gbtc social media vo aand mobile v1.0 marks
DESCRIPTION
Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.TRANSCRIPT
Todd Marks CEO & President
[email protected]://www.twitter.com/mindgrub
A Social Media Marketing Campaign Case StudyWidgets, Reverse Integration and Mobile
Vince BuscemiVP Operations, [email protected]://www.twitter.com/vincebuscemi
Social Media Trends
Foundation
Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales. 1
1 en.wikipedia.org/wiki/Social_media_marketing
Social Media Marketing
A Good Social Media Marketing Campaign:• Is much more then just having Facebook and Twitter Pages • Identifies the breath of social and news sites where users are spending their time for a particular project• Targets the key sites for maximum ROI• Publishes content to the key sites using existing workflows• Embraces the use of Widgets• Updates content via RSS feeds and site APIs• Includes Reporting and Metrics
GOTO User(no more url?)
Social Media Sites
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Mainstream Social Sites:
Publication Options
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Even Facebook is more then just “company” and “group” pages:
Reverse Integration
RSS & Social Site APIs
Reverse Integration uses RSS and APIs to push content from CMS to Social Sites
Reverse Integration
Case Studies
Our Process
Case Study :: Market Research
Project specific market research is key:
Case Study :: VOA Widget
Case Study :: iParticipate Widget
Case Study :: Live Music Machine Widget
Case Study :: New York Social Sports Club
Next
Ahh… And then there is Mobile
Mindgrub has designed and developed a variety of social mobile applications in the areas of :
•Convention & Visitors Associations•Stadiums and Arenas•Restaurants and Retail•Education / Universities •Insurance & Transportation•Malls and Shopping Areas•Financial Services
Social Meets Mobile
Case Study :: Convention and Visitors Associations
Case Study :: Stadiums and Arenas
Case Study :: Stadiums and Arenas
Reporting
Reporting
Reporting & Metrics key to determining ROI
Ingredients
Core Competencies
Website Design | Information Architecture | User Experience Design | Content Management |
Drupal | Wordpress | BEA | .NET | PHP | Web 2.0 / 3.0 | Speaking
Rich Internet Applications | Flash | Flex | AJAX | Interactive Media | Video | Digital Corporate Signage | Media Players | Flash Media & Interaction Servers
Social Media Marketing | Reverse Integration , Twitter, Facebook| Search Engine Optimization (SEO) | eLearning |
Learning Management | Edualizer.com | Edinfo.tvMobile Applications | iPhone | Blackberry | Symbian |
Google Android | Palm Pre | Location Based Services | Augmented Reality | viaPlace.com
Technology Innovation Agency
Todd Marks CEO & President
[email protected]://www.twitter.com/mindgrub
Vince BuscemiVP Operations, [email protected]://www.twitter.com/vincebuscemi