the social marketing detectives: adobe cs6 launch case study

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

@AdobeSocial #SocialValue

The Social Marketing Detectives: A Case by Case Study Simon Morris, EMEA Marketing Director (@smorris75)



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DIGITAL MEDIA DIGITAL MARKETING

| 3 | Course Title

Social is now integral to business


@AdobeSocial #SocialValue Social Media & Business Objectives

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PROFIT

GROWTH

INNOVATION

SERVICE


@AdobeSocial #SocialValue Adobe & Creative

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@AdobeSocial #SocialValue Discovering the Audience and Marketing Channels

PHOTOGRAPHER

CREATIVE DIRECTOR

STUDENT

VIDEO PRODUCER


@AdobeSocial #SocialValue Discovering the Audience and Marketing Channels

PHOTOGRAPHER STUDENT

CREATIVE DIRECTOR VIDEO PRODUCER



10 12,320 407

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Go Beyond Likes & Followers



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Goal: Target Influencers to Drive Revenue

Photoshop is the best invention next to the Internet <3


@AdobeSocial #SocialValue Test Structure

Experience A Experience B


@AdobeSocial #SocialValue Experience A


@AdobeSocial #SocialValue Experience B


@AdobeSocial #SocialValue What Did YOU Think?





Results – Data Optimized

Enter: 12%

Winner!

Learn: 200%



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Goal: Target Influencers to Drive Revenue

Photoshop is the best invention next to the Internet <3




3 million referrals to Adobe.com

13% Revenue Contribution Creative Cloud

Reduced Ad Cost by 28%

$5,000 revenue from one Twitter follower

Results



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the social marketing detectives: adobe cs6 launch case study

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