gary j most portfolio
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A sample of the great work, projects, clients, promotions, brand development and experience finely tuned and ready to assist your brand.TRANSCRIPT
Gary J. MostGary J. Most
Portfolio & Experience OverviewPortfolio & Experience Overview
[email protected] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1
Summary:
A marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as
effective and efficient leader in planning, optimization of resources and solution development. Viewed as a dynamic, results driven professional who has a passion for thorough & efficient project management, strategic thinking and maximizing budgets.
Experience Summary:
Marketing professional with proven ability in
creation, development and implementation of
client/brand initiatives with a focus on service
driven performance. Recognized as effective and
efficient leader in planning, optimization of
resources and solution selling across multiple
channels and industries. Viewed as a dynamic
results driven professional who has a passion for
strategic thinking.
Strategy
Scope/Research
Concept Development
Strategic Partners
Color CompsPhoto/Illustrations
Production Art
Mechanical Art
Printing
Fulfillment
Professional Experience
Applied Experience
Objective:
Manage the development and execution of
strategic marketing plans across enterprise wide
program initiatives including web refresh, sales
materials / “tool kits” and internal messaging.
Maritz Sales Conference 2010
Applied Experience
Objective:
Develop a six, twelve & eighteen month planning
calendars for all supported brands. Calendars
highlighted program windows & identified
opportunities. Each window included a 300 day
development timeline.
Objective:
Work with “C” level executives, brand team and
research partner to gather insights used to
develop a brand pyramid, USP and re-launch the
brand.
Category Insights
•Whiskey is a man’s drink•Category stratified by
‘sip’ and ‘slam’•Serious Man’s Club,
dominated by heritage and roots
Equities/Opportunities
•Own “Smooth”•Own the experience of drinking whiskey with your crew
Personality
Masculine, Approachable Genuine,
Fun loving
Values
Honesty, Loyalty, Unity
Benefits
Attributes
Physical/functional properties•Born smooth: Blended at Birth distillation process
•Secondary Support: Rocky Mountain water
Emotional/social properties•Accessible •Balanced taste makes it easy to share
Rational Benefits• Balanced smooth taste
that’s easy to enjoy•Clean finish
Emotional • Catalyst to good stories and good
times with the guys
Focus of SaleSmooth taste, great stories
PromiseA genuinely good drinking whiskey
Essence
The house whiskey of adult
Treefort 2.0
Bachelors & Wannabe Bachelors (Guys 21-28): Time with guys is a haven—where they hit “pause” on adult obligations
Black Velvet
Applied Experience
Objective:
Work with brand and creative teams to develop a
custom overlay to the “Labels For Education”
program specifically for Campbell’s customer
(Kroger) and their seven banners. Self contained
program kits targeted over 2,100 school
coordinators and were designed for easy
activation.
Objective:
Work with Frito Lay’s Plano brand team and
Bentonville reps to elevate the company’s
status as a value-added partner through the
development and submission of thematic
concepts spanning multiple activation
opportunities (partnerships, retail-tainment,
out-of-category, program windows, etc).
Gary J. MostGary J. Most
Portfolio & Experience OverviewPortfolio & Experience Overview
[email protected] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1
Summary:
A marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as
effective and efficient leader in planning, optimization of resources and solution development. Viewed as a dynamic, results driven professional who has a passion for thorough & efficient project management, strategic thinking and maximizing budgets.