getting your business started on twitter

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GETTING YOUR BUSINESS STARTED ON GETTING YOUR BUSINESS STARTED ON Patrick Powers Patrick Powers @patrickjpowers @patrickjpowers

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Page 1: Getting Your Business Started on Twitter

GETTING YOUR BUSINESS STARTED ONGETTING YOUR BUSINESS STARTED ON

Patrick PowersPatrick Powers@patrickjpowers@patrickjpowers

Page 2: Getting Your Business Started on Twitter

What is social media?

Page 3: Getting Your Business Started on Twitter

Social media is simply aconversation happening online.

Page 4: Getting Your Business Started on Twitter

So what is Twitter?

Page 5: Getting Your Business Started on Twitter

Twitter is a website.

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Twitter is public e-mail.

Page 8: Getting Your Business Started on Twitter

Twitter is a blog on speed.

Page 9: Getting Your Business Started on Twitter

Twitter is the first draft of history.

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Twitter is more than tweeters.

Page 12: Getting Your Business Started on Twitter

910 millionpeople visit Twitter.comevery month.

145 millionhave Twitter accounts.

Page 13: Getting Your Business Started on Twitter

Twitter is not only for youngsters.

Page 14: Getting Your Business Started on Twitter

The average age of allsocial network users is37 years old.

Page 15: Getting Your Business Started on Twitter

The average age of allFacebook users is38 years old.

Page 16: Getting Your Business Started on Twitter

The average age of allTwitter users is39 years old.

Page 17: Getting Your Business Started on Twitter

Post-Dispatch daily circulation:213,472

Active Twitter accounts in STL:220,364

Page 18: Getting Your Business Started on Twitter

So how do I get started?

Page 19: Getting Your Business Started on Twitter
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Develop a strategy.

Page 21: Getting Your Business Started on Twitter

What goals do you hope toachieve using Twitter?

What are your measurements forsuccess?

Page 22: Getting Your Business Started on Twitter

Follow examples of businessesdoing it right.

Page 23: Getting Your Business Started on Twitter

Customer service

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Product Promotion and Sales

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Crisis Management

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Event Promotion

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Issue Advocacy

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Twitter do’s and don’ts.

Page 34: Getting Your Business Started on Twitter

Don’t make it all about you.

Page 35: Getting Your Business Started on Twitter

Don’t phone it in.

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Don’t ignore the obvious.

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Do be yourself.

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Do share your passion.

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Do have fun.

Page 40: Getting Your Business Started on Twitter

Questions?

Patrick Powerstwitter.com/patrickjpowerswww.patrickpowers.net