clarity focus action - for business with marketing departments of one

Business Development for Conscious Business.

CLARITY, FOCUS, ACTION FOR BUSINESSES WITH MARKETING DEPARTMENTS OF ONE.

2@TeachBrand2Fish | Clarity.Focus.Action

If we want a different output, we need a different input.

1. DIFFERENT OUTPUT -‐ page 3

Something is not quite right. We are busy markeCng our business, to find our clients, and yet we sCll struggle to get the output we want. We’re stuck, frustrated and a liLle nervous about what to do next.

2. CLARITY: page 5-‐6

We will explore human behaviour, natural laws and this new breed of leadership for its pracCcal applicaCon in business. We’ll touch on how these insights serve business owners, employees, customers, and partners.

4. ACTION: page 11-‐13

Then we’ll look at how you can idenCfy your most effecCve starCng point possible to move you from where you are in this moment, to where you want to be in 12-‐months, 3 years and beyond.

3. FOCUS: page 7-‐10

We will skip over the old models of business strategy and go straight to a new living, breathing plan that is as strategic as it is acConable; that is as relevant as it is necessary for any business wanCng to thrive inside a #consciouseconomy.

In the next few pages, we will share some different strategies and insights, to support business owners, entrepreneurs and renegades, wanPng to grow, find customers, and locate their most effecPve starPng point.

We have a firehose of informaCon coming at us, and we’re sCll stuck and frustrated.

• We don’t know who our ideal customer is and surviving on those referrals… well…

• We don’t have a plan that we feel confident about; we don’t know really where to start.

• We don’t think we are good enough. Wait, did I say that out loud?

• Cashflow is Cght; we’re spending money here and there but it’s not doing much.

Why do we need a different input?

3

We want it to work.

We already know that the best tacCcs come from a strong strategy, and that strategy comes from an inspired vision. The vision exists, because someone got clarity on who they be, what they do, what they want to have.

So a different input may be one that provides; clarity, purpose, vision, strategy, so that all these free tacCcs and tools, will do something more than just keep us busy.

What do we want from this different input?

@TeachBrand2Fish | Clarity.Focus.Action


Is a different input as easy as committing to a proactive market?

Your idea, product, service could easily serve millions, and if those millions knock on your door wanting to buy your product, you will serve those clients happily.

When it comes to achieving your 12-‐month targets, For example: $£€100,000 in revenue or 100 clients @ $£€1000 each, (or 9 clients a month, 25 per quarter) then creating a proactive market with an ideal buyer will likely be a more effective way for you to invest your time, money and resources.

If you were after 9 clients a month -‐ you would want to be active in front of 180 ideal buyers to get 9 to purchase you.

5

If we want a different output, we need a different input.

1. CLARITY:

We will explore human behaviour, natural laws and this new breed of leadership for its pracCcal applicaCon in business. We’ll touch on how these insights serve business owners, employees, customers, and partners.

2. FOCUS:

We will skip over the old models of business strategy and go straight to a new living, breathing plan that is as strategic as it is acConable; that is as relevant as it is necessary for any business wanCng to thrive inside a #consciouseconomy.

4. SUPPORT:

Where to go to get tools, resources, help, advice and more to ensure you get the momentum you deserve.

3. ACTION:

Then we’ll look at how you can idenCfy your most effecCve starCng point possible to move you from where you are in this moment, to where you want to be in 12-‐months, 3 years and beyond.

In the next 10 pages, we will share some different strategies and insights, to support business owners, entrepreneurs and change agents wanPng to grow, find customers, and locate your most effecPve starPng point.

CLARITY

People buy people. So understanding people could be considered a critical piece to our puzzle. More now, than ever, as we find social impact and values based business everywhere we look. The world is wanting purpose with our profit and inspiration from our marketing. Here, we’ll explore one idea as to why that may be.


6

This section is an interesting look at human behaviour, but it is also a powerful set of insights for business owners looking to engage employees and compel customers they can innovate the industry with.

KNOW THYSELF

What you do


When we (your employees, your

customers) are inspired to take

action, a physiological shift

(moving us from amygdala to

frontal cortex) occurs. We are

literally compelled, to want to

fulfil 5 natural laws that govern

us, to expand our degree of self-‐

awareness, to empower 6 areas of

life, to be, do, have what we

want.. When we have this

alignment, we tend to experience

success, which informs self-‐

confidence, which leads to more

success.

Six areas of life: Mental, physical, vocational, financial, family & romance,

social.

Everybody on the planet has:

1. Desire to expand

2. Desire to take a difference

3. Desire to do it together.

4. Access to eternal wisdom -‐ the

moment you hear something

for the first time and you

already know it’s true.

5. A set of priorities, unique to

you, with which you filter the

world.

Degree of

Self Awareness

BE THYSELF

LOVE THYSELF

Self Mastery

Degree of Self Awareness

informed by life’s challenges.

Apprenticeship

How you make money. What you do,

What is meaningful to you, who you be, what

you have.

Business is vehicle.

To fulfil this.

Success

Addictive behaviour

Inspired action

Self Confidence

CLARITY

7

FOCUS REVEALING A TRAJECTORY.

When we plot enough points into the future, we have an end-‐in-‐mind, that allows us to, reverse engineer a starting point, that is

perfect for us.


FOCUS: Revealing your trajectory

8

A lot can be said about having a living, breathing plan that is as strategic as it is actionable. One that brings us a sense of integrity; because who we are on the inside is made evident of the outside. One that aligns how we make money with what is meaningful to us. Try this out.

100 years from now, you’re probably not here. Consider what exists because you lived. What did you change, alter, transform, create, destroy? What occurred because of you. 1 sentence is all we need.

In 3 years, as a leader; 1.Describe the expertise you are known for. A journalist is running a story, they call you for comment. Why -‐ what are you an expert in?

In 3 years as a business; 1.What are the revenue targets

2.Describe the products, describe the most profitable customers you serve.

12 months from today, date is?For each answer provided in year 3, identify the piece of evidence that you want to have in existence, in 12-‐months time, that demonstrates your 3-‐year goals are being made real.

Leadership: Expert in this area, means I have done this, created that.

Business: 12-‐months from now my revenue is: 100,000 12-‐months from now I have served X customers with Y product/service. 12-‐months from now I have a team that looks like this.

Today leadership:

The 12-‐month horizon is my target. What are the 5 highest values actions you can take for each target?

EG: Annual Revenue breaks down to be 100 customers @ £$€1000 each. This means 25 customers/quarter. 9 customers per month. So, you could invest 5% of that 100,000 over 12-‐months to secure those 9/month. To secure 9 per month, I can use a buy ratio of 1:20. 9:180 per month now dictate size and scale of marketing plan.

Today business:


Because _____________________ lived, this happened:

…………………………………….……………………………………..

…………………………………….…………………………………….

……………………………………..…………………………………….

…………………………………………………………………………..

……………………………………..…………………………………….

…………………………………………………………………………….

_________________ lived a good life.

“The successful warrior is the average man, with laser-like focus.” –Bruce Lee


FOCUS: 100 years from today

Life purpose, 100 years from now, you’re dead, what exists because you lived?

As a Leader -‐ 3 Years from Today

Prepare your starting point: Priorities outputs; Priorities 5 HVA; Take inventory of who, what, how; Follow the sequence of events to realise your 12-‐month and 3 year targets.

Year 1 in Minutia

As a Business -‐ 3 Years from Today

As a Leader -‐ 12 Months from Today As a Business -‐ 12 Months from Today

3 years from today,

describe the revenue you

have achieved.

3 years from today,

describe the 3 things you are known

for.

12-‐months from today, identify

your achievements being an expert of your area to make the 3-‐year plan evident.

3 years from today,

describe the network you are part of.

3 years from today,

describe your

personal brand.

3 years from today,

describe the clients you are working

with.

3 years from today,

describe the products offered by

your business.

12-‐months from today,describe your required network status to be on the right track for the 3-‐year plan.

12-‐months from today, identify your personal

brand accomplishment necessary to

make the 3-‐year plan real.

12-‐months from today, describe the revenue

needed to attain the 3-‐year plan.

12-‐months from today, list the

clients you need to work to reach the 3 year goal.

12-‐months from today, describe your range of products/services.

10

For each output you will make real 12-‐months from now, consider what you already have available today that may help make that 12-‐month real? Then identify the 5 highest value actions possible for you to take to

enable your 12-‐month output to be made real.

For each output you will make real 12-‐months from now, consider what you already have available today that may help make that 12-‐month real? Then identify the 5 highest value actions possible for you to take to

enable your 12-‐month output to be made real.


FOCUS: Revealing your trajectory; a guide to use

11

ACTION THREE STEPS TO DO NOW

When we have the end-‐in-‐mind, we can work backwards to identify exactly where we are today. When we have clarity on today, we can set and prioritise high value actions.


Create a proactive market (whilst maintaining my reactive market).

1.

2.

3.

4.

5.

What is my trajectory? How can I use that to reverse engineer the most effective starting point for me to move forward from today?

1.

2.

3.

4.

5.

What marketing knowledge gaps do I have currently that I could fill over the next 12-‐weeks?

1.

2.

3.

4.

5.


5 highest value actions you can take right now

KNOW BE LOVE100 years

3 years

12 monthsToday

INSPIRED INTENTION

FIND MY CLIENTS

P1

P2You

Human Behaviour; leadership, employees, customers Natural Laws applied in business to create sustainable

Clear trajectory 12 months, 3 years, 100 yrs out. Clearly marked starting point with high value plan to get traction.

BUILD MOMENTUM

90 days

1.2.

3.4.

MARKETING DEPT OF ONE

GROWTH STRATEGY


Find, hire, onboard your marketing dept. of one.

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