gamescom 2021 sales deck - amazon web services
TRANSCRIPT
THE HIGHLIGHT OF THE GAMING CALENDAR
GAMESCOM 2021
DIGITALEDITION
GAMESCOM 2021:AN IMPORTANT UPDATE
Due to the on-going pandemic situation, the hybrid
gamescom will have to wait one more year. But we‘re
refusing to let COVID-19 get us down!
Together with you, a purely digital gamescom 2021 will be
there for fans worldwide:
WELCOME BACK TO GAMESCOM...
▪ Reach a huge global
audience of gamers
▪ Brand new platform and
content hub
▪ Even more
entertainment
▪ Improved community
feeling
▪ Easier for partners to
join in the fun
▪ Completely free for
fans worldwide
ONCE AGAIN, THE 2021 GAMESCOM WILL BE THE
HIGHLIGHT OF THIS YEAR‘S GAMING CALENDAR:
THE #1 IN GAMING:WELCOME TO GAMESCOM!
2020 PERFORMANCE
50 MILLION
UNIQUE USERSFROM 180 COUNTRIES
3.25MILLION PEAK CONCURRENT
VIEWERS
300MILLION VIEWSWITH TIKTOK CHALLENGES
100+LIVE VIEWS & ON-DEMAND
MILLION
THE ONLY GLOBAL CROSS-
PLATFORM EVENT FOR THE ENTIRE
GAMING COMMUNITY – FROM
PASSIONATES TO PROFESSIONALS
OVERVIEW
THE GAMESCOM 2021 EXPERIENCELET THE GAMES BEGIN
A PACKED ROSTER OF INCREDIBLE 2021 ONLINE CONTENT:
gamescom studios
& gamescom:
Awesome Indies
gamescom now Indies @ gamescom
Totally revamped &
upgraded with exciting
new community
integrations & the
gamescom epix
feature
Beloved shows
returning with epic
reveals & coverage +
strong partners to
boost reach
Indies come home to
gamescom with
individual tailored
offers via the Indie
Arena Booth Online
The show seen
around the world,
hosted & produced
by Geoff Keighley
gamescom:
Opening Night Live
DESIGNED TO ENTERTAIN, INSPIRE AND ENGAGE THE WORLD OF GAMING!
ALL
NEW
devcom
The holistic
eco-system for
developers to meet,
exchange and learn
THE MOST WATCHED DIGITAL EVENT OF THE INDUSTRYGAMESCOM: OPENING NIGHT LIVE
LIVE SHOWTHE SPECTACULAR
Produced by
Geoff Keighley
THE PLACE FOR YOUR
NEW ANNOUNCEMENTS AND WORLD PREMIERESSLOT
30 sec
60 sec
90 sec
120 sec
€ 85,000
€ 125,000
€ 165,000
€ 210,000
PRICE*
As a gamescom partner with highly relevant news, your
content can be featured as part of your gamescom
engagement (at Geoff Keighley’s discretion).
To make sure you get a spot in this prestigious show, you
can always book a slot. Limited availability!
ON ALL STREAMING
PLATFORMS
FOR MORE INFORMATION CLICK HERE
B2C | SHOWS
2M+Peak concurrent
viewers (2020)
15M+Views on-
demand
THE DIGITAL HUB FOR GAMERS & FANS:GAMESCOM NOW
Streamlined user journey now leads
to higher reach for your partner and
product pages so fans find the
hottest trailers, live streams and
announcements quicker
Fully customizable appearance with
a variety of options incl. quick preview function to see
how fans will view your brand
Diverse and customizable packages
for attractive content integrations
with high reach available
NEW VERSION!
B2C | GAMESCOM NOW
Completely overhauled: Thanks to an abundance of new features, the gamescom now hub bundles
all gamescom content together in a way that‘s even better than last year!
BRAND NEW FOR 2021
GAMESCOM EPIXFans sign-up via gamescom now to this brand-new
cross-platform community activation designed to
generate buzz, engagement and retention
▪ Distribution of prizes after fulfillment of
community quests
▪ Sponsored quests as a possible partner integration
opportunity
▪ Community pulls together to work towards
community quests
▪ Quest progress updated daily on gamescom now
New easy-to-use CMS for you to
upload, edit and curate your own
content for the platform
Mobile optimized &
many more
New Features:
*Draft
CONTENT MEETS ENTERTAINMENTGAMESCOM SHOWS
B2C | SHOWS
Exclusive demos, interviews
with game developers,
influencer talks on news
and new products
• Produced in English and
German
• Numerous interaction
options for fans
and gamers
GAMESCOM STUDIO
PROMOTING YOUR BRANDS TO A
WORLDWIDE AUDIENCE
Via editorial selection
and/or through booked
advertisements
GAMESCOMAWESOME INDIES
The most original and most
creative games
of the indie scene in a
fitting show format
LIVE STREAMING PROGRAM AND SHOWS
WITH HIGH REACH
alongside established
partners such as
+ more
EXPERIENCE TRUE INNOVATION VIAINDIES @ GAMESCOM
B2C | INDIES
Check-in digitally to the unique heart
of the indie gaming scene where
fans, devs and business come
together to witness true innovation
and the future of entertainment.
This is the Indie Arena Booth Online,
a platform integrated directly into
gamescom now.
IAB ONLINE
Utilize gorgeously designed virtual arcades to
present your game, trailer, demo or information to
engaged fans as they browse what’s on offer
Dedicated area
enables a playful
experience of indie
games
Gamified approach to enhance positive
feeling of discovery for fans
IAB ONLINE 2020,
2021 MAY DIFFER
PRIZE WINNING CONCEPT
gamescom.global/indie-offer
BE PART OF THE GAME:THE GAMESCOM PREMIUM PACKAGE
B2C | GAMESCOM NOW
NEW!
ultimate upgrade
CAN ONLY BE BOOKED IN CONJUNCTION WITH THE
PREMIUM PACKAGE AND NOT SEPERATLY
Bookable for €40,000
premium package
PREREQUISITE FOR PUBLISHERS/DEVELOPERS FOR ANY INTEGRATION
(OPTIONAL FOR OTHER ENDEMICS AND NON-ENDEMICS)
Bookable for €10,000
Be part of gamescom and utilize the appeal
of the global gamescom brand as a partner
Be there when worldwide gamers visit
gamescom now:• Presence on gamescom now incl. partner and product
pages
• Access to 1M+ users (2020)
• Incorporation of your videos on-demand and live
streams
Editorial integration in gamescom: studio/
gamescom: Awesome indies & ONL*(limited availability)
Integration of your activations and events into
official gamescom schedule
Application for the reputable gamescom
award possible**
News feed integration on the front page
Partner logo carousel integration on
the front page
Highlighted integration in the featured
content section and in the main menu
Content/livestream feature on front
page stage
Expanded individual customization options
for partner pages and product pages
Integration of advertorials in
gamescom studio
* For ONL: In addition to the gamescom premium package a minimum invest of €40,000 is required. For more details please check the ONL Pitch Deck.
** additional conditions apply
BE PART OF THE GAME:ADDITIONAL INTEGRATION OPPORTUNITIES
B2C | PACKAGES
It‘s easier than ever to become a part of
gamescom - due to a variety of partnership
opportunities available.
Check out our dedicated landing page for an
easy overview of all our booking options,
such as:
SPONSORSHIPS FOR OUR DIGITAL
COMMUNITIES ON GAMESCOM NOW
BANNER ADS ON GAMESCOM NOW
… AND MANY MORE
INTEGRATION IN GAMESCOM
STUDIOS OR GAMESCOM AWESOME
INDIES
YOU DIDN‘T FIND THE
RIGHT PACKAGE FOR YOU?
No problem! Please reach
out to us, and we will
happily create a tailor-
made offer that fits your
needs.
gamescom.global/additional-participation-possibilities
DIGITAL DEVCOM 2021GAMESCOM‘S OFFICIAL GAME DEVELOPER CONFERENCE
160+SPEAKERS
B2B | DEVCOM
2.4MVIEWS ON DEVCOM
@TWITCHThe holistic eco-system for developers to meet, exchange and learn is back for another online edition spread
over five themed days:
• Pre-Recorded Talks & live Q&As
• Full day of conference
program & Twitch show
• Two exclusive stages: The
Main Stage & The exclusive
stage for partners &
exhibitors
• Business Matchmaking
CONTENT
FOCUS DAYSMonday & Tuesday
• Focus on Business Matchmaking
• 3 Expo Area: Business, Country
Pavilions & Indie Expo
• Executive Summit & Networking
Events
• Special Recruiting Events, our
Open Pitch Stage & Pitch It!
• Gamedev / Content creator
sessions
• Press rooms for dev related news
• Pre-Recorded Talks & live Q&As
BUSINESS FOCUS
DAYSWednesday - Friday
- as a Conference Attendee to
listen to up to 120 sessions
- as a BizDev to meet new
teams, investors, publishers
- as a Company, to present
your games, tools & services
to 3.500+ attendees
Join this year‘s
devcom now!
MONDAY TO FRIDAY
devcom‘s Daily Twitch Show: LINK
Roufina Guenkonva
Head of Sales – [email protected]
B2C | B2B | PACKAGES
SILVER - PACKAGE € 5,000
▪ Inclusion in devcom content program
▪ Virtual Exhibition booth (10 tickets)
▪ Visibility in devcom B2B event app
▪ Marketing push + Social Media
▪ Visibility in devcom Twitch streams
www.devcom.global
GOLD - PACKAGE € 10,000
▪ Enhanced inclusion in devcom content program
▪ Virtual Exhibition booth (20 tickets)
▪ Enhanced visibility in devcom B2B event app
▪ Dedicated marketing push + Social Media
▪ Enhanced visibility in devcom Twitch streams
PLATINUM - PACKAGE € 25,000
▪ Maximum inclusion in devcom content program
▪ Virtual Exhibition booth (50 tickets)
▪ Maximum visibility in devcom B2B event app
▪ Multiple dedicated marketing pushes +
Social Media
▪ Maximum visibility in devcom Twitch streams
BE PART OF THE GAME:MOST POPULAR SPONSOR PACKAGES
gamescom:
Opening Night Live
MONDAY23.08
TUESDAY24.08
WEDNESDAY25.08
THURSDAY26.08
FRIDAY27.08
gamescom congress
THE WEEK AT A GLANCE:GAMESCOM 2021
gamescom
devcom content focus days devcom business focus days
gamescom epix
Tim EndresDirector [email protected]
Christian HerfurthSalesmanager
Mora-Lou GroßkopfSalesmanager
Christoph OepenSalesmanager
Kai KaltwasserSalesmanager
Please also check out our website, where you can find
the latest information, FAQ‘s and further details about
gamescom 2021: www.gamescom.global/participation
Roufina GuenkovaHead of Sales - devcom
PLAN YOUR
PARTICIPATION
NOW
THE GAMESCOM 2021 EXPERIENCE:GET IN CONTACT