glorious bygone - introduction
DESCRIPTION
Glorious Bygone - Crowd-sourcing platform where people can contribute by posting places of their interest which has a historical or religious valueTRANSCRIPT
Pixel Clear (Pvt) Ltdwww.pixelclear.lk
Mr. Sanjaya Ratnayake (Director Marketing, Pixel Clear (Pvt) Ltd)Mr. Hayesha Somarathne (Director Technology, Pixel Clear (Pvt) Ltd)Mr. M. B. Herath (Retried Deputy Commissioner, Department of Archaeology)Mr. R. M. W. Ratnayake (Additional Secretary [Tech] , Ministry of Irrigation & Water Resources Management )
Problem Area & Proposed Solution
SL Tourist board mainly promotes Anuradhapura, Polonnaruwa, Sigiriya and Kandy
Glorious Bygone - Search. Discover. Bygone.One stop web portal for Cultural/Eco TouristsPromote true value of Sri Lanka
SL has plenty of undiscovered & unprompted World first tank? World first Dagabo?
Therefore only 2.2% are Cultural Tourists (SL Tourism Development Authority)
• Case Study For Kegalle
Customer : Cultural Tourist4 Night $400 2 Night
$200
(Competitor Analysis)
1st Year 2nd Year 3rd Year
Type Local Archeological & Historical Sites
Global Heritage Portals
OTA (Online Travel Booking)
Examples www.srilankaheritages.com www.world-heritage.org
www.culturalitaly.com
Limitation Repetition of known PlacesNot Frequently updates
Limited Business aspect
Local Bookings
Unique with
Glorious Bygone
Capture untouched historical placesContributed Content verification
Crowd Sourcing Financial Awards for contributors
Local + Global Bookings
Solution Overview
Content Author/Review
er
Hotel & Service Providers (Travel
agent & operators, Tour Guides, etc…)
Cultural Tourist
Archaeologists/Students/
Researches/Information seekers
Marketing mix
PRODUCT PRICE
PROMOTION PLACE
TARGET MARKET: -
Cultural Tourist
Facebook, Twitter, Google+, etc…Directory PublishingEmail Campaigns Direct Email communicationsWeb banners & AdvertsSEOEndorsements
Unique 24/7 AvailabilityMobilityAwareness
Unique & Verified InformationUser friendly Convenience ValueUsefulnessDesignTechnology
Listing: Rs. 2,500Cover Banners : Rs. ,000Flashing: Rs. 25,000
TipTheWeb : 5C, 10C, 25C,US$1
Booking Engine: 10%
Task Budget Funding Source
Funds (Rs)
Research Assistants Rs. 360,000 Spiralation
200,000
Personal Funds
160,000
Traffic Generation Rs. 500,000 Spiralation
450,000
Personal Funds
50,000
Local Promotions - Awareness campaigns , Workshops, etc
Rs. 150,000 Spiralation
100,000
Personal Funds
50,000
Compensating Writers 100% TipTheWeb
100%
200000
450000
100000
SPIRATION FUNDS : Rs. 750,000
ContentTrafic Awareness
Grant Utilization & Project Expenditure Plan
Revenue (Investment Appraisal)
• NPV – 5 years: Rs. 10m• Payback Period: 1 year
• Scenario Analysis and Sensitivity Analysis
Failing Info Travel
Failing
TipTheWebFailing OTA
Own Marketing / Affiliated NW– 10%
SMS and Email Subscription –
50%
Give up or Cultural Online Shop – 50 %
Revenue ModelRevenue 1st Year 2nd Year 3rd Year 4th Year 5th Year
Local Ads Rs: 1.2 mn 20% increase
20% increase
20% increase
25% increase
Search Engine
Affiliated Networks
Rs: 1.2 mn 20% increase
20% increase
20% increase
25% increase
TipTheWeb Rs: 1.2 mn 20% increase
20% increase
20% increase
25% increase
Online Booking
Rs: 1.2 mn
20% increase
20% increase
Classification of Continent/ Sub continent/ CountrySignup/Sign InManage My Places
Add placeEdit placeList placeDelete place
Manage My CommentFeedBack with Screen ShotsTipTheWeb configurationSearch place
Live Product Demo