goldwell education portfolio 2013

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As a creative professional, you and your salon are a dynamic and inspiring team to make your clients look good and feel great every time they visit your salon. Nevertheless, we realise that your team consists of a variety of individuals, with different levels of skill and experience who need individual training and development to maximise their abilities to fulfill the different and individual needs of your clients. The GOLDWELL Education Portfolio 2013 is therefore, designed to support achieving your specific goals, so that you can fulfill your, and your salons true potential. Regardless of experience level, there is a program or seminar that will help you to move forward successfully in your business and career. Attend GOLDWELL learning experiences and make the most of the skills, knowledge and inspiration you will gain to increase your professional development and success. Ask your GOLDWELL team for an education consultation to help you design a training plan that’s right for you and your team in 2013. > Access powerful education and boost your career with GOLDWELL. SUCCESS IS YOUR CREATIVITY COMING TO LIFE. Nick Wood, MANAGING DIRECTOR Irene Meikle, HEAD OF EDUCATION William Wilson, HEAD OF TECHNICAL AND CREATIVE DIRECTION 1

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The Goldwell Education Portfolio is designed to support achieving your specific goals, so that you can fulfill your, and your salons true potential. For more information or to book a course contact 0207 318 4000

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Page 1: Goldwell Education Portfolio 2013

As a creative professional, you and your salon are a dynamic and inspiring team to make your clients look good and feel great every time they visit your salon.

Nevertheless, we realise that your team consists of a variety of individuals, with different levels of skill and experience who need individual training and development to maximise their abilities to fulfill the different and individual needs of your clients.

The GOLDWELL Education Portfolio 2013 is therefore, designed to support achieving your specific goals, so that you can fulfill your, and your salons true potential. Regardless of experience level, there is a program or seminar that will help you to move forward successfully in your business and career.

Attend GOLDWELL learning experiences and make the most of the skills, knowledge and inspiration you will gain to increase your professional development and success.

Ask your GOLDWELL team for an education consultation to help you design a training plan that’s right for you and your team in 2013.

> Access powerful education and boost your career with GOLDWELL.

SUCCESS IS YOUR CREATIVITY COMING TO LIFE.

Nick Wood, MANAGING DIRECTOR Irene Meikle, HEAD OF EDUCATION William Wilson, HEAD OF TECHNICAL AND CREATIVE DIRECTION

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color zoom ’13 “beautify”

inspiration team

fundamental color 1 level 1 mastercolorist educator fundamental color 2 level 1 mastercolorist educatorfundamental foil level 1 mastercolorist educatorfundamental elumen level 1 mastercolorist educatoressentials color 1 level 2 mastercolorist educatoressentials color 2 level 2 mastercolorist educatoressentials classic techniques level 2 mastercolorist educatorinspiration color correction level 3 mastercolorist educatorinspiration technique design level 3 mastercolorist educatorcolor lab level 4 mastercolorist educatorcolor co-ordination level 4 mastercolorist educatortraining others 1 level 5 mastercolorist educatortraining others 2 level 5 mastercolorist educatormastercolorist certification days all levelslecturer’s awareness GOLDWELL educatorGOLDWELL color expert GOLDWELL educator

13141516192023242526272929303132

5

6

10

34

38

seminar level educator page

the GOLDWELL color cyclemastercolorist growth & development programGOLDWELL color seminars

inspiration color zoom ´13 level 3 color zoom educator”beautify“ collection workshop

global masterscouture coloring and cutting Mark Leesontrend inspirations color and cut Beverly Ccreative excellence Paul Scullyexpress color and cut Terri Kay at Mark Leesoniconic classic coloring and cutting Shane Bennettlondon style coloring and cutting Lisa Whiteman

35

40424344454647

equipment required handouts certificateof participation

>> INDEX

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business & leadership

booking & must-know informationGOLDWELL learning destinations & education team

lets get social – social media Samantha Wardthe fantastic salon Alan Austin-Smithfront of house/reception/retail Mikaela Martindevelop your people skills – with zoo keeping the art of communication Mikaela Martin

seminar educator page

70717272

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62626263636364646567

ultimate gloss GOLDWELL Educatorultimate coverage topchic/ultimate coverage nectaya GOLDWELL Educatorultimate blonde GOLDWELL Educatorultimate transformation GOLDWELL Educatorultimate creativity GOLDWELL Educatorcolor zoom ’13 – beautify collection GOLDWELL Educatorfundamental color 1 and 2 GOLDWELL Educatorfundamental elumen GOLDWELL EducatorInspiration color correction GOLDWELL Educatorbe more. achieve more. customised in-salon program GOLDWELL Educator

60

68

refreshments

curls

perm GOLDWELL Educator

on the edge coloring and cutting Neil Bartonlong hair Michael Barnesan evening withon trend twenty 13 color and cut Burlingtonsclassic cutting Lexingtonsbridal & event hair up Sarah Hodgemen’s classic cutting Erik Landershiatsu Shinobu Sekiya

59

58

4849505354555656

in-salon and regional seminars

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15

2

3

4

CONSULTATION

PRE-C

OLO

R

PREPA

RAT

ION

MA

INT

EN

AN

CE

TECHNIQUE

CARE

PO

ST-COLOR APPLICATIO

N

IN SALON

AT

HO

ME

>> THE GOLDWELL COLOR CYCLE

> Maximise your clients’ potential by providing the ultimate hair color experience.

When clients visit your salon, they expect a high level of technical knowledge and expertise. But that is not the only reason they choose to come to you and your salon.

They value the total experience that you provide from a professional consultation through to the advice you give them about how to maintain their hair at home. By focusing on the key communication and touch points of the GOLDWELL Color Cycle, you can continue to excite your clients and build your reputation as a color expert.

All GOLDWELL Education has at its foundation the easy and effective 5-step Color Cycle approach to help boost your overall color success with clients.

Take part in GOLDWELL color programs and live the GOLDWELL Color Cycle in your salon to achieve perfect color results and greater client satisfaction and loyalty.

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MASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM>>

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>> MASTERCOLORISTGROWTH & DEVELOPMENT PROGRAM

> For aspiring colorists and color impassioned stylists.

Participate in GOLDWELL color seminars and train towards being certified specifically for your level of experience by designing your own training plan from the Mastercolorist Growth & Development program packages. This modular system enables you to customise your training experience and achieve your aims in an ongoing way.

Development and certification levels: >> Level 1: Mastercolorist ASSISTANT >> Level 3: Mastercolorist SPECIALIST >> Level 5: Mastercolorist TRAINER>> Level 2: Mastercolorist TECHNICIAN >> Level 4: Mastercolorist ARTIST

Each level consists of taking part in a seminar series at GOLDWELL and in between completing projects that keep your learning alive and help you gain real experience. Comprehensive learning materials are provided to help you prepare for your certification at each level.

By joining this program you will be able to: > achieve the highest level of quality, client satisfaction and loyalty> increase your knowledge and skills and be positively challenged> boost your creativity and profile your competence> feel fearless, respected and accomplished and enjoy achievement> be able to share your knowledge and skills to develop others

Start today to become a recognised Mastercolorist and capitalise on your dedication to your professional education.

GROWTH & DEVELOPMENT PROGRAM

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>> MASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM

> For aspiring colorists and color impassioned stylists.

Take part in the Mastercolorist Growth & Development program to gain knowledge and practical color skills about products and how to use them, communication and consulting with clients, creativity and design, color services and solutions as well as how to transfer training to others.

To find out more about each individual Mastercolorist seminar, look out for the Mastercolorist icon as seen opposite or ask your GOLDWELL team for an education consultation to help you select the right Mastercolorist training package for you.

Each level has a Mastercolorist folder, and enrolment on the programme entitles you to a 20% discount on all seminars in that level.

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• Essentials Color 1• Essentials Color 2• Essentials Classic

Techniques

• Color Lab• Color Co-ordination

• Training Others 1• Training Others 2

• Fundamental Color 1• Fundamental Color 2 • Fundamental Foil • Fundamental Elumen

MastercoloristASSISTANT

MastercoloristTECHNICIAN

MastercoloristSPECIALIST

MastercoloristARTIST

MastercoloristTRAINER

LEVEL 1LEVEL 2

LEVEL 3LEVEL 4

LEVEL 5

• Inspiration Color Correction

• Inspiration Technique Design

• Inspiration Color Zoom ’13 – ”Beautify“ Collection

GROWTH & DEVELOPMENT PROGRAM

• Certification Day • Certification Day • Certification Day • Certification Day • Certification Day

See page 24, 25 & 37 See page 26 & 27 See page 29See page 13–16 See page 19–23

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COLOR>>

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>> GOLDWELL COLOR SEMINARS

> Wide scope of individual seminars for specific needs.

Hair color is creative, exciting and a large part of our daily business and for salon clients it is of high value for beauty, wellbeing and expression.

If you are just starting up or already very experienced as a colorist, there is a GOLDWELL color program well suited to your individual needs and level of experience.

Combine individual seminars and enroll in those that carry the Mastercolorist icon to create your own personalised training plan.

For more information about Mastercolorist certification, please refer to pages 6–9 or ask your GOLDWELL team for help.

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>> COLOR

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Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 2

London Tue 15 JAN

Tue 5 FEB

Tue 26 FEB

Tue 19 MAR

Tue 9 APR

Tue 30 APR

Tue 21 MAY

Tue 11 JUN

Tue 2 JUL

Tue 30 JUL

Tue 13 AUG

Tue 3 SEP

Tue 24 SEP

Tue 15 OCT

Tue 5 NOV

Tue 26 NOV

Fundamental Color 1

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• New to working with GOLDWELL Colorance

• Starting coloring career

• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification

Participants gain:

• All aspects of the GOLDWELL Colorance system

and services

• Understanding client needs according to the GOLDWELL

Color Cycle

Focus areas:

• Demi-permanent coloring with Colorance range including

COLORANCE, COLORANCE COVER PLUS and COLORANCE

EXPRESS TONING Tones

• Service options and working methods

• All supporting ranges and products: Soft Color, DualSenses

and GOLDWELL StyleSign

• Communication and customer service relating to

Demi-permanent services

L E V E L 1GROWTH & DEVELOPMENT PROGRAM

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Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 2

London Wed 16 JAN

Wed 6 FEB

Wed 27 FEB

Wed 20 MAR

Wed 10 APR

Wed 1 MAY

Wed 22 MAY

Wed 12 JUN

Wed 3 JUL

Wed 31 JUL

Wed 14 AUG

Wed 4 SEP

Wed 25 SEP

Wed 16 OCT

Wed 6 NOV

Wed 27 NOV

Book Fundamental Color 1 and Fundamental 2 together for £220 or

1470 GOLDWELL points

Fundamental Color 2

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• New to GOLDWELL Topchic Hair Color

• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification

• Has certificate of participation in Fundamental Color 1

Focus areas:

• Exploring the needs of salon tinting clients

• Foundation coloring knowledge and skills

• Universal color law, consultation, preparation, application,

post-color care, home hair care and rebooking

• Instruction in the GOLDWELL Color Cycle applicable to

tinting services

• The Topchic (2-10 series) and Colorance (Color-Balancing) systems

• All associated in-salon and at home support products

L E V E L 1GROWTH & DEVELOPMENT PROGRAM

>> COLOR

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Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 2

London Mon 14 JAN

Mon 18 MAR

Mon 20 MAY

Mon 29 JUL

Mon 23 SEP

Mon 25 NOV

Fundamental Foil

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• New to foiling and creative techniques

• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification

• Has certificate of participation in Fundamental Color 1 and 2

Focus areas:

• Fundamentals of foiling for first-timers - commercial foiling

made easy

• Sectioning, slicing and weaving - horizontal, diagonal and

vertical placement within quick and easy creative services

• Topchic, SilkLift and Colorance systems

• Step by step instruction according to the GOLDWELL Color Cycle

• Support products for optimum color results and complete

client satisfaction

L E V E L 1GROWTH & DEVELOPMENT PROGRAM

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L E V E L 1GROWTH & DEVELOPMENT PROGRAM

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 2–3

London Mon 4 FEB

Mon 8 APR

Mon 10 JUN

Mon 12 AUG

Mon 14 OCT

Fundamental Elumen

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• New to Elumen

• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification

• Has certificate of participation for Fundamental Color 1, 2

and Fundamental Foil

Focus areas:

• Experience a technologically advanced, non-oxidative permanent

coloring concept

• Comprehensive instruction in Elumen High Performance Color

for unique exclusive salon services - fundamental Elumen

technology, methods, application and after care

• Achieving extraordinary color results for clients

>> COLOR

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>> COLOR

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Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 3

London Tue 22 JAN

Tue 12 FEB

Tue 5 MAR

Tue 26 MAR

Tue 16 APR

Tue 7 MAY

Tue 28 MAY

Tue 18 JUN

Tue 9 JUL

Tue 20 AUG

Tue 10 SEP

Tue 1 OCT

Tue 22 OCT

Tue 12 NOV

Essentials Color 1

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• New to tinting for grey coverage and, or new to fashion coloring

• Has certificate of participation for Fundamental Color 1, 2

and Fundamental Foil

• OR is certified in LEVEL 1 Mastercolorist ASSISTANT

Focus areas:

• Specific needs of blondes, brunettes, redheads and grey

coverage clients

• Achieving successful tinting results from start to finish

• Topchic and TriFlective Naturals systems in relationship to

grey coverage

• Utilization of fashion shades from the Topchic and Colorance systems

• Awareness of the GOLDWELL Color Cycle

• Support products that provide full customer service and perfect

color results

L E V E L 2GROWTH & DEVELOPMENT PROGRAM

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Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 3

London Wed 23 JAN

Wed 13 FEB

Wed 6 MAR

Wed 27 MAR

Wed 17 APR

Wed 8 MAY

Wed 29 MAY

Wed 19 JUN

Wed 10 JUL

Wed 21 AUG

Wed 11 SEP

Wed 2 OCT

Wed 23 OCT

Wed 13 NOV

Book Essentials Color 1 and Essentials Color 2 together for £220 or

1470 GOLDWELL points

Essentials Color 2

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• New to highlighting, decoloring and toning and, or using

GOLDWELL blonde products

• Has certificate of participation for Fundamental Color 1, 2

and Essentials Color 1

• OR is certified in LEVEL 1 Mastercolorist ASSISTANT

Focus areas:

• Insights into the needs of blonde clients

• Communication, coloring procedures, products and home hair care

• Knowledge and skill regarding blonde services

• GOLDWELL Topchic (HiBlondes Control and NeutraLights)

and SilkLift systems

• Core salon services related to highlifting, decoloring and blonde

refinement (toning)

L E V E L 2GROWTH & DEVELOPMENT PROGRAM

>> COLOR

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>> COLOR

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L E V E L 2GROWTH & DEVELOPMENT PROGRAM

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 2

London Mon 11 FEB

Mon 15 APR

Mon 17 JUN

Mon 19 AUG

Mon 21 OCT

Essentials Classic Techniques

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• New to classic foiling techniques

• Has certificate of participation for Fundamental Color 1, 2

and Fundamental Foil as well as Essentials Color 1, 2

• OR is certified in LEVEL 1 Mastercolorist ASSISTANT

Focus areas:

• Instruction in classic techniques and adapting placement

and formulations

• Dimensional coloring according to client needs and current

fashion direction

• Commercial, salon core highlighting services

• Perfecting skills associated with working productively using

Topchic (HiBlondes Control and NeutraLights), Colorance

and SilkLift systems

• All associated support products

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L E V E L 3GROWTH & DEVELOPMENT PROGRAM

26

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 3

London Tue 29 JAN

Tue 19 FEB

Tue 12 MAR

Tue 2 APR

Tue 23 APR

Tue 14 MAY

Tue 4 JUN

Tue 25 JUN

Tue 16 JUL

Tue 6 AUG

Tue 27 AUG

Tue 17 SEP

Tue 8 OCT

Tue 29 OCT

Tue 19 NOV

Inspiration Color Correction

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• New to color correction or using GOLDWELL products for

color correction services

• Has certificate of participation for Fundamental Color 1, 2

and Essentials Color 1, 2

• OR is certified in LEVEL 2 Mastercolorist TECHNICIAN

Focus areas:

• Professional salon solutions for turning color challenges

into thrilling results

• System Color Remover and Pre-Pigmentation

• Corrective services using Topchic, Colorance, SilkLift and

Elumen systems

• Coloring darker, filling; tinting back and overcoming color fading

• Fashion coloring on lightened hair, toning and ‘no fuss’ low-lighting

• Removing artificial color

>> COLOR

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27

Inspiration Technique Design

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• New to designing techniques or looking for new inspiration

• Has certificate of participation for Fundamental Color 1, 2,

Fundamental Foil and Fundamental Elumen, Essentials Color 1, 2

and Inspiration Color Correction

• OR is certified in LEVEL 2 Mastercolorist TECHNICIAN

Focus areas:

• Designing techniques that are customised to individual client needs

• Modifying formulae, sectioning and placement to adapt to different

styles, length, texture, color history and client needs to create

individual color results

• Creating and naming your own creative services and sharing your

ideas to inspire each other

• Enriching your creativity with new and original ideas that have

the potential to expand your menu of color services

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035

GOLDWELL points

NVQ Level 3

London Wed 20 FEB

Wed 24 APR

Wed 26 JUN

Wed 7 AUG

Wed 9 OCT

Wed 20 NOV

L E V E L 3GROWTH & DEVELOPMENT PROGRAM

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Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb. You will receive our Color Lab pack in the

mail prior to the seminar

Investment £155 or 1035 GOLDWELL points

NVQ Level 3

London Mon 11 MAR

Mon 3 JUN

Mon 16 SEP

Mon 18 NOV

Color Lab

Educator:

GOLDWELL Mastercolorist Educator

Format:

One day seminar including hands-on workshop

Experience Level:

• Has certificate of participation for Fundamental Color 1, 2,

Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,

Essentials Classic Techniques, Inspiration Color Correction

and Inspiration Technique Design

• OR is certified in LEVEL 3 Mastercolorist SPECIALIST

Focus areas:

• Evolving existing skills to create your own formulae and

color schemes

• Color sense, awareness and visualization

• Recreating colors adapted from different visual references

• Experimental and exploratory experience that will inspire

confidence in color design

• Developing color intelligence and stimulating color potential

• Experience the full spectrum of GOLDWELL color products

L E V E L 4GROWTH & DEVELOPMENT PROGRAM

>> COLOR

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L E V E L 4GROWTH & DEVELOPMENT PROGRAM

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 3

London Mon 4 and Tue 5 MAR

Mon 8 and Tue 9 JUL

Mon 30 SEP and Tue 1 OCT

Color Co-ordination

Educator:

GOLDWELL Mastercolorist Educator

Format:

Two day seminar including practical hands-on workshops

Experience Level:

• Has certificate of participation for Fundamental Color 1, 2,

Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,

Essentials Classic Techniques, Inspiration Color Correction

and Inspiration Technique Design

• OR is certified LEVEL 3 Mastercolorist SPECIALIST

Focus areas:

• Co-ordinating a color concept into a co-ordinated collection

• Behind the scenes of how to recreate the GOLDWELL annual

Education Collection techniques

• Process of how to co-ordinate a collection prior to, during and

after the design

• Basic project management relating to producing a collection

• Building your own collection concept from start to finish

• Demonstrations on live models

• Gaining ideas via sharing with each other and presenting

your concepts

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>> COLOR

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Training Others 2

Educator:

GOLDWELL Mastercolorist Educator

Format:

Two day seminar including interaction and project work

Level:

• Has certificate of participation in for Fundamental Color 1, 2,

Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,

Essentials Classic Techniques, Inspiration Color Correction,

Inspiration Technique Design, Color Lab, Color Co-ordination and

Training Others 1

• OR is certified in LEVEL 4 Mastercolorist ARTIST

Focus areas:

• Expanding on training principles gained in Training Others 1

• Training process and learning styles

• Planning and designing team and individual training plans

• Types of training topics, environments and delivery methods

• Fulfilling different types of training objectives and evaluating

training effectiveness

• Basis to develop as a dedicated trainer within your organization

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Investment £200 or 1355 GOLDWELL points

NVQ Level 4

London Mon 2 SEP

Training Others 1

Educator:

GOLDWELL Mastercolorist Educator

Format:

Two day seminar including interaction and project work

Experience Level:

• Has certificate of participation for Fundamental Color 1, 2,

Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,

Essentials Classic Techniques, Inspiration Color Correction,

Inspiration Technique Design, Color Lab and Color Co-ordination

• OR certified in LEVEL 4 Mastercolorist ARTIST

Focus areas:

• Fundamental presentation and training principles

• Effective planning, designing and conducting one-on-one or

small group salon training sessions

• How to share your expertise and experience in a training role and

help others to grow and be successful

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Investment £200 or 1355 GOLDWELL points

NVQ Level 4

London Mon 10 JUN

L E V E L 5GROWTH & DEVELOPMENT PROGRAM

L E V E L 5GROWTH & DEVELOPMENT PROGRAM

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MastercoloristCertification Days

Each level of the Mastercolorist accreditation is a key to

success and acknowledgement of your ongoing growth

and development.

You will be able to show concrete evidence of your

achievements and commitment and to be celebrated as a

true color expert at each level. Gaining your certification

will further help to build your confidence, reputation and

credibility with salon clients.

Select a date from the options below for your target level

after the due completion date of your seminar training plan.

The one day certification test will include testing in product

and core skills and active completion of 2 models.

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £50 or 335 GOLDWELL points

Location London

LEVEL 1: Mastercolorist ASSISTANT

Wed 3 APR

Wed 5 JUN

Wed 28 AUG

Wed 13 NOV

LEVEL 2: Mastercolorist TECHNICIAN

Wed 24 APR

Wed 19 JUN

Wed 7 AUG

Wed 6 NOV

LEVEL 3: Mastercolorist SPECIALIST

Wed 8 MAY

Wed 3 JUL

Wed 2 OCT

LEVEL 4: Mastercolorist ARTIST

Wed 20 MAR

Wed 4 SEP

Wed 23 OCT

LEVEL 5: Mastercolorist TRAINER

Wed 20 NOV

GROWTH & DEVELOPMENT PROGRAM

>> COLOR

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Lecturer’s Awareness

Educator:

GOLDWELL Academy Educator

Format:

One day seminar including demonstrations

Experience Level:

Full time college lecturers

Focus Areas:

• For full time college lecturers to keep up to date and informed about

GOLDWELL color products and information

• Setting your own agenda on color topics covered as well as covering

any new GOLDWELL color products introduced recently

• In the afternoon these products and their uses are demonstrated on

1-2 models following the GOLDWELL Color Cycle

• An important focus is how to teach these methods and information

onto others

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Investment £20 or 135 GOLDWELL points

NVQ Level 3

London Wed 30 JAN

Wed 13 MAR

Wed 15 MAY

Wed 17 JUL

Wed 18 SeP

Wed 30 OCT

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plans into action. Our experts will always be helping you to bring

out your own passions and ideas in creative color and increase your

confidence in the wider business world

• A holistic mix of product information and hands-on sessions with

models putting the concepts taught into action. From hair science

working through the comprehensive GOLDWELL color portfolio

• We will give you the expert technical and business skills you’ll need

to run a successful salon, plus, the ability to coach and develop

yourself and your team into being true color experts

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £2,000 or 13,335 GOLDWELL points

NVQ Level 3-4

Location London

GOLDWELL Color Expert

Educator:

GOLDWELL Academy Educator

Format:

12 days (6 weeks, 2 days per week)

Experience Level:

Experienced colorists and salon owners

Focus Areas:

• There are few courses in Europe that can give you this level

of expertise and personal tuition. There’s a limit of just seven

people per course. Closely assisted by our own experts, anyone

attending this course will leave The Academy with the skills to

become an expert educator and color specialist within their own

Salon team

• This intensive 12 day course offers a combination of inspired learning

and personal development, which will not only help you later hone

others talents but will bring out your own creativity and help

concentrate your business skills and industry aspirations

• The emphasis for this exclusive course is on how you can create the

salon you want. You’ll receive training on compiling menus, choosing

complimentary services, pricing structures and building the skills

you’ll need within your team. You’ll learn color planning, how to train

others in color selection, application and style creation. There will

also be sessions on business building and putting your business

>> COLOR

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Color Expert 1

Mon 14 and Tue 15 JAN

Mon 21 and Tue 22 JAN

Mon 28 and Tue 29 JAN

Mon 4 and Tue 5 FEB

Mon 11 and Tue 12 FEB

Mon 18 and TUE 19 FEB

Color Expert 2

Mon 8 and Tue 9 APR

Mon 15 and Tue 16 APR

Mon 22 and Tue 23 APR

Mon 29 and Tue 30 APR

Mon 13 and Tue 14 MAY

Mon 20 and Tue 21 MAY

Color Expert 3

Mon 15 and Tue 16 JUL

Mon 22 and Tue 23 JUL

Mon 29 and Tue 30 JUL

Mon 5 and Tue 6 AUG

Mon 12 and Tue 13 AUG

Mon 19 and Tue 20 AUG

Color Expert 4

Mon 7 and Tue 8 OCT

Mon 14 and Tue 15 OCT

Mon 21 and Tue 22 OCT

Mon 28 and Tue 29 OCT

Mon 4 and Tue 5 NOV

Mon 11 and Tue 12 NOV

On completion of the color expert course we award prior recognition of

Mastercolorist levels 1–3

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A movement of an urban community has taken over the catwalks of the fashion capitals – which has inspired the global GOLDWELL Color Zoom Creative Team to develop a new, wonderful collection.

What is the hippest trend for 2013?Beautify! Rarely has a trend been this easy going and multifaceted: it’s all about making the world a more worth while place to live in – through cheer and positive thinking.

The eclectic mix & match of colors, material and patterns becomes the most important design element that gives you as a creative artist possibilities to develop innovative designs with individual charm and style. The looks are characterised by unconventional color combinations and cuts that reveal even more surprising details after styling. Learn how you can implement this current fashion trend in your salon in an easy and versatile way by attending a Color Zoom seminar. Delight your trend-conscious clients with the new Mix & Match Concept, new trend shades and your creativity.

Beautify your Client – a trend that is fun for you and your clients!

COLOR ZOOM ’13>>

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L E V E L 3GROWTH & DEVELOPMENT PROGRAM

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring A pintail comb

Investment £155 or 1035 GOLDWELL points

NVQ Level 3

London Mon 25 FEB

Mon 25 MAR

Inspiration Color Zoom ’13 “Beautify” Collection Workshop

Educator:

GOLDWELL Color Zoom Educator

Format:

One day seminar with look and learn demonstration in the morning

and afternoon hands-on workshop

Experience Level:

• Color and trend oriented hairdressers looking for new inspiration

• Has certificate of participation in Fundamental Color 1, 2,

Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,

Essentials Classic Techniques, Inspiration Color Correction and

Inspiration Technique Design

• OR is certified in Level 2 Mastercolorist TECHNICIAN

Focus areas:

• The new Color Zoom ´13 ”Beautify“ – Mix & Match Concept

• Explanation and demonstration in an up-close- and personal way

• Step by step instruction on the sectioning, placement,

color schemes

• Color story underpinning the different trend looks

• Possibilities on how each technique can be customised for

your salon client

• Complete palette of GOLDWELL color products and a new,

trend inspiration for your salon services

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>> COLOR ZOOM CHALLENGE ’13

> The international GOLDWELL Color Award:Your inspiration sets the trend!

Do you have a good feeling for trends and love fashion?

Take part in the Color Challenge! As a winner, you will receive the unique chance to develop the global Color Zoom Collection 2014 together with the GOLDWELL Master Team!

Prove your passion for color in the international live competition and interpret the Beautify trend in your own creative way. Make yourself a worldwide name:

SET THE TREND!To participate, choose the category that suits you: Creative, New Talent or Partner Colorist. Send us your interpretation of the Beautify trend by May 31st 2013.

Go for it: ask your GOLDWELL Educator or Sales Representative for the Color Zoom Challenge entry pack.

Take part and look forward to the international Color Zoom event in October 2013 in Los Angeles, USA.

You can find more inspiration and information at www.colorzoom.com.

We’re looking forward to your participation!

BEAUTIFY

LOS ANGELES

2011 GLOBAL WINNERS

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INSPIRATION TEAM>>

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>> TALENTED AND PASSIONATE ARTISTIC & COLOR EDUCATORS

> Be inspired by creative masters

Attend GOLDWELL inspirational artistic programs and be exposed to energetic and interesting educators who live and breathe their craft and wish to share their skills, ideas and experience with you. Gain real-life insights, new creative concepts, tips and hints to add to your own portfolio of skills and experience.

Globally renowned educators as well as up-and-coming talents will inspire you toward maximizing your skills when you attend creative shows, events, look & learn seminars or in an exclusive In-Salon seminar for your team.

GOLDWELL Artistic & Color Master programs will help you to boost your skills in:> Salon creative coloring > Cutting, styling, finishing> Editorial and photographic > Fashion and trend information> Long hair upstyling and conversions > Competitions and awards

Ambassador Educators are all British Hairdressing Awards finalists or winners. Artistic Educators are dynamic salon owners or successful key salon team members.

Ask your GOLDWELL team about upcoming events or go to pages 32–35 for more information about Color Zoom.

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>> GLOBAL MASTERS

> Global Color and Artistic Master Team Members

A new global structure of Global Color and Artistic Masters has been added to the GOLDWELL Education Portfolio for 2013 to represent 4 key world regions. The aim of which is to create a strong creative and inspirational link across the world, so that input to and from the countries and regions can be shared and optimized to salons globally. We proudly announce the selection of the team for 2013 and congratulate William Wilson as a local color hero from the UK, for his selection as a Global Color Master – EUROPE. Williams achievements and contribution have led to him being the ideal ambassador – the voice and creative color mind representing the region together with the new global team of masters from: EUROPE > Global Color Masters – William Wilson, UK and Agnes Westerman, Netherlands

> Global Artistic Master – Mario Krankl, Austria AMERICAS > Global Color Masters – Timothy Switzer, Canada and John Simpson, USA

> Global Artistic Master – Dimitrios Tsioumas, USAASIA > Global Color Master – Peter Wu, TaiwanAUSTRALIA/PACIFIC > Global Color Master – Monica White, Australia

> Global Artistic Master – Shane Henning, Australia The Global Master team and network contribute to the development of education and color concepts and help bring those to life, support skill building for Education teams and salons. While the role of William and the team of Global Color Masters focusses on color concepts, together the Global Color and Artistic Masters work in unison to provide a well rounded team of global talent and experience and a complete balance of skills, knowledge and inspiration for GOLDWELL salons worldwide. You can see some of William’s work on pages within this GOLDWELL Portfolio. Global Masters help salons around the world be creatively inspired and support maximizing your skills via special and interesting know how and topics. You can learn personally from them by attending scheduled activities around the world.

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> North America

> Australia Pacific

> Asia

> Europe

Dimitrios Tsoumis Global Artistic Master

William Wilson Global Color Master

Shane Henning Global Artistic Master

Timothy Switzer Global Color Master

Mario Krankl Global Artistic Master

Monica White Global Color Master

John Simpson Global Color Master

Agnes Westermann Global Color Master

Peter Wu Global Color Master

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Mark LeesonCouture Coloring and Cutting

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on workshop completing 1 model

Experience Level:

Hairdressers with cutting skills that are looking for inspirational ideas

on coloring and cutting

Focus Areas:

In this seminar Mark will reveal his award winning techniques for

coloring and cutting giving a couture edge, helping you to create color

and cuts for the individual. Mark will work with color techniques such

as threading, shadowing and splash

Register 9.30 am

Start 10.00 am

Finish 5.30 pm

Bring Scissors, combs and brushes

Investment £220 or 1470 GOLDWELL points

NVQ Level 3

London Mon 4 MAR

Mon 9 SEP

Mark Leeson

Mark Leeson has been hairdressing for more than 25

years and in 2004 he won his first British Hairdressing

Award. Since then he has won a long list of awards,

and has been twice nominated for British Hairdresser

of the Year. Mark’s stunning photographic work has

made him one of the most respected hairdressers in

the world.

Renowned for his exceptional colour work and superior

shows, Mark is a first-class educator and remains one

of Goldwell’s most popular ambassadors. His

collections never fail to make front covers and his

ability to transform the ordinary into the extraordinary

is simply mesmerising.

>> hair: Mark Leeson >> make up: Melanie Arter >> stylist: Bernard Connolly >> photography: Paul Scala

>> NATIONAL MASTERS

> Ambassador Educators

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Beverly CTrend Inspirations Color and Cut

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on workshop completing 1 model

Experience Level:

Hairdressers with cutting skills who are looking for inspirational

ideas on coloring and cutting

Focus Areas:

Trend Inspirations Color and Cut – This seminar with Beverly C will focus

on a day of inspiring education featuring the most current looks. Using

her extensive knowledge and talent to translate the best looks for the

client working on suitability, age group, face shapes and what’s hot

Register 9.30 am

Start 10.00 am

Finish 5.30 pm

Bring Scissors, razor, combs and brushes

Investment £220 or 1470 GOLDWELL points

NVQ Level 3

London Mon 18 MAR

Mon 7 OCT

Beverly C

Legendary stylist Beverly C is one of the most prolific

hairdressers in the business. A renowned international

artist and creative director, twice winner of British

Hairdresser of the Year, the first female stylist to be

awarded an MBE, and a regular in the press and on TV,

Beverly is adored and admired everywhere for her

no-nonsense approach to making women look and feel

beautiful. She is passionate about educating and owes

much of her success to the mentoring she received

during her early career. As a Goldwell ambassador

she relishes passing on her expertise, enthusiasm,

commercial and creative talent, to stylists in the

UK and around the globe - inspiring hairdressers

everywhere.

>> hair: Beverly C for Goldwell >> make up: Lauren Mathis >> stylist: Bernard Connolly >> photography: Desmond Murray

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Paul ScullyCreative Excellence

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on work shop completing 1 model

Experience Level:

Hairdressers with cutting skills that are looking for inspirational ideas

on coloring and cutting

Focus Areas:

Classic signature looks that will build and define your business with

easy and practical ideas. This course will cover coloring and cutting

techniques.

Register 9.30 am

Start 10.00 am

Finish 5.30 pm

Bring Scissors, combs and brushes

Investment £170 or 1335 GOLDWELL points

NVQ Level 3

London Mon 8 JUL

Paul Scully

Paul Scully’s Surrey based Scully Scully salon has

enjoyed growing success and has earned a reputation

as one of the top color specialists nationwide.

Paul Scully balances a busy career, presenting shows

and seminars worldwide whilst maintaining a loyal

salon-based clientele. The Scully Scully philosophy

is to translate their show work into workable and

wearable looks for clients of all ages and walks of life.

Teaching Creative Excellence gives Paul Scully

the opportunity to pass on his knowledge and

placement ideas.

>> hair: Paul Scully >> make up: Jo Sugar >> stylist: Jane Target >> photography: Desmond Murray

>> NATIONAL MASTERS

> Ambassador Educators

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Terri Kay

Terri Kay is the manager for Mark Leeson Hair Body

and Mind and has been hairdressing for more than

25 years. With a long list of awards to her name,

including three times winner of Eastern Hairdresser

of the Year. Terri is an educator who truly understands

how to create a winning collection and is now in the

British Hairdressing Hall of Fame.

Her technical knowledge is exceptional and her work is

regularly featured in hair magazines all over the globe.

Having worked alongside world-renowed hairdresser

Mark Leeson for more than 20 years, Terri is an

excellent educator who is renowned for her superb

teaching skills and enthusiasm for hairdressing.

>> hair: Terri Kay at Mark Leeson Hair Body and Mind >> color: Mark Leeson >> make up: Victoria Baron >> stylist: Bernard Connolly >> photography: Andrew O’Toole

Terri Kay at Mark LeesonExpress Color and Cut

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on workshop completing 1 model

Experience Level:

Hairdressers with cutting skills that are looking for inspirational ideas

on coloring and cutting

Focus Areas:

Terri brings her salon experience to teach young stylists quick and

easy, but very effective color and cut techniques helping to grow the

stylist’s column

Register 9.30 am

Start 10.00 am

Finish 5.30 pm

Bring Scissors, combs and brushes

Investment £170 or 1135 GOLDWELL points

NVQ Level 3

London Mon 21 JAN

Mon 5 AUG

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Shane Bennett Iconic Classic Coloring and Cutting

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on work shop completing 1 model

Experience Level:

Hairdressers with cutting skills that are looking for inspirational ideas

on coloring and cutting

Focus Areas:

A consumer led course taking the foundation classic techniques and

developing them further to make them more commercial for salon

use. Shane brings his salon expertise to this course

Register 9.30 am

Start 10.00 am

Finish 5.30 pm

Bring Scissors, combs and brushes.

Investment £170 or 1335 GOLDWELL points

NVQ Level 3

London Mon 22 APR

Mon 11 NOV

Shane Bennett

Shane Bennett – 3 times Northern Ireland Hairdresser

of the Year and member of the British Hairdressing

Hall of Fame is currently based at his salon in

Hillsborough. Shane is a regular face on Irish

television and his photographic work is featured in

both trade and consumer magazines nationally and

internationally.

Shane’s elegant salon has become a beacon of

exceptional hairdressing and customer service. His

reputation has grown from strength to strength and he

travels extensively promoting the hairdressing

industry. He has a passion for beautiful hair and is an

expert in the art of dressing hair and long hair work.

>> hair: Julie Cherry, Shane Bennett Salon >> make up: Claire Mc Evoy >> stylist: Geraldine Connon >> photography: Jim Crone

>> NATIONAL MASTERS

> Ambassador Educators

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Lisa WhitemanLondon Style Coloring and Cutting

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on workshop completing 1 model

Experience Level:

Hairdressers with cutting skills that are looking for inspirational ideas

on coloring and cutting

Focus Areas:

Being London based Lisa will share her experience with coloring and

cutting bringing ideas from her busy Mayfair salon

Register 9.30 am

Start 10.00 am

Finish 5.30 pm

Bring Scissors, combs and brushes

Investment £170 or 1135 GOLDWELL points

NVQ Level 3

London Mon 10 JUN

Mon 18 NOV

>> hair: Lisa Whiteman >> make up: Gina Anderson >> stylist: Bernard Connolly >> photography: Barry Jeffery

Webster Whiteman

Lisa Whiteman has been in the industry for over 20 years.

As well as being a co-owner and Director of stylish salon

Webster Whiteman in Mayfair, she has been a trainer and

mentor to many salon owners and talented up-and-

coming hairdressers both nationally and internationally.

Her high standards and reliability have led to a reputation

for the utmost level of professionalism, which has been

rewarded with nominations for numerous top industry

awards. Lisa’s incredible skills have also seen her build

up an extensive list of celebrity clients.

Member of the International Color Zoom 2012

Creative Team.

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Neil Barton On The Edge Coloring and Cutting

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on work shop completing 1 model

Experience Level:

Hairdressers with cutting skills that are looking for inspirational ideas

on coloring and cutting

Focus Areas:

Coloring and Cutting for contemporary styles for all your clients. Neil

Barton will encourage you to explore the dimensions of hair using new

techniques – the Neil Barton way. The course will cover quick coloring

and cutting techniques

Register 9.30 am

Start 10.00 am

Finish 5.30 pm

Bring Scissors, combs and brushes

Investment £170 or 1335 GOLDWELL points

NVQ Level 3

London Mon 24 JUN

Mon 23 SEP

Neil Barton

Neil Barton of Neil Barton Hairdressing in Edinburgh

has been in the industry for over 15 years. With an

award winning salon in the centre of Edinburgh, his

team are trained to the highest standard. He has a

passion for quality service as well as cutting edge

creativity.

Neil Barton, four times finalist for Scottish

Hairdresser of the Year and global winner of Goldwell

Color Zoom 2010 leads his artistic and education team,

constantly evolving and keeping ahead of the game –

they are the next generation in hairdressing.

Member of the International Color Zoom 2011

Creative Team.

>> hair: Neil Barton >> make up: Nora Nora >> stylist: Jo Phillips >> photography: Stuart Weston

>> NATIONAL MASTERS

> Ambassador Educators

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Michael BarnesLong Hair

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on workshop working on mannequins

Experience Level:

Hairdressers looking for new ideas and confidence with styling long hair

Focus Areas:

If you want to perfect the art of long hairdressing then this is the

seminar for you. Michael Barnes takes you from basics to catwalk and

avant-garde styling. Michael feels that dressing long hair has

unlimited possibilities and therefore allows hairdressers the freedom

to express their creativity

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Combs and brushes

Investment £170 or 1135 GOLDWELL points

NVQ Level 3

London Mon 29 APR

Mon 15 JUL

>> hair: Michael Barnes >> make up: Valentina Tiurbini >> stylist: Nikki Massey >> photography: Andres Reynega

Michael Barnes

Hairdressing is in Michael’s blood having been in the

industry for almost 40 years. His love and passion for

the trade and his extensive knowledge gained through

his career bring a wealth of experience. An artist in

long hair, creatively he has an enviable reputation for

being a master of Avant Garde, which makes Michael

an excellent teacher for this long hair seminar.

Michael has a very successful, busy salon in central

London and still runs a busy column of clients.

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An Evening With

Format:

An evening of stimulating and inspiring hairdressing

Level:

All hairdressers looking to be inspired

Focus Areas:

An evening up close and personal with industry leaders. View their

latest hair collections, their ideas and aspirations in an informal

relaxed atmosphere, demonstrating the latest collections focusing on

coloring and cutting along with hair styling

Register 6.30 pm

Start 7.00 pm

Finish 9.15 pm

Investment £65 or £260 (5 tickets) or 435 or 1735 (5 tickets

Investment GOLDWELL points

NVQ Level 2–3

London Mon 18 FEB Beverly C

Mon 3 JUN Mark Leeson

Mon 4 NOV Michael Barnes

>> NATIONAL MASTERS

> Ambassador Educators

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>> NATIONAL MASTERS

> Artistic Educators

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Burlingtons On Trend Twenty 13 Color and Cut

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on workshop completing 1 model

Experience Level:

Hairdressers with cutting skills that are looking for inspirational ideas

on coloring and cutting

Focus Areas:

The Burlingtons Art Team will take you through this season’s hot

trends in color, cuts and style. This will help you to identify trends, and

interpret and adapt them to your clients requests

Register 9.30 am

Start 10.00 am

Finish 5.30 pm

Bring Scissors, combs and brushes

Investment £170 or 1135 GOLDWELL points

NVQ Level 3

London Tue 2 APR

Tue 25 JUN

>> hair: Isha Samms, Burlingtons >> make up: Amanda Tang >> stylist: Rupert Kingston >> photography: Diego Bonfanti

Burlingtons

Burlingtons was launched in 1983 by hairdresser Clive

Colman. The journey began in London and there are

now eight salons throughout the UK. The group has

become renowned for its funky dynamic team who

constantly deliver first class hairdressing. Throughout

this seminar the Burlingtons Art Team will share their

expertise on the latest hot trends in cutting and colour,

with top tips and inspiring ideas, giving stylists plenty

of adaptable new looks to take back in to the salon.

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Lexingtons

Andy Kyriacou has been in the Hairdressing industry

for over 30 years. Owner of Lexingtons, with two

salons in London, he has been a GOLDWELL partner

for over 20 years. Andy’s philosophy to a successful

salon is Education. Dedication and a strong working

ethic is his top priority to his colleagues, and the

ultimate care and customer service to his clients.

Lexingtons continues to strive forward in pushing the

boundaries. As well as constantly putting together

unique concepts for high-profile photographic shoots

and stage work.

Andy, along with Tamara, have been educators at the

Goldwell Academy for eight years and Andy is four

times winner of the Color Zoom Challenge (UK),

>> hair: Lexingtons >> make up: Sotiris Lovaris >> stylist: Sotiris Lovaris >> photography: Agata Preyes

Classic Cutting

Format:

Two day seminar with a combination of demonstration and core

information as well as hands-on workshop completing 3 models

Experience Level:

Assistants and junior stylists

Focus Areas:

• There’s no substitute for a good foundation in Classic Cutting skills. Every

single style you will ever create comes from a solid knowledge of how to

achieve a bob, a fringe or cutting to perfection. This seminar is for any

stylist ready to step up and really make a difference on the salon floor

• This seminar will cover demonstration and information, consultation

skills, face shapes, hair lines and hair growth, sectioning and angles

as well as finishing and cross checking.

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Scissors, combs and brushes

Investment £285 or 1900 GOLDWELL points

NVQ Level 2

London Mon 11 and Tue 12 MAR

Mon 1 and Tue 2 JUL

Mon 2 and Tue 3 SEP

Mon 25 and Tue 26 NOV

>> NATIONAL MASTERS

> Artistic Educators

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Bridal & Event Hair Up

Format:

One day seminar. Morning demonstration on models. Afternoon

hands-on working on mannequins.

Experience Level:

Hairdressers looking for new ideas on bridal hair

Focus Areas:

Demonstration of Bridal & Event Hair up. Followed by an interactive

session with techniques and tips to add to a stylist portfolio that will

build a foundation to amazing hair up& build individual confidence.

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Combs and brushes

Investment £170 or 1135 GOLDWELL points

NVQ Level 3

London Tue 7 MAY

Tue 10 SEP

>> hair: Abby & Karly Whittaker >> make up: Liz Pugh >> stylist: Jacqueline Grey >> photography: David Oldham

Sarah Hodge

Abby & Karly Whittaker are directors of the large

Sarah Hodge Hairdressing Group in the West Country.

From a young age they have had the opportunity to

work with, and learn from the very best in the industry.

They have evolved their core values and are now

showcasing their work which has already been highly

rewarded & recognized. This year alone, 6 nominations

including a prestige British Hairdressing Nomination

for Wales & the South West region 2012.

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Men’s Classic Cutting

Format:

One day seminar. Morning demonstration on models. Afternoon hands-

on workshop completing 1 model, finishing with a demonstration model

Experience Level:

All levels of hairdresser who want to gain knowledge of scissor over

comb or clippering

Focus Areas:

• This seminar is focused on training the very best practice in

professional, classic men’s barbering skills

• Demonstration, full consultation, hair growth pattern, scissor over

comb, clipper work and shapes to suit men. This seminar will give

you the confidence to work with male clients when doing scissor

over comb and clipper techniques

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Scissors, combs and brushes

Investment £170 or 1135 GOLDWELL points

NVQ Level 2

London Tue 19 MAR

Tue 4 JUN

Tue 24 SEP

Tue 19 NOV

Shiatsu

Format:

One day seminar. Pairing up and practicing on one another, following

demonstration by Shinobu Sekiya, finishing with the technique of

Shiatsu shampoo and massage

Experience Level:

All levels of hairdresser who want to master the art of Shiatsu

Focus Areas:

The seminar covers demonstration on the pressure points, movement

and pressure type, products for massage, what the points do and also

the Shiatsu shampoo technique

Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Investment £100 or 667 GOLDWELL points

NVQ Level 2

London Mon 28 JAN

Mon 13 MAY

Mon 1 JUL

Mon 16 SEP

MON 28 OCT

Shinobu Sekiya

Erik Lander

>> NATIONAL MASTERS

> Artistic Educators

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CURLS>>

>> STYLE CHANGE. STYLE SUPPORT

> Products and services for texture and change

Many clients have natural hair textures they don’t want and wish to change.

To improve texture, volume or manageability or to provide clients the experience they wish for with an exciting new fashion look and fulfill desire for change, you need the right tools, products, knowledge and skills to be able to offer straightening and curling services for your clients.

Join a GOLDWELL seminar to find out more about new technologies, products and salon services, learn in an interactive environment and gain practical hands-on experience.

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Register 9.30 am

Start 10.00 am

Finish 5.00 pm

Bring Pin tail comb

Investment £100 or 935 GOLDWELL points

NVQ Level 2

London Tue 11 JUN

Perm

Educator:

GOLDWELL Academy Educator

Format:

One day seminar. Morning product and core information. Afternoon

workshop completing 1 model or mannequin

Experience Level:

Assistants who are building up their core skills, or for more

experienced technicians who want to perfect their perming skills

Focus Areas:

Perming will always be a core skill for any serious stylist. In this

seminar you will learn classic application and the best practice to

achieve a good result. A GOLDWELL Academy Educator will take you

through how to select the right products and perfect the right timings.

This is an excellent starting point for perming services

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>> IN-SALON AND REGIONAL SEMINARS

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>> GOLDWELL IN-SALON SEMINARS

> Learn in your salon together as a team.

GOLDWELL In-Salon seminar modules are specifically designed to suit the needs of the salon team and are delivered at your salon, so that everyone can attend and you can train as a team. Because we understand that it‘s not always possible to involve every one, every time at GOLDWELL Learning Destinations.

In-Salon seminars are highly valued, meaningful and effective because the team can learn and apply their new skills immediately in the salon and gain instant results.

In-Salon seminar options:

Contact your GOLDWELL team to find out how to qualify for Exclusive In-Salon private trainings for your team and GOLDWELL loyalty programs.

Seminar Modules:

> Ultimate Gloss> Ultimate Coverage> Ultimate Blonde> Ultimate Transformation> Ultimate Creativity> Color Zoom ’13 –

Beautify Collection

Format:

15 minute overview of the products, 2.5 hours practical and 15 minutes recap

Investment:

£500 or 3334 GOLDWELL Points

Timing:

3 hours

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>> IN SALON SEMINARSUltimate Blonde

Educator:

GOLDWELL Educator

The blonde client is an extremely important

part of any salons business and in this seminar

we cover the topics of Topchic HiBlonde Control

11 and 12 Series including Blonding Cream and

Blonding Cream Ash for use when highlighting

or for full head coloring. Silk Lift pre-lightening

is used when featuring bleach as well pastel

toning using Colorance Color and Elumen. New

Blonde is also covered here.

Models 2 models for blonde. 1 model –

retouch or virgin full head. 1 model

highlighting

NVQ Level 2

Please make sure that your models

have been skin/patch tested

Ultimate Coverage TopchicUltimate Coverage Nectaya

Educator:

GOLDWELL Educator

Work confidently when dealing with white/grey

hair. This seminar will teach you GOLDWELL

methods and products for white coverage,

including Men ReShade.

Topchic or Nectaya N and NN shades will be

used in this workshop. Elumen maybe

incorporated for color balancing.

Models 2 models with white/grey hair – retouch

or virgin. 1 model with coarse resistant

white/grey hair and 1 model with fine/

normal white/grey hair

NVQ Level 2–3

Please make sure that your models

have been skin/patch tested

Ultimate Gloss

Educator:

GOLDWELL Educator

During this seminar you will perfect demi-

permanent coloring with Colorance Color. This

will give you confidence to use these colors

effectively knowing how to promote different

service options to your clients in the salon.

Models 2 models – for Colorance Color

NVQ Level 2

Please make sure that your models

have been skin/patch tested

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Ultimate Creativity

Educator:

GOLDWELL Educator

Topchic fashion shades and Elumen High

Performance Color are used in conjunction

with techniques from Go Color to inspire and

release creativity. Commerciality is also

important to give you new service ideas.

Models 2 models for fashion coloring

NVQ Level 2

Please make sure that your models

have been skin/patch tested

Ultimate Transformation

Educator:

GOLDWELL Educator

Perform color correction confidently. In this

seminar we look at color removal and pre-

pigmentation. Giving the stylist the opportunity

to color change in any situation. Colorance Low

Lights are also covered.

Models 2 models for color correction. 1 model

for color removal, 1 model for

pre-pigmentation

NVQ Level 2–3

Please make sure that your models

have been skin/patch tested

Color Zoom ’13 – Beautify Collection

Educator:

GOLDWELL Educator

New for 2013, you will learn the new trends and

techniques defined by the Color Zoom Master

Team.

Models 2 models for fashion coloring

NVQ Level 2–3

Please make sure that your models

have been skin/patch tested

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>> REGIONAL SEMINARSFundamental Elumen

Educator:

GOLDWELL Educator

Experience Level:

Stylist, Salon Manager

Focus Areas:

• This seminar will help experienced stylists to become expert with all

the usages of Elumen from choice of color, application, development,

removal and aftercare.

• Provides increased confidence to use Elumen color in your salon

Register 9.30 am

Start 10.00 am

Finish 1.00 pm

Investment £25 (with a redemption of a GOLDWELL retail product

when you attend the course)

NVQ Level 3

Contact your local GOLDWELL

representative or educator for dates

Fundamental Color 1 and 2

Educator:

GOLDWELL Educator

Experience Level:

All levels

Focus Areas:

• For total GOLDWELL Color confidence. A starting point on your

journey for those new to the GOLDWELL brand. Covers topics such as

color consultation and analysis, the GOLDWELL color wheel, lotion

choice, mixing and white coverage and pre-lightener

• Confidence in color knowledge will increase your revenue potential

and create more client opportunities

Register 9.30 am

Start 10.00 am

Finish 1.00 pm

Investment £25 (with a redemption of a GOLDWELL retail product

when you attend the course)

NVQ Level 2

Contact your local GOLDWELL

representative or educator for dates

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BIRMINGHAM

BASILDONEPPING

IPSWICH

NORWICH

LIVERPOOL

NELSON

EDINBURGH

FRASERBURGH

CANTERBURY

BEXHILL-ON-SEA

NEWPORT

MANCHESTERSHEFFIELD

LEEDS

GLASGOW

SWANSEA

HITCHIN

EASTBOURNESOUTHAMPTON

TAUNTON

ST. AUSTELL

BELFAST

PLYMOUTH

BRISTOL BRACKNELL

Inspiration Color Correction

Educator:

GOLDWELL Educator

Experience Level:

Junior Stylist, Stylist, Salon Manager

Focus Areas:

• This seminar will help experienced stylists to become color

correction experts in their own salon. Focusing on correcting color,

understanding underlying tones, bleaching, color removal and

pre-pigmentation

• Provides valuable knowledge and increased confidence to deal with

any color challenge you face in your salon

Register 9.30 am

Start 10.00 am

Finish 1.00 pm

Investment £25 (with a redemption of a GOLDWELL retail product

when you attend the course)

NVQ Level 3

Contact your local GOLDWELL

representative or educator for dates

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>> BE MORE. ACHIEVE MORE. CUSTOMISED IN-SALON PROGRAM

> Achieve more – being more successful together.

To be successful as a salon today, you need more than just technical know-how and first class products.

It takes effective teamwork, shared values and outstanding creativity to attract clients and to keep them coming back to your salon. Our Be More. Achieve More. customised In-Salon training can help you achieve this.

Create a customised Be More. Achieve More. In-Salon program from a selection of 12 seminar modules: >> Communication >> Maximizing Results >> Choose to Win>> Consultation >> Live the Color Cycle >> New Generation Client >> Goal Setting >> Boosting Creativity >> Home Hair Care >> Client Types >> Making it Happen >> Passion Wins

Being more and achieving more for your clients will help your business improve and deliver the success you deserve. Ask your GOLDWELL advisor how you can participate in the Be More. Achieve More. In-Salon program today.

“Be More. Achieve More. – what an amazing and inspirational program, presented by the GOLDWELL Education Team.

The program has highly motivated our team with exceptional retail sales. Our team left each seminar with a new and

intense way of approaching clients with listening and responding to their needs, which relates in a more successful and

positive work environment for the whole team and overall business success”.

KAREN RONALD JRs Hairdressing, Glasgow

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BUSINESS & LEADERSHIP>>

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>> DRIVE YOUR BUSINESS AND INSPIRE YOUR TEAM

> Reinvigorate your salon for greater business success

Starting a salon business isn’t easy. Being successful is even harder. But with the right preparation, planning and professional advice, you can succeed and have your business grow. The key is a wide variety of management know-how, which is often not taught on the salon floor or hairdressing schools.

Gain insights from real-life industry success models and specialist consulting experts who have your best interests in mind.

Focus areas that may interest you include: > Salon branding, PR, marketing and profiling your salon> Attracting, motivating, retaining, training and building high-performance salon teams> Consumer insights, relationship building towards a consistent and profitable client base> Developing your color business, recommending and selling additional services and retail products

Energise yourself and your business by booking now into these must not be missed programs.

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>> BUSINESS & LEADERSHIP

Samantha WardLets get Social – Social Media

Format:

One day Seminar

Experience Level:

Salon Owners, managers, whoever manages social media!

Focus Areas:

• Welcome to the buzzing world of social media – learn how to harness the power

of two-way media to boost your salon business. This interactive, hands-on work-

shop explores the importance of building your brand image online, identifying

your target market and communicating your key messages via social media.

• Your will leave with a Social Media Action Plan to help you develop

your online strategy and start promoting your salon straight away!

Register 9.30 am

Start 10.00 am

Finish 4.30 pm

Bring Laptop, Ipad or other tools for accessing and updating

social media sites (not essential, but beneficial)

Investment £100 or 668 GOLDWELL points

NVQ Level 3–4

London Mon 4 MAR

Mon 9 SEP

Samantha Ward

Sam is the in-house PR & Communications Manager

for Goldwell in the UK. She works closely with trade

and consumer press, keeping them up to date with

news from our brands. Sam is responsible for brand

communication strategies for traditional, digital and

social media formats. She also works as a salon

business consultant offering PR advice and strategy

guidance to partner salons, helping them to get heard

in a competitive industry.

Social Media Expert Guest

Integrating social media into your business has never been

more important, and as a result Goldwell work with a variety

of social media experts from around the UK, experienced

in creating websites, digital marketing, E-commerce and

all aspects of social media. Our expert guests are highly

experienced in working with salons to provide training to

maximise social media, giving you all the tools to take full

advantage of the opportunities it brings – looking at

Facebook, Twitter and other major social networks.

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Alan Austin-SmithThe Fantastic Salon

Format:

One day seminars

Experience Level:

Salon owners, managers, stylists

Focus Areas:

• ‘Do you want a Fantastic Salon or just a good one?’

• These one day business seminars are packed with simple and

effective strategies for re-igniting the passion and building

a winning business!

Register 9.30 am

Start 10.00 am

Finish 4.30 pm

Provided Handouts, certificate of participation.

Investment £155 or 1035 GOLDWELL points per course or all 4 for

£500 or 3340 GOLDWELL points

NVQ Level 3–4

London Mon 29 APR The Fantastic Boss

Mon 24 JUN The Perfect Client

Mon 30 SEP Not Just a Junior

Alan Austin-Smith

Founded in 1991 by training inspirer Alan Austin-

Smith, the company is based on the philosophy that

50% of being a fantastic hairdresser has nothing to

do with picking up a pair of scissors; rather it’s all

about image, communication, relationship building

and making the client feel good about themselves.

Through this concept, they have devised a range of

inspiring programmes that help stylists develop their

confidence, motivation and skills to become 100%

rounded hairdressers.

Founder of The Fantastic Hairdresser Company,

Alan Austin-Smith, is thrilled to be working on

these seminars.

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>> BUSINESS & LEADERSHIP

Mikaela MartinFront of house/Reception/Retail

Format:

One day seminar

Experience Level:

Salon owners, managers, receptionists

Focus Areas:

• How to get the most out of your booking system, (even without

a computer)

• Understand the importance of retail and display.

• The importance of team’s working relationship with the

receptionist client.

• Average client bill

Register 10.30 am

Start 11.00 am

Finish 4.00 pm

Provided Handouts, certificate of participation.

Investment £60 or 400 GOLDWELL points per course or book both

courses together for £100 or 668 GOLDWELL points

NVQ Level 3–4

London Mon 18 MAR

Mikaela MartinDevelop your people skills – with Zoo Keeping the art of communication

Format:

One day seminar

Experience Level:

Salon owners, managers, stylists, receptionists, assistants

Focus Areas:

• This session is dynamic, energetic, motivational and fun. It’s a skill

“Learning the art of communication”. At the end of this session you

will be able to read peoples personalities and understand how to

communicate and achieve the best without getting frustrated!

Register 10.30 am

Start 11.00 am

Finish 4.00 pm

Provided Handouts, certificate of participation.

Investment £60 or 400 GOLDWELL points per course or book both

courses together for £100 or 668 GOLDWELL points

NVQ Level 3–4

London Mon 25 NOV

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Mikaela Martin

Mikaela is a high energy, charismatic individual with a

unique ability for creating vision and unlocking

untapped potential. A hairdresser by trade, Mikaela

has spent sixteen years working in sales and

marketing for large multi-national companies.

Mikaela is known for her enthusiasm and tenacity and

believes excellence is not a skill it’s all about attitude.

It doesn’t matter where you come from. If you work

smart and hard you will succeed in all you set out to do

For the last four years Mikaela has focused on her

salon business as well as coaching and motivation for

hair and beauty salons across the UK. Spirit Hair

Company are four years finalist at the BHBA. Her

business philosophy is “back to basics” always the

best place to start. Once your foundations are in place

the rest is about consistency in delivering; marketing,

motivation, communication skills, customer service,

new clients and last but not least profit.

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>> GOLDWELL LEARNING DESTINATIONS

> Connect with others and improve your skills.

We understand that running a thriving, successful salon can be as demanding as it is enjoyable. That’s why we’ve designed energising programs. If you want to take a break and recharge your creative batteries in a focused, educational environment join us at GOLDWELL learning destinations to be inspired and develop your skills.

Connect with other passionate professionals at a GOLDWELL learning destination in your region, a national urban hot spot or an iconic international destination.

Make the most of different types of education programs and special events designed for your success:> color seminars, mastercolorist growth & development programs> product know-how and salon services> trend info and fashion news> business building and business management> creative and artistic programs and special events

If you plan to take a break of more than just one day, feel free to ask your GOLDWELL team about where to stay and what you can do in your free time. Contact 020 7318 4000 for more information.

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PICCADILLY CIRCUS

Piccadilly

Old Bond Street

St James’s Street

Sackville St

Regent St

Jermyn Street

Piccad

illy

Burl. Gdns Vigo St

Burlington Arcade

GREEN PARK

>> The GOLDWELL Academy

Address: 29 Sackville Street, Mayfair,

London W1S 3DX

Phone: 020 7318 4000

Fax: 020 7318 4001

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Bookings

4 Easy steps to booking your education and inspiration

for 2013

1. Select the courses you wish to attend. It’s a good idea to

double check that none of your choices overlap.

2. Call our booking hotline on 020 7318 4000 (we’re here

Monday to Friday, 9am–5.30pm) and give us details of which

courses you wish to attend and the dates you’ve chosen.

3. We’ll reserve you a place on your chosen courses and send

you details by post.

4. When you receive your course details we’ll ask for payment.

Your reserved place on the course is secured the minute we

receive your payment.

How to pay

You can pay for your courses by sending us a cheque made out

to ‘GOLDWELL Professional Haircare Ltd.’ to the address

below; or by Switch, Visa or Mastercard over the phone, simply

call the booking hotline number, 020 7318 4000, to pay.

Remember to have your details handy.

However you chose to pay, we’ll send you a confirmation

of your firm booking and a receipt in the post.

(All prices quoted are inclusive of VAT)

GOLDWELL Points

Courses can also be purchased using the GOLDWELL point

system. Please ask your GOLDWELL representative for details.

Cancellation policy

If you are unable to attend a course, cancellations must

be made in writing and received a minimum of 15 working days

prior to the course commencement date. Due to advanced

model and guest artist booking fees we’re sorry but we can’t

offer you a refund after this date.

The GOLDWELL Academy reserves the right to change course

dates, content and prices without written notification.

>>

>> BOOKING & MUST-KNOW INFORMATION

phone

020 7318 4000

fax

020 7318 4001

post

The GOLDWELL Academy,

29 Sackville Street, London, W1S 3DX

email

[email protected]

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