Global Trends 2017 : Digital Sports Fitness And Wearables

@BryanKORourke, CSO, CEO, Principal Houston Golds Gym, FIT-C, Vedere Ventures

FIBO 2017, Friday April 7, 2017

GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY

AND BUSINESS AS USUAL IS DEAD

HOW WILL YOU RESPOND ?

GROWTH REQUIRES NEW THINKING

Tweet @BryankORourke @TomFriedman For A Copy

DISRUPTION AN THE ERA OF MASS ACCELERATION

RESTAURANTS OFFER A DINNING EXPERIENCE

THIS OFFERS A DINING EXPERIENCE

BANKS OFFER FINANCIAL SERVICES

THIS AI OFFERS FINANCIAL SERVICES

CONCERTS OFFER MUSICAL ENTERTAINMENT

THIS APP DOES THE SAME

HEALTH CLUBS OFFERHEALTH & FITNESS EXPERIENCES

THIS OFFERSHEALTH & FITNESS EXPERIENCES

THIS APP OFFERSHEALTH & FITNESS SERVICES

THIS TECHNOLOGY OFFERS FITNESS EXPERIENCES

INDUSTRY DEFINITIONS HAVE CHANGED

WHAT ARE FITNESS EXPERIENCES BECOMING ?

HOW WILL THE INDUSTRY EVOLVE ?

WHAT ROLES WILL FITNESS PROFESSIONALS PLAY ?

WE’VE ENTERED A NEW ERA

PEOPLE TECHNOLOGY

GLOBALISM ECONOMICS

DISRUPTION BY CONVERGENCE

Power Has Shifted To The Consumer 10% Luxury Purchases Digital 40% by 2020

3 CONSUMER TRENDS

G R E AT E R U T I L I T Y A N D C O N V E N I E N C E & R E L E VA N C E F O R

U S E R S

PERSONALIZATIONA C K N O W L E D G E M E N T A N D

R E C O G N I T I O N E M B R A C I N GA M I S S I O N

ENGAGEMENT

FLAUNT CULTURE

NOT JUST FITNESS

BENEFICIAL INTELLIGENCE

N E W WAY S O F D E L I V E RYT H AT I N C R E A S E U S E

A N D R E L E VA N C E

SERVICE REDEFINITION

OMNI-PRESENCE

TRENDS + VISION = REINVENTING MODELS

3 KEY CONSUMER TRENDS

PERSPECTIVE SHIFT

STATUS

BENEFICIAL INTELLIGENCEEnhancing User Experience ThroughBuilt In Intelligence

OMNIPRESENCENew Channels, Nuanced With Context In The Right Place At The Right Time

PERSPECTIVESHIFT:Reposition Renew, and Refresh Service Offerings In New Ways

NOT JUST FITNESS:Lifestyle, Mindset, Nutrition, Holistic, Longevity

DESIGN ENHANCED PROFIT

UX OMNIPRESENCE SERVICE SCOPE

BRICKS AND MORTAR OPERATOR FOCUS

TECHNOLOGY

@Bryankorourke @Kevin2Kel lyFREE COPY OF THE BOOK

The greatest products of the next 20 years have not been created yet.

Kevin Kelly’s View Of What Will Happen With Technology12 Inevitable Forces

35

01 Becoming 02 Cognifying 03 Flowing

04 Screening 05 Accessing 06 Sharing

Move from fixed products to constant upgraded services and

subscriptions.

Make everything smarter via cheap AI from the cloud.

Unstoppable streaming. You are certainly now in the data business.

Turning all surfaces into screen experiences.

Access to services at all times move away from owning assets.

Mass-scale collaboration. Key innovations built on sharing.

BE CO FL

SC AC SH

SCREEN

AC & CO

12 Inevitable Forces

39

07 Filtering 08 Remixing 09 Interacting

10 Tracking 11 Questioning 12 Beginning

Harnessing intense personalization to anticipate desires.

Unbundling products and basic parts and recombining them in all

possible ways.

Immersing ourselves inside computers to maximize

engagement.

Total surveillance for consumer and citizens benefit.

Promoting good questions is far more valuable than good answers.

A system connecting all humans and machines in a global mix.

Kevin Kelly’s View Of What Will Happen With Technology

FI RE IN

TR QU BG

CYBER PHYSICAL SYSTEM : THE HOLOS

HOW WILL YOU RESPOND ? RETHINK YOUR FUTURE

SOME FASTER THAN OTHERS

Rethink : “Not Wearables”

“We Are Just At

The Beginning Of Sensor

Technologies.”

“Hearables”

“Ingestibles”

“Seeables”

“Injectibles”

“Sensors”

UX

OLD MODEL OF VALUE

CU

STO

MER

S

TRANSACTIONS / $

NEW MODEL OF VALUE

REC

EPTO

RS

COGNITION

Over 300 Drive In Theaters In The US Not All Biz Models Need Tech

IMPACT ? ASK OBJECTIVE QUESTIONS

ADOPT S CURVE REINVENTION

Follow @Fittechcouncil @BryanKORourke @IHRSA @Europe_Active

http://www.fittechcouncil.org/podcast/

PLAN AND THINK 5 YEARS OUT

ASSOCIATE YOURSELF WITH FORWARD LOOKING ORGANIZATIONS

GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY

AND BUSINESS AS USUAL IS DEAD

DISRUPTION AN THE ERA OF MASS ACCELERATION

Use Technology As A Tool. Transcend Technology By

Using The Tool With A Human Focus.

bryankorourke.com @bryankorourke