IntroductionWe help SMEs maximize their growth potential by bringing

themnew qualified leads, securing meetings and helping establishinside sales teams.

We secure key meetings with: • Potential customers • Investors• Strategic partners

2

The SME Challenge• Do not have the resources to follow lead creation from A to Z.• Lack know-how and methodology to create pipelines. • Lack understanding of the different approach required to get

customers, partners, and investors.• Have a hard time getting through the door of large

corporations and overcoming gate keepers.

Timing is EverythingGetting those deals is often vital to key business processes

such as minimizing time-to-market, raising investments, creating market awareness and building a strong team.

DRolls Services• Setup a lead creation plan and methodology.• Define prospects based on factors such as:

– Profile of prospect company (size, location, vertical, bureaucracy, etc.).

– Ascertain and profile decision makers in prospect company. – Your sales process.

• Methodical research resulting in a focused database of prospect decision makers, down to LinkedIn profiles.

• Arrange meetings with prospects.• Conduct follow-up on project progress and analyze ROI.• Build and manage the pipeline.• Integration with company CRM.

DRolls Expertise• We know the difference between obtaining customers, enlisting partners and

finding investors.• We tailor a lead creation strategy based on your specific company

requirements and offerings. - We deploy a methodical approach from A to Z.- We identify decision makers and know how to reach them, sidestepping

organizational obstacles.- We develop and document best practices tailored for your customers, used as

a roadmap for future internal sales training. - We help you along the entire sales process: from targeting the right industry

and user segments, to creating the right messaging for meetings.

Ten years of experience Extensive knowledge in lead creation

A wide range of verticals and markets

DRolls MethodologyKickoff• Business objectives• Lead creation needs• Comm. outlets• Work plan: schedule, scope, KPIs • Dedicate account manager

STEP 1

Customer Management• CRM• Research• Pipeline creation

STEP 2

Lead Creation & Management• Deploy comm. platforms• Cold calling• Evaluate barriers, overcome • Analyze KPIs, customer feedback,• Realign goals

STEP 3

Company executives conduct meeting & generate sales.

STEP 4

About DRolls • A lead creation agency specializing in small to mid-size companies. • Established in 2005 and based in Boston, Massachusetts. • An international team of 22 seasoned account executives and

managers.• Unmatched experience in lead creation in the US corporate world.

Dafna RollsFounder and CEO

Customer Success Story 1 Developing a Customer Base in a New Vertical

for an Anti-Fraud Company• The Customer: Anti-fraud high-tech company, established inside

sales.• The Challenge: Test a new vertical and customer recruiting

methods (larger companies, finance sector) without disrupting ongoing inside sales work.

• Work Process: D-Rolls worked independently to secure meetings. When the project was deemed successful, D-Rolls worked with inside sales to transfer know-how, and provide training and support.

• The Result: The Company established a new customer vertical that contributed significantly to revenue; handling was transferred smoothly to inside sales without hindering productivity.

Customer Success Story 2 Helping a Startup Penetrate the Enterprise

Market and Secure Round A Funding• The Customer: An early-stage startup in the field of BI.• The Challenge: The Company needed face-to-face meetings with

CMO’s of large American companies for market validation to investors.• Work Process: We secured meetings deploying a long-term approach

and bypassing gatekeepers. The process was conducted by experienced personnel with a deep understanding of target customers and the Company’s offerings. Meetings were secured over a period of 2-4 months.

• The Result: D-Rolls secured meetings with leading retailers such as Nike and BJ, bringing important feedback and creating an invaluable pipeline. The startup secured Round-A funding.

Customer Testimonials• Zerto - Dafna has developed a very unique and effective business process. I was

skeptical at first, however the results where immediate and sustained. I would strongly recommend learning more about Dafna and her work.

Steve Thomsen, VP Sales, Zerto

• Neebula - DRolls successfully supported Neebula in its early days, attaching a personal account manager to represent us in the US, scheduling high level meetings with our target market and creating good opportunities - some of which turned into new clients. Yuval Cohen, CEO, 2011

• Gili Medical - DRolls provided us with strong results quickly. They created a powerful business plan for our meetings with investors and business partners. We have used the DRolls services for a range of our business dev. needs at different stages, and each time were impressed with both process and outcome. Amir Schechter, 2011