry Texture Spray 1.6 oz.

4 Blonde Perfecting Purple Shampoo 2.4 oz.4 Curl Defining Cream 2.53 oz.4 Luminous Hairspray – Medium 2.3 oz.4 Luminous Hairspray – Strong 2.3 oz.4 Dry Shampoo Dark Tones 1.7 oz.4 Dry Shampoo Light Tones 1.7 oz.3 Hydration On The Go Travel Sets3 Repair On The Go Travel Sets3 Volume On The Go Travel Sets3 Blonde On The Go Travel Sets

RECEIVE FREE1 NEW Travel Size Display

Introducing our NEW Travel Size Display! This deluxe self-standing display allows salons and stores to showcase a large array of Moroccanoil travel-size products in order to promote impulse purchases in high-traffic areas.

• Centered Removable Brushed Brass Image Frame

• Mirror Top & Brushed Brass Trim

• Silkscreen Logo (both sides)• Adjustable Dividers that

can be inserted on either side of the tray

• Recycled Steel with White PC Finish

• Brushed Brass Trim• Ebony Veneer• Cabinet Door for Storage• Brushed Brass Toe Kick• 11” wide x 11” deep x 65” high


COLOR SUBLIME BY REVLONISSIMO™

PURCHASE12 tubes of Color Sublime by Revlonissimo™ (salon choice)

RECEIVE FREE• Color Sublime by Revlonissimo™ blonde shades 1 Color Sublime 10 75ml 1 Color Sublime 10.21 75ml 1 Color Sublime 10.1 75mlREVCSBR21LIMIT OF 1 PROMOTION PER CUSTOMER

10 10.21 10.1

MAGN±T™ POLLUTION NEUTRALIZER

THE NEW ADDITIVE FOR TECHNICAL SERVICESWith Magn±t™ Pollution Neutralizer, you can be confident that you will always achieve the

optimum color result, thanks to its patent pending pollution blocker action.

90% of the metals onhair are captured and

eliminated, reducing thefree radicals formation.

Hair structure is protectedand preserved for a healthier hair fiber.

Optimumcolor result

REVLONISSIMO™

PURCHASE18 tubes of Revlon Professional™ color (salon choice, excluding Color Sublime)

RECEIVE FREE• Revlon Professional™ tools 1 Aluminum Foil roll 1 Color BowlREVRPT21

ALUMINUM FOIL• Cut to desired length• For bleaches or colored highlights• SIZE: 1 roll of 45m x 12cm Thickness 13 15 microns

COLOR BOWL• Material: polystyrene• Capacity: 500ml

79 SERVICES IN1 BOTTLE*!

*Based on 6ml per service

SAVE20%

SAVE11%


COLORADO, NEW MEXICO AND ARIZONA SALES ONLY

TONE + SHINE KITBye bye brass. This reviving hair mask brightens, hydrates and softens while toning yellow hues. Designed to reduce brassiness in blonde, grey and silver hair tones. Finish with our best-selling Ghost Oil™ to fight frizz and deliver unmatched shine.

INGREDIENT SPOTLIGHT• Açaí extract is high in antioxidants which help

protect fragile strands and provide ultimate moisture

• Moringa seed oil moisturizes, detangles and smoothes hair

INCLUDES1 Purple Mask 6.3 oz.1 Ghost Oil 0.57 oz.

SALON STARTER KITOptions are everything. Stock up on your go-to hair mask or gain a new fav.

INGREDIENT SPOTLIGHT• Pro-vitamin B5 hydrates, smoothes

and adds vibrancy to dull strands while providing hair with a natural boost of body

• Sunflower seed extract contains fatty acids that deeply nourish and increase hair manageability while providing natural UV protection to prevent color fading

INCLUDES1 Ghost Mask 6.3 oz.1 Purple Mask 6.3 oz.1 Hydrating Mask 6.8 oz.1 Hydrating Mask 16 oz.1 Reset Repairing Mask 6.8 oz.

DRY SHAMPOOSkip wash day with the dry shampoo that’s right for you. Dry Shampoo Light tinted purple for blondes, Dry Shampoo Dark tinted brown for brunettes and Dry Shampoo, our powder formula, to add light volume.

INGREDIENT SPOTLIGHT• Glycerin naturally binds moisture to hair

for added softness• Tapioca starch absorbs oils and impurities

CHOOSE FROMDry Shampoo Dark Tones 4.5 oz.Dry Shampoo Light Tones 4.5 oz.

BUY ONE, GET ONE FREE!SEA SHAMPOO + CONDITIONERDouble down on this texture-enhancing combo that gently cleanses hair, adds body and enhances natural waves. A trip to the beach for half the price.

INGREDIENT SPOTLIGHT• Natural sea salt adds volume and effortless texture• Seaweed extract and kelp cleanse hair of excess

oils and provide natural hydration

INCLUDESSea Shampoo 12 oz.Sea Conditioner 12 oz.

APRIL ONLY

NO PARABENS. NO GLUTEN. NO HARMFUL SULFATES.

SAVE25%

SAVE30%

SAVE15%

APRIL ONLY


NOT AVAILABLE IN UTAH

Tag #ABBAlancedLife for a chance to be featured!

@pureabbaproducts

PRO TIP:Shampoo with your favorite ABBA Shampoo and Conditioner. Working in sections, mist Volume Root Spray an inch above and an inch below the part, spraying directly into the roots. Next, work Volume Foam mid lengths to ends and blow-dry with a round brush.

BUY 3 PERMS, GET 1 FREE!PURCHASE3 ABBA True Shapes Acid Waves

RECEIVE FREE1 ABBA True Shapes Acid WaveABBTSB3G121

SEMI-ANNUAL SALE!Grow revenue with our bestselling True Shapes Acid Waves! Featuring botanicals like chamomile and rosemary, this low-ammonia wave strengthens & conditions with true-to-rod size results while enhancing elasticity. The result is a natural looking, resilient texture with a soft, silky shine.

25% OFFVOLUME ESSENTIALS

Get big, bouncy voluminous hair with ourbestselling 100% vegan volume products.

CHOOSE FROMVolume Root Spray 8 oz.Volume Foam 8 oz.

SAVE25%

SAVE25%


Create your hair story with mop®, a customizable haircare collection that delivers high impact results. Powered by an exclusive blend

of fruits, vegetables and botanicals with the most delicious scents, mop® delivers freedom of expression and wearable style.

CALLING ALL CURLS!SHAPE, DEFINE AND HYDRATE WITH OUR BESTSELLING CURLY FAVORITES AT 25% OFF!

Citrus C-Curl Defining Cream

Pomegranate Glossing Pomade

Get social with us!#ColorDesignHair @colordesignhair

#Simply LuxuriousColor

CONTROL YOUR COLORAND YOUR REVENUE!Controlling warmth is a challenge even for the most talented colorist. ColorDesign gives you multiple ways to take your skills to the next level.

BUY 1, GET 1 FREE!Stock up and save on the following series with this exclusive buy one get one free offer.FEATURED SERIES/2 • .01 • .11

FEATURED CORRECTORS1SV • 1SG • 1SBLight Grey • Dark GreyBlue • Green

#showyourMOP for a chance to get featured!

SAVE25%


IS COMINGEND THOSE WINTER BLUES, HYDRATE YOUR CURLS

SpringSpringMOISTURE LOCK™

LEAVE-IN CONDITIONER 8.5 OZ.

Creates a balanced, breathable moisture foundation that encourages curls to form

and leaves hair soft and silky.OUI92208

ULTRA-NOURISHING CLEANSING OIL 8.5 OZ.Our luxurious oil-based formula gently cleanses while restoring essential moisture to dry or damaged curls.OUI95608

ULTRA-NOURISHING INTENSE HYDRATING MASK 7.8 OZ.Rich in natural oils, our deep conditioning treatment restores essential moisture to dry, damaged, or over-processed curls.OUI95508

MONGONGO OIL MULTI-USE CURL

TREATMENT 1.7 OZ.Our fast-absorbing liquid gold elixir delivers

intense hydration to all curl types, restores natural luster, and protects against damage.

OUI96402

BYE BYE DRY SOOTHING + MOISTURIZING

SERUM 2 OZ.Supercharge your curls with this ultra-

moisturizing serum that delivers an intense burst of hydration while conditioning and

rebalancing the scalp to help combat dryness, flaking, irritation, and breakage.

OUI99402

20% OFF HYDRATION PRODUCTS


PURCHASE 12 PHYTO SHAMPOO OR CONDITIONER,

RECEIVE 1 LITER OF THE SAME FREE!CHOOSE FROM

Phytodetox • Phytojoba • Phytocolor • PhytovolumePhytoelixir • Phytodenisa • Phytokeratine Extreme

Welcome Back to a Favorite!

PHYTOLAQUE SOIE Hairspray• Silk fiber: leaves a protective film with a structure close to that of

hair keratin on damaged parts of the hair shaft and imparts shine

• Lacquer gum: natural resin that holds the style without weighing down or drying out the hair

• Acacia honey: fortifies and protects hair while providing maximum hold, even in the most humid weather

BUY 6, GET 1 FREE!


Mountain Star Salon ServicesPersonal Solutions for Professional Stylists

The mission of the company is to help our salon partners grow through offering quality products that provide education, value and a point of difference in the marketplace. Combined with our “White Glove” customer service and strategic sales philosophy

we are the “best choice” distributor in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, Utah, Washington, and Wyoming

Mountain Star pledges our commitment to you, honoring our motto

“WHATEVER IT TAKES”

Mountain Star is committed to sell only to licensed cosmetologists, professional salons and students of cosmetology.

We have a firm commitment to the beauty industry.

Like us on Facebook for the latest news and educational opportunities!

fb.com/mountainstarsalon

OUR BRANDS

22114MTN Please recycle this paper. Advertiser reserves the right to correct print or illustration errors and to limit quantities. © 2021 Williams Publications, Inc., Mpls., MN.

1301 S JASON STREET, UNIT D, DENVER, CO 80223

PH 720.274.7100 FAX 303.777.7229www.mountainstarsalon.com

MountainStar SALON SERVICES

MODEL: KERATIN COMPLEX

SOMETHING NEW SOMETHING NEW IS ON THE HORIZON...COMING 2021!COMING 2021!**

Mountain Star Salon ServicesArizona Campus

(WAREHOUSE & EDUCATION CENTER)

7645 E. Evans Road #130 Scottsdale, AZ 85260

*Planned Opening March 1, 2021

goldwell shine bright with new! lightdimensions

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