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Launch by Adobe: Next Generation Tag Management

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Launch by Adobe: Next Generation Tag Management

2009

Page 4: Launch by Adobe: Next Generation Tag Management...Launch by Adobe Adobe DTM Adobe.com Data Elements Overview Ru les Extensions Adapters Environments publishing Evidon Consent Platform

2018

Page 5: Launch by Adobe: Next Generation Tag Management...Launch by Adobe Adobe DTM Adobe.com Data Elements Overview Ru les Extensions Adapters Environments publishing Evidon Consent Platform

CLOSED ECOSYSTEMS

MIS-ALLIGNEDOWNERSHIP

LIMITED FUNCTIONALITY

Page 6: Launch by Adobe: Next Generation Tag Management...Launch by Adobe Adobe DTM Adobe.com Data Elements Overview Ru les Extensions Adapters Environments publishing Evidon Consent Platform

Page 7: Launch by Adobe: Next Generation Tag Management...Launch by Adobe Adobe DTM Adobe.com Data Elements Overview Ru les Extensions Adapters Environments publishing Evidon Consent Platform

EXTENDABLE FUNCTIONALITY

OPEN ECOSYSTEM

MARKETOWNERSHIP

UNIFIED DATA

SYSTEM-WIDEAUTOMATION

Page 8: Launch by Adobe: Next Generation Tag Management...Launch by Adobe Adobe DTM Adobe.com Data Elements Overview Ru les Extensions Adapters Environments publishing Evidon Consent Platform

Page 9: Launch by Adobe: Next Generation Tag Management...Launch by Adobe Adobe DTM Adobe.com Data Elements Overview Ru les Extensions Adapters Environments publishing Evidon Consent Platform

EXTENDABLE FUNCTIONALITY

OPEN ECOSYSTEM

MARKETOWNERSHIP

UNIFIED DATA & FUNTIONALITY

SYSTEM-WIDEAUTOMATION

Page 10: Launch by Adobe: Next Generation Tag Management...Launch by Adobe Adobe DTM Adobe.com Data Elements Overview Ru les Extensions Adapters Environments publishing Evidon Consent Platform

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Page 13: Launch by Adobe: Next Generation Tag Management...Launch by Adobe Adobe DTM Adobe.com Data Elements Overview Ru les Extensions Adapters Environments publishing Evidon Consent Platform

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