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www.tornier.com Romain Huon – Intl” Product Manager 1 next generation products for anatomic indications on the humeral side www.tornier.com Reversed Indications the most extensive portfolio on the market

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Page 1: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 1

next generation products for anatomic indications on the humeral side

wwwtorniercom

Reversed Indications the most extensive portfolio on the market

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 2

Agenda

bull Aequalis Reversed Range 10 years of success Story

- Aequalis Reversed II

- Aequalis Bio RSA

- Aequalis Reversed Fx

bull Why do we need new members in the Aequalis Reversed Family

bull Our new Blockbuster Aequalis Ascend Flex

bull Our latest innovation Aequalis Reversed II Line Extension

bull Key success factor Customer segmentation and differentiation

bull Conclusion

bull Quiz

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 3

Aequalis Reversed Range

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 4

Aequalis Reversed II

Options You have more intraoperative options than any of our

competitors allowing the surgeon to accommodate the patientrsquos

unique anatomy

128 combinations of Reversed II implants

24 combinations of baseplates and spheres

2 approaches accommodated with the extensive Reversed II instruments

+ Reverse Fracture and BioRSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 5

Aequalis Reversed II

STANDARD ECCENTRIC 10deg TILT

GLENOID SPHERES

STANDARD ECCENTRICCONSTRAINED3642 COMBO

POLY INSERTS

oslash29mm

L =25mm

oslash25mm

BASEPLATES

L =15mm L = 25mmL =15mm

2 New Spheres

3 New Polys

2 New Baseplates

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature 25mm Baseplate

bull Long and short post

bull Benefits

bull Better fit on smaller glenoids The smallest Base plate

on the Market

bull Lower positioning of sphere on glenoid

bull More Overhang = Less notching

Smallest Base plate on the market

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Long Post Baseplate

bull Benefits

bull Implantation in native bone

bull Revision surgery

bull BIO-RSA (29mm diam only)

Long Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Eccentric (+2mm) sphere option

bull Benefits

bull Less scapular notching

bull Higher Deltoid tension

bull Better ROM

bull Correction of misplaced sphere

Eccentric Sphere

Coverage Remaining inferior bone that may prevent the eccentric sphere from fully seating

Eccentric sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Int Orthop 2012 Aug36(8)1647-53 doi 101007s00264-012-1539-0 Epub 2012 Apr 26

The clinical and radiographical results of reverse total shoulder arthroplasty with eccentric glenosphereMizuno N Denard PJ Raiss P Walch G

Eccentric sphere prevents NotchingWe have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 2: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 2

Agenda

bull Aequalis Reversed Range 10 years of success Story

- Aequalis Reversed II

- Aequalis Bio RSA

- Aequalis Reversed Fx

bull Why do we need new members in the Aequalis Reversed Family

bull Our new Blockbuster Aequalis Ascend Flex

bull Our latest innovation Aequalis Reversed II Line Extension

bull Key success factor Customer segmentation and differentiation

bull Conclusion

bull Quiz

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 3

Aequalis Reversed Range

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 4

Aequalis Reversed II

Options You have more intraoperative options than any of our

competitors allowing the surgeon to accommodate the patientrsquos

unique anatomy

128 combinations of Reversed II implants

24 combinations of baseplates and spheres

2 approaches accommodated with the extensive Reversed II instruments

+ Reverse Fracture and BioRSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 5

Aequalis Reversed II

STANDARD ECCENTRIC 10deg TILT

GLENOID SPHERES

STANDARD ECCENTRICCONSTRAINED3642 COMBO

POLY INSERTS

oslash29mm

L =25mm

oslash25mm

BASEPLATES

L =15mm L = 25mmL =15mm

2 New Spheres

3 New Polys

2 New Baseplates

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature 25mm Baseplate

bull Long and short post

bull Benefits

bull Better fit on smaller glenoids The smallest Base plate

on the Market

bull Lower positioning of sphere on glenoid

bull More Overhang = Less notching

Smallest Base plate on the market

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Long Post Baseplate

bull Benefits

bull Implantation in native bone

bull Revision surgery

bull BIO-RSA (29mm diam only)

Long Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Eccentric (+2mm) sphere option

bull Benefits

bull Less scapular notching

bull Higher Deltoid tension

bull Better ROM

bull Correction of misplaced sphere

Eccentric Sphere

Coverage Remaining inferior bone that may prevent the eccentric sphere from fully seating

Eccentric sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Int Orthop 2012 Aug36(8)1647-53 doi 101007s00264-012-1539-0 Epub 2012 Apr 26

The clinical and radiographical results of reverse total shoulder arthroplasty with eccentric glenosphereMizuno N Denard PJ Raiss P Walch G

Eccentric sphere prevents NotchingWe have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 3: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 3

Aequalis Reversed Range

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 4

Aequalis Reversed II

Options You have more intraoperative options than any of our

competitors allowing the surgeon to accommodate the patientrsquos

unique anatomy

128 combinations of Reversed II implants

24 combinations of baseplates and spheres

2 approaches accommodated with the extensive Reversed II instruments

+ Reverse Fracture and BioRSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 5

Aequalis Reversed II

STANDARD ECCENTRIC 10deg TILT

GLENOID SPHERES

STANDARD ECCENTRICCONSTRAINED3642 COMBO

POLY INSERTS

oslash29mm

L =25mm

oslash25mm

BASEPLATES

L =15mm L = 25mmL =15mm

2 New Spheres

3 New Polys

2 New Baseplates

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature 25mm Baseplate

bull Long and short post

bull Benefits

bull Better fit on smaller glenoids The smallest Base plate

on the Market

bull Lower positioning of sphere on glenoid

bull More Overhang = Less notching

Smallest Base plate on the market

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Long Post Baseplate

bull Benefits

bull Implantation in native bone

bull Revision surgery

bull BIO-RSA (29mm diam only)

Long Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Eccentric (+2mm) sphere option

bull Benefits

bull Less scapular notching

bull Higher Deltoid tension

bull Better ROM

bull Correction of misplaced sphere

Eccentric Sphere

Coverage Remaining inferior bone that may prevent the eccentric sphere from fully seating

Eccentric sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Int Orthop 2012 Aug36(8)1647-53 doi 101007s00264-012-1539-0 Epub 2012 Apr 26

The clinical and radiographical results of reverse total shoulder arthroplasty with eccentric glenosphereMizuno N Denard PJ Raiss P Walch G

Eccentric sphere prevents NotchingWe have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 4: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 4

Aequalis Reversed II

Options You have more intraoperative options than any of our

competitors allowing the surgeon to accommodate the patientrsquos

unique anatomy

128 combinations of Reversed II implants

24 combinations of baseplates and spheres

2 approaches accommodated with the extensive Reversed II instruments

+ Reverse Fracture and BioRSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 5

Aequalis Reversed II

STANDARD ECCENTRIC 10deg TILT

GLENOID SPHERES

STANDARD ECCENTRICCONSTRAINED3642 COMBO

POLY INSERTS

oslash29mm

L =25mm

oslash25mm

BASEPLATES

L =15mm L = 25mmL =15mm

2 New Spheres

3 New Polys

2 New Baseplates

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature 25mm Baseplate

bull Long and short post

bull Benefits

bull Better fit on smaller glenoids The smallest Base plate

on the Market

bull Lower positioning of sphere on glenoid

bull More Overhang = Less notching

Smallest Base plate on the market

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Long Post Baseplate

bull Benefits

bull Implantation in native bone

bull Revision surgery

bull BIO-RSA (29mm diam only)

Long Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Eccentric (+2mm) sphere option

bull Benefits

bull Less scapular notching

bull Higher Deltoid tension

bull Better ROM

bull Correction of misplaced sphere

Eccentric Sphere

Coverage Remaining inferior bone that may prevent the eccentric sphere from fully seating

Eccentric sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Int Orthop 2012 Aug36(8)1647-53 doi 101007s00264-012-1539-0 Epub 2012 Apr 26

The clinical and radiographical results of reverse total shoulder arthroplasty with eccentric glenosphereMizuno N Denard PJ Raiss P Walch G

Eccentric sphere prevents NotchingWe have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 5: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 5

Aequalis Reversed II

STANDARD ECCENTRIC 10deg TILT

GLENOID SPHERES

STANDARD ECCENTRICCONSTRAINED3642 COMBO

POLY INSERTS

oslash29mm

L =25mm

oslash25mm

BASEPLATES

L =15mm L = 25mmL =15mm

2 New Spheres

3 New Polys

2 New Baseplates

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature 25mm Baseplate

bull Long and short post

bull Benefits

bull Better fit on smaller glenoids The smallest Base plate

on the Market

bull Lower positioning of sphere on glenoid

bull More Overhang = Less notching

Smallest Base plate on the market

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Long Post Baseplate

bull Benefits

bull Implantation in native bone

bull Revision surgery

bull BIO-RSA (29mm diam only)

Long Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Eccentric (+2mm) sphere option

bull Benefits

bull Less scapular notching

bull Higher Deltoid tension

bull Better ROM

bull Correction of misplaced sphere

Eccentric Sphere

Coverage Remaining inferior bone that may prevent the eccentric sphere from fully seating

Eccentric sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Int Orthop 2012 Aug36(8)1647-53 doi 101007s00264-012-1539-0 Epub 2012 Apr 26

The clinical and radiographical results of reverse total shoulder arthroplasty with eccentric glenosphereMizuno N Denard PJ Raiss P Walch G

Eccentric sphere prevents NotchingWe have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 6: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature 25mm Baseplate

bull Long and short post

bull Benefits

bull Better fit on smaller glenoids The smallest Base plate

on the Market

bull Lower positioning of sphere on glenoid

bull More Overhang = Less notching

Smallest Base plate on the market

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Long Post Baseplate

bull Benefits

bull Implantation in native bone

bull Revision surgery

bull BIO-RSA (29mm diam only)

Long Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Eccentric (+2mm) sphere option

bull Benefits

bull Less scapular notching

bull Higher Deltoid tension

bull Better ROM

bull Correction of misplaced sphere

Eccentric Sphere

Coverage Remaining inferior bone that may prevent the eccentric sphere from fully seating

Eccentric sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Int Orthop 2012 Aug36(8)1647-53 doi 101007s00264-012-1539-0 Epub 2012 Apr 26

The clinical and radiographical results of reverse total shoulder arthroplasty with eccentric glenosphereMizuno N Denard PJ Raiss P Walch G

Eccentric sphere prevents NotchingWe have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 7: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Long Post Baseplate

bull Benefits

bull Implantation in native bone

bull Revision surgery

bull BIO-RSA (29mm diam only)

Long Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Eccentric (+2mm) sphere option

bull Benefits

bull Less scapular notching

bull Higher Deltoid tension

bull Better ROM

bull Correction of misplaced sphere

Eccentric Sphere

Coverage Remaining inferior bone that may prevent the eccentric sphere from fully seating

Eccentric sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Int Orthop 2012 Aug36(8)1647-53 doi 101007s00264-012-1539-0 Epub 2012 Apr 26

The clinical and radiographical results of reverse total shoulder arthroplasty with eccentric glenosphereMizuno N Denard PJ Raiss P Walch G

Eccentric sphere prevents NotchingWe have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 8: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Eccentric (+2mm) sphere option

bull Benefits

bull Less scapular notching

bull Higher Deltoid tension

bull Better ROM

bull Correction of misplaced sphere

Eccentric Sphere

Coverage Remaining inferior bone that may prevent the eccentric sphere from fully seating

Eccentric sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Int Orthop 2012 Aug36(8)1647-53 doi 101007s00264-012-1539-0 Epub 2012 Apr 26

The clinical and radiographical results of reverse total shoulder arthroplasty with eccentric glenosphereMizuno N Denard PJ Raiss P Walch G

Eccentric sphere prevents NotchingWe have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 9: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Int Orthop 2012 Aug36(8)1647-53 doi 101007s00264-012-1539-0 Epub 2012 Apr 26

The clinical and radiographical results of reverse total shoulder arthroplasty with eccentric glenosphereMizuno N Denard PJ Raiss P Walch G

Eccentric sphere prevents NotchingWe have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 10: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

WW usage of the different Sphere types

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 11: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Lateralized (10˚ tilted) sphere option

bull Benefits

bull Less scapular notching

bull No shoulder lsquodeformityrsquo

bull Better ROM

bull More lateralization Bio RSA

Half Sphere

Approx 4mm

Lateralized sphere

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 12: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Is lateralization the answer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 13: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Yes when it is Boney

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 14: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

ndash Elimination of scapular notching

ndash Increased mobility in rotation

ndash Improved shoulder stability

ndash Improved shoulder contour (as displayed)

ndash Ability to keep the center or rotation (COR) inside the scapula thereby respecting the Grammont design

ndash Easier glenoid preparation

bull Ability to ream with a 29mm reamer and avoid struggling to introduce large (36mm or 42mm) instruments

bull Improved exposure

BIO RSA Advantages

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 15: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

BIO RSA really works

We have the Prove

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 16: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

81 Grade 0 12 Grade 15 Grade 2

2 Grade 30 Grade 4

BIO RSA is better than conventional Reversed

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 17: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Tornier is offering several solutions to eliminate the most common ldquoside effectrdquo of RSAndash 25 mm Base Plate

ndash Eccentric Spheres

ndash Lateralized Spheres

ndash Bio RSA

bull With Bio RSA Tornier has an unique technique to eliminate most of the challenging aspects of the RSA

bull The use of the eccentric spheres should be more advertised

Aequalis Reversedamp Aequalis Reversed Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 18: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Specific Distal ShapeStar-shaped stem provides rotation stabilty

Available in size 7 9 11 13 and 15 mm

Window for GraftingBone graft window optimizes tuberosity healing

Polished Holes Allow for attachment in muscle transfers

HA Coated Metaphysis36mm and 42mm lateralized or constrain inserts for

36 and 42 mm glenosphere

Low ProfileAllows for better positioning of the

greater tuberosity

Polished NeckReduces risk of suture breakage

Monobloc DesignTo avoid unscrewing of the two

components

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 19: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed Fx

0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 0

1

2

3

4

5

10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

REVERSED (AAE) HEMI (AAE)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 20: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull More predictable results

bull If necessary immediate mobilization of elderly patients

bull Best solution for not complaint patients

bull Even with not healed tuberosities patients can use their arm properly with almost no pain

bull Risk of reoperation is minimized

bull The Rev Fx stem is also a perfect revision stem

bull Strong trend from hemi towards Fx RSA

bull Tornier is still the only company offering a true Reversed fxProsthesis

Aequalis Reversed Fx

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 21: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 21

Why do we need a new Prosthesis

- After 10 years of experience with RSA we have one of the most complete Reversed Ranges on the Market

- On the Glenoid side we have the most complete Reversed range on the market

- With the experience of the last 10 years we have seen needs for evolution on the humeral side and have launched in June of this year our new Blockbuster

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 22: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Designer Group

7 designers are part of this international group

Dr G Walch FR Dr G Porcellini ITDr S Krishnan USA

Prof P Boileau FR Dr B Edwards USA Prof M Loew GR

Prof D Moleacute FR

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 23: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 23

Aequalis Ascend Flex

Where are we

FCU in November 2012

Launch in June 2013

90 Instruments released since the FCU in OUS over 250 WW

850 Implantations in OUS 3000 WW

Ratio RevAnat 11

Over 90 Press-fit Stems

Feedback of the Surgeons Like the Simplicity of the InstrTechStem Design

Convertibility

All in One System

Press-fit stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 24: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 24

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 25: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 25

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Global Overview

24 sizes12 sizes

4 sizes (only B Angle)

Size 1 to 8

An

ato

mic

Rev

erse

d

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 26: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 26

Aequalis Ascend Flex

The revolutionary Evolution 8 AA Flex PTC Stem Sizes

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

66

mm

66

mm

70

mm

74

mm

78

mm

82

mm

86

mm

90

mm

94

mm

1325deg

For Reversed configuration only

angle B is used

Interesting Facts about the PTC Stems-The Final PTC stem is 2mm thicker than the

compacted Humerus in Hard bone special care is required and if needed a smaller size stem

has to be taken- In special cases where no cemented stem is

available and the stability of the Press fit is questionable the PTC stem can be cemented

on the distal (not coated) part Downsize by 2 sizes in case of cementing of PTC Stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 27: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 27

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Cemented Stems 4 short and 4 long sizes

66 to 90mm 88 to120mm

3 Inclination per short stem size

Only Inclination B per long stem size

Interesting Facts about the

Cemented Stems-The cemented stem is 14mm

smaller than the compactors- The long

cemented stems are designed for specific Reversed andor Revision

Cases

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 28: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 28

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Trays High offset and Low offset infinite dialability

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 29: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 29

Aequalis Ascend Flex

The revolutionary Evolution AA Flex Inserts In different heights angle and configuration

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 30: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 30

Aequalis Ascend Flex

Instrumentation The instrumentation permits a fast and reproducible procedure

Humeral sets (YKAD251)

RVII Glenoid set (YKAD97-98)

Aequalis PerFORM set (YKAD210+ 211 or 212 or 213)

Humeral sets (YKAD252)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 31: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 31

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 32: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 32

Stem Design

bull Feature 145deg Inclination

bull Benefit less notching better range of motion

130deg140deg155deg

155deg 145deg 135deg

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 33: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 33

Stem Design

bull Feature Short Stem

bull Benefit ndash Anecdotal evidence of less blood

loss and less postoperative pain

ndash Instrumentation is bone sparing bone compacting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 34: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 34

Stem Design

bull Feature Short Stem

bull Benefit Metaphysal Fixation No stress shielding and No boney resorption

In distally fixed press-fit stems the implant takes most of the load and the proximal humerus exhibits resorption on the medial cortex

Stress shielding

Log stem vs

Short stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 35: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 35

Stem Design

bull Feature Short Stem

bull Benefit ndash In many posttraumatic cases an

adequate reconstruction with conventional stems is not possible due to the limitations coming from the malunion in the stem zone orand tuberositieszone

ndash Short stem can resolve this situations

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 36: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 36

Stem Design

bull Feature No Lateral Fin

bull Benefit ndash Easier introduction of the Implant

ndash Better sit of the prosthesis

ndash No risk for fracturing of the lateral cortex of the humerus

ndash Preserving the remaining cuff insertion for better function

Fin-less Vs

Finned

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 37: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Feature Perfect Metaphysal fit

bull Benefit ndash In many cases due to the small

anatomy of the patient the conventional metaphysal parts of the implant are to big and this leads to the fracture of the metaphysis which

ndash Causes more pain

ndash Leads to less stability specially for cementless cases

ndash Destroys the remaining cuff insertion and has poorer outcome

ndash With the Aequalis Ascend Flex also the smallest patients can be treated due to the bone sparing design

Stem Design

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 38: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Stem Design

bull Feature Eccentric offset trays External Sit of the trays

bull Benefit ndash Specially in cement less fixation

the conventional RSA can have issues for appropriate sit of the prosthesis can lead to fracture Can lead to less stability

ndash Due to the external sit of the trays and also eccentric trays the combined offset can be adjusted and there is no compromise with the fixation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 39: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 39

Stem Design

bull Feature Curved Design

bull Benefit ndash Respect the inner geometry of

the metaphysis

ndash Optimized Fit and Fill

Stem is able to match the medial and lateral

cortex of the humerus

Fill the metaphyseal diaphyseal region with a

tapered interface and a high level of correlation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 40: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 40

Stem Design

bull Feature Flat surface proximally and distally

bull Benefitminus Reduces affect of distal retroversion

minus Adds rotational stability

Flat surfaces to lsquolockrsquo near bicipital groove

Flat surface to counter

rotation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 41: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 41

Stem Design

bull Feature Female Taper

bull Benefitminus In case of conversion to Reversed

(or from hemi to TSA) the female taper allows easier Glenoid access

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 42: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 42

Instrumentation

bull Feature Bone Compacting Instrumentation

bull Benefitminus The sounders and compactors do

not remove the bone they compact the bone

minus The compacted and dense bone supports perfectly the implanted stem

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 43: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 43

Concept

bull Feature Modularity

bull Benefitminus Surgeon can decide intraoperatively

Reversed or Anatomic

minus Reduced inventory

minus Reduced Complexity

minus Happy Surgeon Happy Nurse

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 44: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 44

Concept

bull Feature Easy Revisable

bull Benefitbull In some cases despite the ability to

convert the stem has to be removed (eg Infection)

bull The neck-less AA Flex allows an easy removal by using an osteotome to remove the implant-bone interface

bull Stem Removal can be performed in less than 15min vs up to 2-3 hours

EASYvs

Complex

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 45: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 45

Aequalis Ascend Flex

The revolutionary Evolution Stem Design

Short and long stems

Curved Fin-less Design

Female Taper

Anti rotational and anatomic flat surface areas

Stem Finish PTC uncemented stems

Polished cemented stems

Epiphysal Offsets Infinite dialability

2 different offset per head or reversed tray

System Flexible (Intraoperative choice between all the options)

Convertible

INSTRUMENTATION

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 46: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

The humeral cut

- Either the 1325 deg cut guide can be used- Or the cut can be performed on the anatomical neck and the final

correction to angle B can be done with the planer

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 47: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 47

Surgical Tips and Tricks

Humeral Sounding and compacting

- Goal is metaphysal fixation not cortical Fixation

- Use the sounder as maximal possible size

- Start compacting with 3 sizes below and stop with the size when the ldquotwist testrdquo gives you an stable prosthesis

Stress shieldingStress shieldingOverstuffing

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 48: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 48

Surgical Tips and Tricks

Determination of the Retroversion

- Cut on the anatomical neck

- Use the punch template and be parallel with the cut

- Use the Depth-Stop and be parallel with the cut

- The Retroversion Road can be used to do the final control

- Make sure for the final implant to be parallel with the cut in any step of the impaction

(same for Rev and Anat)

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 49: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 49

Surgical Tips and Tricks

Humeral Punching

- Use always the punch

- The punch enables the prosthesis to sit in its designated and anatomical position Best sit of the stem with the optimal tension of the prosthesis

- There is also the danger of fracture in hard bone overlengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 50: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 50

Surgical Tips and Tricks

Sizing of the final Implant

- The final PTC stem has 2mm bigger diameter than the compactors

- Special care is required in hard bone (eg Posttraumatic cases)

In hard bones undersize the final implant by one size

eg compact size 4 implant size 3

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 51: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 51

Surgical Tips and Tricks

Impaction of the final Tray

- The impaction stand has two sides

- It is very important to use the correct side for each size otherwise the stem can be stocked inside the stand

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 52: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 52

Surgical Tips and TricksCorrect Tray offset

- Never be over the greater tuberosity with your offset

- Try to cover the cut in standard situation

- Be as central as possible in ap direction

- Be as far as possible below the cut in tight cases ()Excessive

lengthening

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 53: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Surgical Tips and Tricks

Good Tray Position

Bad Tray Position

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 54: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 54

Surgical Tips and Tricks

Removal of the final insert

- Due to the ring fixation the insert remover must be used

- The three pegs of the insert remover are placed in the holes of the tray and the two screws are tightened so that the clamp completely closes This pushes the ring together

- Using an osteotom the insert can be removed easily

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 55: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 55

Surgical Tips and Tricks

Removal of the trial tray

- The removal of the trail tray might be challenging in some situations

- After untightening the screw use the clamp and turn the tray clockwise and anticlockwise while pulling on the tray

- Turning is key

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 56: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 56

Surgical Tips and Tricks

Adjusting of ldquoBrdquo Angle

- Simple trick to keep the angle B on place while fixing the screw

- Use the head distractor in the way showing in the image below

- The distractor keeps the angle in B position and the nurse can fix the screw

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 57: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

AEQUALIStrade REV IITHREADED POST BASEPLATE

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 58: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Aequalis Reversed II

Threaded Post Base Plate

bull Reversed II LE Project started in Q1 2013

bull Project contains 2 Phases ndash Upgrade of Rev II

ndash Phase I Threaded Post Base Plate

ndash Phase II Sphere Extension (33 39 and Titanium)

bull Objective of Phase I is to compete against our main competitors DJO and Biomet and answers to needs of our Surgeon + Solution for Revision cases

bull Objective of Phase two is to offer smaller Spheres for the Asian Market and a intermediate Sphere for the global Market + Titanium spheres

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 59: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Dr M Saltzman USA Dr A Green USA Dr S Devinney USA

Dr P Collin FR Dr L Neyton FR

Aequalis Reversed II LE

Designer Team

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 60: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Double lead thread decreases turns to seat baseplate

Cannulated Post Prepared for PSI Technology

2mm Baseplate lateralization eliminates peripheral reaming step

Proximal plasma spray coating facilitates bone ongrowth for improved long term fixation in cancellous bone Ability to implant Bio RSA

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 61: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Diam 25 L30Diam 25 L35

Diam 29 L30Diam 29 L35

Compatible with All Reversed II

Spheres

4 Multidirectional Locking Screws

STANDARD ECCENTRIC 10deg TILT

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 62: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

62

Pin Gauge

65 Dia Drill Bit

Tap Tap Stopper

Base Plate Holder

Pin Mat

The steam hole pattern shown on the base will change once the artwork is finished

Bicortical Guide Pin

82 Dia Drill Bit

5 Dia Drill Bit

4 Dia Drill Bit 6 Dia Drill Bit

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 63: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

bull Address competitive central screw offerings

bull Application for revision bone loss and bone grafting

ndash Revisions amp Bone Loss bull Improved fixation into native glenoid bone

ndash Bone Grafting amp BIO-RSAbull Potential improvement in compressive forces onto graft

bull Ability to maintain graft compression with threaded fixation

ndash Increased Tactile Feedbackbull Surgeons can feel the baseplate fixation as they turn the threads

into bone

bull Surgeons using DJO or Biomet baseplate like to achieve fixation with central threads through exiting cortical bone

Aequalis Reversed II

Threaded Post Base Plate

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 64: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

2014

US LUR Launch

[22 Sets]

NOV DEC FEB MAR APR MAY JUN JUL AUG SEP OCT

Full US Launch

[60 Sets]

EU LUR Launch[2 Sets]

EU Launch During the NICE Shoulder Course

[25Sets]

LUR LAUNCH

OCT

Aequalis Reversed II

Threaded Post Base Plate

Launch Plan

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 65: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 65

Aequalis Reversed Family

Aequalis Reversed IIAequalis Reversed IAequalis Reversed

FxAequalis Ascend Flex

Threaded Post Baseplate

Aequalis BIO RSA

amp or

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 66: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 66

Key success factor

Customer segmentation amp differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 67: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 67

Key success factor

Customer segmentation amp differentiation

Goal is to ndash Avoid Cannibalization

ndash Avoid Frustration of existing customers

ndash Maximize the efficiency of companies investments

ndash Win new customers

ndash Optimize the turn rate of all sets

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 68: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 68

Key success factor

Customer segmentation amp differentiation

Reversed I (eventually upgraded) ndash Keep to existing happy customers

ndash Low turn customers who want to have consigment

ndash Reversed Fx customers just doing fractures

ndash Price sensitive countries Bundle

Reversed IIndash Keep to existing happy customers

ndash Surgeon who like the Rev over the Flex

ndash Competetive Existing Surgeon liking Bio RSA

AA Flexndash (High Volume) Competitive Surgeons

ndash High Volume existing Surgeons implanting both AnatomicRev

ndash Customers at risk

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 69: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager 69

Conclusion

bull Tornier has the most complete reversed range on the market

bull With Bio RSA eccentric and tilted sphere and 25mm base plate there are several option to reduce the scapular notching

bull Aequalis Reversed Fx is still the one and only real Rev Fx

bull With Rev II LE Tornier the Rang is completed on the Glenoid side

bull With the Aequalis Ascend Flex Tornier is introducing one of the most advanced shoulder system on the market

bull It is all the question of customer segmentation and targeting

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE

Page 70: Reversed Indications the most extensive portfolio on the ... · Reversed Indications the most extensive portfolio on the market. ... Customer segmentation and differentiation

wwwtorniercom Romain Huon ndash Intlrdquo Product Manager

Quiz

bull Can the PTC Stem be cemented

bull In how many eccentric positions can be the tray fixed

bull Which solutions are the best to avoid the notching on the glenoidside rank from best down

bull What are the advantages of short stem

bull What are the design advantages of the AA Flex stem

bull In which angle is the Reversed stem fixed (A B or C) What is the Angle in Degrees

bull Which surgeon should be targeted with the Rev II LE