getting social
TRANSCRIPT
w w w. r t e f s . c o m
DependabilityExperienceSimplicityValue
Getting Social!Getting Results!
Credit Union Services andProducts Forum
2012
Agenda
• What is Social Media?
• What are you doing on Social Media?
• Do you know how well it is performing?
• What to do next.
Blogging
Internet (in general)
Social Media Expectations
• A more personalized message
• A conversation, not a “push marketing campaign”
Creating Your Strategy
• Different but complimentary to Marketing Strategy
• Place members in groups and subgroups• Twitter for “posts”• Facebook for conversations• Respond to what is out there
What is being said about you on Social Media and why you should care!
• Examples
How to find out?
• Listen – What is being said about you?
• Talk – Provide content that is unique, timely, valuable and targeted to the community. About you, your products and services, your community.
• Engage – Offer value to promote discussion, feedback and purchase/investment.
Listening
• Listen for at least three months before engaging members
• Listen to what is being said about competitors – gain market research
• Listen for positives and negatives• Listen to place members in the proper groups
Listen
• Brand Monitoring– Monitor Facebook– Monitor Twitter– Uncover comments, fan pages and tweets that
mention:• Your brand• Your industry• Your financial institution
Listen
• All visitor comments brought into one location from:– Facebook– Twitter– LinkedIn– Blog– etc
Listen
• Listen and Report
• Measure Social Media Marketing Effectiveness
• Dashboard report
Dashboard Report
Is this Real Estate?
• Real estate is all about:– Location– Location– Location
• Social media is all about:– When to post!– When to post!– When to post!
When to Talk and Engage?
When to Post
When to Post
When to Post?
When to Post
What to say?
• Be Passionate
• Kis(s) – Keep it simple
• Focused Provider Content
• Be Bold – Not Risky
Talk
• Social Discussion Control– Create your own discussions– Monitor other discussions– Control and direct your own discussions– Use discussions to:• Develop FAQ’s• Acknowledge great ideas• Address problems in one place
Talk
• One source for publishing• Post to:– Facebook– Twitter– LinkedIn– Wordpress– more
Engagement
• Respond to posts
• Anticipate other’s views
• What has a focus gets done
• Link campaigns
Engage
• Create your own “community”
• Respond to social media comments from one location
• Schedule responses for publication at a later time
Engage
• Lead Generation – social lead generation
• Customer Service
• Market Research
• Increase Web Traffic
Benefits for the Credit Union
• Social media activity in one tool• Learn about what is being said and respond
timely and with solid information• Generate leads• Involve the credit union in the community• Reach younger members
