1. We See AudiencesDifferently Smart Zones Marty Agius, President The Marketing Grid, Inc. Marty@marketing-grid.com 716-332-7070

2. The Marketing Grid is a marketing communications firm with our foundation grounded in the disciplines of direct marketing. We work with clients throughout the U.S. helping them to increase response rates through their DM efforts. We focus in the offline (direct mail) and the online (digital display) to achieve these results. TMG is only one of a handful of digital agencies in the country to be licensed to offer the patented technology of Smart Zones. 3. Smart Zones Delivering Offline Targeting Tactics in an Online World. Smart Zones 4. Mailbox to Modem Targeting Qualified Prospects Audience On-Demand The Alternative to Cookies Smart Zones What is Smart Zones? 5. Patented technology that connects every offline consumer and business to its current Internet access point. Smart Zones converts mailboxes to anonymous clusters of modems each enhanced by hundreds of demographic, life style, and buyer attributes. Reach - Near 100% without using cookies Privacy No cookies or tracking of any kind, Do Not Track Compliant Smart Zones What is Smart Zones? 6. Online Targeting 1ACCURACY 2 REACH 3PRIVACY What does Smart Zones offer? 7. Smart Zones Overview Consumers near 100% Reach to every consumer with a commercial footprint. Over 26 Million sub zip code level zones An average of 600 zones per zip code An average of 2-10 HHs per Smart Zone Hundreds of demographic, life style, buyer attributes define every zone. Businesses & Institutions Targeting - Rooftop level targeting for 18 Million businesses, government and education institutions. No individual or household is identifiable, cannot be reverse engineered from location, attribute or Smart Zone key. All IAB Standards and Brand Safety supported. 8. Online Targeting Who is Behind the Smart Zone Data Our Partner - Semcasting Founded in 2009, located in North Andover, MA The Gold Standard in Big Data and Predictive Analytics -Compile & Own the top offline and online databases updated monthly -Coverage of over 249 Million People, over 131 Million Households. -750 variables of affluence, ethnicity, life stage attributes, and consumer buying behavior. -Over 18 million Businesses, Government and Educational Institutions Acxiom, V12 and others OEM/White labels resell Semcasting data. 100s of Top companies append Semcasting data to CRM files: -Disney, Southwest, EBay, Hilton, Hyatt, United, Ace, Time Warner, etc. 9. Better and deeper analysis of data to add consistent and actionable value to online advertising campaigns. Online Targeting 1ACCURACY (allows the advertiser to reach the desired audience) What does Smart Zones offer? 10. Accuracy Accuracy Starts with Big Data... What does Smart Zones offer? Smart Zones uses Big Data to create a powerful database for multivariate analytics... Smart Data. 11. Big Data Matters Understanding Your Target Audience = Lift in Response Smart Zones Multivariate Analytics can outperform single variable selects by 5 to 1. *Lift vs. Untargeted Run of Network *An Acxiom Study What does Smart Zones offer? 12. Smart Data What does Smart Zones offer? Smart Zones Smart Data 15 Million Consumer Zones 15 Million Business Zones 249 Million People/ 131 Million Households Multiple User Types 750+ Data Variables 30,000,000 Smart Zones in the U.S. The Result: 600 Times More Precise than Zip Code Targeting. 13. New DNA: Smart Zone User Typing Example Home Values $225K-$275K $275K-$325K $325K-$375K $375K-$425K $425K-$475K Institutions Retail Prof. Services Hotels Starbucks Auto Dealers Doctors Hospitals Attorneys Architects Legislative Offices Motor Vehicles Court Houses UMass Harvard 14. Cookies, Behavioral Tracking, and dedicated portals, all lack depth of consumer reach. Online Targeting 2 REACH What does Smart Zones offer? 15. Reach Thin Data is a Big Problem... Cookies Try and Match Data to Online Audiences Smart Zones Does not use cookies. And FAIL more than 70%of the time. What does Smart Zones offer? 16. Why it Works: Cookie Blocking & Duplication YAHOO YOU TUBE MSN 190M Unique People 170M Unique People 120M Unique People 980M Cookies 1.1B Cookies 450M Cookies Only 1 out of 4 cookies is an active, qualified, unique user. (Google Analytics Study) 50% of Browser Cookies are Blocked (MediaMind) 17. Age Income Housing data # of Children and ages Discretionary income models Recession sensitivity models Credit worthiness models As many as 750 data variables per household What does Smart Zones offer? Demographics 18. Smart Zones: B2Bcoverage Company Name NAICS code Firmographics Number of Employees, Annual Revenue Of the 15.3 million in the 1-9 employee group, 9.8 million are self employed, non-incorporated companies. Ideal way to reach these self employed people are with our Business Owners At Home (BOAH) segment Companies by # of employees # of Companies 1 to 9 employees 15.3 M 10 to 99 employees 1.2 M 100 to 499 employees 105k 500 + employees 37k 19. Qualified Reach What does Smart Zones offer? Designed to speak the language of the CMO office - consistent with all other advertising mediums Direct Mail Online Advanced audience profiling and look alike modeling provides intelligence on all RTB impression opportunities. Facilitates access to your audience across all screens and devices. Desktops, laptops, tablets and smart phones. CRM onboarding over 90% match rate with Smart Zones versus 30% match for cookies. 20. Consumers and the federal regulators are frustrated with the lack of privacy. Online Targeting 3PRIVACY What does Smart Zones offer? Smart Zones Creates Trust... and Offers Advanced Privacy Compliance No Use or Application of Cookies Not Dependent on Tracking of Any Kind No Thin Data No individual or household is identifiable 21. Smart Zones Generates lift in every category. What does Smart Zones offer? 22. Proven Record Tested across consumer industries. AUTO FINANCIAL RETAIL ENTERTAINMENT ADVOCACY What does Smart Zones offer? 23. Smart Zones Inventory Scale and Data Integrity The Smart Zone process allows the marketer to identify the consumer groups they wish to target and generate targeted Smart Zones. When the target audiences hit the ad network anywhere in a Real Time Bidding exchange environment, the proper ad will be served. Because Smart Zones does not use, require or apply any cookies, nearly 100% of the target audience that is online can be reached often tripling the available number of qualified unique users. 24. Smart Zones allows you to display your message to the identified target audience across thousands of sites on the internet, not just a few portals. Depending if your site is mobile optimized we can target multiple screens within the household. Desktop - Laptop Tablet - Smartphone Then over time we optimize to site categories with prove to have the highest Click Through Rate (CTR) metrics. Smart Zones Reach. 25. Semcasting, Inc. Partner: The Marketing Grid Client: Federal Credit Union Flight Dates: 12/14/2012-12/26/2012 12/26/2012 FINAL Date Impressions Clicks CTR 12/14/2012 171,630 448 0.26% 12/15/2012 162,817 451 0.28% 12/16/2012 194,966 385 0.20% 12/17/2012 197,104 393 0.20% 12/18/2012 203,285 368 0.18% 12/19/2012 191,476 310 0.16% 12/20/2012 212,599 357 0.17% 12/21/2012 231,324 371 0.16% 12/22/2012 223,637 541 0.24% 12/23/2012 252,040 519 0.21% 12/24/2012 312,680 636 0.20% 12/25/2012 285,638 637 0.22% 12/26/2012 878,591 1,522 0.17% Grand Total 3,517,787 6,938 0.20% Smart Zones Bi-Weekly Reporting. 26. Semcasting, Inc. Partner: The Marketing Grid Client: Federal Credit Union Flight Dates: 12/14/2012-12/26/2012 Numbers up through: 12/26/2012 Creative Impressions Clicks CTR 160x600 (Wide Skyscraper) sharecert_160x600banner_ad_1percent 172,062 154 0.09% sharecert_160x600banner_ad_point5percent 172,156 137 0.08% sharecert_160x600banner_ad_point75percent 172,110 131 0.08% 160x600 (Wide Skyscraper) Total 516,328 422 0.08% 300x250 (Medium Rectangle) sharecert_300x250banner_ad_1percent 492,038 517 0.11% sharecert_300x250banner_ad_point5percent 493,137 535 0.11% sharecert_300x250banner_ad_point75percent 492,442 496 0.10% 300x250 (Medium Rectangle) Total 1,477,617 1,548 0.10% 728x90 (Leaderboard) sharecert_728x90banner_ad_1percent 509,650 1,680 0.33% sharecert_728x90banner_ad_point5percent 508,479 1,682 0.33% sharecert_728x90banner_ad_point75percent 505,713 1,606 0.32% 728x90 (Leaderboard) Total 1,523,842 4,968 0.33% Grand Total 3,517,787 6,938 0.20% Smart Zones Creative Testing Analysis 27. Semcasting, Inc. Partner: The Marketing Grid Client: Federal Credit Union Campaign: Retargeting Flight Dates: 12/14/2012-12/26/2012 Numbers up through: 12/26/2012 Date Impressions Clicks CTR 12/14/2012 129 0 0.00% 12/15/2012 222 3 1.35% 12/16/2012 223 2 0.90% 12/17/2012 569 1 0.18% 12/18/2012 826 5 0.61% 12/19/2012 957 16 1.67% 12/20/2012 1,026 3 0.29% 12/21/2012 909 11 1.21% 12/22/2012 709 15 2.12% 12/23/2012 995 14 1.41% 12/24/2012 1,043 4 0.38% 12/25/2012 1,072 11 1.03% 12/26/2012 1,641 22 1.34% Grand Total 10,321 107 1.04% Smart Zones Re-Targeting Increases Results 28. Performance Insights Unit Size Impressions Clicks CTR 120x600 4,010 7 0.17% 300x250 244,419 208 0.09% 320x50 251,428 1,151 0.46% 728x90 324,070 332 0.10% Ad Size Performance Category CTR Hobbies & Leisure 0.24% Games 0.12% Reference 0.12% Arts & Entertainment 0.10% People & Society 0.09% Online Communities 0.09% Computers & Electronics 0.08% News 0.07% Top Performing Categories Day of Week Performance by CTR Top Performing Sites 0.21% 0.21% 0.21% 0.16% 0.18% 0.24% 0.22% 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0.30% Sun Mon Tue Wed Thu Fri Sat Site Weather.com About.com Play.Google.com Youtube.com CNN.com USMagazine.com Answers.com Ebay.com 29. Using the locations identified through our analysis we also can also launch Facebook ads to the target demographic to capture additional impressions and build your brand. Facebook Campaign Targeting is a campaign management platform based on our Smart Zones. We have the ability to target far beyond traditional FB provided demographics. The campaign model scores individuals at the Smart Zone level and prioritizes the best online locations to reach the highest concentration of good prospects. Smart Zones Facebook Targeting. 30. We See AudiencesDifferently Smart Zones Marty Agius, President The Marketing Grid, Inc. Marty@marketing-grid.com 716-332-7070