1Copyright Atomic Dog Publishing, 2002

2Copyright Atomic Dog Publishing, 2002

Presentation Topic

Functions of Marketing Department

Presented To

Ms Rahela Zulafqar

3 Copyright Atomic Dog Publishing, 2002

Group Members

Muhammad Usman 18

Usman Younis 26

Sohail Ashraf 41

Muhammad Bilal 24

Ahmad Arslan Butt 31

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Definition of Marketing

Marketing is a Process To Create Value for Customer To Maintain Customer Relationship To Get Maximum Profit

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Functions of Marketing Departments

EnvironmentalAnalysis

TotalMarketing

Effort

MarketingManagement

ProductPlanning

Broadening theScope ofMarketing

Consumer Analysis

PromotionPlanning

DistributionPlanning

PricePlanning

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Functions of Marketing Department

The Total Marketing Effort The total marketing is all about latest trends

organizing marketing and sales, building

customer-focused culture, improving marketing

skills and monitoring market.

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Functions of Marketing Department

Environmental Analysis and Marketing Research:

Monitoring and adapting to external factors that affect success or failure, such as the economy and competition; and collecting data to resolve specific marketing issues.

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Functions of Marketing Department

Broadening the Scope of

Marketing:

Deciding on the emphasis to place, as well as the approach to take, on societal issues, global marketing, and the Web.

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Functions of Marketing Department

Price Planning: Determining price levels and ranges, pricing

techniques, terms of purchase, price adjustments, and the use of price as an active or passive factor.

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Functions of Marketing Department

Consumer Analysis:

Examining and evaluating consumer characteristics, needs and purchase processes; and selecting the group's of consumers at which to aim marketing efforts.

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Functions of Marketing Department

Distribution Planning:

Forming logistical relationships with intermediaries, physical distribution, inventory management, warehousing, transportation, allocating goods and services, wholesaling, and retailing.

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Functions of Marketing Department

Promotion Planning:

Communicating with customers, the general public, and others through some type of advertising, public relations, personal selling, and/or sales promotion.

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Functions of Marketing Department

Marketing Management:

Planning, implementing, and controlling the marketing program (strategy) and individual marketing functions; appraising the risks and benefits in decision making; and focusing on total quality.

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Functions of Marketing Department

Product Planning (including goods, services, organizations, people, places, ideas):

Developing and maintaining products, product assortments, product images, brands, packaging, and optional features, and deleting faltering products.

15Copyright Atomic Dog Publishing, 2002