getting started with social media
DESCRIPTION
A slightly revised version of a training session that I run through NYU's iLearn program. The presentation was designed originally presented in Spring 2013 and again one semester later. It covers the basics of starting a social media account.TRANSCRIPT
GETTING STARTED WITH SOCIAL MEDIA CHRIS BARROWS
Social Media-Mobile Product Coordinator, - Digital Communications Group - Social Media Team
So you have a social media accountWhat’s your plan?
?Uh oh...
Where’s my strategy?DUDE
http://www.eastsidepatch.com/wp-content/uploads/2009/09/dude_wheres_my_car_profilelarge.jpg
STRATEGY » Identify & Plan » Deliver & Participate » Measure & Evolve
KNOW YOUR GOALS
Identify & Plan
KNOW YOUR GOALS » Goals to measure success » Clear timeframe
Identify & Plan
http://www.flickr.com/photos/fouquier/5064637004/
KNOW YOUR AUDIENCE
Identify & Plan
KNOW YOUR AUDIENCE » Who are they? » What are their goals? » What do they want from us?
Identify & Plan
http://www.flickr.com/photos/speedoflife/6924482682/
KNOW YOUR NETWORK
Identify & Plan
KNOW YOUR NETWORK » Understand the networks » Be on the right network
Identify & Plan
http://www.flickr.com/photos/adifans/4444942983/
KNOW YOUR PERSONALITY
Identify & Plan
KNOW YOUR PERSONALITY » Create a representative character » Define the character
Identify & Plan
http://www.flickr.com/photos/beejjorgensen/18440287/
KNOW YOUR TEAM
Identify & Plan
KNOW YOUR TEAM » Who is on your team? » What skills do you naturally have? » Build a schedule
Identify & Plan
STRATEGY » Identify & Plan » Deliver & Participate » Measure & Evolve
http://www.flickr.com/photos/scarlatti2004_images/1716483667/
YOUR SOCIAL YEARBOOK
Deliver & Participate
YOUR SOCIAL YEARBOOK » Content Calendar » Frequency
Deliver & Participate
http://www.flickr.com/photos/x-ray_delta_one/3981617434/
COMMUNITYMANAGEMENT
Deliver & Participate
COMMUNITY MANAGEMENT » Listen » Respond appropriately » Manage expectations and behaviors
Deliver & Participate
http://www.flickr.com/photos/glorifytwism/5790316314/
SOCIAL COMMUNICATION
Deliver & Participate
SOCIAL COMMUNICATION » Broadcast -vs- Conversation » Consistency is key
Deliver & Participate
http://www.flickr.com/photos/karramarro/2400739038/
HAVING THE RIGHT TOOLS
Deliver & Participate
HAVING THE RIGHT TOOLS » Kinds of tools » Defining the right tool(s) for you
Deliver & Participate
STRATEGY » Identify & Plan » Deliver & Participate » Measure & Evolve
http://www.dmvfollowers.com/maryland-teens-on-judge-judy-for-bad-checks/
EVALUATINGYOURSELF
Measure & Evolve
EVALUATING YOURSELF » Metrics » Reporting
Measure & Evolve
MEASURINGSUCCESS
Measure & Evolve
Measure & Evolve
MEASURINGSUCCESS
http://www.flickr.com/photos/darwinbell/5472725217/
EVOLVE TO IMPROVE
Measure & Evolve
EVOLVE TO IMPROVE » Understand successes » Understand failures » Adapt!
Measure & Evolve