2016 grassroots sports fundraising …...2016 grassroots sports fundraising snapshot victorians were...

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2016 GRASSROOTS SPORTS FUNDRAISING SNAPSHOT Victorians were the biggest $$ givers to grassroots sports Total donations: $5,916,826 33% 11% 10% 34% 1% 9% 1% LESS THAN 1% LESS THAN Regional/local sporting organisation 70% Education/ schools /P&Cs/ universities 22% Church group 7% Community organisation 1% Regional and local grassroots sports organisations received the most $$ Who donates to grassroots sports? 55+ yrs 67% 45 – 54 yrs 23% 25 – 34 yrs 5% $5.9 million was raised for grassroots sporting clubs across 28 different sports through tax deductible donations in the 2014/15 financial year. We achieved this by going out to communities across Australia, working hand-in-hand with sporting clubs and providing advice and technology that makes fundraising easier! Retirees were the most generous givers to sport, followed by professionals in Health, Management and Finance. Top three most generous age groups Top three amounts donated $0 – $50 $51 – $100 $250 – $500 39% 13% 14%

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Page 1: 2016 GRASSROOTS SPORTS FUNDRAISING …...2016 GRASSROOTS SPORTS FUNDRAISING SNAPSHOT Victorians were the biggest $$ givers to grassroots sports Total donations: $5,916,826 33% 11%

2016 GRASSROOTS SPORTS FUNDRAISING

SNAPSHOT

Victorians were the biggest $$ givers to grassroots sports

Total donations: $5,916,826

33%

11%10%

34% 1%

9%

1%LESS THAN

1%LESS THAN

Regional/local sporting organisation

70%

Education/schools /P&Cs/universities

22%Church group7%

Community organisation

1%

Regional and local grassroots sports organisations received the most $$

Who donates to grassroots sports?

55+ yrs

67%45 – 54 yrs

23%25 – 34 yrs

5%

$5.9 million was raised for grassroots sporting clubs across 28 different sports through tax deductible

donations in the 2014/15 financial year.We achieved this by going out to communities across Australia, working hand-in-hand with sporting clubs and providing advice and technology that makes fundraising easier!

Retirees were the most generous givers to sport, followed by professionals in Health, Management and Finance.

Top three most generous age groups Top three amounts donated

$0 – $50 $51 – $100 $250 – $500

39% 13% 14%

Page 2: 2016 GRASSROOTS SPORTS FUNDRAISING …...2016 GRASSROOTS SPORTS FUNDRAISING SNAPSHOT Victorians were the biggest $$ givers to grassroots sports Total donations: $5,916,826 33% 11%

Largest single donations received by a club

$180,000AFL /Netball

How did people donate to grassroots sports?

Top ten grassroots sports by total $$ donations

5%

16%Golf

16%Multi-sport

10%Sailing

9%AFL

8%Rugby

6%Gliding

4%TennisSwimming12%

Rowing

2%Basketball

Top five fundraising sports by number of projects

18%Rowing

15%Multi-sport

11%Golf

6%AFL12%

Sailing

15%Online $896,790Offline $5,020,035

85%

© 2016 Australian Sports Foundation

asf.org.au

384Total number of organisations Total number of projects

518

$150,000Swimming

$125,000Netball

Non-grassroots clubs and organisations utilised technology more effectively with 26% of all $$ donated online.