greg cangialosi gbtc user driven experience

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Social Media: User Driven Experience 1/27/09 Greater Baltimore Technology Council

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Page 1: Greg Cangialosi GBTC User Driven Experience

Social Media:User Driven Experience

1/27/09 Greater Baltimore Technology Council

Page 2: Greg Cangialosi GBTC User Driven Experience

Audience.Define.

Marketing 2.0.Show me.

QA.

Page 3: Greg Cangialosi GBTC User Driven Experience

Social Web

Page 4: Greg Cangialosi GBTC User Driven Experience

Behaviors of the Social Web.....

Podcasting

Blogging

Social Networks

Wiki’s

Email

Photo Sharing

Video

Link Sharing

Tagging

...Producing and Consuming Content.

IM

SMS / Mobile

Page 5: Greg Cangialosi GBTC User Driven Experience

Every company is

now a media company.

Page 6: Greg Cangialosi GBTC User Driven Experience

Publishing is Marketing 2.0

Content is currency....What is your company publishing?

Page 7: Greg Cangialosi GBTC User Driven Experience

Cross-pollinate content.

Page 8: Greg Cangialosi GBTC User Driven Experience

Leverage Networks & Communities

Design by: Luc Legay

Page 9: Greg Cangialosi GBTC User Driven Experience

Inbound Marketing.

Page 10: Greg Cangialosi GBTC User Driven Experience

Be There Before the Sale.

Page 11: Greg Cangialosi GBTC User Driven Experience

Lead gen is a by-product of participation.

Page 12: Greg Cangialosi GBTC User Driven Experience

Show me the goods.

Page 13: Greg Cangialosi GBTC User Driven Experience

Let’s Chat.Open Q&A.

Page 14: Greg Cangialosi GBTC User Driven Experience

Thank You!Greg Cangialosi

[email protected] office

www.blueskyfactory.com - corporateblog.blueskyfactory.com - bsf blog

www.thetrendjunkie.com - personal blogwww.twitter.com/gregcangialosi - twitter