smart zones by responsory demo, a sneak peek!
TRANSCRIPT
© 2015 Responsory, a Johnson Direct LLC company
A Johnson Direct Company and A Premier Smart Zones Partner
© 2015 Responsory, a Johnson Direct LLC company 2
SMART ZONES
It’s patented, cutting-edge technology. And now it’s within your reach.
This proprietary platform is like no other, and it has a unique promise, too.
To put you in front of your audience online, offline and on any device.
With 100% reach and accuracy.
© 2015 Responsory, a Johnson Direct LLC company 3
SMART ZONES
WHAT IS SMART ZONES?The only programmatic digital advertising platform linking B2B and B2C customer CRM files, mailing lists or IP website traffic to Internet delivery points at the neighborhood or business rooftop level.
© 2015 Responsory, a Johnson Direct LLC company 4
TRANSLATIONThis is targeting done the right way based on real customers, affluence, lifestyle, interests and quantified analytics.Targeting no longer has to be a guess.
SMART ZONES
© 2015 Responsory, a Johnson Direct LLC company 5
SOME OF OUR CLIENTS IN THE ZONES
© 2015 Responsory, a Johnson Direct LLC company 6
UNIQUE PLATFORM ATTRIBUTES100% Reach
Data rich
Cookie-free privacy
Device independent
SMART ZONES
© 2015 Responsory, a Johnson Direct LLC company 7
100% REACHReach over 250 million-plus individuals and over 18 million businesses in the U.S. and Canada.
UNIQUE PLATFORM
ATTRIBUTES
© 2015 Responsory, a Johnson Direct LLC company 8
100% REACHU . S . A N D C A N A D A C O V E R A G E
250 Million-Plus Individuals
131 Million-Plus Households
18 Million-Plus Businesses
1.8 Billion-Plus IP Addresses
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100% REACHU . S . A N D C A N A D A C O V E R A G E
Smart Zones reaches audiences across all offline and online marketing channels.
OFFLINE
DIRECT MAIL PHONE EMAIL DISPLAY VIDEO MOBILE INTERNET RADIO
IPTV SOCIAL MEDIA
ONLINE
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DATA RICHDefine audiences with over 750 consumer and business variables.
UNIQUE PLATFORM
ATTRIBUTES
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DATA RICH
All data is derived from publicly available information.
Data adheres to the highest privacy standards and to all FTC recommendations-both online and offline.
Data sources include:
IRS, Voter Registration, Home Transactions, Department of Commerce, Federal Reserve Data, Voter Contributions Data, National Phone Directory Data, Department of Housing and Urban Development, Housing Management Development Association
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DATA RICH
DEFINE YOUR AUDIENCES WITH OVER 750 DATA VARIABLESSampling of B2C Variables
Age, Gender Ethnicity, Life Stage, Education, Vehicle, Home Type, Purchases & Interests, Charitable Contributions, Income, IRA/401K, Net Worth, Home Value, Political Affiliation, Household Income, Discretionary Income
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DATA RICH
MORE VARIABLES = MORE ACCURACYAutomated Predictive Modeling
Smart Zones’ patented and automated algorithms platform automates the creation of custom targeting models.
We identify what is unique about customers when compared to the balance of the local population, based on multivariate data.
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UNIQUE PLATFORM
ATTRIBUTES
COOKIE-FREE PRIVACYNo tracking, no use of cookies and no inferred audience segmentation.
© 2015 Responsory, a Johnson Direct LLC company 15
COOKIE-FREE PRIVACY
OVER 50% OF BROWSERS BLOCK COOKIESReach more customers with accuracy
and privacy on any Internet-enabled device
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I00% reach to all Internet-enabled devices (i.e., desktops, laptops, tablets, smart phones).
UNIQUE PLATFORM ATTRIBUTESD E V I C E I N D E P E N D E N T
UNDER THE HOODA sneak peek at the power behind
the Smart Zones platform.
SORRY!
© 2015 Responsory, a Johnson Direct LLC company 19
This is where our sneak peek for the Smart Zones demo ends. There’s so much more we’d like to share with you.
Contact our New Business Hotline to schedule your ALL ACCESS Smart Zones demo!
Responsory, a Johnson Direct company, is proud to be designated as a Premier Partner for Semcasting’s Smart Zones audience targeting platform. Semcasting is a leading data provider and the patent owner of the Smart Zones technology.