getting your message across (adobe tcs 3 launch event, london, march 2011)

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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. David Farbey | @dfarb | [email protected] Getting Your Message Across Survey Results

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This is a presentation I gave at the Adobe TCS 3 Launch event in London in march 2011, based on a number of user surveys I had conducted.

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Page 1: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

David Farbey | @dfarb | [email protected]

Getting Your Message Across Survey Results

Page 2: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 2

Designed to accompany

Adobe TCS3

Launch event in London

Devised for Adobe by

David Farbey

Getting Your Message Across Survey

Page 3: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 3

Getting Your Message Across Survey

Survey ran for 8 days

Promoted on Twitter,

LinkedIn, and selected email

lists

Attracted 158 respondents

Page 4: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 4

Getting Your Message Across Survey

Results data compared with

previous surveys on similar

topics

Page 5: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 5

Getting Your Message Across Survey

What size of organisation

and department do you work

in?

Page 6: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 6

Getting Your Message Across Survey February 2011

How many people work in your organisation?

Response (percentage)

Responses(158 respondents)

Less than 50 people 25% 39

51 - 100 people 17% 27

101 - 500 people 20% 31

501 - 2,000 people13%

21

More than 2,000 people

25% 40

Page 7: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 7

ISTC Survey January 2011

How many technical communicators do you work with in your organisation?

Responsepercentage

Responses (215 respondents)

Just 1 38.1% 82

2 – 5 36.3% 78

6 - 10 9.8% 21

11 - 15 5.1% 11

16 or more 10.7% 23

This page copyright ISTC http://www.istc.org.uk 2011 Used by permission

Page 8: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 8

Getting Your Message Across Survey February 2011

How many people work in technical communications in your company?

Response (percentage)

Responses(158 respondents)

Just 1 person 31% 49

2 – 4 people 22% 34

5 – 10 people 14% 22

11 – 25 people 12% 19

26 – 50 people 7% 11

More than 50 people 15% 23

Page 9: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 9

Getting Your Message Across Survey

What tools do you use?

Page 10: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 10

Getting Your Message Across Survey February 2011

In the last six months which of the following tools or methods have you used for your work?

Response (percentage)

Responses(158 respondents)

Microsoft Office 2007 61% 97

Microsoft Office 2010 21% 33

Open Office Suite 13% 21

Adobe Technical Communications Suite 25% 40

Adobe FrameMaker 44% 70

Adobe RoboHelp 27% 42

Adobe Captivate 11% 17

Page 11: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 11

Getting Your Message Across Survey February 2011

In the last six months which of the following tools or methods have you used for your work? (continued)

Response (percentage)

Responses(158 respondents)

Madcap Flare and related products 10% 16

AuthorIT and related products 7% 11

Arbortext 4% 7

XMetal 4% 7

Other XML based editing tool 9% 15

Docbook 4% 7

DITA Open Toolkit 6% 9

Other tools not listed here 46% 73

Page 12: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Getting Your Message Across Survey February 2011

In the next six months which of the following tools or methods do you expect to use for your work?

Response (percentage)

Responses(158 respondents)

Microsoft Office 2007 50% 79

Microsoft Office 2010 28% 44

Open Office Suite 9% 14

Adobe Technical Communications Suite 29% 46

Adobe FrameMaker 39% 62

Adobe RoboHelp 26% 41

Adobe Captivate 16% 26

Page 13: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Getting Your Message Across Survey February 2011

In the next six months which of the following tools or methods do you expect to use for your work? (continued)

Response (percentage)

Responses(158 respondents)

Madcap Flare and related products 15% 23

AuthorIT and related products 6% 9

Arbortext 4% 6

XMetal 7% 11

Other XML based editing tool 16% 20

Docbook 6% 9

DITA Open Toolkit 11% 17

Other tools not listed here 45% 71

Page 14: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 14

Getting Your Message Across Survey

What delivery methods you

use?

Page 15: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Getting Your Message Across Survey February 2011

Do you consider that you use single-sourcing in your work?

Response (percentage)

Responses(158 respondents)

Yes 62% 98

No 34% 53

Not sure 4% 7

Page 16: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 16

Getting Your Message Across Survey February 2011

How important is web-based delivery for your work?

Response (percentage)

Responses(158 respondents)

Very important 58% 92

Somewhat important 21% 33

Not very important 11% 17

Not important but used occasionally 6% 9

Not used at all 4% 6

Not sure 1% 1

Page 17: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 17

Getting Your Message Across Survey February 2011

How important is cloud-based delivery for your work?

Response (percentage)

Responses(158 respondents)

Very important 15% 24

Somewhat important 15% 23

Not very important 15% 24

Not important but used occasionally 6% 10

Not used at all 34% 54

Not sure 15% 23

Page 18: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 18

Getting Your Message Across Survey February 2011

How important is delivery to mobile devices for your work?

Response (percentage)

Responses(158 respondents)

Very important 6% 10

Somewhat important 18% 29

Not very important 16% 26

Not important but used occasionally 8% 13

Not used at all 46% 73

Not sure 4% 7

Page 19: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 19

Getting Your Message Across Survey

What type of documents do

you work on?

Page 20: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 20

ISTC Survey January 2011

What type of work do you do? Responsepercentage

Responses (216 respondents)

Documentation – paper based 72.2% 156

Documentation – online inc. PDF 82.4% 178

Marketing 16.7% 36

Online help – HTML help 37.0% 80

Online help - Webhelp 30.6% 66

Training material - printed 46.3% 100

Training material - online 33.3% 72

This page copyright ISTC http://www.istc.org.uk 2011 Used by permission

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 21

Getting Your Message Across Survey February 2011

In the last six months, which of the following types of document have you worked on?

Response (percentage)

Responses(158 respondents)

Printed manuals 62% 98

Online documentation (such as PDFs) 83% 131

Online help (including embedded help) 61% 97

Training material 47% 74

Marketing material 36% 57

Other 27% 43

Page 22: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Comparison over time – document types

1999 2003 2008 2009 2011 (ISTC)

2011 (Message)

Respondents 75 305 247 235 216 158

Printed documents 95.0% 87.4%

66.3% 69.0% 72.2% 62.0%

Online documents 83.0% 89.8%

70.2% 65.5% 82.4% 83.0%

Online help 76.0% 63.3%

54.1% 64.8% 67.6% 61.0%

Sources: various surveys by David Farbey, and 2011 ISTC Survey

Page 23: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 23

Getting Your Message Across Survey

Are technical writers getting

older?

Page 24: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Job Satisfaction in Technical Communications Survey 2003

How long have you worked in technical communications?

Response (percentage)

Responses(294 respondents)

Up to 3 years 13.8% 42

4 – 6 years 24.3% 74

7 – 9 years 18.7% 57

10 – 12 years 10.2% 31

13 – 15 years 7.2% 22

16 – 19 years 8.5% 26

20 or more years 13.8% 42

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ISTC Survey January 2011

How may years have you worked as a technical communicator

Responsepercentage

Responses (218 respondents)

Less than 1 year 2.8% 6

1 – 2 years 1.8% 4

3 – 5 years 6.9% 15

5 – 7 years 5.5% 12

7 – 9 years 6.4% 14

9 – 10 years 5.0% 11

10 – 14 years 18.3% 40

15 – 19 years 19.3% 42

20 years or more 33.9% 74

This page copyright ISTC http://www.istc.org.uk 2011 Used by permission

Page 26: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 26

Getting Your Message Across Survey February 2011

How long have you worked in technical communications?

Response (percentage)

Responses(158 respondents)

Less than 1 year 1% 2

2 – 4 years 12% 19

5 – 10 years 15% 23

11 – 20 years 42% 66

More than 20 years 30% 48

Page 27: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Comparison over time - experience

How long have you worked in technical communications?

2003 2011(ISTC)

2011(Message)

Respondents 305 216 158

Less than 10 years 46.8% 28.4% 28%

More than 10 years (cumulative) 39.7% 70.5% 72%

More than 20 years 13.8% 33.9% 30%

Sources: various surveys by David Farbey, and 2011 ISTC Survey

Page 28: Getting Your Message Across (Adobe TCS 3 Launch Event, London, March 2011)

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 28

Getting Your Message Across Survey

Thank you

David Farbey

@dfarb

[email protected]