Fundraising in your CommunityKatie Pollock7th October 2014

What is Community Fundraising?

Why Community Fundraising? Brings new donors on board Attracts positive PR and increases brand

awareness Builds quality long term relationships Keeps donors engaged Unrestricted funds

Margaret Meade

‘Never doubt that a small group of thoughtful, committed citizens can

change the world. Indeed, it’s the only thing that ever has’

Getting started

Who do you

know?

Who do they

know?

What are their interests

?

What could

they do?

Who can ask

them?

Getting started Build a core of supporters Choose something they are engaged Give them ownership Consider a joint initiative to reduce the

risk Use the experts

Building the relationship It’s a two way thing

Why are your supporters here? What motivates them? Make them feel supported Give them the tools and direction Make sure they get something back

Know your donors

Building the relationshipAsk

Thank

Update and thank againAsk Again

Thank again

Health and Safety Risk assessment Insurance Protection of children and vulnerable

adults Permission forms Policies and procedures First Aid

Health and Safety Health and Safety at Work (Northern Ireland) Order 1978

Safeguarding Vulnerable Groups (Northern Ireland) Order 2007 Management of Health and Safety at Work Regulations (Northern Ireland) 2000 Betting, Gaming, Lotteries and Amusements (Northern Ireland) Order 1985

Betting and Lotteries (Northern Ireland) Order 1994 The Access to the Countryside (Northern Ireland) Order 1983

Food Safety (Northern Ireland) Order 1991 Food Hygiene (Northern Ireland) Regulations 2006

House to House Charitable Collections Act (Northern Ireland) Employment Rights (Northern Ireland) Order 1996

Charities Act (Northern Ireland) 2008 Trustee Act (Northern Ireland) 1958 Trustee Act (Northern Ireland) 2001

IOF Fundraising Code

Useful Guidance IOF Fundraising Code FRSB Charity Commission NICVA

And don’t forget…

Plan

Check

Do

Review

Share and Share alike

Think

Time Cost Return Risk

Volunteers are your best asset

People give to peopleNFP Synergy CAMEO Fundraising events 2013• Relationships are the key reason behind sponsorship –

62% of the public said the fact that the person taking part was a close friend or family member led them to donate. Other reasons for sponsorship were considered less important and were selected by around a third of the public.

• Similarly, most people are motivated to take part in an active sponsored event because their friends and family are also taking part (43%). However the gap between this and other motivating factors is much smaller – the next most popular reason is ‘support for the cause’ (39%).

Be Creative

Use the people and services available

Watch other trends/ organisations

Use Technology available to you

JustTextGiving Crowdfunding Facebook, Linked In, Twitter, Pinterest Text message marketing Bluetooth advertising Apps

Spread the word Social Media Regional press Radio Newsletters Forums Websites – What's On NI, Community NI

Get as many freebies as you can, get sponsored for what you can’t get free.

Don’t juggle too many plates at once

Margaret Meade

‘Never doubt that a small group of thoughtful, committed citizens can

change the world. Indeed, it’s the only thing that ever has’

Questions?