getting social media r.i.g.h.t

R.I.G.H.T

Getting

Presented ByAngela Maiers@angelaMaiers

Tuesday, December 9, 14

HOW ABOUT YOU?

How do you feel about using social media?

Are you currently actively engaging in social media, if

so what channels?


HOW ABOUT OUR STUDENTS?

•96 % students w/access use SM

•75 % (K-12 graders) have at least one social media profile

•68 % Increase (2-11) since 2010

•50 percent who use talk about ed- topics and more specifically school


We must first get SOCIAL RIGHT.

To Get Social Media RIGHT...


SOCIALcentered

talk

passion

people

customized

connectionsconversations

powernetwork

realtime COMMUNITY

WE

USNOW

new

unityfreedom

COLLECTIVE

likelove

freedomreal


We ARE the web


RIGHT

ealintegratedenerous

onor

ells OUR storyTuesday, December 9, 14

RealTuesday, December 9, 14

“IRL”Tuesday, December 9, 14

Text

Welcome to the Community!


TWO -WAYCONVERSTATIONS

REAL


THIS IS ME!

Angela Maiers


THIS IS WHAT I BELIEVE


THIS IS MY MISSION

aka My Job, My Passion, My Calling


www.angelamaiers.com

@angelamaiers

angelamaiers

THIS IS ME!

EVERYWHERE


http://www.angelamaiers.com

http://www.angelamaiers.com

D


Integrated


INTEGRATEINTEGRATEINTEGRATE

ANNOUNCEMENTS

NEWSLETTERSREPORTS

CONFERENCESEVENTS

EMERGENCIESCANCELATIONS

EMAILS UPDATES

REMINDERS


Global Marketing• Confidential• 11/28/1229

There’s and APP for That!



WHAT ARE WE DOING? WITH WHO? WITH WHAT? ENHANCE/

AMPLIFY?

? ? ?

1.

2.

3.

EmergencyNotification

Parent Event

PARENTS PHONE TREE

PARENTSTeachers

FlyersEmailsW.O.M

???


CUSTOMIZED ALERTS and MESSAGES


• My child is in __ grade.

• My child has regular access to a computer at home with Internet access to support academics. Yes - No

• I have access to email. Yes - No (If you answered no, please provide your name and your child's, and we will provide hard copies of communications.

• I mostly access the Internet for school communications on my:

• Home computer• Work computer• Mobile device• Other (please specify) _______

What tools does your community have access to?


Generous


In Social Media...

You GIVE before

You GETTuesday, December 9, 14

70 - 20 - 10

Targeted Tweeting


SHARING GREAT CONTENTBLOGS

ARTICLESPICTURESVIDEOS

TUTORIALSTIPSTuesday, December 9, 14

YOU MUST

HEARME

HELP ME.TO



The Listening Stage–What are people saying about your brand?–What are the popular topics about your brand?

–Who are the advocates, detractors and influencers in your community/industry?

–Where are the conversations happening?

48

Use Twitter’s search function & other tools to find keywords

in hashtags, handles and bios relevant to topic, company and event


Command Center Basics

Google Alert

TwitterSearch

Social Mention



Establishment of Command Center

Twitter.com/Search

Google.com/Alerts

Socialmention.com


How Does Your Brand Sound?

Hear?

See?

Feel?

Do?


Honors


Give Them A Front Row Seat To Their Own Brilliance


Are you prepared to AMPLIFY

the AWESOME?


62


lwaysABe

CapturingTuesday, December 9, 14

Tells“OUR” Story


ARE A

BRAND

STORY = YOUR BRANDTuesday, December 9, 14

IF YOU DON’T TELL YOUR STORY

SOMEONE ELSE WILL! Tuesday, December 9, 14

#washingtonhighs

pirit.

#EGHSMATTE

RS


76


79


80


RIGHT

ealintegrated

onor

ells OUR story

enerous


MATTERYOU


SOCIAL: RIGHT


online: resourcesangelamaiers.com


Two Way One Way

#TMSHawkChat


14 Great Facebook Groups Every Teacher should Know about

The Ultimate Guide to Facebook in Education

Teacher's Guide to Creating Facebook Groups for Students

Re:sources


http://www.educatorstechnology.com/2012/11/14-great-facebook-groups-every-teacher.html

http://www.educatorstechnology.com/2012/11/14-great-facebook-groups-every-teacher.html

http://www.educatorstechnology.com/2012/06/ultimate-guide-to-use-of-facebook-in.html

http://www.educatorstechnology.com/2012/06/ultimate-guide-to-use-of-facebook-in.html

http://www.educatorstechnology.com/2013/05/teachers-guide-to-creating-facebook.html

http://www.educatorstechnology.com/2013/05/teachers-guide-to-creating-facebook.html

Re:sources


• 10 Google Plus Communities Every Teacher Should Know about

• Excellent Teacher Tips on The Use of Google Plus in Education

• 20 Reasons Why You Should Be Using Google Plus

Re:sources


http://www.educatorstechnology.com/2013/05/10-google-plus-communities-every.html

http://www.educatorstechnology.com/2013/05/10-google-plus-communities-every.html

http://www.educatorstechnology.com/2012/11/excellent-tips-for-teachers-on-use-of.html

http://www.educatorstechnology.com/2012/11/excellent-tips-for-teachers-on-use-of.html

http://www.educatorstechnology.com/2013/03/20-reasons-why-you-should-use-google.html

http://www.educatorstechnology.com/2013/03/20-reasons-why-you-should-use-google.html

7 Steps to Grow Professionally Using Twitter This Summer

10 Ways Teachers Can Use Twitter for Professional Development

10 Powerful Twitter Tools for Teacher's Professional Development

Re:sources


http://www.educatorstechnology.com/2013/05/7-steps-to-grow-professionally-using.html

http://www.educatorstechnology.com/2013/05/7-steps-to-grow-professionally-using.html

http://www.educatorstechnology.com/2012/10/twitter-for-professional-development.html

http://www.educatorstechnology.com/2012/10/twitter-for-professional-development.html

http://www.educatorstechnology.com/2013/06/10-powerful-twitter-tools-for-teachers.html

http://www.educatorstechnology.com/2013/06/10-powerful-twitter-tools-for-teachers.html

Go To:

@tonyvincent


@angelamaiers

your:network

#edchat#supchat


Cybraryman: Hashtags


getting social media r.i.g.h.t

Business

social media right

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confidential global

school communications

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