getting started with social media marketing
DESCRIPTION
this presentation is about how to get started in building your own social media strategy , it begins with what's the social media and why it's beneficial for me and how to build a strategy , what's the available tools and some tactics in each tool . part two will be available soonTRANSCRIPT
G E T T I N G S TA RT E D W I T H
@hadyelsahar
SOCIAL MEDIA Marketing
www.hadyelsahar.wordpress.com
TODAY’S AGENDA
INTRODUCTION
WHAT’S SOCIAL MEDIA
WHY SOCIAL MEDIA
BEFORE BUILDING STRATEGIES
KNOW THE AVAILABLE TOOLS
BUILDING STRATEGIES
PERFORMANCE MEASUREMENT
SETTING METRICS
WHAT ARE YOUR SOCIAL MEDIA GOALS AC H I E V I N G O B J E C T I V E S ( TAC T I C S )
CONTENT DEVELOPMENT
BUILDING A SOCIAL MEDIA TEAM
PRACTICING & HOMEWORK
TODAY’S AGENDA
#2
INTRODUCTION
T H I S I S N O T A T RA I N I N G
T H E R E ’ S N O M A G I C S T I C K
I N V E S T M E N T I S T H E K E Y
S U C C E S S F U L C A S E S T U D I E S
WHAT’S
SOCIAL
MEDIA ?Social media is not the conversation
It’s where the conversation takes place
O L D M A R K E T I N G Today’s Marketing
Wrong perceptions costs much
New marketing depends on conversations , Engagement and Feedback
Old marketing depends on one way targeting
Acquiring loyalty to the brandEasily collect feedback and fix wrong perceptions
WHY SOC IAL MEDIA ?
8 ,887,300
FACEBOOK USERS
IN EGYPT
F R E E M A R K E T I N G T O O L S
R E AC H
J O I N T H E C O N V E R S AT I O N
W H Y S O C I A L M E D I A ? # 2
ENGAGEMENT
F L E X I B I L I T Y
I T ’ S A W E S O M E W H E N I T
W O R K S P R O P E R LY
SOC IAL PROOFR E C O M M E N D A T I O N S I S T R U S T E D 3 X M O R E T H A N
A D S
B E F O R E B U I L D I N G S T R AT E G I E S
WHO ARE YOU ? T W E E T Y O U R E L E V A T O R P I T C H ( 1 2 0
C H A R . )
T R A I N I N G
P R O D U C T
S E R V I C E
E V E N T S
Y O U T H D E V E L O P M E N T
C H A R I T Y
A W A R E N E S SC O U R S E S
C O N F E R E N C E
S T A R T U P
A B O U T ? E G Y P T
W O R L D W I D E
W H A T ’ S Y O U R C U T T I N G E D G E ?
B E F O R E B U I L D I N G S T R AT E G I E S # 2
S T A R T F R O M H E R E
T O O M U C H F E A T U R E S
N O T B Y D E F A U L T A G O O D T H I N G
A P P L E = I N N O V A T I O N
D I S N E Y = M A G I C
A W A K E N I N G
R E C O R D S
G O O G L E =
C R E A T I V I T Y
W H O A R E Y O U R A U D I E N C E ?
B E F O R E B U I L D I N G S T R AT E G I E S # 3
S E G M E N T A T I O N
S T U D E N T S
T H E I R I N T E R E S T S A G E S B E T W E E N
1 8 – 3 5 W H E R E T H E Y E X I S T
H O W D O T H E Y
W A S T E T H E I R T I M E
O N L I N E
B E F O R E B U I L D I N G S T R AT E G I E S # 4
W H A T D O E S T H E A U D I E N C E A L R E A D Y K N O W
A B O U T Y O U
W H A T D O Y O U W A N T T H E M T O R E M E M B E R
Y O U W I T H
N O T H I N G K N O W
W I T H O U T
A C T I O N
T R I V I A L
S P A M M I N G
C O N T E N T
I N T E R A C T I O N L O Y A L T Y
B E F O R E B U I L D I N G S T R AT E G I E S # 5
Identify success
• Web traffic • Attendance on events • Followers / fans / views • retweets / shares• Number of unique followers • Connect with celebrities
KNOW YOUR TOOLS
• Sharing posts• Your posts shared • Creating events • Posting updates / announcements • Posting videos • Posting photo albums • Facebook Question (feedback , market
research )• Tagging fans • Interaction with fans • Likes ( the new ticker maximizes the reach ) • Engagement with large entities • Customer services
DEMO 1
Visit for more social media statistics : http://www.socialbakers.com
TWITTER DEMO
2 • +500, 000 tweeps in Egypt • Tweets • Retweets• Replied • Direct messages • Hashtags• Posting media ( pictures / videos /
links )• url shortners • Whom to follow • Mentioning speakers • Engagement with celebrities• events coverage • #hashtags offer More reach • Popular / trending hashtags like
( #FF )
TWITTER#2 Simple tips when creating a
#hashtag
• A name correlate to your event• Search if it was previously used • Save it on wthashtag.com// hashtag.org• Promote / get some traffic (printings , competitions , speak
out , share )
• Monitor what the people are saying • Collect statistics depending on you metrics ( will be
discussed)
• Show by example don’t let’s someone else start • Let every one watch
B R O A D C A S T Y O U R S E L F
N O W I T ’ S T I M E T O B U I L D S T R AT E G I E S
Practicing
1- topic of the week idea & it’s posts , tweets , Questions
2- campaign before injaz competition ( in booth , after booth , duing sessions , with spearkers )
3- imagine that you have 1000 LE during the year • name some entities that you can Build relation with that we
could benefit from in Building our social media bases • Generate ideas of social media campaigns , promotions that
we could do during the year
T h a n k y o u G u y s
@hadyelsahar
www.hadyelsahar.wordpress.com
Wait for part 2