gillette study case - ketchum pleon germany
TRANSCRIPT
“Men Step Up For Gold” Vira l Video Seeding
joint team
2
The Task Seed viral video promoting Gillette‘s Olympic Edition shaver right at launch of The London 2012 Summer Olympics The KPIs Youtube Views, Social Shares, Blog Posts, (Online) news coverage For details contact [email protected] (+4921195412236) [email protected] (+4921195412547)
Results for Gillette Viral Video Seeding
Sustainable value for natural search:
• Pushing Gillette onto first page for top seasonal keyword „Goldmedaille Olympia“
• Earns 115M (!) results in Google natural search
4.8M shares
3.3M posts
Top results
14.6 MM PR reach and top placements in online media and key influencer blogs (i.e. Focus.de, MSN, Mashable, W&V, Horizont, NMA, 9GAG, Whudat, OneToOne, Mashculture)
#16 Global
Olympic Spots Ranking
#18 Global Olympic
Videos Ranking
#3 Germany Most viewed
this week
2.2MM video views
Clipping Highlights – Online Media
joint team
Clipping Highlights – Blogs and Networks
Top placement on chinese network „Weibo“
joint team