web analytics getting social

Web AnalyticsWeb Analytics Getting Social

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Sinotech GroupSinotech Group2009.6

Copyright © 2008 SinoTech Group Limited. All Rights Reserved

Content

Why do you need social media measurement?

What can you do with SinoBuzz?

SinoBuzz Overview

Benefits

Next Steps


SinoAnalytics: Traditional Measurement

优化广告投放预算优化广告投放预算媒介投放

Media Investment

Ad Performance

网站流量ff

极大化每笔广极大化每笔广告预算对于网告预算对于网站流量的贡献站流量的贡献 Web Traffic

用户访问行为User Behavior

站流量的贡献站流量的贡献

透过流量的价值分析透过流量的价值分析实际商业化网站流量实际商业化网站流量

用户价值User engagement

实际商业化网站流量实际商业化网站流量

转换率Conversion

明确的明确的ROIROI设定，设定，提高线上广告成本投放效率，提高线上广告成本投放效率，降低每笔用户降低每笔用户//客户成本客户成本


Why Need Social Media Measurement: Online Reputation is Importantp p

With the proliferation of blogs and forumsWith the proliferation of blogs and forums there has never been a more important time is to engage in Online Reputation Managementto engage in Online Reputation Management

Companies need to be informed immediately when a negative or untrue post, article or review appears so that they can react in a proactive manner to protect their reputation brandreact in a proactive manner to protect their reputation, brand and revenue stream.


What can you do with SinoBuzz?

Reputation Management—Monitoring & Tracking

SinoBuzz provides:On-line reputation managementOn line reputation managementCompetitor brand sentimentOnline media marketing campaign effectiveness


SinoBuzz Overview

SinoBuzz is a powerful tool for monitoring and analyzing overall online brand awareness and sentiment. It also provides insights into customer retention and a a e ess a d se t e t t a so p o des s g ts to custo e ete t o a dloyalty through analysis of customer comments towards brands, products, services and sponsored events.

SinoBuzz Key FeaturesAbilit t dd b d d d t i h t itAbility to add brands and products you wish to monitorMonitor blogs, news portals, BBS, search, and any web pageDefine relative importance of specific keywords based on where they e e e at e po ta ce o spec c ey o ds based o e e t eyappear (e.g. in a blog, news, or search, etc.)Summary report - provides reputation status in news, BBS, blog, search, or any web pageany web page


Tracking the Hotspot

• Determine the source of negative and positive sentiment

What’s a Hotspot?pSome Internet users are highly active, prone to spread their influence and opinions to a b d t k f th Fi dbroad network of others. Find out where Hotspots are to localize the most effective response.


espo se

SinoBuzz Dashboard

P bli ttit d t d liPublic attitude trend lines comparison chart

Trend lines of unique product or brand, plus

Top and extension reputation keywords

p , preputation status alarm.

The reputation pie chart shows the contribution of various channels to brand

p ysuggestion


various channels to brand reputation.

Benefits

Find out what people are saying aboutyou onlineyou online

Measure and analyze the impactMeasure and analyze the impact factor of your New Media Campaigns

Improve Customer Service

Identify the Influence

Information Accuracy


y

Next Steps

SinoTech Groups’ experience and expertise in search engine marketing and optimization online PR and social media marketing can helpand optimization, online PR and social media marketing can help companies with monitoring, evaluating and responding to consumer feedback and consumer-generated media. Our Online Reputation Management Services are managed by our online marketing specialistsManagement Services are managed by our online marketing specialists who have years of experience in online advertising, PR and search engine marketing.

Search Engine Marketing & Optimization products & services• Make positive and neutral listings related to your company or

brand at the top of the search engine results pages.

Online PR & Social Media Marketing servicesOnline PR & Social Media Marketing services• Become a leader and influence the conversation about your

brand


About SinoTech Group

Si T h G id 4A’ t diti l ’ dSinoTech Group provides 4A’s, traditional agency’s and some select clients with access to a complete set of digital marketing products and services

• Established in Hong Kong

products and services.

• Established in Hong Kong• Offices in Beijing & Shanghai (representation in Australia, US and

UK)• Largest independent full service digital marketing company in

China


SinoTech Group’s Digital Marketing Offering

Media •Technology - Web Analytics (SinoAnalytics)• Ad Network- (SinoAds)

g

A full service digital company providing integrated digital

Search• Search Engine Marketing (SEM)• Search Engine Optimization (SEO)

marketing solutions to help enhance your online presence.

g p ( )•Technology - SinoMaximizor

Social•Social Marketing

Digital Consulting

• Brand Advocacy•Technology - SInoBuzz

• Market Entry• Advertising Strategy

Creative and ProductionPlatforms / Ecommerce• Platforms / Ecommerce

• Flash Ads• Casual Gaming• Micro-sites/Landing Pages

Copyright © 2008 SinoTech Group Limited. All Rights Reserved12

SinoTech Group Full Service Digital Marketing Company

outperforming our competition

联系我们联系我们

北京 +86 (10) 6561 5818

上海 +86 (21) 3363 2739

邮箱 [email protected]

网址 www.sinotechgroup.com.cn


@sinotechgroup gid=21118954458

@sinotechgroup gid=21118954458
