TwitterGetting started

Pauline RandallFlorizel Media Ltd

Setting up your account

Search for content on Twitter

Get back to your home screen

View your tweetsRead/send direct

messages

Get tips on accounts to follow

Write a new tweet

Access your account settings

Where you type your message

Tweets from accounts

you’re following

Searches you have saved

Accounts who have mentioned

you

Information about Retweets

Lists you have created

Your latest tweet and your total no of tweets

Lists you are on

Your followers and who you are following

What is currently trending (what

people are talking about)

Suggestions of accounts for you to

follow

Access to all the settings to

customise your account

Twitter help files

The old layout of Twitter – will be vanishing soon

Log off from Twitter

Your Twitter username – you can change this.

Geo-locates your tweet. Only

check this box if you don’t mind people knowing

exactly where you are

Protecting your tweets hides

them for everybody apart from followers.

Probably not the best idea for

business

Picture – a photo of

yourself or your company logo – depending on

‘who’ is tweeting

Name – could be your own name or your business

name Make sure you add a weblink. It doesn’t have to

be to your home page, it could be to your Facebook site or a specific landing page for

visitors from Twitter. You can

change this.

Add in your location – some

people may search by that

term

Your bio tells visitors about who you are,

what you do. Make it keyword rich

Make your page stand out! You can play with the different settings here, upload a picture

of your own for the background, use

Themeleon for a higher level of control or hire

someone to create your background for you.

This page shows all the applications that you

have allowed to connect with your Twitter

account.You can remove their access rights here by

clicking ‘Revoke Access’ or the appropriate

application.Check from time to time

and remove any that you aren’t using any

more.

Get Tweeting

Finding followers Follow other people Make sure your Twitter is on all publications

(including your email signature) Link from your website Don’t expect it to happen overnight And promise to ignore all the people who can

guarantee you loads of followers quickly – they won’t be who you want!

What to say? Share links/images Comment on another person’s post Respond to someone who has mentioned you Help out – is someone looking for something

that you can help with? Retweet other accounts

Replies, retweets and direct messages Replies – responses to a tweet from another account

starts with @username Can mention more than one user

Retweet – literally forwarding a tweet to your followers Can be done using the retweet button under a tweet Or you can copy and paste – include RT and originators

@name If you copy and paste you can add your own comment

Direct message – a private message between two accounts You can only send a DM to someone who is following you You can only be sent a DM if you are following the originator

The curse of the auto DM Don’t do it Ever Under any circumstances

Twitter lists Organise people – by industry sector, interest

group, geographic location Use to keep track of people without following

them Follow other people’s lists (can be a great way

to find other accounts to follow)

Hashtags # A way of tagging #keywords which Twitter

then includes in #search By clicking on a #hashtag link you can see

other tweets which include it – whether you follow those accounts or not

Conferences are starting to have them to aggregate conversation

Television programmes are using them too – BBC Questiontime - #bbcqt

Search Use it to search for particular topics You can keep “words together” by using double

quotes Try searching with and without the #hashtag –

Twitter indexes words without tags which are getting used a lot

Engagement strategies

Broadcast News organisations Some company feeds Celebrities (to a large extent) Follow few people Have large numbers of followers (assuming

they are broadcasting something useful) Are unlikely to respond to @replies

Chat More balanced numbers of followers and

following Will reply to @mentions Engage in conversation with other accounts on

Twitter

Lurk Probably follow more people than follow them Don’t tend to post very much Don’t engage in conversation Watch what is happening Possibly engage by following links

Marketing your Twitter presence

Getting known Integrate with your website –

plenty of easy ways to do this but you may need to talk to your web developer

Add your twitter name to all your marketing materials (including business cards)

Email signatures Links from your Facebook page QR codes Responding to other users

Measuring effectiveness

Twitter is just part of your strategy Know what you are aiming to achieve

Increased brand awareness Increased sales Improved customer satisfaction Decrease costs Reduce the impact of negative publicity Increase traffic to website Increase Facebook ‘Likes’

Measure before you start

Some measurements which may not help Number of followers – you can have lots of

followers but are they the right ones Lots of tweets – you can say a lot but are people

listening?

Got a minute? Have you decided on how long you’ll do this

before deciding if it’s a success or a failure? Is your timescale realistic? Are you prepared to reconsider the outcomes

you’re expecting? It may be successful for something you hadn’t expected

When will you review everything? Have you budgeted time for doing this?

Some Twitter (social media) measurement tools http://twitalyzer.com http://klout.com http://twittercounter.com/ http://addictomatic.com/ http://addictomatic.com/topic/florizel+media http://twittergrader.com/ Social media calculator http://www.google.com/analytics/ http://www.google.com/alerts

Website: www.florizelmedia.comTwitter: @florizelmediaFacebook: www.facebook.com/florizelmedia Email: info@florizelmedia.com

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