grassroots fundraising and community organizing
DESCRIPTION
Even if you have a successful nonprofit fundraising event with lots of participants, we’re willing to bet that you’ve got even more supporters out there living their lives with gusto—having birthdays, running marathons, hosting parties, and more. How could your organization increase its impact if they turned these activities into fundraising events for your nonprofit? With a little effort on your part, you can encourage your supporters to become fundraisers by participating in an online grassroots fundraising campaign. Join Firstgiving’s Account Management team for a discussion of grassroots strategizing and get the creative juices flowing.TRANSCRIPT
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Yourgrassrootsfundraising
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Mostlyonline
Lessthanhalfonline
Consideringonlinecampaign
Firstthingsfirst
• Whygrassroots?• Communitybuilding
• SeJngexpectaLons
• Grassrootsmethods&tools
• Thingstodorightnow• Awordfromoursponsor
• Q&A
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Beyondeventfundraising
• PotenLalforsmallandlargeorganizaLons
• Howsmallissmall?
• HowmuchLme?
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Eventfundraising Grassrootsfundraising
Goodforlarger,well‐establishedorganizaLonswithbroadsupportbase
‐AsupplementalstrategyforlargeorganizaLons‐ApowerfultoolforsmallorganizaLons
Specificdate,Lme,locaLon,registraLonprocess
“Virtual,”startandenddatebut(conLnuum)
RequiresmorelogisLcalplanningandresources(top‐down)
RequiresmorecommunicaLon,outreach,andencouragement(bo_om‐up)
Mayinvolvelesscommitmentonpartoffundraisers
Mayinvolvemorecommitmentonpartoffundraisers?
Communitybuilding
• Grassrootsrequiressupportofcommi_edpeople
• Whoareyoursupporters?
• Whydoyouneedthem?
• Howcantheyhelp?• Theyarevolunteers—morelikelytohelpyouifyoumakeiteasyforthemtogetinvolved
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ThegrassrootsrEvoluLon
• UsedtobeprimarilyastrategyforlocalcommunitymobilizaLon
• OnlinetoolscreatenewpotenLalforgrassrootsstrategies
• Whatareyourfundraisinggoals?
• Isagrassrootscampaignthemeanstoreachthosegoals?
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Whydograssroots?online?
• Grassrootsfundraiserstypicallyhaveagreatdealofdrive/incenLve
• Personal,directappeals• Efficient
• Bringingaformerlyofflinecampaignonlinetotakeadvantageofonlinenetworkingtools
• Addinganewonlinefundraisingcomponenttoanestablishedstrategy
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Whydopeoplefundraise?
• Personalexperience—cause(disease,travel,etc)
• Personalexperience—organizaLon
• Communityneed(localorglobal)
• RecogniLonofneedduetobudgetcuts
• Theyhaveto(boardmembers)
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
FlickrphotocourtesyofWorldDevelopmentMovementunderCrea:veCommonslicense
Wherecanyoufindtheseamazingpeople?
• Yourstaffandboard• Youremaillist• Yourdirectmaillist• Facebook• Localbusinesses/partnerships
• AlternaLvetocorporatesponsorships/grants
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
FlickrimagecourtesyofbaratundeunderCrea:veCommonslicense
Thebuckstopswhere?
GrassrootsfundraisingispowerfulwhenitconnectspeopletoyourorganizaLon’sworkandmissionsothattheyfeelpartofit
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Your NPO Supporters = Fundraisers Friends & Family = Donors
Putonyourfundraisinghat
• Personallymeaningful• Empoweringandcause‐oriented
• Tangibleimpact,feelsappreciated
• ExpectaLonsare/challengeisclear• Takesintoaccountafullscheduleandothercommitments
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Fundraisingideasbyfundraisers• Hostasmallbenefithouseparty/BBQ/winetasLng• Happyhour/pubcrawl• Nintendowiitournament/pokertournament• CharitablegolfouLng• GiveupsomethingforaperiodofLmeanddonatethemoney(coffee,
eaLngout,movies)• Collectsponsorshipsforaskydive• Trainandcompeteinanenduranceevent• AskfordonaLonsinlieuofgiks(birthday,holiday,wedding)• Raisemoneyinhonorofafriendorfamilymemberwhoba_ledoris
ba_lingadisease• “Rent”playLmewithapuppyorhosta“dogwash”• Carwash• Fundraisingteamforanawarenessmonth• Andmany,manymore...
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Strategy(similartoevent)—nowthatyouhavethecreaLvejuicesflowing...
• Plan—makeacampaign
• Chooseastartdate&finishdate• Setagoal• Getthewordout• Keepmomentumgoing
• Thankyou
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Breakitdown
• GivethemsomeideasandencouragethemtobecreaLve
• SuggestfundraisingminimumbasedongoalandhowmanyparLcipantsyouexpect
• Considerdifferentgoalsfordifferentgroupsorsegments
• InspirefriendlycompeLLon,offerincenLvesorprizes
• Publicize!Forsound,useyourcomputerspeakersor
call312‐878‐0222code357‐847‐886
Andnowforsomeexamples...
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Recap:whatyoudov.whatfundraisersdo
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
Whatyoudo Whatyourfundraisersdo
Createframeworkforgrassrootseventorcampaignandtelleveryone
aboutitJoincampaign
Inspirewithexamplesandideasforfundraising,connecttheireffortstoyour
work
Someuseyourideas,somecomeupwiththeirown
Generatemomentum,encourageandempower(bylisteningandcommunicaLngthroughout)
Reachouttotheirnetworks(becausetheyarecommi_edtothecauseandexcitedto
bepartofthecampaign)
Thankfundraisersanddonors,followuponmatchinggiks
Feelappreciatedandpartofamovementthathashadarealimpact
HowmuchLme?
• Tryit!• Smallerorgstendtobenefitbecause
– Moreflexible
– Don’thavelargebaseofsupporters(corporatesponsors,governmentgrants)
– They’reusedtoit• Largerorgstendtobenefitbecause
– Cansupplementwhattheyhavegoingalready
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
For sound, use your computer speakers or call 312-878-0222 code 357-847-886
For sound, use your computer speakers or call 312-878-0222 code 357-847-886
Someresources
• Firstgiving’s grassroots event planning guide
• Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/
• Firstgiving on Facebook: http://www.facebook.com/firstgiving
• The Grassroots Fundraising Journal (Klein & Roth)
• Here Comes Everybody (Clay Shirky)
For sound, use your computer speakers or call 312-878-0222 code 357-847-886
Andnow,aminuteaboutFirstgiving
For sound, use your computer speakers or call 312-878-0222 code 357-847-886
Wegiveeverydaypeopletoolstoraisemoneyforcausesthatma8ertothem.
*AsofJuly14,2009
Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886
For sound, use your computer speakers or call 312-878-0222 code 357-847-886
Person‐to‐PersonFundraising
• Yoursupportersmakepersonalizedappeals
• Yoursupportersleveragetheirsocialnetworks• Givepowertothepeoplewhowanttodomore.
Your NPO Supporters = Fundraisers Friends & Family = Donors