Download - Fundraising in your Community Presentation
Fundraising in your CommunityKatie Pollock7th October 2014
What is Community Fundraising?
Why Community Fundraising? Brings new donors on board Attracts positive PR and increases brand
awareness Builds quality long term relationships Keeps donors engaged Unrestricted funds
Margaret Meade
‘Never doubt that a small group of thoughtful, committed citizens can
change the world. Indeed, it’s the only thing that ever has’
Getting started
Who do you
know?
Who do they
know?
What are their interests
?
What could
they do?
Who can ask
them?
Getting started Build a core of supporters Choose something they are engaged Give them ownership Consider a joint initiative to reduce the
risk Use the experts
Building the relationship It’s a two way thing
Why are your supporters here? What motivates them? Make them feel supported Give them the tools and direction Make sure they get something back
Know your donors
Building the relationshipAsk
Thank
Update and thank againAsk Again
Thank again
Health and Safety Risk assessment Insurance Protection of children and vulnerable
adults Permission forms Policies and procedures First Aid
Health and Safety Health and Safety at Work (Northern Ireland) Order 1978
Safeguarding Vulnerable Groups (Northern Ireland) Order 2007 Management of Health and Safety at Work Regulations (Northern Ireland) 2000 Betting, Gaming, Lotteries and Amusements (Northern Ireland) Order 1985
Betting and Lotteries (Northern Ireland) Order 1994 The Access to the Countryside (Northern Ireland) Order 1983
Food Safety (Northern Ireland) Order 1991 Food Hygiene (Northern Ireland) Regulations 2006
House to House Charitable Collections Act (Northern Ireland) Employment Rights (Northern Ireland) Order 1996
Charities Act (Northern Ireland) 2008 Trustee Act (Northern Ireland) 1958 Trustee Act (Northern Ireland) 2001
IOF Fundraising Code
Useful Guidance IOF Fundraising Code FRSB Charity Commission NICVA
And don’t forget…
Plan
Check
Do
Review
Share and Share alike
Think
Time Cost Return Risk
Volunteers are your best asset
People give to peopleNFP Synergy CAMEO Fundraising events 2013• Relationships are the key reason behind sponsorship –
62% of the public said the fact that the person taking part was a close friend or family member led them to donate. Other reasons for sponsorship were considered less important and were selected by around a third of the public.
• Similarly, most people are motivated to take part in an active sponsored event because their friends and family are also taking part (43%). However the gap between this and other motivating factors is much smaller – the next most popular reason is ‘support for the cause’ (39%).
Be Creative
Use the people and services available
Watch other trends/ organisations
Use Technology available to you
JustTextGiving Crowdfunding Facebook, Linked In, Twitter, Pinterest Text message marketing Bluetooth advertising Apps
Spread the word Social Media Regional press Radio Newsletters Forums Websites – What's On NI, Community NI
Get as many freebies as you can, get sponsored for what you can’t get free.
Don’t juggle too many plates at once
Margaret Meade
‘Never doubt that a small group of thoughtful, committed citizens can
change the world. Indeed, it’s the only thing that ever has’
Questions?